New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns

Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform. With a seamless activation for programmatic ad buying and access to Roku ad inventory, marketers can better scale their campaigns, manage frequency and more effectively measure success on OTT. “Adobe…

Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure

Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer and Daily News, has partnered with Tru Measure, a wholly-owned subsidiary of McClatchy, to power reporting and post-click attribution for all digital advertising. Celebrating 10 years in 2019, Tru Measure provides a digital marketing analytics platform that helps media companies and agencies leverage highly-accurate data to prove performance and retain clients. With the support of Tru…

Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers

New Lead Management, Three-Click Setup and Data Management Make ABM Campaigns More Automatic to Deliver Rapid ROI Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced new capabilities that simplify and accelerate the effectiveness of account-based marketing campaigns. Easy to use wizards, automatic campaign execution, lead enrichment and data management capabilities help B2B marketers do it all in one place and maximize their ABM ROI.  Metadata continues to…

Location Data and The Growing Role in Marketing and Advertising Campaigns

The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce Let's take a shot at the most enterprising question of 2018 -- How are companies using location data, and what is its impact on digital campaigns? To answer this, Factual, a global leader in location data, surveyed 700 location data buyers in the US. The purpose of the study was focused at understanding the true state of location data marketing and how different companies use…

VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns

VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to reach video consumers at the moment they are most engaged with the content they care about. Through VuePlanner we’re enabling buyers to view YouTube inventory pre-bid, providing better video-level targeting by curating the most contextually relevant video content environments…

Identify And Stop Fraud Before It Infiltrates Advertising Campaigns

Kochava Releases New Fraud Prevention Tools, Expanding Robust Anti-Fraud Toolset Mobile's rapid growth as a premier advertising platform has made it a hotbed for fraud, a costly part of ad campaigns. Kochava, the industry leader providing holistic measurement solutions for connected devices, announced Checksum (a new feature that will validate installs and payloads ahead of attribution) and three new views to the Fraud Console suite of mobile ad fraud visualizations, enhancing their robust anti-fraud toolset.…

Utilizing‌ ‌Tripadvisor’s‌ ‌New‌ ‌Proprietary‌ ‌First-Party‌ ‌Data‌ ‌Platform,‌ ‌Tripadvisor‌ ‌Navigator,‌ ‌Abu‌ ‌Dhabi (DCT Abu…

New data-intelligence solution enables advertisers to more efficiently realize a return on their advertising spend (ROAS) by delivering more relevant, personalized advertising experiences to high-intent consumers The Department of Culture and Tourism - Abu Dhabi is one of the first to partner with Tripadvisor's first-party data platform Tripadvisor, the world's largest travel platform, launches Tripadvisor Navigator, a proprietary first-party data platform delivering audience targeting, insights, and performance…

Insperity Wins 2020 Global ACE Award for Broadcast Advertising – TV Campaign

Insperity, Inc., a leading provider of human resources and business performance solutions for America’s best businesses, was named a winner of the 2020 Global ACE Awards in the category of Broadcast Advertising – TV Campaign. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative throughout the world. The winning campaigns were announced on July 21st during a virtual event. Insperity’s broadcast television campaign entitled, Numbers, includes two 15-second and…

Out of Home Advertising Community is #SendingLove across the Globe in the World’s Largest User-Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…

Tiger Pistol Adds Recurring Campaign Feature to its Social Advertising Platform

New Capability Allows Clients to Boost Revenue by offering Ongoing Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform. "Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns," said Paul Elliott, CEO, Tiger Pistol. "Now our clients…

Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven't considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising. Marketing Technology News: AudioGO Ad Buying Platform…

LIFEAID Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star

LIFEAID Beverage Co. signs Golden State Warrior star Kevon Looney FITAID, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that LIFEAID selected as a partner for upcoming Northern California retail marketing campaigns: Kevon Looney of the Golden State Warriors. The endorsement agreement was confirmed today by LIFEAID co-founder and president Aaron Hinde.…

Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising

Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and long-form digital video OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, today announced it has launched the OpenAP Market, an open marketplace that now offers premium video advertising inventory and unified audience-based buying across the largest collection of digital and linear television programming. The release expands…

Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns

Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads Twilio, the leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta today at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of…

Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in…

B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced new breakthroughs in Account-based Advertising that automatically operate and optimize digital advertising for B2B marketers. The company also announced additional growth capital from Acorn Capital Partners, Hillsven, Partech, angel investors and an accredited-investors only crowdfunding campaign. New capabilities include automatic Salesforce Pipeline Attribution, Instagram and LinkedIn…

ADYOULIKE Launch Black Friday Campaign to Highlight the Effectiveness of Native Advertising

ADYOULIKE, the global leader in native advertising, has launched a Black Friday campaign targeting digital advertisers. The message behind the campaign is simple: Native Advertising works. And it will work for you this Black Friday. Mobile made up 64% of all shopping visits in the US in 2017 and mobile saw a 41% increase in generated revenue. The small screen has traditionally struggled to find ad units that fit (small banners, interruptive interstitials etc) but Native Advertising is the only ad format that truly works…

Google Unveils Smart Campaigns, a New Advertising Tool in the UK

Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business https://www.youtube.com/watch?v=S-O_EkR7tpc&list=PL9piTIvKJnJPPiwsQjGNwiYT4IA60QCEb&index=2 Today, Google is rolling out its new advertising tool, Smart Campaigns, to all businesses across the UK. Smart Campaigns uses machine learning technology to create relevant ads based on information provided by a business, its website, and its Google My Business listing. Google is also planning to launch…

DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns

 S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the exhibitionists and attendees at DMEXCO 2018. Reason -- the leading mobile programmatic platform would be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. DMEXCO, a globally-recognized tradeshow that brings together key players in the digital business, marketing technology, and innovation, will be taking place on 12-13 September 2018, in Cologne, Germany. S4M is committed to…

Programmatic Advertising Best for Audience-Based Buying Campaigns

Latest report by Videology finds cross-screen audience buying and measurement capabilities make Advanced TV the fastest growing advertising platform Videology, the leading software provider for converged TV and video advertising, today announced the findings of a commissioned study conducted by Advertiser Perceptions on behalf of Videology on the topic of Advanced TV. The report, titled “Videology AdvancedTV Study 2017” identifies Programmatic as the major advertising category that will see more than 50% of total TV…

Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set

Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns Centro, a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its…