SpotX Expands Privacy-Compliant Audience Data Technology for CTV

Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising platform, today announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection…

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

Clairvoyant Hosts 5th Annual Phoenix Data Conference Showcasing Innovative Implementations and Advances in Data Technology

Leaders in Hadoop, AI and Machine Learning Will Provide Thought Leadership and Share Use Cases on How They Have Helped Enterprises Across Industries to Navigate, Understand, and Maximize the Value of Big Data Clairvoyant LLC, the leading data consulting company, announced it will be a platinum sponsor and help host the fifth annual Phoenix (PHX) Data Conference, bringing together technologists and business leaders from global enterprises to discuss the latest trends and technologies in the big data space. The PHX Data…

Clearsense Secures $30 Million in New Funding to Fuel Growth as a Cutting-Edge Data Platform Technology

Clearsense, an advanced data management and analytics technology platform serving the healthcare industry, announced today it has closed $30 million in financing in partnership led by Health Catalyst Capital. Clearsense will use the new capital to build out its technology and advisory services to lead enterprise data strategies, empowering access to and value from data in ways that weren't previously possible. "Our goal from the very beginning was to create a completely flexible, end-to-end data solution that drives…

yellowHEAD’s Technology Platform Named Marketing Solution Of The Year In 2021 Data Breakthrough Awards

yellowHEAD was recognized for its innovative technology platform, Alison, which delivers AI-driven insights to maximize ad creative performance yellowHEAD, the AI-powered performance marketing company, announced today that its proprietary creative insights platform, Alison, has been named “Data Solution of the Year, Marketing” in the 2021 Data Breakthrough Awards. Established in 2020, The Data Breakthrough Awards program recognizes the best data technology solutions globally. Alison exemplifies data technology…

Aera Technology Appoints Pascal Bornet as Chief Data Officer

Cognitive Automation company Aera Technology today announced the appointment of Pascal Bornet as Chief Data Officer. He brings two decades of experience and thought leadership in the field of enterprise automation and artificial intelligence (AI). Bornet will help Aera's global customers maximize the benefits from Aera's cloud-based Cognitive Operating System™. Marketing Technology News: How Corporate Brands Can Get the Most Out of Production Music for Their Content "We are delighted to have Pascal join our team.…

Alation Launches New Company Initiatives To Further Support Women In Data And Technology

Sponsors Women in Data and Women in Revenue; Debuts special edition of Women Who Catalog Event featuring Parexel CDO, Michelle Hoiseth Alation Inc., the leader in enterprise data intelligence solutions, today announced new company initiatives to further support women in data and technology. To kick off, Alation is sponsoring two international nonprofits, Women in Data and Women in Revenue (WiR); and in honor of International Women’s Day, the company is hosting a special edition of its Women Who Catalog event with guest of…

Ad Practitioners Acquires Technology & Data Startup Knoq To Help Consumers Make Better Decisions

Ad Practitioners, whose proprietary digital media platform syndicates highly relevant content, tools, and news across its portfolio of brands and partner sites, announces its acquisition of Knoq, a data technology company that matches consumers with real people to get guidance and feedback on products and services. This strategic acquisition expands Ad Practitioners' ability to develop and launch tailored, data-driven consumer experiences. Founded in 2015, Knoq's technology recruited, trained and guided neighborhood…

IntentData.io Announces Contextual Technographic Data For Technology Marketing and Sales

Contextual Technographics Add Depth and Actionable Insight to Sales and Marketing Data Stack IntentData.io, Inc. announces the release of Contextual Technographic Data to fill a gap in enterprise and rapid growth companies' marketing data stacks. Technographics are commonly used as part of ICP (ideal customer profile) account identification and prioritization. Whether to identify opportunities to displace a vulnerable competitor, focus on prospects with unmet needs, perform broad market research, identify complementary…

Precisely and TomTom Help Companies Achieve Data Integrity Through Location Technology

