Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe

The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video,…

Rakuten Advertising Appoints New Leaders For North America And International Markets

Industry Veterans Anthony Capano and Rakhee Jogia Named as North America Managing Director and International Managing Director Rakuten Advertising today announced that Anthony Capano has been appointed North America Managing Director, and Rakhee Jogia will succeed Capano as International Managing Director. Capano and Jogia will focus on growing the global performance marketing and advertising leader through unparalleled client strategy and service, technology innovation, inventory expansion and strengthening partnerships…

Rakuten Communications Lauded by Frost & Sullivan for Enhancing the Customer Experience with Its Versatile and Integrable…

The company combines its understanding of customer needs with a flexible technology stack that can adapt to varying requirements, both present and future Based on its recent analysis of the Japanese contact center market, Frost & Sullivan announced that it has recognized Rakuten Communications with the 2021 Contact Center Customer Value Leadership Award. Rakuten Communications' versatile 'Rakuten Connect Storm' platform enables contact centers to meet the specific demands of customers in the Asia-Pacific region by…

Rakuten Advertising Makes Senior Hire Ahead of Launch of New Media Products

Rakuten Advertising, the global leader of performance marketing, media and consumer insights, announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. After expanding its affiliate marketing business into Asia in 2017, the company is now gearing up to launch ad inventory in its owned-and-operated media properties: Rakuten Viber and Rakuten Viki. Rakuten Advertising’s unique set of global media properties allows brands to be discovered by new audiences, in…

mThink Names Rakuten Advertising Best Affiliate Network for 10th Consecutive Year

For the 10th consecutive year, Rakuten Advertising has been named the world's top affiliate network, as well as the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community's advertisers and publishers. "Rakuten Advertising's win was driven by its commitment to customer service, flexibility and results during what was an extraordinary year,"…

Rakuten Acquires Leading Autofill Platform Fillr

Melbourne-Based Company Joins Rakuten's Portfolio of E-Commerce Solutions for Increasing Customer and Transaction Value Rakuten Inc. has completed the acquisition of Fillr, the world's most intelligent autofill service. Based in Melbourne, Australia, Fillr powers tens of millions of transactions monthly for the world's top e-commerce, fintech and 'buy now, pay later apps, including for Rakuten's shopping rewards and Cash Back destination in the United States and Canada. Terms of the acquisition, led by Rakuten Americas on…

Rakuten Acquires Fillr to Smoothen E-commerce Auto-fill Payment Experience

Rakuten acquired Melbourne-based Fillr to expand its current suite of E-Commerce Solutions and to Increase Customer and Transaction Value E-commerce payment transactions have evolved significantly in the last 12-18 months, especially during the COVID-19 crisis where customers preferred to shop online from e-commerce platforms that offer seamless e-commerce payment and auto-fill options. Many customers opt-out of the payment journey due to poor transaction experience, or due to the cumbersome fill-in possibilities. In…

Rakuten Launches ‘Rakuten DX’ to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom

With half a billion new digital applications predicted by 2023*, Rakuten gives sales and marketing the “DX factor” – transforming today’s business challenges into tomorrow’s digital experiences Rakuten, Inc. announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly…

KKR and Rakuten to Acquire Stakes in Seiyu from Walmart

Walmart Inc., KKR & Co. Inc., and Rakuten, Inc., announced the signing of definitive agreements under which KKR will purchase a majority stake and a new Rakuten subsidiary will purchase a minority stake in Seiyu GK in a deal valuing the business at ¥172.5 billion (approx. $1.6 billion). Under the terms of the agreements, KKR will acquire a 65% stake in Seiyu, and Rakuten will acquire a 20% stake, through a newly created subsidiary focused on retailer digital transformation. Walmart will retain a 15% stake in Seiyu.…

Brandify and Rakuten Ready Partner to Streamline Consumer Transactions

Partnership will help to provide seamless consumer experiences for brick-and-mortar brands Brandify, the leader in local presence for multi-location brands, has announced a strategic partnership with Rakuten Ready, whose order-ahead technology powers more efficient Order for Pickup for brick-and-mortar businesses. The partnership allows the two companies to showcase each other’s offerings to retailers and enterprise brands, and creates synergies that connect Brandify’s location technology with Rakuten Ready’s commerce and…

