CTV consumption that started to grow at the beginning of the pandemic accelerated greatly from that time. By now 78% of households in the USA are using CTV and it continues scoring points and attracting new audiences, providing marketers…
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Expanded partnership with Google enables advertisers to fully inform their video investment planning across all screens for an accurate view of true reach and frequency Comscore, a trusted partner for planning, transacting, and evaluating…
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As advertisers know, today’s consumers expect instant gratification. From two-day shipping on ecommerce purchases to same-day grocery delivery, consumers want their ordered goods immediately. That’s why the rapid rise of voice technology…
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As Canada and the world continue to re-open, the .CA Domain Squad can support Canadian online businesses wherever they are, including fishing for customers by the riverbank or feeding them poutine in the woods. Wearing their Park Ranger…
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The brand awareness campaign aims to help musicians connect with the more than 100,000 music shops in Reverb’s global community Gravity Labs, Inc., a creative advertising firm uniquely blending the best attributes of brand…
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With patented technology, the DeepIntent Demand Side Platform is the first and only proven Demand Side Platform to drive up to 35% higher script lift through the use of real-world clinical data DeepIntent, the leading independent…
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Troika Media Group, Inc., a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it will launch a new advertising campaign, in partnership with CAA…
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BrandTotal, the leading social competitive intelligence and brand analytics platform, announced the results of a survey to marketers on evaluating creative performance. While the results were almost split exactly down the middle, on what is…
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Adtomic Gives Amazon Sellers Full Control with Sophisticated, New Optimization Technology - Helping Sellers Maximize Their ROI - Easily and Efficiently Cementing its position as the leading all-in-one software and analytics solution for…
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Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising…
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New integration between Comcast Technology Solutions (CTS) and Innovid delivers a unified workflow, quality control, performance analysis, and omnichannel optimization of video ads Comcast Technology Solutions (CTS), a division of…
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Industry-leading PRIZM segments now available to advertisers for advanced audience targeting Environics Analytics (EA) today announced that it has partnered with The Trade Desk to expand its offering of data-driven insights tools in…
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Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of…
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Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets ZoomInfo, a global leader in go-to-market intelligence solutions, announced the launch of Targeted Audiences, a new product that gives digital…
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Fifteen years since inception and two years after the Woolsey fire, the iconic Malibu treatment center helps those struggling with addiction understand the value of perseverance Cliffside Malibu, a premier drug and alcohol treatment center…
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VAB's Do The Right Thing: How Diversity & Inclusion Drives Brand Outcomes finds a significant correlation between advertising that includes messages tied to diversity and inclusiveness and business success. The findings are the result…
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Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data…
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iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched an upgrade of its ultimate advertising campaign management tool, iActivate. Marketing Technology News: Drift…
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Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic Outcome-Based Planning of Linear and…
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Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience…
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