Powered by Scope3’s carbon emission modeling platform, new offering allows customers to minimize carbon footprints of digital advertising activity across their supply chains As companies target ways to minimize…
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The new commercial -- titled “Make the Connection” -- evokes the heart of ICE’s business model of creating transparency in markets to help drive opportunity The updated brand further unifies the company and tells the ICE story…
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Mobiquity Technologies, Inc., a leading provider of next-generation advertising, announced that it has teamed up with OpenLocker, Inc., a developer of a fan friendly blockchain platform to connect with athletes, to provide a digital…
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67% of Gen Z & Millennials Recall OOH Ads Reposted on Social Media Out of Home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than…
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Tier III Program Leverages Mitsubishi Motors' Buying Power Directly for Dealers Features AC/DC's hit song Thunderstruck, captivating consumers with its iconic strains combined with fast-paced creative execution Unite Digital, LLC, a…
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Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24 Campaign launches across Alfa Romeo social media channels on Friday, October 22…
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Real-time platform will reveal targeted “dark marketing” campaigns, deliver competitive advantage GfK – the leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with …
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CTV consumption that started to grow at the beginning of the pandemic accelerated greatly from that time. By now 78% of households in the USA are using CTV and it continues scoring points and attracting new audiences, providing marketers…
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Expanded partnership with Google enables advertisers to fully inform their video investment planning across all screens for an accurate view of true reach and frequency Comscore, a trusted partner for planning, transacting, and evaluating…
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As advertisers know, today’s consumers expect instant gratification. From two-day shipping on ecommerce purchases to same-day grocery delivery, consumers want their ordered goods immediately. That’s why the rapid rise of voice technology…
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As Canada and the world continue to re-open, the .CA Domain Squad can support Canadian online businesses wherever they are, including fishing for customers by the riverbank or feeding them poutine in the woods. Wearing their Park Ranger…
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The brand awareness campaign aims to help musicians connect with the more than 100,000 music shops in Reverb’s global community Gravity Labs, Inc., a creative advertising firm uniquely blending the best attributes of brand…
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With patented technology, the DeepIntent Demand Side Platform is the first and only proven Demand Side Platform to drive up to 35% higher script lift through the use of real-world clinical data DeepIntent, the leading independent…
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Troika Media Group, Inc., a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it will launch a new advertising campaign, in partnership with CAA…
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BrandTotal, the leading social competitive intelligence and brand analytics platform, announced the results of a survey to marketers on evaluating creative performance. While the results were almost split exactly down the middle, on what is…
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Adtomic Gives Amazon Sellers Full Control with Sophisticated, New Optimization Technology - Helping Sellers Maximize Their ROI - Easily and Efficiently Cementing its position as the leading all-in-one software and analytics solution for…
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Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising…
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New integration between Comcast Technology Solutions (CTS) and Innovid delivers a unified workflow, quality control, performance analysis, and omnichannel optimization of video ads Comcast Technology Solutions (CTS), a division of…
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Industry-leading PRIZM segments now available to advertisers for advanced audience targeting Environics Analytics (EA) today announced that it has partnered with The Trade Desk to expand its offering of data-driven insights tools in…
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Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of…
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