Equinix Enables Rakuten Mobile to Bring its Rakuten Communications Platform to International Markets

Global footprint and diverse ecosystem on Platform Equinix® open up avenues for global service rollout Equinix, Inc., the world's digital infrastructure company, announced that Rakuten Mobile Singapore Pte. Ltd., a subsidiary of Rakuten Mobile, Inc., has selected Platform Equinix as a foundation to deliver its Rakuten Communications Platform (RCP) to global operators and enterprise customers. The deployment will be completed in phases, with initial deployment in Singapore, the location of Rakuten Mobile's international…

Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform

Nuance Communications, Inc. and Rakuten Mobile, Inc. announced a strategic partnership to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform (RCP). As a result, RCP becomes the first-ever mobile communications, cloud-native, and virtualized platform to have Nuance Conversational and Engagement AI services built-in. Through the Nuance-Rakuten Mobile partnership, RCP will now offer Rakuten Group companies the ability to leverage: Conversational AI Services: cloud-native software with…

Sam’s Club Partners With Button and Rakuten Advertising

Button's Reach solution has evolved affiliate marketing into a major channel for installs and app sales Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the integration of Button software to drive app installs, and boost sales as well as repeat purchases for brands. Through Reach™, Button's latest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic, brands are able to convert moments of high…

MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

Rakuten Advertising Hires Veteran Affiliate Marketing Executives

Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's strategic services and increase partner and client collaboration. Together, Chin and Cueva bring more than three decades of retail and affiliate marketing expertise. While at Macy's, Chin most recently led digital media for the global retailer and Cueva drove the brand's affiliate…

Optimega Partners with Rakuten.com to Expand Their Online Sales

Omega Shots Are Now Available Through Rakuten Omega-3 supplement brand, Optimega, has been expanding their e-commerce model over the last six years, now with products available for purchase through online retail giant, Rakuten.com. Online sales have been a major component of Optimega brand success throughout 2020, and the recent acquisition of Rakuten could have a major impact on their overall supplement sales. Rakuten is often referred to as "The Biggest E-Commerce Site You've Never Heard Of," because the site is well…

Rakuten Rewards Appoints Dana Marineau as Chief Marketing Officer

Former Credit Karma and Electronic Arts executive to lead next brand evolution of popular Cash Back platform Rakuten Rewards is pleased to welcome Dana Marineau, an award-winning marketing executive with deep expertise in brand positioning, marketing creativity and consumer loyalty, as chief marketing officer. Ms. Marineau will be responsible for strengthening Rakuten's consumer recognition as the leading cash back portal and launching new innovative shopper loyalty programs. As a top executive at Credit Karma and…

Rakuten Ready Launches ARRIVE Mobile App

Rakuten Ready, the leader in predictive arrival technology, has launched the ARRIVE Mobile App. The new addition to Rakuten Ready’s ARRIVE platform empowers merchants that don’t have their own mobile app to deliver superior Order for Pickup experiences by increasing order efficiency and improving management of the order for pickup process. Merchants of all sizes can use the ARRIVE Mobile App to get access to all of the same benefits delivered by Rakuten Ready’s ARRIVE predictive arrival platform, including greater…

Mavenir Cloud-Native RCS Solution Launches as Part of Rakuten Mobile Communication Platform, Rakuten Link

Next-Generation Voice and Messaging Delivered Mavenir, the industry's only end-to-end cloud-native network software provider for Communications Service Providers, announced that it has successfully deployed its next-generation voice and messaging solution as part of Rakuten Mobile’s communication app, Rakuten Link. Rakuten Link is a communication platform based on the GSMA RCS (Rich Communication Services) standards. Unlike other OTT (Over the Top) messaging apps where communication is limited to between app users,…

Pareteum to Provide Multifactor Authentication to Rakuten Viber Users

Rakuten Viber selects Pareteum Experience Cloud for enhanced secure user experience Pareteum Corporation, a cloud communications platform company, announced that it has been selected by Rakuten Viber, a leading global messaging app, to provide API-driven multifactor authentication services for an enhanced and secure end user experience. Viber, a subsidiary of Rakuten, the Tokyo-based digital services brand active in banking, ecommerce, media, and communications, is one of the most widely adopted messaging apps in the…