TechBytes with David Turner, Vice President of Engineering, ResponseTap

David Turner Vice President of Engineering at ResponseTap ResponseTap's main areas of focus are Artificial Intelligence and Machine Learning as they are integral to the work they do. We spoke to David Turner, Vice President of Engineering at ResponseTap, to understand his predictions on the role of AI/ML in Call Analytics for Marketing and Sales.Tell us about your role at ResponseTap and the team/technology you handle. I’m Vice President of Engineering at ResponseTap, Europe’s leading Call Intelligence provider. I…

Martech Provider, ResponseTap, Appointed by Luxury Tour Operator Ahead of New Website Launches

EFR Travel Partners With Call Intelligence Pioneer, ResponseTap, to Increase Acquisition Rate DuringPeriod of Exponential Growth Luxury travel group EFR Travel which owns LWC Holidays and Elegant Golf Resorts, has partnered with call tracking provider, ResponseTap, to further analyse online customer journeys and bookings as it continues to grow its sites through a dynamic marketing campaign. EFR Travel is going through a period of considerable growth and is enhancing systems to improve conversion rates and provide a…

ResponseTap Appoints David Turner as the New VP of Engineering

Call Intelligence Platform Strengthens Management Team with the Arrival of David Turner  Manchester-based Call Intelligence platform, ResponseTap, has appointed David Turner as its new Vice President of Engineering. David Turner joins ResponseTap having spent 15 years working with start-up businesses, from angel investor level through to hedge fund backed companies. He has also served as Chief Technical Officer for Takealot.com, South Africa’s biggest e-commerce website, Wakelet, and CANDDi. At the time of this…

Interview with Nick Ashmore, VP Marketing, ResponseTap

"The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not tie them up in technology knots." Tell us about your role and how you got here? What galvanized you to be a part of a Call Intelligence provider?  I’m the VP of Marketing at ResponseTap, Europe’s leading Call Intelligence provider. I joined the business in July 2016 and have been lucky enough to build a team around me from scratch. I have board level responsibility for our…

Dynamic Yield Partners with ResponseTap to Create Engaging, Personalized Call Center Experiences

Partnership Between Dynamic Yield and ResponseTap  Creates Cohesive Customer Journey Across Web, Apps, Email and Now Phone Dynamic Yield, a leading Omnichannel Personalization technology stack and ResponseTap, Europe’s leading Call Intelligence platform, today announced a partnership that will allow brands to sync call center sessions to the rest of a user’s online experience. At the time of this announcement, Colton Perry, VP Channel at Dynamic Yield, said, "While digital and self-service continues to grow,…

Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation Share Article

Leaders in Sales & Marketing Automation and Call Tracking Solidify Partnership, Creating a Must-Have Marketing Solution for Call Tracking and Automation Sales and marketing solutions provider, Lead Liaison, and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution. ResponseTap is a global organization with offices in the US and UK. They most recently opened their New York office. The company…

PossibleNOW Cited as One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

PossibleNOW Views the Growing Privacy Landscape as an Opportunity to Focus on Consent, Preference, and Data Subject Rights Management for Enterprise Companies in Need of a More Sophisticated Solution Leading analyst research firm, Forrester Research, unveiled this week its research report: The Forrester New Wave: GDPR And Privacy Management Software, Q4 2018. The report lists PossibleNOW as one of the “12 providers that matter most” in its evaluation of the emerging market for EU General Data Protection Regulation (GDPR)…

Ogury Appoints Cédric Carbone as CTO

Ogury, a technology company specialized in mobile journey marketing, announces the appointment of Cédric Carbone as Chief Technology Officer. Carbone will lead Ogury’s product, operations and development initiatives across the globe. As former CTO and part of the founding team of both Influans, a MarTech company, and Talend, a revolutionary open source data integration software vendor that attained the billion-dollar unicorn status after its successful IPO in July of  2016, Carbone brings over 17 years of experience in…

TransPerfect to Highlight Artificial Intelligence Solutions at GlobalLink NEXT 2018

TransPerfect,the world’s largest provider of language and technology solutions for global business, opens its GlobalLink NEXT 2018 conference in Washington, DC. This annual event highlights recent trends and new innovations in the usage of technology that manages multilingual content. Now in its fourth year, the event brings together TransPerfect’s GlobalLink technology leadership and development teams with users from an array of industry-leading business around the world. This client-facing forum focuses on open discussion…

Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling

"The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" Showcase Flipboard Curation In New Environment Flipboard rolled out a new storytelling experience for its most popular destinations. Using custom layouts and designs, "The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" are the first editorial franchises that showcase the future of storytelling on the Flipboard platform. Each editorially curated franchise is filled with articles and videos that take the…

Infor Supports Digital Transformation at John Henry Foster

Infor Customer Experience Solutions Enable Holistic View of the Customer Infor, a leading provider of industry-specific cloud applications, announced that John Henry Foster, a leading distributor of industrial compress air systems along with robotics and automation components, has successfully deployed a suite of Infor Customer Experience (CX) solutions to help future-proof the organization with integrated systems and improved data quality to enhance the customer experience. To differentiate themselves in the…

BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform

BrandTotal Marketing Intelligence Platform Shines Light on "Dark Marketing," Revealing Hidden Digital Marketing Strategies to Empower Brand Marketers BrandTotal, a New York- and Tel Aviv-based company whose agile marketing platform harnesses artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors, announced the closing of a $6 million round of funding, bringing their…

Marketing Architects Meets Massive TV Demand with New Hires

Ad Agency Increases Staff by 12% to Support Its Rapid Growth of Tv Advertisers More digital marketers are seeing firsthand what TV advertising can do. With the right strategy, a single TV spot can cause a dramatic lift in every relevant online marketing metric. Minneapolis-based Marketing Architects, the broadcast advertising agency, has refined their attribution models to quantify TV’s online impact, allowing advertisers to confidently grow budgets. Marketing Architects announced four new hires to keep up with demand for…

Three Ways to Superpower Google Analytics

Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released some great features recently; custom dashboards to name just one. But remember that the platform is always being enhanced, so it’s important to stay up to speed with all the different ways it can work for you. Many of the latest updates are related to customization. That’s no surprise because every website and company is different, so ‘one size fits all’ approaches to platforms and their…

TechBytes with Omri Mendellevich, CTO and Co-Founder, Dynamic Yield

Omri Mendellevich CTO and Co-Founder, Dynamic Yield While marketers are working harder to improve audience engagement across channels, CX continues to be a big challenge. To better understand the true 'State of Customer Experience’ in 2018 and how marketers can leverage technology for a 360-degree view of the customer, we spoke to Dynamic Yield's CTO, Omri Mendellevich. Tell us about your role at Dynamic Yield and the team/technology you handle. Being the world’s first personalization technology stack comes hand…

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…

DemandBridge Announces Acquisition of Kramer-Smilko, Inc.

DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, today announced the acquisition of Kramer-Smilko, Inc. The acquisition furthers DemandBridge's commitment to empowering distributors/agencies with total quality control over their business, and the ability to maximize efficiency utilizing market-leading software and products. It also demonstrates the value of strategic partnerships and the commitment to providing the tools and expertise to enable their customers to grow. The…