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TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions but, as with most things, it is a bit more nuanced than that. Data-informed decision making is critical, but we have to marry the insights we glean from data analysis with our human sense, understanding, and empathy for our clients and their customers, especially when working with such a new set of critical issues for our clients. A…

USIM Partners with Inscape to Enable TV Attribution for Retail

Combines the power of location with the scale of TV to deliver targeted media to the right audience at the right time USIM (U.S. International Media), the fast-growing independent media agency, has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs. USIM was recently recognized as the Independent Media Agency of the Year for 2019 by MediaPost based on the agency’s innovative approach to unlock location mapping and TV data and apply it in ways…

MarTech Interview with Tom Keiser (Chief Operating Officer) and Elisabeth Zornes (Chief Customer Officer) at Zendesk

"In the APAC region, Zendesk's top customer wins include GroupOn, StashAway, Circles.Life, Grab, Ola, and FoodPanda to name a few."After attending the Zendesk Showcase at the Raffles Hotel, Singapore, I had the privilege of sitting down with Tom Keiser, Chief Operating Officer and Elisabeth Zornes, Chief Customer Officer, at their swanky, new Singapore office, which embodies their commitment of bringing Zen to the customer experience industry. Tell us about your role at Zendesk. Tom: I joined Zendesk three-and-a-half years…

MarTech Interview with Sandie Overtveld, VP APAC at Zendesk

"The expansion of our regional hub in Singapore is the next step in this continuing growth trajectory, Our Singapore product and engineering teams lead the end-to-end development responsibilities for Zendesk Chat." Why did you decide to expand your vision in developing tech talent in APAC? Do you have similar plans for other regions? Zendesk has seen consistently high growth in APAC - north of 30 percent year-on-year - since we opened our first regional office in Melbourne in 2011. Fast-forward to today, and we now have…

Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm

In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) data processing. A leading player in the TV advertising and OTT, VideoAmp acquired IronGrid Data Services, Inc., followed by an announcement to launch a Data & Emerging Products Division. Currently, VideoAmp’s marketing investment platform measures linear TV, OTT and digital media investment across various AdTech platforms, including Programmatic and non-Programmatic channels. The leading…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

Interview with David Simon, CMO, SteelHouse

"Marketers will have to grow with the consumer's expectations of a seamless, placeless, timeless experience or be left behind."On Marketing Technology MTS: Tell us a bit about your role at SteelHouse and how you got here? I’m the CMO at SteelHouse and oversee all communication, brand and product marketing for the company. Before joining the firm earlier this year, I ran marketing for SocialFlow out of New York and before that, for PointRoll, when it was a division of Gannett. I got my start with marketing guru, Seth Godin…