Epsilon Positioned at the Center of Publicis Groupe Growth Strategy

In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. Epsilon is already embedded in more than half of Publicis Groupe’s top 30 accounts, including Kraft Heinz and McDonald’s. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio The…

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem. In just…

Publicis Sapient Named a Leader in the IDC MarketScape for Worldwide Customer Experience Improvement Services

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced it has been named a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment. Publicis Sapient was among 13 service providers that participated in this evaluation. The report, authored by Douglas Hayward, Research Director, Worldwide Digital Strategy and Agency Services at IDC, noted that “Publicis Sapient is a good fit for organizations looking for a partner combining the creativity of a…

Publicis Sapient Named a Leader in the IDC MarketScape for Worldwide Customer Experience Improvement Services

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced it has been named a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment. Publicis Sapient was among 13 service providers that participated in this evaluation. The report, authored by Douglas Hayward, Research Director, Worldwide Digital Strategy and Agency Services at IDC, noted that "Publicis Sapient is a good fit for organizations looking for a partner combining the creativity of a…

Ogilvy And Publicis Vets Unveil BlueOcean, An AI Platform

BlueOcean makes it easy for executives and marketers to make dynamic decisions with on-demand auditing and market intelligence  BlueOcean launches out of stealth after two years in development to provide AI-driven brand audits for just $17,000 in seven days. The company, which has worked with hundreds of brands including Microsoft, Panda Express and Pabst Blue Ribbon is harnessing algorithms to speed up the time it takes to get brand insight and strategy recommendations that drive business outcomes at a fraction of the…

Publicis Groupe Names Justin Billingsley New Global CMO to Boost Customer Acquisition

Last week, Publicis Groupe announced Justin Billingsley is to the new role of Global Chief Marketing Officer (CMO). In this role, Justin will focus on bringing together the four pillars of Publicis Groupe's unrivaled marketing and digital business transformation. These areas are offered across creativity, media, data and technology, including: Product Development and Marketing Client Transformation New and Organic Growth PR & Communications In the current market context, Justin's immediate priority will…

Liquid Omnicommerce Appoints ex-Publicis Shopper Marketing Lead Richard Nicoll as Chief Commerce Officer & Managing Director

Liquid Omnicommerce, an independent and pioneering end-to-end retail consultancy, has strengthened its management team with the appointment of Richard Nicoll as its new Chief Commerce Officer and Managing Director. Richard joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in London and Hong Kong. He was latterly responsible for building the regional shopper marketing capability for Publicis Communications (Saatchi…

Publicis Groupe Acquires US Based Full-Service Marketing Agency Rauxa

Rauxa Acquisition Complements Publicis Groupe’s Expertise in Delivering Data-Driven Creativity Offerings in the US, Specifically across CRM and Personalized Creative Publicis Groupe announced its acquisition of Rauxa, an independent, full-service marketing agency. Rauxa will become part of Publicis Media, the media solution hub of Publicis Groupe. Founded in 1999, the agency has averaged double-digit growth every year, with a net revenue of around 70M$ in 2018, and more than 300 employees spanning New York, Los Angeles,…

Publicis Groupe Finalizes the Acquisition of Epsilon

With the acquisition of Epsilon, Publicis Groupe is completing its transformation to become the industry leader in delivering personalized experiences at scale Publicis Groupe (Paris:PUB) (Euronext Paris: FR0000130577, CAC 40) announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation, at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple. Based on pro-forma 2018 numbers, the transaction is 12.5%…

Publicis Sapient Announces John Maeda as Chief Experience Officer

Publicis Sapient, the digital business transformation hub of Publicis Groupe, has announced the appointment of John Maeda as Chief Experience Officer. The selection of Maeda, one of the world's creative leaders of computational design - the convergence of design and technology - signals Publicis Sapient's ongoing commitment to pushing the boundaries of how businesses create exponential value for their customers and markets. "John Maeda is one of the most extraordinary design and…

Singapore AI Company, AIQ, Announces Partnerships in Russia With Publicis Media Russia and VK.com, Russia’s Top Social Media

