adMarketplace Adds Executives Mary Young and Todd Adest to Support Growth in Search Supply and Advertiser Demand

adMarketplace, the consumer search technology company, announced the appointment of Mary Young as Vice President of Business Development and Todd Adest as Vice President of Advertiser Sales. Young, who is running adMarketplace’s search publisher growth strategy, brings more than 15 years of business development experience working with brands across the globe. She most recently served as Vice President of Strategic Alliances at IAC, where she was responsible for building nine-figure supply and demand partnerships.…

adMarketplace Taps AdTech Veteran and Innovator Ariff Quli as Chief Revenue Officer

Ariff Quli Has Deep Roots in Digital Media, Marketing, and Emerging Technology Platforms, and over 10 Years of Executive Leadership Expertise adMarketplace, the search advertising technology company, appointed Ariff Quli as its new Chief Revenue Officer (CRO). Quli brings extensive industry experience to adMarketplace’s sales and marketing teams and a proven track record of driving growth. Jamie Hill, adMarketplace Chief Executive Officer says, “Ariff has a strong record of innovation and sales leadership. He is a…

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help search advertisers centralize performance metrics and coordinate investment strategy, DoubleClick Search integrates adMarketplace as a founding Engine Track partner. DoubleClick Search helps advertisers create, manage, and grow their digital marketing campaigns. With Engine Track, advertisers can now view their adMarketplace cost and conversion metrics directly within the DoubleClick…

Shutterstock Partners with Greenlight Getting Exclusive Access to Rights-Bound Content

Industry Leader for Rights Clearance, Greenlight Teams up with Shutterstock to Provide Access to Gated Content for the Latter’s Clients Shutterstock’s platform is popular among marketers because it allows them to extract volumes of content for designer marketing campaigns. Be it photographs, footage, music or editing, the company has been a go-to place for campaign managers to leverage on superior content. As a gesture to thank businesses for their patronage, Shutterstock has now partnered with Greenlight, a leader in…

InsideSales.com Debuts First AI-Driven Email Sales Prospecting Platform Powered by Collective Intelligence

Sales Can Easily Create, Target, and Track Emails with Multiple Recipients, Videos, and Attachments to Connect With More Buyers InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, today introduced new AI-driven Email Prospecting that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. InsideSales.com has set a new standard for email sales prospecting and engagement tracking, providing the most accurate…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Kahuna Publishes a Report on the Emerging Landscape of Digital Marketplaces

Airbnb Is Valued at $38 Billion Dollars Without Owning a Single Property. Similarly, Uber, That Does Not Own a Single Vehicle Is Valued at $72 Billion Dollars. ‘Services’ Are Now a Core Part of Digital Marketplaces and Can Be Leveraged to Develop Profitable and Newer Business Models This exclusive report is developed by Brian Solis, Principal Analyst, Altimeter and published by Kahuna – The report speaks about expanding marketplaces and a platform economy. The report also reveals four main challenges in digital…

Zendesk Releases Benchmark Guide for Enterprise Reports

New research offers insights to help large companies improve the customer experience  Zendesk, released the Zendesk Benchmark Guide for Enterprise. The new research reports feature insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are in the process of modernizing their approach to customer support. The report details what sets companies with the most sophisticated…

Finxact Announces the Finxact Adapter for Salesforce on Salesforce AppExchange, Bringing Powerful Customer-Centric Features to Banking…

Finxact Is the First and Only Core Vendor to Leverage Salesforce Financial Services Cloud CRM Finxact, a leading innovator in Core as a Service banking technology, today announced it has launched the Finxact Adapter for Salesforce on Salesforce AppExchange, empowering banks and other financial services companies to leverage Financial Services Cloud to connect into the Finxact Core and access bank accounts directly for creating better customer experiences in banking and other financial services. Built on…

World’s Largest E-Commerce Panel Combines With Nielsen’s Powerful Data To Create The First Complete View Of The U.S. E-Commerce FMCG…

