ViacomCBS Announces Leadership of Global Streaming Organization

Positions company to seize global opportunity in streaming through integrated strategy and structure across free and pay platforms Strengthens cross-house content and franchise collaboration across ViacomCBS streaming ecosystem ahead of Paramount+ launch in early 2021 Tom Ryan named President and CEO, ViacomCBS Streaming; Kelly Day, COO, ViacomCBS Networks International, to assume additional role of President of Streaming, ViacomCBS Networks International ViacomCBS announced a new leadership structure for its global…

ION Media Expands Long-Term Content Relationship With ViacomCBS Global Distribution Group

Announces Multi-Year Deals for “NCIS: New Orleans” and “Hawaii Five-0” Expands ION’s Position as Leading Aggregator of Highest Quality Dramas for Ad-Supported Over-the-Air Broadcast, Multichannel and OTT Distribution ION Media, the nation’s leading independent broadcast television group, announced an expansion of its long-standing successful content relationship with ViacomCBS Global Distribution Group. The deal covers all seasons of the CBS hit dramas “NCIS: New Orleans” and “Hawaii Five-0” for broadcast. This adds two…

Red Ventures to Acquire CNET Media Group from ViacomCBS for $500 Million

Red Ventures, a portfolio of digital brands, announced that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS for $500 million. CNET Media Group is a pioneer in digital media. CNET, a leading global technology news brand, has grown over 25 years to cover all aspects of technology in our lives, including automotive coverage at Roadshow and Spanish-language technology coverage at CNET en Español. CNET paved the way for CNET Media Group, an expansive portfolio of digital media brands that…

ViacomCBS to Launch Connected Video Ad Platform “ViacomCBS EyeQ”

Unified Digital Offering to Drive Incremental Reach and Ad Effectiveness Across ViacomCBS' Immense Audience Scale Launching Fall 2020 ViacomCBS announced the planned launch of ViacomCBS EyeQ, a new and expansive connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks, with enhanced capabilities to deliver incremental reach across one of the largest premium video audiences…

Peacock Strikes Content Licensing Agreement with ViacomCBS

Expands Library Catalog with Ray Donovan, The Affair, Charmed, Undercover Boss, The Game, Everybody Hates Chris and Real Husbands of Hollywood Paramount Movies to Stream on Peacock Include The Godfather Trilogy, American Beauty, Catch Me If You Can, Old School and Seabiscuit Content will also continue to be available on ViacomCBS platforms Peacock, NBCUniversal's new streaming service,  announced an agreement to license popular Paramount movies and TV shows from the ViacomCBS library. Hit series including Ray Donovan, …

Yolanda T. Cochran Joins ViacomCBS Kids & Family Entertainment Group as Senior VP

ViacomCBS has named Yolanda T. Cochran as Senior Vice President, Live-Action Long-Form Production, ViacomCBS Kids & Family, responsible for managing all aspects of live-action physical production for the Nickelodeon brands – Nickelodeon, Nick Jr., TeenNick and Nicktoons – and for Gen Z-focused brand Awesomeness. Based in Hollywood, Cochran will report to Megan Ring, Executive Vice President of Production, ViacomCBS. Marketing Technology News: CyberScout Hires Global Marketing Executive Jeremy Barnett as Chief…

Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while securely facilitating addressable targeting Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use…

Project OAR Expands Consortium with Scripps and ViacomCBS as Addressable TV Advertising Standards Solidify

The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. Marketing Technology News: K League 1 to Deliver Season Opener Live to Social Media Using Grabyo The two media network groups join the consortium on the heels of the group reaching consensus for the measurement and…

ViacomCBS And Meredith Corporation Announce Multi-Year Affiliation Renewals

Agreement Covers All Seven CBS Affiliated Television Stations Owned by Meredith ViacomCBS and Meredith Corporation announced a multi-year deal to renew affiliation agreements for all seven of its CBS Affiliates, including three top 25 market affiliates, WGCL in Atlanta, GA; KPHO in Phoenix, AZ; and KMOV in St. Louis, MO. The seven markets combined reach 7 percent of the U.S. audience serving more than 7.6 million television households. Meredith's CBS affiliates will continue to be locally available to subscribers of…

