ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast

Historic Activation on the CBS Broadcast Network Marks the First Time Broadcast Inventory is Enabled via MVPD Set-Top Box Powered by Adcuratio’s Groundbreaking Technology to Deliver Relevant Television Commercial Messaging at the Household Level ViacomCBS and DISH Media announced a significant industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box. Addressable ad replacement was successfully executed on a select number of live campaigns across DISH’s…

ViacomCBS Announces Expanded Distribution Agreement with Hulu

New Deal Brings 14 Additional ViacomCBS Cable Networks to Hulu + Live TV, Including BET, Comedy Central, MTV and Nickelodeon ViacomCBS announced a new distribution agreement that adds more content from ViacomCBS’ leading portfolio of news, and sports networks to Hulu’s live TV subscription streaming service, Hulu + Live TV. Marketing Technology News: Deck Commerce Launches Order Management Extension for Magento to Empower DTC Retailers The comprehensive, multi-year deal includes continued carriage of CBS broadcast…

ViacomCBS Appoints Raffaele Annecchino President and CEO, ViacomCBS Networks International

David Lynn to Leave ViacomCBS after 24 Years ViacomCBS, Inc. announced that Raffaele Annecchino has been appointed President and CEO of ViacomCBS Networks International (VCNI), effective immediately. He succeeds David Lynn, who is stepping down and will depart the company following a transition period. In his new role, Annecchino will oversee all of ViacomCBS’s media networks and related businesses outside the U.S. As part of this, he will be responsible for a portfolio of pay-TV entertainment brands and broadcast…

AWS and ViacomCBS Expand Strategic Agreement to Transform Content Creation and Delivery

Global media leader selects AWS as its preferred broadcast cloud provider to power one of the largest digital transformations in the media and entertainment industry Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, and ViacomCBS announced an agreement that makes AWS the preferred cloud provider for ViacomCBS’s global broadcast media operations. As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data…

ViacomCBS Announces Leadership of Global Streaming Organization

Positions company to seize global opportunity in streaming through integrated strategy and structure across free and pay platforms Strengthens cross-house content and franchise collaboration across ViacomCBS streaming ecosystem ahead of Paramount+ launch in early 2021 Tom Ryan named President and CEO, ViacomCBS Streaming; Kelly Day, COO, ViacomCBS Networks International, to assume additional role of President of Streaming, ViacomCBS Networks International ViacomCBS announced a new leadership structure for its global…

ION Media Expands Long-Term Content Relationship With ViacomCBS Global Distribution Group

Announces Multi-Year Deals for “NCIS: New Orleans” and “Hawaii Five-0” Expands ION’s Position as Leading Aggregator of Highest Quality Dramas for Ad-Supported Over-the-Air Broadcast, Multichannel and OTT Distribution ION Media, the nation’s leading independent broadcast television group, announced an expansion of its long-standing successful content relationship with ViacomCBS Global Distribution Group. The deal covers all seasons of the CBS hit dramas “NCIS: New Orleans” and “Hawaii Five-0” for broadcast. This adds two…

Red Ventures to Acquire CNET Media Group from ViacomCBS for $500 Million

Red Ventures, a portfolio of digital brands, announced that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS for $500 million. CNET Media Group is a pioneer in digital media. CNET, a leading global technology news brand, has grown over 25 years to cover all aspects of technology in our lives, including automotive coverage at Roadshow and Spanish-language technology coverage at CNET en Español. CNET paved the way for CNET Media Group, an expansive portfolio of digital media brands that…

ViacomCBS to Launch Connected Video Ad Platform “ViacomCBS EyeQ”

Unified Digital Offering to Drive Incremental Reach and Ad Effectiveness Across ViacomCBS' Immense Audience Scale Launching Fall 2020 ViacomCBS announced the planned launch of ViacomCBS EyeQ, a new and expansive connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks, with enhanced capabilities to deliver incremental reach across one of the largest premium video audiences…

Peacock Strikes Content Licensing Agreement with ViacomCBS

Expands Library Catalog with Ray Donovan, The Affair, Charmed, Undercover Boss, The Game, Everybody Hates Chris and Real Husbands of Hollywood Paramount Movies to Stream on Peacock Include The Godfather Trilogy, American Beauty, Catch Me If You Can, Old School and Seabiscuit Content will also continue to be available on ViacomCBS platforms Peacock, NBCUniversal's new streaming service,  announced an agreement to license popular Paramount movies and TV shows from the ViacomCBS library. Hit series including Ray Donovan, …

Yolanda T. Cochran Joins ViacomCBS Kids & Family Entertainment Group as Senior VP

