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Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave and Townsquare Media, Inc have agreed to join forces in order to re-engage users who use ad-blocking. The partnership involves combining Brave’s futuristic browser and Townsquare Media Inc’s music and entertainment portfolio. Brave’s browser capabilities include privacy innovation and a Blockchain based digital advertising platform which allows Townsquare to…

Brave and Townsquare Partner to Re-engage Ad-Blocking Users

Partnering Will Also Include Monetizing Ad-blocking Traffic and Testing Blockchain-based Digital Advertising Brave, combines an innovative privacy browser with a Blockchain-based digital advertising platform. Whereas, Townsquare Media Inc., owns and operates a plethora of digital brands which are focused on media and entertainment. The companies announced the partnership to empower Townsquare to re-engage ad-blocking users. The companies have also vouched to test Blockchain-based digital advertising solutions with the BAT…

Townsquare Announces Acquisition Of Trenton, NJ Radio Stations

Adds Leading CHR brand WPST-FM to Townsquare's Powerful 11 Station Portfolio in New Jersey Townsquare Media Inc. announced recently that it has entered into an agreement to acquire three radio stations in Trenton, NJ from Connoisseur Media, LLC, for approximately $17 million. The acquisition will include leading CHR station WPST-FM. "We are very excited to announce the acquisition of these radio stations, particularly WPST, one of the Northeast's most respected and highest-performing CHR stations. Combined with our…

Relationship Intelligence Platform Affinity Hires Four New Vice Presidents

Addition of Vice Presidents of Product, Design, Customer Success and People Expands the Company’s Executive Team During a Period of Tremendous Growth Affinity , the leading relationship intelligence platform, announced the hiring of four senior leaders, including Andy Bryson as its new Vice President of Product, Travis Ortiz as Vice President of Design, Brian Cloughley as Vice President of Customer Success, and Stephani Martin as Vice President of People. Demonstrating the company’s commitment to investing in senior…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Digital Publishers to Save Millions of Dollars with Blockthrough’s Acquisition of PageFair

Both Companies Share the Same Vision of Producing High-Value Advertising Content and Mitigating Losses for Publishers From Unfair Ad-Blocking Practices Today’s marketers cannot do without advertising on the internet. It is perhaps the monopoly as a marketplace, especially for buyers constantly connected to the World Wide Web. Hence, brands are excessively driven to prioritize advertising on digital mediums for better exposure to their brands. However, a large chunk of these commercials are blocked by ad-blockers.…

Invoca Study Finds Consumers Want Brands to Understand Their Emotions in the Age of AI

Fewer Than 25 Percent of Consumers Think Chatbots and Voice Devices Offer the Emotional Support and Personalized Experiences They Need During Stressful Purchases AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 percent of businesses already use or plan to use chatbots by 2020. In the race to implement these new technologies, marketers must not lose sight of what matters most to customers: a personalized experience with attentive service. A new report from Invoca, "Emotions…

The Trade Desk Ushers in the Next Wave of Digital Advertising featuring Koa, Artificial Intelligence (AI) for Advertisers

Data-Driven Insights and Game-Changing Features Deliver Better Planning, Smarter Buying and Stronger Performance for Brands and Agencies The Trade Desk, Inc., a global advertising technology company, is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media more effectively than ever before.  Collectively referred to as the Next Wave, this release includes three transformative products: Koa is powerful AI that improves advertisers’ decisioning and…

CafeMedia Turns Focus To AdThrive, Commits To Mission Of Empowering Digital Publishers

CafeMedia Receives Investment to Drive Growth of Ad Monetization Platform CafeMedia divested its legacy owned and operated sites, concentrating its efforts completely on the growth and success of its publisher platform: AdThrive. AdThrive is the leading ad monetization platform for high-quality, mid-sized digital publishers, empowering content creators to make a living doing what they love while the company manages the advertising for them. For the five years since AdThrive was founded, it has grown over 100…

Aaptiv Closes Series C with $52 Million Raised to Date; Amazon Alexa Fund and Warner Music Group among new investors

This Investment is Largest Round to Date for Aaptiv  Aaptiv Inc., a leading provider of premium digital health and wellness content that has garnered nearly 200,000 paying members in two years, has raised $22 million in its Series C funding. Launched in 2016, Aaptiv's audio-guided fitness classes have been streamed more than 14 million times. Total funding for the company is now over $52 million. The round was led by Millennium Technology Value Partners, a growth equity firm that has previously invested in…

Are Americans More Likely to Listen to Podcasts Than European Listeners?

Smart Home Speakers, AI-Enabled Video Search, Speech Recognition and AR/VR Technologies Have Ensured a Surge in the Popularity of Podcasts  Podcasts recently have been hailed as the 'in thing', especially among millennials, who claim podcasts to be a big boon for their on-the-go lives. Podcasts are a millennial's go-to channel to procure information on politics, sports, spirituality etc. Moreso, with claims of subscriptions getting cheaper and content getting richer, the marketing strategy behind promoting podcasts does…

Devon MacDonald Named As The New CEO of Mindshare Canada

Devon MacDonald, Currently Chief Strategy Officer, to Assume CEO Role August 1, 2018, after Karen Nayler Retires in July This Year Mindshare North America, the global media agency that is part of WPP, announced that Karen Nayler, Chief Executive Officer, Mindshare Canada, will retire as CEO effective July 31, 2018. Devon MacDonald, currently Chief Strategy Officer, will assume the role of Chief Executive Officer as of August 1, 2018. Nayler has been Mindshare Canada's Chief Executive Officer since 2012. She launched…