Socialbakers, the leading social media marketing platform, today released its "Q1 2021 State of Social Media and CX" report, offering an in-depth look at the social media trends that had the biggest impact on customer experience during the first quarter of 2021. Socialbakers' data showed Facebook and Instagram ad spend was up 60% year-over-year — an impressive growth rate after a record-setting year for social media ad spend. Facebook's ad reach grew around the world, up 8% globally and 23% in North America. Advertising…

Facebook ad reach jumped 96% in North America and 30% globally, with year over year comparisons showing ad spend will likely continue to climb into 2021 Socialbakers, the leading social media marketing platform, today released a new trends report: "State of Social Media Marketing: A Year After COVID." The report reveals multiple insights highlighting the impact of the pandemic on social media marketing trends and underscoring the resiliency of the digital marketing community. Marketing Technology News: openSAP Celebrates…

Earning a 92% score based on a proprietary algorithm that calculates various SaaS product factors, Socialbakers won the top spot on the list of Most Popular Software in Social Media Management for Q1 2021 Socialbakers, the leading social media marketing platform, has been recognized as the "Most Popular Software in Social Media Management for Q1 2021" by SaaSworthy, an online resource that scores SaaS products using a proprietary algorithm based on more than half a million data points. According to SaaSworthy's…

Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020. The report reveals that global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic. Other insights from the report include a global rise in cost-per-click (CPC), expanded reach for advertisers on Facebook, a…

Socialbakers, the leading social media marketing platform, announced that Daily Burn, a leading provider of on-demand fitness workouts, is using the Socialbakers platform to deliver customized content and communications to its online community of users. While many gyms and fitness centers have closed their doors during the pandemic, Daily Burn has experienced a massive spike in demand for its online fitness videos, including  a nearly 200% surge in inquiries from social media users. Socialbakers' AI-powered social media…

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Socialbakers, the leading social media marketing platform, announced that one of the most popular beauty brands in the world, Benefit Cosmetics, has been using the Socialbakers platform as one of their key digital analytics tools to help drive greater engagement and deeper relationships with its target audiences. Benefit Cosmetics boasts an extremely high engagement rate across its social channels. By leveraging Socialbakers' audience insights, the brand is able to determine which influencers and content will resonate…

Two industry leaders, Astute and Socialbakers join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc.(“Astute”) a leading customer engagement and Voice of the Customer platform, announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform. The acquisition will allow global brands to manage research, content, engagement, social listening and VoC in a single…

Socialbakers, the leading social media marketing platform, today released its State of Influencer Marketing Report, which examines how the COVID-19 pandemic has affected the influencer industry over the last three months. Among the key findings are a decrease in sponsored content among influencers that are partnering with brands and a pivot toward influencers with smaller, more niche followings that may offer greater value to brands with tighter marketing budgets. "Despite the economic impact of COVID-19, brands are still…

Socialbakers' unified social media marketing platform recognized in the Top 10 MarTech companies of 2020 Socialbakers, the leading unified social media marketing platform, has been named as one of the Top 10 MarTech companies by CIO Applications. The CIO Applications list of the Top 10 MarTech companies in 2020 is designed to guide organizational leaders in harnessing the power of marketing technology to tackle today's marketing challenges, reduce workload, and increase efficiencies. In today's complex digital…

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers' new Q4 2019 Trends Report Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Social Media Trends for Q4 2019. Key insights from the report include Instagram overtaking Facebook in audience size, the relative decline in engagement during the holiday season, the popularity of vertical videos, the dominance of women among fans and…

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

Socialbakers, the unified marketing platform for social media marketers, released its top social media predictions for 2020. According to Socialbakers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, the company predicts that influencer marketing will continue to grow and that social commerce will achieve lift off thanks, in part, to the growth of shopping-related content, experiments in VR-powered shopping experiences,…

Socialbakers’ Paid Analytics helps brands gain complete control of their ads budget through accurate analysis, stronger data security and transparent collaboration with agency teams  Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics. As brands are shifting more budget to social media advertising, it becomes paramount that…

Socialbakers, the leading unified marketing platform, announced that Forrester has included the company as one of the solutions in its Now Tech Social Suites, Q2 2019 Report. The report provides an overview of 17 social suites providers. Marketing Technology News: Blue Prism Collaborates with Microsoft to Deliver Free Cloud Trial on Azure The Socialbakers Suite drives growth by helping marketers to better understand their audience, create content audiences love, identify influencers audiences trust, and analyze content…

Content Hub Helps Marketers Collaborate, Plan and Create Engaging Content for Their Target Audiences by Providing Centralized Content Insights and Analysis Across Digital Channels Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences.…

The integration streamlines operations of marketing and customer care teams with a multi-channel integration of services, driving a unified customer journey Socialbakers, the leading AI-powered social media marketing platform, announced a product integration with Salesforce, the global leader in CRM, to improve how brands manage their social community and customer care processes. The integration streamlines the handover of support issues, so that audiences and customers benefit from a cohesive brand experience.…

Socialbakers’ Social Media Marketing Platform Helps Leading French Online Retailer Augment Customer Intention to Buy Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to optimize their social investment. Socialbakers has helped La Redoute significantly increase purchase intent by giving…

Socialbakers, the leading AI-powered social media marketing platform, announced that its VP People, Dagmar Ševčíková, has been recognized by The SaaS Report, an annual list that celebrates the accomplishments of 50 women in the SaaS industry, as as one of The 2018 Top Women Leaders in SaaS. The SaaS Report list is comprised of women who were selected based on the detailed nomination submissions they received from each leader's respective company and industry colleagues. Dagmar was selected from over 3,500 nominations on…

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…