ViacomCBS has named Yolanda T. Cochran as Senior Vice President, Live-Action Long-Form Production, ViacomCBS Kids & Family, responsible for managing all aspects of live-action physical production for the Nickelodeon brands – Nickelodeon, Nick Jr., TeenNick and Nicktoons – and for Gen Z-focused brand Awesomeness. Based in Hollywood, Cochran will report to Megan Ring, Executive Vice President of Production, ViacomCBS. Marketing Technology News: CyberScout Hires Global Marketing Executive Jeremy Barnett as Chief…

Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while securely facilitating addressable targeting Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use…

Project OAR Expands Consortium with Scripps and ViacomCBS as Addressable TV Advertising Standards Solidify

The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. Marketing Technology News: K League 1 to Deliver Season Opener Live to Social Media Using Grabyo The two media network groups join the consortium on the heels of the group reaching consensus for the measurement and…

ViacomCBS And Meredith Corporation Announce Multi-Year Affiliation Renewals

Agreement Covers All Seven CBS Affiliated Television Stations Owned by Meredith ViacomCBS and Meredith Corporation announced a multi-year deal to renew affiliation agreements for all seven of its CBS Affiliates, including three top 25 market affiliates, WGCL in Atlanta, GA; KPHO in Phoenix, AZ; and KMOV in St. Louis, MO. The seven markets combined reach 7 percent of the U.S. audience serving more than 7.6 million television households. Meredith's CBS affiliates will continue to be locally available to subscribers of…

ViacomCBS Networks International Launches Nick Jr. on Astro Go App

OTT and SVOD content available from 24 February 2020 ViacomCBS Networks International, a unit of ViacomCBS Inc., continues its partnership with Astro, Malaysia’s leading multi-platform content and consumer company, with the launch of  Nick Jr. on streaming mobile app service Astro GO. Beginning 24 February, customers can stream Nick Jr. content on the app as well as watch Nick Jr. shows on demand which include the award-winning PAW Patrol and other world-class programmes such as Shimmer and Shine, Top Wing, Dora and…

ViacomCBS To Transition Leadership of CBS to George Cheeks from Joe Ianniello

Cheeks to serve as President and CEO of CBS Entertainment Group. ViacomCBS Inc. announced that George Cheeks has been appointed President and CEO of CBS Entertainment Group, effective March 23, 2020. He succeeds Joe Ianniello, Chairman and CEO of CBS, who will be leaving the Company. Ianniello will work with the Company to ensure a smooth transition. Cheeks joins ViacomCBS from NBCUniversal, where he most recently served as Vice Chairman, NBCUniversal Content Studios. In his new role, Cheeks will lead CBS-branded assets,…

ViacomCBS Announces Completion of the Merger of CBS and Viacom

Combination creates a leading, global premium content powerhouse ViacomCBS Inc. announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia. “This is a historic moment that brings together two iconic companies to form one of the world’s most important content producers and providers,” said Bob Bakish,…

Naviga Acquires RSG Media To Expand The Capabilities Of Its Innovative Content Engagement Platform

The addition of RSG Media adds content rights management, audience growth and advertising revenue optimization to Naviga’s digital solution set and further diversifies its global media portfolio Naviga Inc., a leading provider of software and services powering media-rich industries, today announced it has acquired RSG Media, a New York City headquartered media-tech supplier whose customers include industry-leading TV networks, studios, distributors, VOD & OTT services and brand licensors located in 170+ countries.…

Optimizing Addressable Advertising and Other Emerging Channels Is #1 Priority Among Brands and Agencies in 2021

A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at scale, 46% say optimizing emerging channels is their top priority in 2021. The study, "The Transformation of Television: Embracing the Era of Addressable TV," was commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia.…

Willie Nelson, Thirteen Major Sports Leagues And Organizations Team Up With The Ad Council And COVID Collaborative’s National…

New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson's new cover of "I'll Be Seeing You" As an extension of their COVID-19 Vaccine Education Initiative, "It's Up To You," the Ad Council and COVID Collaborative today announced the launch of a new campaign in partnership with thirteen leading sports leagues and organizations: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National…

MRI-Simmons Launches Activate Campaign Targets (ACT)

Latest product innovation provides marketers with full transparency into the modeling process, streamlining activation MRI-Simmons, the essential consumer truth set, today announced the launch of Activate Campaign Targets (ACT), an advanced modeling and activation tool for marketers. Built on MRI-Simmons’ Insights platform, ACT is the first product within DataHub, a new solution set that allows marketers to enrich first party data, tie transactions to insights, and leverage MRI-Simmons data for activation - helping to drive…