BBTV Showcases Direct Advertising Branded Entertainment Achievements

BBTV Holdings Inc., a media tech company that uses technology-enabled solutions to help content owners become more successful, is sharing the following recent Direct Advertising Branded Entertainment highlights and achievements as part of its Plus Solutions: BBTV has secured a number of paid direct advertising branded entertainment campaigns across consumer verticals including gaming, entertainment, fashion and food, for brands including: Veritone, Garena, Barnes and Noble, The RealReal, AMC Shudder, ThriveMarket, Hybe,…

AudioGO Self-serve Audio Advertising Platform Now Features In-app Banner Design Using Canva

AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest-growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform during campaign setup, enabling anyone to complement their audio ad campaigns with professional-looking banner ads. In addition, if an advertiser does not have an audio ad, AudioGO will create one for them in under a day. The new Canva integration comes on the…

Mediaocean Launches New Audience Reach Capabilities to Enhance Omnichannel Advertising

 Mediaocean, the mission-critical platform for omnichannel advertising, announced enhanced capabilities in its Scope product for TV Reach Extension (TVRE). With TVRE, Mediaocean becomes the only buying platform that connects linear TV audience intelligence with connected television (CTV) and closed ecosystems like Facebook. The new audience intelligence tools provide advertisers the ability to deduplicate audiences, manage reach and frequency, eliminate waste, and focus on incrementality across multiple channels.…

AdTheorent Lauded by Frost & Sullivan for Driving the Next Generation of Digital Advertising Strategies

AdTheorent honored due to its advanced machine learning technology and solutions which drive business results for advertisers Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2020 North American Growth Excellence Leadership Award. Notably, AdTheorent is the only company in Frost & Sullivan's 59-year history to become a five-time recipient of this prestigious recognition. AdTheorent's machine learning (ML) platform powers its…

TVSquared Celebrates 1 Million TV Campaigns Measured

TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran across linear TV and multiple OTT platforms. TVSquared measures TV how people watch it – across all platforms and devices. Buyers and sellers in more than 75 countries rely on TVSquared’s ADvantage platform for real-time measurement of reach and frequency, reach extension, outcomes and…

Wrapify, Kiwibot and Gong Partner for First Autonomous Bot Delivery OOH Campaign

New category creation of OOH enables brands to reach consumers at street-level with key metrics Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver…

ActiveCampaign Expands Industry-Leading Customer Success Commitment Across Value, Service and Trust Pillars

Company attributes tremendous 2020 growth to its commitment to customers, shows gratitude by recommitting investments to further customer success Despite the challenges caused by the 2020 pandemic, ActiveCampaign, the leader in customer experience automation (CXA), grew its customer base by over 30,000 since January based on the organization's extraordinary commitment to customers, reaching 120,000 customers in October. Because of the popularity of the industry's only Customer Success Commitment (CSC), ActiveCampaign is…

ads4change, First Digital Advertising Platform for Social Enterprises and Non-Profits, Announces Official Launch

With More than $20M Committed in Digital Ads, ads4change Offers Affordable Access to the World’s Top Websites; Helps Cause-Related Organizations Change the World ads4change, the first cause-related digital advertising platform, announced its official launch. Offering access to ad space on the world’s top websites, the company helps social organizations harness the power of digital advertising to broaden their reach and help deliver on their long-term missions of driving change across the world. Created by Mark Levin, chief…

ThumbStopper Donates Advertising Costs and Services to Local Businesses for Small Business Saturday

In support of Small Business Saturday, ThumbStopper will be donating their social advertising expertise to a select group of retailers to increase their exposure to potential customers in the weeks approaching the holidays ThumbStopper, a Tampa-based SaaS firm specializing in connecting brands with their retailers through intelligent social media syndication, understands the challenges facing independently owned businesses who typically rely on foot traffic to drive revenue. With thousands of small retailers across the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zemanta, Clear Ads, Samsung Ads Europe, Patter89, to IAA. Zemanta Debuts Next Generation of Autopilot  Zemanta, the industry’s leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting marketer’s daily budgets. Early testing…

Clear Ads Brings Powerful Advertising Opportunities to Businesses

Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand-side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Amazon DSP is described as a platform that enables advertisers to programmatically buy display, video, and audio ads. It also allows advertisers to reach, educate, and re-engage customers both on and off Amazon. It has fast…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

StitcherAds Helps Retailers Promote Products from Black-Owned Businesses During Facebook’s #BuyBlack Friday Campaign

StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest, and Snapchat, announced that it's lending its overlay technology to retailers for free to help them highlight products from Black-owned brands in ads on Facebook and Instagram in support of Facebook’s #BuyBlack Friday campaign. Facebook recently announced a ‘Season of Support,’ offering three months of support, resources, education, and thought leadership to support small businesses…

Smartly.io Research Reveals Majority of Retailers Will Increase Social Advertising Spend on Facebook in 2021

81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced new research outlining how retail organizations are spending their marketing dollars on social media advertising. Based on a survey of 300 senior marketing executives from retail organizations around the world, the report examines year-over-year findings while also exploring new topics to…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

Mediabrands Partners With Affle’s mediasmart Platform to Strengthen Its Programmatic Advertising Offerings in Indonesia

mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting…

The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Devika Bulchandani Named CEO of Ogilvy North America & Global Chairwoman of Advertising

Ogilvy announced that Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising. Devika will be responsible for driving all aspects of Ogilvy's core business across the United States and Canada which spans Advertising, Brand & Content, Public Relations & Influence, Experience, Growth & Innovation, and Health. She will also support Ogilvy's advertising business across the global network. Andy Main, Global CEO for Ogilvy said: "Dev is a leader with…

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…