ViacomCBS Networks International Launches Nick Jr. on Astro Go App

OTT and SVOD content available from 24 February 2020 ViacomCBS Networks International, a unit of ViacomCBS Inc., continues its partnership with Astro, Malaysia’s leading multi-platform content and consumer company, with the launch of  Nick Jr. on streaming mobile app service Astro GO. Beginning 24 February, customers can stream Nick Jr. content on the app as well as watch Nick Jr. shows on demand which include the award-winning PAW Patrol and other world-class programmes such as Shimmer and Shine, Top Wing, Dora and…

ViacomCBS To Transition Leadership of CBS to George Cheeks from Joe Ianniello

Cheeks to serve as President and CEO of CBS Entertainment Group. ViacomCBS Inc. announced that George Cheeks has been appointed President and CEO of CBS Entertainment Group, effective March 23, 2020. He succeeds Joe Ianniello, Chairman and CEO of CBS, who will be leaving the Company. Ianniello will work with the Company to ensure a smooth transition. Cheeks joins ViacomCBS from NBCUniversal, where he most recently served as Vice Chairman, NBCUniversal Content Studios. In his new role, Cheeks will lead CBS-branded assets,…

ViacomCBS Announces Completion of the Merger of CBS and Viacom

Combination creates a leading, global premium content powerhouse ViacomCBS Inc. announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia. “This is a historic moment that brings together two iconic companies to form one of the world’s most important content producers and providers,” said Bob Bakish,…

Study: 61% of US Broadband Households Subscribe to Two or More OTT Services

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

Rakuten Launches ‘Rakuten DX’ to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom

With half a billion new digital applications predicted by 2023*, Rakuten gives sales and marketing the “DX factor” – transforming today’s business challenges into tomorrow’s digital experiences Rakuten, Inc. announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly…

VideoAmp Integrates Conversion Logic Capabilities

Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology has been fully integrated within the VideoAmp Platform, creating a software solution that bundles advanced audience creation, reach and frequency optimization, competitive insights, planning, activation, measurement, and attribution. Campaign Optimizer is powered by VideoAmp’s commingled…

Silverbullet Accelerates Network 10’s Monetisation Capabilities Through Trusted Partnership

Silverbullet helps accelerate the Australian commercial TV network's data rollout to better serve its advertisers and audiences, while helping solidify its in-house capabilities Part of ViacomCBS, Network 10 is one of Australia’s major commercial television networks. 10 Play is its broadcast video on demand (BVOD) platform and features shows such as the highly successful MasterChef Australia series and Bachelor franchise as well as exclusive content supporting 10’s shows. 10 Play’s audience continues to grow with the…

iQIYI Premieres “The SpongeBob Movie: Sponge on the Run” via PVOD in its Ultimate Online Cinema Section

iQIYI Inc., an innovative market-leading online entertainment service in China, premiered Paramount Pictures' The SpongeBob Movie: Sponge on the Run (the "Film") in its Ultimate Online Cinema section through its premium video-on-demand (PVOD) mode, making it China's first animated blockbuster to premiere only one day after the premiere of the film in overseas regions. The Film is priced at RMB 6 for subscribers and RMB 12 for non-subscribers. Marketing Technology News: eCommerce Product Photography Industry Adopts…

Tubular Labs Unveils Cross-Platform Audience Ratings: New Metrics Unlock Billions of Dollars in Social Video Revenue

Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate True Digital Video Audiences and Trade on Transparent, Uniform Metrics  Tubular Labs, the world leader in digital video audience measurement, announced Tubular Audience Ratings, the first and only de-duplicated audience and time-based system for measuring video attention across social media platforms. The new audience ratings deliver publishers, advertisers and analysts…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

Vidgo Adds Playback, Timeshift, TV Everywhere, Web Player and Casting to Enhance the Best Live Streaming Experience

Vidgo Doubles Local Channel Lineup with ABC and Fox Affiliates in over 50 markets primed for the NFL and College Football Season Over-the-top TV streaming service Vidgo announces the addition of key features Playback, Timeshift, TV Everywhere, Web Player and Casting to improve customer viewing experiences at home and on the go. Vidgo includes the entire suite of Disney Media Networks including ABC, ESPN, Disney Channel, Freeform, FX and National Geographic and the entire suite of Fox in its basic package, for no additional…