Exclusive Agreement with Rakuten Intelligence Expands Nielsen’s Omnichannel View Nielsen and Rakuten Intelligence (formerly Slice Intelligence) announced that they have entered into an exclusive agreement that combines Nielsen’s online purchase data (ePOS) and rich product reference data with Rakuten Intelligence’s consumer sourced panel, the largest e-commerce panel in the world. Released through Nielsen, this combined solution will produce the first complete picture of today’s omnichannel retail landscape for the U.S.…

Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs Copper, the Google-recommended CRM for today's digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides…

Advangelists, LLC Brings an Adtech Oracle to Life

Advangelists, LLC, a digital next generation AI Driven Platform-as-a-service company, today announced the launch of AdOracle – a Next Generation Real time avails prediction tool. AdOracle aims to automate Sales Planning, Forecasting and RFP response problems. It gives a way to "predict the future." "AdOracle is an industry first tool that is able to predict with up to 95% accuracy Availability of qualified inventory and its pricing based on Audience Targeting, Location targeting all the way from country to a specific…

Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association. Mindshare was given the accolade for its industry leading work and also for winning 16 awards in the Global MMA SMARTIES Awards making it the most awarded agency after picking up awards across categories and clients. Mindshare won 3 Gold (from China, Australia and Canada), 6 Silver and 7 Bronze awards. (see full list below). Mindshare North America also won in the…

Research: What Will Be the Greatest Digital Marketing Challenges for Technology Resellers In 2019?

The Channel Institute, a training and certification body for channel business professionals, is today publishing the results of research conducted with more than 200 channel marketing leaders worldwide. Although a wide range of challenges were mentioned by respondents, there were three standout challenges that were mentioned most frequently and appeared key to success: Data Management. Vision and Capabilities Proving ROI. Data Management The successful collection, management and analysis of data is seen…

LinkedIn Is Changing How Sponsored Content Appears on Its Platform

LinkedIn is improving its sponsored content format so that advertisers can generate higher ROI while using the same strategy LinkedIn is making changes on how business users will read/view sponsored content on this highly popular B2B platform. The company states that through the new content design, it intends to help marketers generate highly actionable clicks. LinkedIn is confident that their initiative will help marketing teams achieve business targets efficiently. Several minor and major changes will be announced with…

Capgemini Se : Capgemini Expands Its Digital Marketing Consulting Expertise with the Acquisition of June 21 in France

Capgemini expands its digital marketing consulting expertise with the acquisition of June 21 in France Capgemini announced today the acquisition of June 21, a consulting firm specializing in digital marketing. With expertise in supporting the C-Suite on their data-driven digital transformation, June 21 will reinforce, notably in France, Capgemini Invent, the Group's recently launched digital consulting, innovation and transformation Global Business Line. This bolt on acquisition enables Capgemini to further meet growing…

Linguistic Systems, Inc. Announces the Relaunch of its Unique, Secure, Translation Services Solution as Ai Translate by LSI™

2 Concurrent Announcements: LSI Translation Plugin for Relativity is Rebranded as Ai Translate Plugin™ for Relativity; and Ai Translate by LSI Consulting™ is launched. Linguistic Systems, Inc. (LSI) announces that it is rebranding and relaunching its unique, secure, translation services solution as Ai Translate by LSI™. Formerly branded as Select Translation Service (STS), the solution has recorded nearly a decade of experience and hundreds of millions of translated pages for major AmLaw 100 and other international law…

Simpleview Selects AudioEye for Accessibility Partnership

Destination CMS/CRM platform formalizes digital inclusion roll-out strategy AudioEye, Inc. (NASDAQ: AEYE) ("AudioEye" or the "Company"), the leader in cloud-based software-as-a-service (SaaS) digital content accessibility solutions, and the only web accessibility company leading with technology for sustainable compliance with ADA-related requirements and enhanced user experience, today announced a new partnership with Simpleview, the travel and tourism industry's leading provider of CRM, CMS, website design, digital…