TomTom (TOM2), the location technology specialist, and Precisely, the global leader in data integrity, announced an extension of their long-standing relationship. TomTom will provide Precisely with its leading map and traffic datasets, helping Precisely customers leverage important context to make better-informed, more confident business decisions. Precisely will use TomTom’s highly accurate map information as well as its historic and real-time traffic data – sourced from over 600 million connected devices. This map and…

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

MSL UK Launches New Data-Driven Technology Platform, MSL Belief Stack

Publicis Groupe Agency introduces new UK positioning ‘We Build Belief’ Communications consultancy MSL UK has launched a new data-driven insights tool, the MSL Belief Stack, the cornerstone of its new UK positioning ‘We Build Belief’. The MSL Belief Stack uniquely measures audiences’ deep-held Beliefs and Values, as defined by the world-renowned academic Professor Shalom Schwartz, combining these Beliefs with over one million data points provided by the leading target audience company GlobalWebIndex (GWI). Marketing…

ActionIQ Launches InfiniteCompute: Next Generation Customer Data Platform Technology To Outperform Marketing Clouds

Forrester Study of ActionIQ with InfiniteCompute Confirms 'Best-in-Breed' Capabilities & Shows Over 500 Percent Return on Investment ActionIQ, the leading Enterprise Customer Data Platform (CDP), announced general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large enterprises' demand for customer data management within a CDP. ActionIQ invested more than 3 years of R&D to develop and release…

Computex Technology Solutions Partners with Datadobi for Major Data Migration Project

Successfully  Completed a Migration of 100TB+ Revenue-Generating Application for Large Multinational Firm Datadobi, the global leader in unstructured data management software, announced it has been selected by award-winning solutions provider, Computex Technology Solutions, to migrate the data of a business-critical application for one of the largest financial and professional services providers in the world. As a leading technology solutions provider, Computex, an American Virtual Cloud Technologies company, assesses,…

RollWorks Announces Technology Partner Ecosystem; Adds Folloze, LeanData, Opensense, and PFL to Team of Market Leaders

Company's Partner-First Approach Brings B2B Marketers Orchestrated Engagement and Maximum ROI RollWorks, a division of NextRoll, announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, Opensense, and PFL to its growing roster of technology partner market leaders. The integrations across printing and direct mail engagement, email signature engagement, and data segmentation add additional solutions for marketing and sales teams with account-based strategies, and show…

Zalando’s GoodData-Powered Technology Enables Retailers To Strategize Even More

GoodData, a leader in end-to-end analytics solutions, announced that Zalando, Europe’s leading online platform for fashion and lifestyle, is using GoodData technology to provide brands with detailed access to data to help them better target their customers and grow their businesses. Founded in Berlin in 2008, Zalando brings head-to-toe fashion to 32 million customers via 300 million monthly visits to the Zalando website and app, and provides a platform for more than 2,500 top fashion and lifestyle brands. Marketing…

Bidmath Brings First of Its Kind Advertising Technology and Data Consulting Hub

Bidmath, the leading programmatic consultancy, brought the first of its kind advertising technology and data consulting hub in Bangkok specialising in both Google and Adobe marketing technology. The company has been working with global brands such as dtac, Honda, Esso, Dyson, Lenovo and Krungsri among others. Over the past year Bidmath have established themselves as a leading experts in technology and data consultancy that can deliver a truly localised service layer across platform implementation, management and…

Walgreens Boots Alliance Creates Personalized, Omnichannel Healthcare and Shopping Experiences Powered by New Customer Experience Management…

Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc. announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail…

iClick Interactive Wins Big Data Award at Singapore Business Review Technology Excellence Awards 2020

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review's ("SBR") second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore's dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of…

SAP’s Business Technology Platform: A Trifecta of Data Excellence, Integration and Extension for the Intelligent Enterprise

SAP SE announced new capabilities, enhancements and further unification of the Business Technology Platform portfolio to help companies transform data into business value. SAP's Business Technology Platform enables developers and business users to access integrated, end-to-end services and tools to realize value along three critical areas of IT: data excellence, process integration and extensions. The announcement was made at the SAPPHIRE NOW Converge conference, being held online June 15–19, 2020. "Many customers I have…