Workfront also named a leader in Worldwide Cloud Project and Portfolio Management 2019-2020 Workfront, the work management application platform for the enterprise, announced that it has been named a leader in the first-ever IDC MarketScape: Worldwide Work Management and Project and Portfolio Management 2020 Vendor Assessment. According to the IDC MarketScape, work management is a new class of software that has emerged out of traditional task and project management software to address the increasing complexity and speed of…

Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced that Workfront, the first modern work management application platform, and a partner since 2014 has joined as a customer as well. Together, the two companies enable marketers to break down silos and create a holistic view of marketing activities end-to-end. Prior to bringing Allocadia into their technology stack, the…

Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical aspect of understanding any business model. The martech landscape is witnessing a deluge of automation tools for Digital Asset Management (DAM) and Enterprise Content Management (ECM). Therefore, it becomes even more important for marketing teams to understand the Ideal Customer Profile (ICP) of any martech company to gauge if it would fit their budget and tech stack. To better…

Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, has announced that Heidi Melin has joined the company as Chief Marketing Officer (CMO) and a member of the executive leadership team. As Workfront's CMO, Heidi will be responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront's…

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

It was on 20 September 2018 when Adobe announced that it is acquiring a B2B martech company - Marketo. In the last eighteen months, numerous Adobe Marketo updates have transformed martech offerings to better match Adobe's larger vision of delivering unified, real-time, and hyper-personalized customer experience. The unique amalgamation of CRM expertise and data science sits right at the center of Adobe's industry-leading Experience Cloud. And, that's why we decided to take a magnified look into some of the recent Adobe…

" I think Chatbots will evolve to become tools that truly add value to businesses and their customers." Could you tell us about your role and journey into technology? I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet. Over time, I developed and managed databases, including coding of SPSS, SAS, and then sites using good old ColdFusion and early HTML. While at Disney, I started leaning…

Joint team will enable marketers to enhance performance management capabilities Zee Jay Digital announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and maximize business impact. Zee Jay Digital, a marketing transformation consultancy, will provide services and support for U.S. and global enterprises implementing Allocadia to more effectively…

Autodesk, Tyler Technologies and Waystar Select Totango to Complete Digital Transformation Initiatives and Achieve Customer-centricity Across the Enterprise Totango, the leader in Customer Success for the enterprise, announced that Autodesk, Tyler Technologies and Waystar have selected Totango Spark, Totango’s flagship Customer Success platform, to complete their digital transformation to be more customer-centric. These companies join the ranks of enterprises including Dimension Data, Monster, Workfront, Schneider Electric…

Customers Connect Marketing Data and Workflows with Allocadia to Improve Marketing Performance Allocadia, the creators of the Run Marketing platform, announced strong customer value from, and adoption of, its Connect solution. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital, and Hitachi Vantara Corp., are improving the way they run marketing by connecting their plans, investments and results, allowing them to measure and improve marketing performance. “Successfully integrating…

Tell us about your role and the team/technology you handle at Allocadia. As the Head of Business Development and Partnerships my focus is determining what the market is doing, where Allocadia fits within the broader martech environment and developing relationships within that ecosystem of key MartTech partners to provide the best outcomes for our common customers. What is the essence of your Partner-Customer relationship? Allocadia is a core part of any marketing technology landscape, we partner with the key vendors and…

SOCi Reputation Insights Helps Multi-Location Brands Better Monitor Online Review Content for Quick Response and Proactive Localized Social Management SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Reputation Insights. Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews and analyze shifts in online…

Extending AI to Content Management Enables Smarter Insights, Better Decisions and Improved Outcomes Contentstack, the leading Content Experience Platform, introduced pre-built integrations for the world’s leading AI solutions from Amazon, Google, IBM and Salesforce. Using Contentstack’s widgets, AI is embedded directly in the CMS and available throughout a user’s workflow, delivering a seamless in-context experience. Developers can now build deeper integrations than ever before and provide marketers with insights to…

Marketers Can Now Easily Utilize the Combination of Kenshoo with Google Cloud and Data Studio for Immediate Migration and Unification of All Business and Marketing Data to the Cloud; Removing Barriers to Actionable Insights and Business Decisioning Kenshoo, a global leader in marketing technology, announced today a new partnership with Google Cloud Platform and Data Studio to seamlessly enable marketers to integrate and unify their marketing and other organizational data. Data silos create significant hurdles for…

New Product Gives Marketing Leaders Real-Time Insights to Improve Performance and Drive More Value from Their Digital Transformation Initiatives Domo, the cloud-based operating system for business, announced a suite of powerful new apps built on the Domo platform to improve marketing efficiency and impact, and help marketers drive more value from their digital transformation initiatives. Available today, the new Domo Marketing Suite includes two newly released apps – Digital 360 and Campaigns – that leverage the power of…

Deal Allows Brands to Transform Sales, Marketing, and Customer Service with Dynamic Customer Interactions That Seamlessly Integrate Bots and Live Agents Conversocial, the leading digital customer experience platform, is acquiring Assist, pioneers in messaging automation, to offer scalable, conversational customer experiences that strike the right balance between adaptive automation and human support. Assist’s focus on smart, next-generation automation and chatbots coupled with Conversocial’s unified approach to new…

Oracle SCM Excellence Awards Spotlight Organizations and Leaders Using Innovative Technologies to Digitize Supply Chain Operations and Drive Business Success To highlight the innovative strategies organizations are implementing to modernize their supply chain, Oracle announced the winners of the Oracle SCM Excellence Awards. The awards recognize Oracle Supply Chain Management (SCM) Cloud customers who have successfully transformed their organization's supply chain strategy and adopted industry best practices. The 2019…

Companies Recognized for Active Programs That Accelerate Shattering the Glass Ceiling for Women in Technology Women Tech Council (WTC), a national organization based in Silicon Slopes, focused on increasing the number of women in technology, released the 2019 Shatter List in honor of International Women's Business Day. The List showcases the 46 technology companies that are accelerating removing the glass ceiling for women in tech through creating and enacting impactful programs and cultures to create inclusivity.…

SailPoint Technologies Holdings, Inc., the leader in enterprise identity governance, announced the appointment of Heidi Melin to its Board of Directors and as a member of the Compensation Committee, effective January 4, 2019. The Board has determined that Ms. Melin is “independent” as that term is defined under the listing standards of the New York Stock Exchange. “We are very pleased to have Heidi join our Board. Her deep experience with high-growth companies, particularly in the SaaS space, will be invaluable as we…

I bet many of you reading this article are stumped by the question, “What does your marketing operations training program look like?”  Why?  Because the overwhelming majority of marketing departments do not have such a training program. Any training that does occur is typically haphazard, informal and certainly not measured. The most training I ever see for a marketing operations department is centered on technical certifications — if that.  An effective marketing operations (MO) organization powers the transformation of…