ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced IRI Campaign Conversion Feed, a solution that links Demand Side Platforms (DSPs) with IRI’s industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. DSPs that…

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

Zeropark Introduces AI-Powered Ad Campaign Optimization

Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, announced that it has launched the addition of Smart eCPA to Zeropark, Codewise's ad exchange platform. Utilizing Artificial Intelligence, the new feature will allow Zeropark's users to automatically optimize their ad campaigns to a predefined eCPA goal. Zeropark provides thousands of performance…

MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach

The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers In the latest announcement, MediaCom and HYPR, have announced the joint launch of a new Influencer Optimization Tool -- the first of its kind in the influencer marketing industry. HYPR is a leading data-driven influencer platform. Influencer Campaign Optimization Tool was developed jointly with the aim of…

Nailing the B2B Campaign Optimization Strategies in 2018

According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The "Campaign" Is the Currency of Conversation That Leads to Understanding and Engagement of the Customer April turned to be the most productive month for B2B marketing teams attending global events. The most arduous task for any marketer continues to rake in questions that B2B marketing communities are trying to resolve as a collective force. The biggest agony for most is -- B2B Campaign Optimization. To better understand how you could master…

Pacvue Empowers Campaign Management And Optimization For Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage online retail advertising, today announced support for self-serve advertising via Amazon DSP. Through Pacvue, marketers can now enhance their Amazon Advertising strategy with a full suite of programmatic media. Marketing Technology News: MarTech Interview with Shalin Jain, CEO at…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Sellozo Releases Campaign Studio: Drag-and-Drop Ad Management and Optimization Tool for Businesses Selling on Amazon

Sellozo's Campaign Studio, a significant enhancement to Ad Automation within Sellozo's advanced suite of tools for businesses selling on Amazon, available in the Amazon Marketplace Appstore, gives both sellers and their agencies the ability to easily and quickly optimize campaigns, structures, keywords and more at scale. "We're giving advertisers a customizable way to optimize campaigns, harvest search terms that are working and put those search terms to immediate use automatically should they…

Galileo Tech Media, Specialty Search Engine Optimization Company, Turns to Feintuch Communications for PR Campaign

Search engine optimization (SEO) specialist Galileo Tech Media, headquartered in New York and with offices in Charleston, S.C., has appointed Feintuch Communications, Inc. as its PR agency of record. Galileo Tech Media provides clients with a wide range of managed SEO services from keyword research, content writing and content hub development to link building, technical SEO and website design and development. Its areas of SEO expertise go well beyond Google to include Amazon, local and vertical directory, social search…

Instagram Can Be Beneficial For Social Media Optimization Campaigns

Instagram by its virtue can be beneficial and prove to be really a great social media platform that will help you in your social media optimization campaign. If you are thinking of making the most use and action of the free photo-sharing social media optimization platform Instagram then this is the right time to implement it in your business' social media account. These photos will ensure high SMO while you can focus on other areas of your business such as visiting clients, attending meeting and events, or for co-worker…

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad-spend across Search, Social, DSPs, SSPs, Publishers, and exchanges from a single screen.…

New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI

DISQO’s cookieless, fully-permissioned, first-party view of consumers’ online behaviors uncovers cross-platform activity and the inaccuracy of siloed measurement methodologies Audience insights platform DISQO today released new research revealing the critical risks marketers face in understanding advertising performance when constrained by siloed measurement. As the loss of identifiers threatens to increase siloed measurement across the industry, DISQO’s cookieless measurement approach and insights show the overlapping use…

The Ad Council’s Seize the Awkward Campaign Uses Intelligent Creative to Get Young Adults Talking About Mental Health

Partnership Between the Ad Council, dentsu International, and VidMob Helps Increase Effectiveness of National Mental Health Campaign Through Data-Driven Approach to Creative Across Social Platforms Wrapping up Mental Health Awareness Month, the Ad Council, VidMob, and denstu International, today announced a case study and results of a new partnership to ensure America’s young adults are empowered to have effective conversations with one another about mental health. The collaboration leveraged AI technology to improve…

A Few Top Conversion Optimization Tools that can Boost your Marketing

The ongoing Covid-19 pandemic has changed the digital landscape and has led to a different kind of digital boom across all industries. The average user's online spending time has increased drastically and converting visitors into potential leads and loyal customers are becoming even more challenging. With the user's attention span constantly flickering and being bombarded with other channels and content alerts, enchanting your websites' user experience has become more important today, so that it can act as a content and lead…

Pathwire Announces Acquisition of Email Optimization Platform Email on Acid

Email on Acid expands Pathwire's email offering with industry-leading pre-deployment tools, furthers company’s mission to become most comprehensive ESP on the market Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, today announced that it has acquired Email on Acid as part of its mission to become the most comprehensive email service provider (ESP) on the market. With the acquisition of Email on Acid, Pathwire now controls the entire email lifecycle from…

Narratiive Partners with Carbon to Bring Next-Gen Revenue Optimization for Publishers in Middle East and South Africa

Publishers have turned to Data Management Platforms (DMPs) from big renowned players with the promise of scaled audiences, turning Publisher data into dollars. Narratiive, the audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an innovative AdTech company responsible for developing the first Revenue Management Platform for Publishers. Working together in MENA & South Africa they aim to bring the most comprehensive Publisher focused DMP, revenue analytics and audience data in…

Insider Strongly Outperforms top 5 Providers on the Forrester Wave for Cross-Channel Campaign Management with its extensive set of digital…

Trusted globally by 800+ brands including Singapore Airlines, Virgin, Samsung, L'Oreal, Target, Lazada, Santander, Marks & Spencer, and Estee Lauder - Insider helps enterprise marketers connect their customer data, predict intent with AI and individualize experiences across channels with the fastest time to value Insider - one platform for individualized, cross-channel experiences - today announced that it has been named amongst the world's top 5 marketing platforms on the Forrester Wave for CCCM (Cross Channel Campaign…

Salesforce and Proof Analytics Deliver Fast, Scalable, Agile Marketing Optimization

The alliance of Salesforce and Proof Analytics has transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile Marketing Optimization rooted in a systems-level integration between the two companies. The combination effectively up-ends traditional, consulting-based delivery of marketing mix modeling and similar analytics, replacing slow and expensive solutions with blazing speed and affordability. Salesforce Marketing Technology News:5 Ways Marketing Operations…

Centriply + Claritas, Now Enabling Data-driven Linear Tv Ad Campaigns At The Household Level

Advanced Linear TV advertising agency Centriply, announced a collaborative effort with Claritas to help brands maximize their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with audience profiling capabilities, brands can leverage the right targeting to increase growth and profitability, utilizing the scale of linear TV to…