Ubisoft Enables Millions of Gamers to Create and Share Personalized Videos Summarizing Five Years of Game Playing Powered by Idomoo

Ubisoft recently released Ubisoft Connect, the biggest-ever overhaul of its ecosystem of player services. The company kicked-off this new adventure with players by celebrating their Ubisoft Journey with personalized Wrap-Up videos and infographics, using their statistics from the last five years of play. Ubisoft Connect Wrap-Up videos and infographics empower millions of gamers to share videos summarizing five years of game playing accomplishments powered by Idomoo’s Personalized Video as a Service (PVaaS™) platform.…

Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration. Ads that enhance the gaming experience Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly…

Ubisoft’s Women’s Film and Television Fellowship Announces New Script Deal With Participant

Submissions For 2020 Will Be Accepted Through January 31 Ubisoft Film & Television announced that Heather Quinn, this year’s participant in the company’s Women’s Film & Television Fellowship, has secured a script deal for a feature film. Quinn’s pitch is based on an original idea in the romantic comedy genre set against the backdrop of gaming culture. “Working with the Ubisoft team was a wonderfully collaborative and supportive process and beyond that, I really enjoy spending time with them as people, so I’m…

theScore and Ubisoft Partner for Unique Video Content Series

theScore’s Esports Content Team Will Create Exclusive Videos Showcasing Stories from Tom Clancy’s Rainbow Six Siege Esports Community theScore, Inc.  announced a partnership with leading interactive entertainment company, Ubisoft, to create and publish a unique video content series focusing on their highly popular esports title, Tom Clancy’s Rainbow Six Siege. theScore Esports and Ubisoft Partner for Unique Video Content Series. theScore will leverage its industry-leading esports content team to produce a series of…

Vungle Acquires GameRefinery, A Leading SaaS Mobile Gaming Analytics Company

Acquisition brings further innovation to Vungle's mobile performance advertising platform by offering contextual targeting and creative intelligence features Vungle, a leading mobile performance advertising platform, announced the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. GameRefinery's Game Intelligence platform provides developers with retention and monetization insights through its cloud-based developer tools for world-class studios such as Zynga,…

World Cricket Championship Inks Exclusive Deal With Israel-Based in-Game Ad Solution Provider Anzu to Bring New-Age Blended Ad Technology

Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem. While most games are appropriate for advertising, sports-themed ones such as WCC 2 provide an ideal environment for in-game…

Anzu.io Raises $9 Million To Fuel Expansion of the Advanced In-Game Ad Platform

The investment will further enable brands to enter the AAA video game space through in-game advertising that's native, creative, and real-time Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organization WPP and Sony Innovation Fund, the investment arm of one of the world’s largest gaming groups and the owner of PlayStation, as well as Alumni…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from SearchBlox (Customer Experience), Knotch (Content Intelligence), Coupang (eCommerce), Giift (Customer Engagement), Ubisoft (Videos). SearchBlox Introduces SearchAI SmartSuggest, Answers and Personalization SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. “These new products use artificial intelligence to make search simultaneously smarter…

Anzu and Adform Team Up to Advance Utilization of In-Game Advertising

Anzu.io, the world’s most advanced in-game advertising solution, announced a new partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing. Anzu will now offer its exclusive mobile and PC in-game inventory to Adform’s 30,000+ global clients, who will be able to utilize Anzu’s first-in-class technology to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic. Gaming is on the…

New PC Poster Sticker Game and Anzu Form an Exclusive Partnership

Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s industry-leading solution, Poster Sticker now will be available to global advertisers for both banner and video ads. Caipirinha is a well-established, prolific developer, with over 75 cross-platform offerings and 17 years of experience building successful games. As a game about advertising,…

Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands

World-leading in-game advertising platform Anzu.io announced a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be able to display non-intrusive blended in-game display and video ads across all of Anzu's global PC, mobile and console gaming inventory. Anzu is the first-ever programmatic solution that serves blended in-game ads across all gaming platforms, giving…

Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck As A New Strategic Advisor

The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with…

Algolia to Bring New Headless Commerce Search and Discovery Capabilities to Customers with Salesforce Commerce Cloud Integration

Collaboration Powers Rich, Engaging Omnichannel and Digital Experiences Algolia, the leading Search and Discovery solution, announced its integration with Salesforce Commerce Cloud. Customers can now easily adopt a unified headless architecture to create innovative product-based experiences on every channel—from websites and mobile applications to voice-enabled technology and kiosks—to drive more customer engagement and conversions. As a result of the COVID-19 pandemic, total online spending in May 2020 reached $82.5…

Veritas Entertainment and Anzu.io Bring Real-life Brand Ads Straight Into Video Games and Esports in New Partnership

Veritas Entertainment, a company that develops physical esports and gaming venues across the globe named LVL, and Anzu.io, the world’s leading in-game advertising platform, have announced a new partnership. Together, the two companies, both innovators in the bustling gaming and esports industries, will team up to offer advertisers unprecedented opportunities to connect with hyper-engaged audiences in games, in esports tournaments, and in live streams. Meanwhile, the gamers will benefit from the enhanced user interface…

MarTech Interview with Teis Mikkelsen, Founder at Multiscription

"I can definitely see more focus on the digital side of marketing to compensate for COVID-19 losses - especially if we cannot return to a pre-COVID 19 world of travelling from event to event." Please tell us about your journey into the subscription services industry. How did you start at Multiscription? I started working with subscription-based gaming back in 2014 when I joined MovieStar Planet, a Danish company that had created a combination of a free-to-play game and social platform specifically for kids - we had…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Playwire, Venatus, Anzu.io, Rakuten Advertising, and Mediavine. Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google …

Apple Celebrates the Best Apps and Games of 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun. In 2019, apps made their mark by reflecting the zeitgeist of our society and sitting at the nexus of digital and pop culture. “Developers around the world inspire us all with innovative apps that have the power to influence culture and change our lives, and this year that is as true as ever.…

Greater Raleigh Region’s Largest Esports Event to Date Generates $1.45 Million in Economic Impact and Drives Employment

The Six Major Raleigh Draws A Sold-Out Crowd With 2.6K Daily Attendees The Greater Raleigh Esports Local Organizing Committee – made up of the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh), the Greater Raleigh Sports Alliance (GRSA) and media and esports agency Big Block – released a report detailing the success and impact of hosting the Six Major Raleigh last month. The inaugural event unlocked $1.45 million in direct economic impact for Greater Raleigh, generating over 1,000 job inquiries, attracting…