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Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Banca Transilvania Chooses Vonage to Power its Digital Transformation

Vonage, a global business cloud communications leader, announced today that Banca Transilvania has chosen Vonage to power its digital transformation of traditional banking. The first bank in Romania is leveraging the Vonage API Platform to offer customers an AI-powered virtual assistant through WhatsApp using the Vonage Messages API. Vonage offers communications APIs - including messaging, voice and video communication solutions - that enable agile enterprises to enhance their customer experience and realise new business…

Pega to Hold Global Hackathon to Accelerate Innovation and Digital Transformation

Developers of all skill levels invited to participate and innovate with Pega low-code software  Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Pega Community Hackathon 2020 – Pega's first global hackathon open to the entire Pega developer community. Pega invites developers of all skill levels to create new solutions with the potential to rapidly help organizations improve customer and employee experiences both during the COVID-19 pandemic and…

Modus Create Named a Top Ten Digital Transformation Solution Company

Award is latest recognition of Modus Create's expertise in accelerating digital transformation Modus Create, a disruptive consulting, product strategy and Agile development firm, announced today that it was named a ‘Top 10 Digital Transformation Solution Company’ by CIO Review for 2020. As digital transformation is becoming an imperative for many industries, this award singles out companies like Modus Create that help organizations start or accelerate their digital journey. Founded on digital transformation principles,…

All-New Vari Taps LiveArea as Digital Transformation Partner; New Global Commerce Infrastructure Launched

Vari, formerly VariDesk, selected LiveArea, a global customer experience and commerce agency and business unit of PFSweb, Inc., to build and launch its new digital commerce infrastructure as the company responds to increasing global demand for its innovative workspace solutions. Pioneer of the standing desk, Vari teamed with LiveArea last year to lead its digital transformation efforts and also assist with a major rebranding initiative. LiveArea built and launched five new high-performance regional commerce sites on…

COVID-19 Drives Digital Transformation for ASEAN Enterprises, Says GlobalData

COVID-19 is driving digital transformation for enterprises in the Southeast Asia region (ASEAN) and will open up wider opportunities for carriers and service providers, says GlobalData, a leading data and analytics company. Alfie Amir, Senior Analyst at GlobalData, comments: “A large majority of ASEAN enterprises still rely on traditional information communication technology (ICT) such as captive data center and traditional network services, making it more challenging for them to adapt to the changes associated with…

WeChat Retail Growth Plan Drives Digital Transformation

As Chinese domestic businesses gradually begin resuming operations and production following the period of industrial standstill caused by COVID-19, the pandemic itself continues to spread and affect businesses overseas. During this period, growing online traffic and leveraging new opportunities and models for growth has become a key goal for businesses. WeChat launched WeChat Retail Growth Plan and announced during the online event that WeChat would introduce specific measures aimed at supporting and facilitating the…

TWT Selects Ribbon to Support its Customers’ Digital Transformation

Small footprint C20 Call Session Controller solution for business services and legacy device interworking lowers total cost of ownership and enables focus on revenue generation Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, announced that TWT, a leading Italian provider of Information and Communications Technologies (ICT)  services, has selected Ribbon's C20 Call Session Controller to enable…

Digital Transformation on WeChat for the Financial Services Industry: Whitepaper and Webinar

Enterprise WeChat management platform Chatly has just published a whitepaper titled "WeChat for Financial Services: Digital Transformation Catered to the Chinese Consumer". In the 42-page report, Chatly outlines how financial services firms are reimagining the customer experience using a WeChat-centric model in order to meet the needs of digitally-savvy Chinese consumers. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic Learn how firms are…

MATRIXX Announces Digital Transformation Assessment with Amazon Web Services to Help Communications Service Providers Monetize 5G

Assessment includes workshops to identify operator’s 5G transformation and enablement challenges, opportunities and cultural considerations MATRIXX Software, a member of the Amazon Web Services (AWS) Partner Network (APN), announced it is working with AWS to offer a Digital Transformation Assessment. The assessment includes a jumpstart workshop designed to help Communications Service Providers (CSPs) accelerate their digital journey, including the monetization of 5G services and improved customer experience. Marketing…