Over 105 Million Downloads from Partners’ Applications Using AIQ’s Technology to Date AIQ Pte Ltd, the Singapore-based AI startup with proprietary computer vision AI technology that transforms businesses in increasingly mobile-first, online world, announced new partnerships with Publicis Media Russia (global leader in marketing, communication and digital transformation) and Russia’s social media networking giant, VKontakte or VK. Through this collaboration, Publicis Media Russia has added AIQ’s computer vision and video…

Captify and Publicis Media Release New Research Revealing Global Beauty Trends That Will Transform The Larger FMCG Ecosystem

Search Intelligence Uncovers Actionable Insights for FMCG Marketers to Better Understand the Intent Behind Consumer Behaviour and the Path to Purchase in Order to Drive Meaningful and Effective Marketing Strategies Captify, the global leader in Search Intelligence, and Publicis Media, have partnered in a 12-month analysis of Captify’s billions of monthly on-site searches to uncover the key trends that are reshaping the global beauty industry in 2019 and beyond. Their report, entitled, ‘Coming Clean’, reveals the top…

Publicis Groupe to Acquire Epsilon

Epsilon Is a Unique Technology and Platforms Company with Unparalleled Data Assets Built over Years Publicis Groupe announced it has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation of Publicis’ strategy to become…

Alliance Data Enters Into Definitive Agreement To Sell Its Epsilon Business To Publicis Groupe For $4.4 Billion

Expected net Proceeds of $3.5 Billion to Be Used for Share Repurchases and Debt Pay-Down Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced it has entered into a definitive agreement to sell its Epsilon business to Publicis Groupe, one of the world's largest leading global marketing, creative and business transformation companies, for $4.4 billion in cash, representing an approximate 10X trailing 12-month EBITDA (adjusted) multiple. The transaction was…

Publicis Groupe Announces Its Intention to Acquire Soft Computing

This Acquisition Would Make Publicis Groupe the Data Marketing Leader in France Publicis Groupe announces that it is entering into exclusive negotiations with the founding shareholders of Soft Computing, a leading data marketing firm in France, with a view to the acquisition of a controlling block representing 82.99% of the share capital at a price of 25 euro per share (2018 coupon attached), i.e. at a premium of 66,66% to the closing price on December 19, 2018. Also Read: ironSource Launches ROAS Optimizer Tool…

Publicis.Sapient Appoints Sarah Adam-Gedge as Australia MD

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia. Adam-Gedge is a proven leader with three decades' of executive experience at leading technology and consulting firms in the market. She joins from Avanade Australia, where she was Managing Director, and was previously Managing Partner and Vice President of…

PubMatic, Publicis Media Kick-Off Targeted Private Marketplace for The World Cup

Pubmatic’s Targeted Private Marketplace Solution Offers Heavily Curated, Premium Site Lists Based on Marketers’ Needs PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will…

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Teresa Barreira Oversee Marketing Strategies, Client Experience, Brand and Corporate Communication Across 100+ Offices Spread Around the Globe Publicis.Sapient, the digital business transformation hub of Publicis Group, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Teresa Barreira as Chief Marketing Officer. Barreira is a senior leader with experience in consulting and technology firms including Deloitte, Accenture and IBM.…

IAA Joins Forces With United Nations to Prove How Brands Can Drive Economic Recovery Post COVID-19

The Creativity4Better conference from the International Advertising Association (IAA) will see global leaders take a deep dive into building direct-to-consumer success in the ‘new normal’, and explain the strategic role brands can play in rebuilding the global economy The International Advertising Association (IAA), the world’s only globally focused integrated marketing communications trade association, announced its upcoming annual conference, Brands: The Engine for Economic Revival – which will be delivered virtually for…

Kinder Joy Launches Ad Campaign Celebrating Family Traditions and Inspiring New Memories

New television commercial showcases how special moments create powerful family memories Kinder Joy, the uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share. Titled "Doorways to Memories," the :30 spot commemorates the quintessential family tradition of marking a child's height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his…