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Rakuten Rewards Appoints Dana Marineau as Chief Marketing Officer

Former Credit Karma and Electronic Arts executive to lead next brand evolution of popular Cash Back platform Rakuten Rewards is pleased to welcome Dana Marineau, an award-winning marketing executive with deep expertise in brand positioning, marketing creativity and consumer loyalty, as chief marketing officer. Ms. Marineau will be responsible for strengthening Rakuten's consumer recognition as the leading cash back portal and launching new innovative shopper loyalty programs. As a top executive at Credit Karma and…

Rakuten Ready Launches ARRIVE Mobile App

Rakuten Ready, the leader in predictive arrival technology, has launched the ARRIVE Mobile App. The new addition to Rakuten Ready’s ARRIVE platform empowers merchants that don’t have their own mobile app to deliver superior Order for Pickup experiences by increasing order efficiency and improving management of the order for pickup process. Merchants of all sizes can use the ARRIVE Mobile App to get access to all of the same benefits delivered by Rakuten Ready’s ARRIVE predictive arrival platform, including greater…

Mavenir Cloud-Native RCS Solution Launches as Part of Rakuten Mobile Communication Platform, Rakuten Link

Next-Generation Voice and Messaging Delivered Mavenir, the industry's only end-to-end cloud-native network software provider for Communications Service Providers, announced that it has successfully deployed its next-generation voice and messaging solution as part of Rakuten Mobile’s communication app, Rakuten Link. Rakuten Link is a communication platform based on the GSMA RCS (Rich Communication Services) standards. Unlike other OTT (Over the Top) messaging apps where communication is limited to between app users,…

Pareteum to Provide Multifactor Authentication to Rakuten Viber Users

Rakuten Viber selects Pareteum Experience Cloud for enhanced secure user experience Pareteum Corporation, a cloud communications platform company, announced that it has been selected by Rakuten Viber, a leading global messaging app, to provide API-driven multifactor authentication services for an enhanced and secure end user experience. Viber, a subsidiary of Rakuten, the Tokyo-based digital services brand active in banking, ecommerce, media, and communications, is one of the most widely adopted messaging apps in the…

Rakuten Ready ROI Study Reveals The Fastest And Most Profitable QSR Order Channel

Rakuten Ready, the mobile Order for Pickup technology leader defining the future with solutions that deliver a superior in-store experience, unveiled their inaugural Rakuten Ready 2020 ROI Study to understand how and why to shift the order mix to Order for Pickup, and why utilizing the right technology will improve both profitability and the customer experience. Secret shoppers visited Burger King, Chick-fil-A, McDonald's and Taco Bell locations in 30 cities to place in-person orders. The Rakuten Ready ROI Study showed…

Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences

Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today's launch of Rakuten Advertising. "Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today's competitive consumer…

TechBytes with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

Rakuten TV Launches New Exclusive Documentary, Inside Kilian Jornet

Exclusive Documentary Will Follow Pro-Athlete Kilian Jornet Across Three Continents During His 2019 International Tour Rakuten TV has announced that its latest exclusive offering, Inside Killian Jornet, a documentary about the legend of mountaineering and extreme sports, Kilian Jornet, will be released for free exclusively on the platform from February 13th. Filmed over the course of a year with exclusive access to the famed sportsman, Inside Kilian Jornet will follow Kilian across his world tour in 2019, offering…

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

The Rising, Stephen Curry and Rakuten’s Documentary on Basketball in Japan, Premieres Worldwide on YouTube

Rakuten, Inc. has joined forces with SC30, Inc. and Limitless Creative Company on The Rising, a short documentary film on the explosive growth of basketball in Japan, capturing the intersection of the international sport with homegrown Japanese culture. Featuring appearances from several unique Japanese basketball enthusiasts and six-time NBA All-Star and two-time Kia NBA MVP Award winner Stephen Curry, The Rising makes its worldwide premiere today on Curry's YouTube channel. The Rising can also be viewed worldwide on…

MarTech Interview with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

"The companies that will do best in the data economy will be the ones that balance data with privacy and avoid the “creepy” factor." Journey into Tech Hi Cristina, tell us about your role and journey into Technology. What inspired you to take up the role at Rakuten Viber? I was very intrigued by the role at Rakuten Viber. Working for an app with over 1 billion global users in a newly created role as CRO offered a lot of opportunities along with a lot of challenges. It required me to use all the skills I had been building…

Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

Rakuten TV to Release Documentary Series Matchday – Inside FC Barcelona, Tomorrow, for Free

The UK will witness the world premiere of Matchday - Inside FC Barcelona, the official TV series launching on Rakuten TV, following the club and its players through milestones of the 2018-2019 season, casting new light on the culture and philosophy of Barça, one of the world’s most beloved football teams. Narrated by John Malkovich, the series offers viewers a no-holds-barred view of the club and players, following the team as they enjoy the excitement of victory and strive to overcome defeat. Matchday – Inside FC…

Akazoo and Rakuten Viber Team Up to Inspire a Social Music Experience

Partnership Enables Over One Billion Rakuten Viber Users to Access, Share and Play Akazoo Music and Radio Streaming, Globally, Through Popular Messaging Platform  Akazoo S.A., a leading global music streaming platform and technology company announced a global strategic partnership with Rakuten Viber, a global instant messaging, chat and voiceover IP platform. The strategic partnership will enable Viber users to access, listen to and share music, playlists, stations and lyrics from Akazoo through the popular messaging…

Rakuten Marketing Data Breaks down Consumer Habits During the First Holiday Shopping Events of the Season

Larger Purchases Made on Single’s Day and a Higher Frequency of Orders During Click Frenzy Rakuten Marketing have released findings from data collected on Single’s Day and Click Frenzy which for the first time ever, fell over three consecutive days (Nov 11 - 13). Pulled from Rakuten Marketing’s award-winning affiliate network, the data reveals that the new back-to-back shopping format did not stop consumers from spending, with record breaking sales recorded by both Alibaba and Click Frenzy. Within the Rakuten Marketing…

New Rakuten Marketing Research Reveals APAC Consumer Intentions Ahead of the Holidays

Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the planned spending habits of consumers ahead of this year’s holiday season. The research surveyed 2000 consumers across four key APAC markets including Australia, South Korea, China and Singapore with the findings revealing a number of key trends that will help marketers plan for this holiday season. Consumers are officially in holiday shopping mode. When asked to describe their…

Rakuten Super Logistics Expands Order Fulfillment Facilities to Miami & Denver Markets

Rakuten Super Logistics (RSL), the national leader in eCommerce order fulfillment, announces the addition of two fulfillment centers that will increase network operations to 15 fulfillment centers nationwide.  The increased network will allow RSL clients to take advantage of a 1-2 day ground delivery network throughout the United States. The Miami fulfillment center is slated to open in December of this year, while the Denver facility will be open for business in Q1 of 2020. Marketing Technology News: Mspark Associate…

Rakuten Ready Study Sets Restaurant, Retail and Grocery Benchmarks for Getting Order Ahead Right; Wait Time Is Critical

Secret Shoppers Rank Chipotle, Panera, Best Buy, Nordstrom, H-E-B and Whole Foods Tops for Fastest Pickup Times; Quick-Service Restaurants Set the Overall Pace Ahead of Retail, Grocery Brands As the ‘On-Demand’ Economy Takes Hold, Study Unveils Gaps in Customer Experience Rakuten Ready, the location-centric mobile commerce platform that takes the friction out of the mobile order-ahead experience for thousands of stores and restaurants, unveiled a benchmark study enlisting secret shoppers to evaluate the Order for Pickup…