Obstacles to Digital Transformation Unveiled in TEKsystems’ Report

Findings collected prior to COVID-19 shed light on cultural and workforce challenges companies are facing TEKsystems, a provider of IT services that address the pressing strategy, implementation and talent needs for more than 80% of the Fortune 500, released data compiled prior to the COVID-19 pandemic that sheds light on the cultural and workforce-related challenges companies face when implementing digital transformation initiatives. Marketing Technology News: WalkMe Ensures Business Continuity by Empowering…

Pega Helps Accelerate Digital Transformation With Launch of Pega Kickstart Services

New fixed-price offerings help enable businesses to deploy customer microjourneys, email bots, or workforce intelligence in just weeks Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the launch of Pega Kickstart – a new family of fixed-price services that help businesses quickly deploy Pega software to help address critical customer and employee experience problems. Through a combination of Pega tools, best practices, and a dedicated services team,…

Wipro Launches Microsoft Business Unit for Digital Transformation Solutions

Business Unit will leverage Microsoft’s technologies to meet customers’ cloud needs Wipro Limited, a leading global information technology, consulting and business process services company,  announced the launch of its Microsoft Business Unit. The unit will focus on the development and evangelization of solutions leveraging Microsoft’s enterprise cloud services. This initiative is an outcome of Wipro’s expanded global alliance with Microsoft to accelerate cloud adoption and digital transformation for its customers across…

Majesco’s New Research Report Highlights Digital Transformation by Industry Leaders with a New Era of Core Systems, Next Gen…

Savvy leading insurers are transforming the business to better serve customers, launch new, innovative products, expand market reach with new channels and optimize operations with technology that ultimately reshapes business with new core, next-gen technologies and ecosystems Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of Insurance Digital Transformation: A New Era of Core Systems, Next Gen Technologies and Ecosystems, a complementary report…

Tech Mahindra and Innoveo Drive Digital Transformation to Enhance Customer Experience Globally in Insurance, Banking and Wealth Management

Collaborate to leverage the No-Code Platform to accelerate the launch of custom-built applications without software coding in real-time across all insurance, banking and wealth management sectors Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and solutions, with Innoveo, announced that the enterprises will partner to drive digital transformation to enhance customer experience globally in Insurance, Banking and Wealth Management.  Through this partnership,…

Mindtree Named Market Leader in Digital Transformation by ISG

Next-Gen ADM Services Archetype Report Highlights Mindtree’s Dedication to Digital Business Mindtree, a global technology services and digital transformation company, has been recognized by ISG as an archetype leader in digital transformation. The ISG Provider Lens Next-Gen ADM Services Archetype Report highlights Mindtree’s capabilities in continuous testing, agile development, digital business dedication and vision and future investment. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud…

Build-A-Bear Plans to Accelerate its Digital Transformation with Salesforce

Build-A-Bear expects to leverage real-time data and analytics from Salesforce Customer 360 to deliver personalized, cross-channel guest experiences and drive its growth Salesforce, the global leader in CRM, announced an expanded relationship with Build-A-Bear Workshop, Inc. Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers. Against a backdrop of unprecedented…

Mindtree Named Market Leader in Digital Transformation by ISG

Next-Gen ADM Services Archetype Report Highlights Mindtree's Dedication to Digital Business Mindtree, a global technology services and digital transformation company, has been recognized by ISG as an archetype leader in digital transformation. The ISG Provider Lens Next-Gen ADM Services Archetype Report highlights Mindtree's capabilities in continuous testing, agile development, digital business dedication and vision and future investment. ISG analysts specifically noted Mindtree's capabilities in digital…

Infosys and IBM Collaborate to Help Businesses Accelerate Digital Transformation With IBM Public Cloud

Infosys Becomes First Global Systems Integrator to Join IBM’s New Public Cloud Ecosystem Infosys, a global leader in next-generation digital services and consulting, and IBM announced a global alliance to help enterprises accelerate their digital transformation journey using the IBM public cloud. The collaboration will help enterprises — including those in highly regulated industries such as financial services, insurance and healthcare — to transition, modernize and transform their enterprise workloads and applications…

Infosys and IBM Collaborate to Help Businesses Accelerate Digital Transformation With IBM Public Cloud

Infosys becomes first global systems integrator to join IBM's new public cloud ecosystem Infosys, a global leader in next-generation digital services and consulting, and IBM announced a global alliance to help enterprises accelerate their digital transformation journey using the IBM public cloud. The collaboration will help enterprises -- including those in highly regulated industries such as financial services, insurance and healthcare -- to transition, modernize and transform their enterprise workloads and…