Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would partner with Pinterest for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ' ecosystem to connect with influencers for creating exceptional marketing campaigns exclusively for Pinterest. AspireIQ will also gain access to Pinterest' campaign performance analytics…

Sprout Social Announces Pinterest Integration

Pinterest Integration Enables Social Marketers to Create, Publish and Measure Visual Content Within Sprout Social Every month, more than 200 million people around the world use Pinterest to find visually stunning content, relevant products and insights, and actionable inspiration for their lives. As the opportunity for brands to reach new communities and influence purchasing decisions continues to grow, Sprout Social has announced its partnership and integration with Pinterest, enabling social marketers to streamline and…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

VidMob Named Official Pinterest Marketing Partner

Pinterest Launches Creative Specialty and Taps VidMob to Help Brands Scale Creation of Pinterest Content Leading creative tech company VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative…

Pinterest Expands Pinterest Marketing Partners Program With Creative Specialty

Pinterest's Creative PMPs Now Allow Pinterest Advertisers To Engage With Seven New Ad Platforms Pinterest recently announced the addition of the fifth specialty to its Pinterest Marketing Partners (PMP) program – Creative PMP – an addition to its list of Marketing Partner specialties which include Advertising, Content Marketing, Measurement, and Audiences. These Creative PMPs will enable businesses to scale how they create Pinterest content. Advertisers can now work with seven new Creative PMPs - Popular Pays, …

Now, Pinterest Marketing Gets Easier with Hootsuite’s Latest Integration

Integration Enables Pinterest Scheduling and Publishing from Hootsuite, Empowering Customers to Build and Manage Brands and Strengthen Relationships with Customers Through the Power of Imagery  Leading social media management platform and a MarTech 150 RADARcompany, Hootsuite, has announced a global partnership with Pinterest. This partnership is resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing…

Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public offering, it’s an exciting time for user-generated content (UGC). Pinterest is a living example of the increasing power of UGC, having been valued at around $12.3 billion (that’s £8.85 billion). With 300 million users expected this year, the platform’s growing popularity reflects the market’s appetite for consumers to engage directly with brands. If you’re asking yourself about the market’s potential, the numbers speak for…

Top Digital Marketing Trends that Prevailed in 2020

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…

ActiveCampaign Surpasses 130,000 Customers, Onboards Over 40,000 Customers in 2020

Customer Experience Automation leader also reached more than 750 employees worldwide as it accelerated its growth in 2020 ActiveCampaign, the leader in Customer Experience Automation (CXA), reached 130,000 customers and 750 employees globally as it closed out a year of tremendous growth and rapid change. ActiveCampaign's success was fueled by ongoing customer success, several product enhancements, new partnerships and key hires. Marketing Technology News: Synamedia Partners With Akamai to Speed Pirate Take Downs…

Match My Email Releases Calendar Sync Module for Office 365 and Salesforce

Match My Email extends its email integration service for Microsoft 365 and Salesforce to include automated calendar sync in the cloud Match My Email ("MME") for Salesforce has released a new module of its data integration service for Microsoft 365. MME now offers automated calendar sync together with its highly rated email integration app for users of Salesforce and Office 365. Marketing Technology News: Deluxe Acquires Sundog Media Toolkit As an ISVForce Partner, Match My Email transforms…

Deliveroo Partners With Button to Drive Incremental Sales

Button is dynamically targeting holdout groups across publishers on its Personalization API to measure the incrementality of new and existing Deliveroo orders at scale Button, the leading mobile commerce technology company, announced that Deliveroo, the leading online food delivery company in Europe and Asia, has launched with Evolution™, Button's product suite that provides industry-first personalization and intelligence products. These products are designed to give marketers the opportunity to spend smarter across their…

Helpmonks Announces Live-Chat and Email Marketing Platform

Helpmonks, the company behind the same-named, highly successful shared inbox solution, is excited to announce the release of their new Live-Chat and Email Marketing platform. With the Live-Chat and Email Marketing Tools, its customers can respond faster to customer requests and have a solution at hand to generate more sales leads. This makes Helpmonks the only shared email solution with a coupled email campaign software "While Helpmonks started with a shared inbox, it quickly became a collaboration solution that included…

Raydiant’s New Consumer Behavior Report Highlights the Importance of In-Store Experiences

Digital signage and in-location experience management platform Raydiant has released the findings from its second annual State of Consumer Behavior Report. The report surveyed 1,000 U.S. consumers on Dec. 8, 2020, with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: Arc Publishing Integrates Sophi.io, Bringing Content Publishers New Analytics and Automation Option Bobby Marhamat, CEO of Raydiant, said, …

Productsup Appoints Lisette Huyskamp as Senior Vice President of Marketing

Huyskamp will lead Productsup’s marketing team to grow its presence as a leading ecommerce data integration solution Productsup, the leading ecommerce data integration company, today announced the appointment of Lisette Huyskamp as the company’s Senior Vice President of Marketing. Huyskamp will be responsible for leading all global marketing functions, fine-tuning the company’s messaging framework, growing the marketing department, driving Productsup’s go-to-market strategies, and supporting overall business growth. She…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications). SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer…

SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

Issuu Partners with Dropbox to Organize Design Assets and Publish Faster

New integration highlights the Issuu Story Cloud's momentum as an integral part of the mainstream content marketing tech stack Issuu announced the company has been named a Premier Technology Partner with Dropbox, the one organized place for people's content and all the collaboration around it. The new integration with Dropbox, which is now available on the Dropbox App Center, enables content marketers and designers to keep PDFs and InDesign files hosted and organized in a central repository, always available to upload and…

Traject Acquires PLANOLY

Traject, a suite of innovative digital marketing tools backed by ASG, has acquired PLANOLY, a social marketing platform that allows users to visually plan, schedule, and measure performance across Instagram, Pinterest, as well as cross-post to Facebook and Twitter. PLANOLY joins Traject as the 9th acquisition in the MarTech industry, and the 31st acquisition for the ASG portfolio. PLANOLY Co-Founders Brandy Pham, Andy Hoang, Kenny Teng, and Thai Huynh will stay in the business for a period of time to help with the…

GIST Raises Capital From Kleiner Perkins and Accel Scout Programs

GIST the social network built around what you and your friends buy, closes $1M in angel financing, led by the Kleiner Perkins and Accel Scout Funds. With COVID-19 pushing out in-person exchanges at brick-and-mortar stores and social gatherings, GIST innovatively brings product recommendations online to where consumers are now shopping. "E-commerce has a trust problem," said Walter Haas, CEO and founder of GIST, "which is why everything on GIST is a real purchase." Better than generic review sites or sponsored Instagram…

Nuvi Established as Leader in Social Customer Experience in 2020

Nuvi becomes industry-leading social analytics and customer experience platform, empowering enterprise marketers and brands to resolve collapses in customer experience and underlying causes of customer churn At the beginning of 2020, Nuvi repositioned their brand as a holistic social customer experience platform followed by a series of monumental innovations in social data analytics and collaborative cx tools for enterprise businesses. At the base of Nuvi's innovation lied the release of the anticipated Nuvi Language…