ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced IRI Campaign Conversion Feed, a solution that links Demand Side Platforms (DSPs) with IRI’s industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. DSPs that…

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

Zeropark Introduces AI-Powered Ad Campaign Optimization

Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, announced that it has launched the addition of Smart eCPA to Zeropark, Codewise's ad exchange platform. Utilizing Artificial Intelligence, the new feature will allow Zeropark's users to automatically optimize their ad campaigns to a predefined eCPA goal. Zeropark provides thousands of performance…

MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach

The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers In the latest announcement, MediaCom and HYPR, have announced the joint launch of a new Influencer Optimization Tool -- the first of its kind in the influencer marketing industry. HYPR is a leading data-driven influencer platform. Influencer Campaign Optimization Tool was developed jointly with the aim of…

Nailing the B2B Campaign Optimization Strategies in 2018

According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The "Campaign" Is the Currency of Conversation That Leads to Understanding and Engagement of the Customer April turned to be the most productive month for B2B marketing teams attending global events. The most arduous task for any marketer continues to rake in questions that B2B marketing communities are trying to resolve as a collective force. The biggest agony for most is -- B2B Campaign Optimization. To better understand how you could master…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Sellozo Releases Campaign Studio: Drag-and-Drop Ad Management and Optimization Tool for Businesses Selling on Amazon

Sellozo's Campaign Studio, a significant enhancement to Ad Automation within Sellozo's advanced suite of tools for businesses selling on Amazon, available in the Amazon Marketplace Appstore, gives both sellers and their agencies the ability to easily and quickly optimize campaigns, structures, keywords and more at scale. "We're giving advertisers a customizable way to optimize campaigns, harvest search terms that are working and put those search terms to immediate use automatically should they…

Galileo Tech Media, Specialty Search Engine Optimization Company, Turns to Feintuch Communications for PR Campaign

Search engine optimization (SEO) specialist Galileo Tech Media, headquartered in New York and with offices in Charleston, S.C., has appointed Feintuch Communications, Inc. as its PR agency of record. Galileo Tech Media provides clients with a wide range of managed SEO services from keyword research, content writing and content hub development to link building, technical SEO and website design and development. Its areas of SEO expertise go well beyond Google to include Amazon, local and vertical directory, social search…

Instagram Can Be Beneficial For Social Media Optimization Campaigns

Instagram by its virtue can be beneficial and prove to be really a great social media platform that will help you in your social media optimization campaign. If you are thinking of making the most use and action of the free photo-sharing social media optimization platform Instagram then this is the right time to implement it in your business' social media account. These photos will ensure high SMO while you can focus on other areas of your business such as visiting clients, attending meeting and events, or for co-worker…

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad-spend across Search, Social, DSPs, SSPs, Publishers, and exchanges from a single screen.…

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Mindworks Updates Playturbo, Adds Industry First Dynamic Creative Optimization Capabilities

Mindworks, a leading international creative studio, announced a new version of Playturbo, the self-service playable ad platform designed to help advertisers rapidly iterate playable ads and improve campaign performance. The updates provide industry-first Dynamic Creative Optimization (DCO) capabilities, in the form of true real-time asset-based playable advertisement analysis. Playturbo lets users identify the best aspects of the experience at any given moment, and combine those pieces to improve overall conversions -- all…

Perpetua Unlocks Scalable Omnichannel Growth for Brands With AI-Powered Optimization and Intelligence for Instacart Ads

Perpetua, a global leader in eCommerce advertising and intelligence software has added support for the North American leader in online grocery delivery - Instacart. As of today, eCommerce brands can use Perpetua to set strategic Instacart Advertising goals (awareness, brand defense, market share growth, profitability) and rely on its AI-powered ad engine to execute tactically. Perpetua's Instacart Advertising software brings scalability to brands looking to achieve omnichannel reach and engagement across the buying…

Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions

Partnership will provide new optimization capabilities that leverage customer data and AI technology to inform accurate decision-making and improve business outcomes Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new partnership and optimization solutions with diwo™, providers of a unique cognitive decision-making platform. Acxiom Optimization Solutions, powered by diwo, will combine customer level data with artificial…

Mediaocean Launches New Tools for Local TV Planning and Optimization

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

Zilliant Launches Campaign Manager

Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced a new management application, Campaign Manager, as well as a broad expansion of capabilities for Sales IQ. The new offerings, whether utilized in tandem, or in conjunction with any engines or apps in the company’s comprehensive pricing and sales solutions portfolio, empower B2B companies to translate strategies into action more effectively than ever before. “Even with significant investments in…

Nativo Self-Service Campaign Quick Setup Feature Drives Notable Company Momentum

Campaign Quick Setup allows for seamless onboarding of native advertising at scale for small and medium sized agencies and brands Nativo, the most advanced technology platform for advertising, announces that the Campaign Quick Setup feature within its self-service platform has seen increased adoption since its implementation in March 2020. The feature enables quick and easy campaign creation, removing barriers to accessing native advertising at scale for small to medium sized advertisers and agencies. Nativo's Campaign…

SoundCommerce Launches SoundProfit 360: Real-Time Profit Optimization for Retailers and Consumer Brands

Jewelry Brand Mejuri Employs SoundCommerce to Optimize Profit across DTC Commerce, Retail Stores Data platform provider SoundCommerce announced the launch of SoundProfit 360, a SoundCommerce SaaS module that provides real-time order- and shopper-accurate profitability tracking and insights for retail and consumer brand decision makers. For direct-to-consumer jewelry brand Mejuri, SoundProfit 360 is key to balancing contribution profit with customer experience and lifetime value (CLV). Marketing Technology News:…