Smartly.io Accelerates Growth in 2020, Empowering Brands to Scale Social Advertising

Company continues to innovate and attract new talent, appointing new CRO Smartly.io, the leading social advertising automation platform for creative and performance marketers, reported continued growth and momentum in 2020, significantly increasing revenue year-over-year. Following a majority investment from Providence Equity Partners in December 2019, Smartly.io has continued to help 600+ brands scale their social advertising results, while advancing its product and partner vision. Introducing the only end-to-end creative…

StitcherAds Announces New Leadership Team to Lead the Company’s Growth Trajectory

The new appointments – including a SVP of Business Development, VP of People and a Strategic Advisor – highlight StitcherAds’ continuous effort to strengthen its executive team, and continue the next stage of growth StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest and Snapchat, announced Boaz Cohen as the company's Senior Vice President of Business Development, Paige DeLeon as Vice President, People and Dave Donnelly as VP of Sales.…

IBM and Air Canada Partner to Transform the Aeroplan Loyalty Program

New cloud-based web and mobile experience offers Aeroplan members more personalization, flexibility, and intuitive design IBM Canada announced its collaboration with Air Canada, the country's largest airline, on the recently launched Aeroplan program, which includes a new web and mobile digital experience, designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers and consultants,…

Rapidus Forms Strategic Partnership With ‘Slack’ to Reach 12 Million Customers

Rapidus will Offer Fast, Affordable and Professional B2B Local Delivery Technology that Seamlessly Integrates With Slack Workspace to Help Companies Overcome Pandemic Delivery Challenges Rapidus has recently announced a strategic partnership with communication hub, Slack, to provide same-day local delivery service for over 12 million Slack business users. Accessed directly from the Slack Workspace, Rapidus offers integration without the need to use a separate app or Web service, empowering Slack users with convenient…

Linkcard.app Launches Its New Marketing Suite for Lead Generation

Linkcard introduces its new marketing products suite, which allows marketers to easily, intuitively, and swiftly launch a variety of innovative tools to capture and convert quality leads Linkcard launched its new Marketing Products Suite that empowers marketing teams with simple-to-use tools that are easy and lightning-fast to use to turn your business cards, email signatures, mobile landing pages, and loyalty programs into a quality lead conversion tool. Its self-managed marketing suite empowers marketers to create,…

Rob Ulveling Joins AudioEye as Chief Business Officer

AudioEye, Inc., the industry-leading digital accessibility platform, announced Rob Ulveling has joined the company as Chief Business Officer. With 20 years of experience building strategic product partnerships and scaling customer acquisition, Rob will focus on building AudioEye's partnership strategy to support the company's growth and make digital content accessible to everyone. He will report to interim CEO David Moradi. Marketing Technology News: TPx Launches UCx with Cisco Webex "Rob's experience and passion for…

Later Ranked Number 16 Fastest-Growing Company in Canada on Deloitte’s 2020 Technology Fast 50

The leading visual social marketing platform, Later attributes 1074% Revenue Growth over four years to ongoing product advancements, and machine learning capabilities built to support over four million global users. Later, the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok, is presented the Deloitte Technology Fast 50™ program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes Canada’s 50 fastest-growing technology…

Tech Leaders Come Together To Build Out The Future Of AI In Customer Support

Forethought, an AI enterprise company, unveiled its Customer Advisory Board. The group comprises industry leaders that advise on the future of AI in enterprise. Given each party’s breadth of experience, the collaboration seeks to expand market knowledge and the future of exceptional customer support when powered by AI. With COVID-19, people around the globe transitioned to a digital-first world, and customer support queues filled to the brim, with tickets piling up to 5x their usual numbers. Industry leaders, like…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

Delvify Releases ‘The SMART Guide to Visual AI’ to Inspire Next Generation Online Shopping Experiences

New report to encourage eCommerce businesses to adopt AI powered Visual technology to help customers discover and shop what they see Delvify has released a new report “Visual AI – the SMART Approach” to encourage eCommerce businesses to adopt new Visual AI technologies and help customers ‘discover and shop what they see’ with Visual Search and Personalised Recommendations. This definitive report, the first of its kind, aims to demystify Visual AI tech and help eCommerce businesses delve into how they can transform their…

StitcherAds Helps Retailers Promote Products from Black-Owned Businesses During Facebook’s #BuyBlack Friday Campaign

StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest, and Snapchat, announced that it's lending its overlay technology to retailers for free to help them highlight products from Black-owned brands in ads on Facebook and Instagram in support of Facebook’s #BuyBlack Friday campaign. Facebook recently announced a ‘Season of Support,’ offering three months of support, resources, education, and thought leadership to support small businesses…

Cision’s New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned…

The Latest Innovation in Cision's Next Generation Communications Cloud One in four communicators say their biggest challenge is effectively measuring the business impact of their PR programs. Not anymore. With the launch of its powerful new Analytics Dashboards and Interactive Reports, Cision is providing communicators with an intuitive, adaptable, and clear way to showcase their data and tie earned media back to business outcomes. Marketing Technology News: Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For…

TechBytes with Andrew Caravella, VP of Global Partnerships at Sprout Social

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform. This not only empowers social…

MediaMath and Spaceback Expand Partnership in EMEA with Twitter Social Display Ads

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, announced full support for Twitter Social Display Ads through its partnership with Spaceback, the global leader in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. With this partnership, MediaMath becomes the first Demand Side Platform (DSP) integrated with Spaceback to combine…

Socio Launches Native Streaming Solution to Help Event Organizers Level Up Virtual and Hybrid Event Production

Socio announced the launch of Socio Streaming, a fully integrated solution with StreamYard that gives event organizers powerful tools for leveling up virtual and hybrid event production. Socio Streaming was designed to address the evolving needs of the event community. After the industry pivoted to virtual events in March, many organizers relied on simple meeting platforms like Zoom for live streaming. With the realization that virtual events will remain dominant heading into 2021, organizers are looking for self-serve…

Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience

Integration Brings Sprinklr’s Modern Advertising Together With Mediaocean’s Ad Management Platform to Automate Planning, Buying, and Measurement of Social Media Advertising Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising. This partnership integrates Sprinklr Modern Advertising with…

Study Shows 90% Less Fraud in TAG Certified Channels in U.S.

New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study found an IVT rate of just 1.05% across TAG Certified channels, compared to the industry…

Afflecto Media Marketing Named Agency of Record for Marketing and Advertising Services by Performance Eyecare

Performance Eyecare has selected Afflecto Media Marketing to lead strategic marketing for their network of eyecare offices in Missouri and Illinois Afflecto Media Marketing LLC, a St. Louis-based, full-service marketing agency, has announced that it has been named the agency of record across multiple marketing service disciplines by Performance Eyecare, a bi-state leader in quality eye care services and products. Afflecto Media Marketing will lead marketing strategy, brand design, website design and development, digital and…

Retail Tech Startup Tiliter Raises $7.5 Million for Cashierless AI Shopping Technology

Tiliter to increase global footprint as Investec invests through its IEC Australia Fund I Investor demand for innovative emerging companies remains strong with Australian AI tech startup Tiliter completing a $7.5 million capital raise, led by Investec Emerging Companies (IEC). Eleanor Venture, a tech investment syndicate for angel investors, and New York's Cornell University also participated in the funding round. Tiliter is a leading artificial intelligence (AI) provider whose technology uses computer vision to…