Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

Zoho’s New Marketing Platform Ties Together Orchestration and Planning with Marketing Execution Across Channels

The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration centrally, against outcomes, plans, and budgets. Designed to help businesses of all sizes coordinate marketing tightly with sales, the platform is integrated with Zoho CRM and a number of other third party applications. The platform is driven by Zoho MarketingHub, a new…

Selligent Marketing Cloud Expands ‘Wave’ Capabilities to Deliver Flexible Omnichannel Campaign Orchestration

“Custom Channels” Complements Existing Multi-Channel Support to Create Integrated Digital Experiences Global B2C marketing automation company Selligent Marketing Cloud announced Custom Channels, a new functionality that expands the powerful capabilities of its existing Wave Component. The typical Wave functionality allows marketers to send bulk messages in batches or “waves” via email, mobile push or SMS. Selligent Marketing Cloud’s Custom Channels extends this to third-party execution engines, including social channels…

AtScale Deepens Snowflake Integration with Snowpark for Advanced Automation and Orchestration

Snowpark enables AtScale to embed and execute complex analytical functions within the Snowflake Data Cloud, further enhancing performance and scale AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams, today announced integration with Snowflake’s Snowpark Java UDFs. Snowpark enables AtScale to execute advanced analytic functions within the Snowflake Data Cloud, further optimizing complex analysis, query performance and resource consumption,…

Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record

Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management. Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects…

Start.io and Proof Introduce Mobile Hyper-Contextual Marketing

U.S. mobile ad spending is expected to grow from $124B in 2021 to over $155B in 20231. Marketers are doubling down on mobile, as it gives them complete visibility into the advertising funnel. The ability to launch a campaign according to various demographic factors is the baseline for today's marketing. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds In their quest to provide substantial added value and an innovative approach to their clients in the midst of the…

SPC Extends Direct Response Expertise With Acquisition of FuelPop Marketing

Specialty Print Communications, Inc (SPC) is transforming into an integrated and end-to-end direct response marketing services organization with the acquisition of FuelPop Marketing, LLC. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Founded in 2018, FuelPop distinguished itself with leading-edge advertising technology offerings, data and targeting strategies, and creative innovation squarely focused on helping companies generate more sales. "We've successfully worked…

For a Second Straight Year, Optimove is Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Optimove, the leading CRM Marketing Platform, announced that Gartner has recognized it as a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs. This is the second straight year Optimove has been positioned in the Challengers' quadrant and fourth consecutive year that it has been recognized in the Critical Capability report in the same space. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Gartner defines the multichannel marketing hub as a "technology…

New Operational Marketing Index Results Reveal That Less Than 40% of Marketers Are Setting Goals Based on Company Objectives

Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, announced the first wave of results from the Operational Marketing Index (OMI), a survey used to measure the operational capabilities of a company's marketing planning and budgeting processes. The Operational Marketing Index also produces a set of tailored recommendations to help marketers improve their operational efficiency. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Today,…

WISMOlabs and Search Nurture Partner to Close the Loop Between Marketing & the Post-Purchase Experience

Ecommerce retailers can now help customers complete the full online shopping experience via digital marketing expansion with WISMOlabs and Search Nurture' exceptional post-purchasing experience. "WISMOlabs and Search Nurture working together is a win-win for customers in the ecommerce retail market," says WISMOlabs CEO and Founder Dmitri Rassadinke. "Search Nurture and WISMOlabs customers both rely on effective marketing solutions to drive growth." The combination of Search Nurture's intelligent digital marketing services…

Ylopo Releases a Comprehensive Suite of Seller-Focused Real Estate Lead Generation and Marketing Tools

Acknowledging the real estate industry's need for superior seller lead generation and digital marketing in today's hyper-extreme seller's market, Ylopo has released a full suite of unique seller tools that aim to give its clients an edge over the competition when it comes to seller lead gen, lead nurture, and lead conversion. Over the last year as the real estate market quickly morphed into the competitive seller's market that it is today, Ylopo was diligently working to develop the tools they knew were lacking in the…

SAS a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

SAS unique as it provides everything a business needs for orchestrating complex customer journeys via a single integrated marketing suite Decreasing budgets, changes in consumer behavior and the sudden move to digital channels has led marketing leaders to reimagine their approach to MarTech stacks. SAS a leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs. SAS, recognized as a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubsi based on completeness of…

The Future of Affiliate Marketing

There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as vaccine rollouts continue and life goes back to a sense of normalcy, what does the future hold for affiliate marketing? In this article I’ll discuss the future of affiliate marketing and how you can get started as a product owner or affiliate. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds…

Triblio Launches Orchestration Canvas, the Visual ABM Campaign Builder

Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), announces the release of the first visual ABM campaign builder, Triblio Orchestration Canvas. This new feature includes a UI that allows marketers to orchestrate multi-channel and multi-stage campaigns within a single 'drag and drop' visual interface. The Orchestration Canvas provides ease of use when setting up your next ABM campaign and measuring results. Marketing anology News: Strata Introduces Identity Orchestration…

MarTech Interview with Jason Widup, VP of Marketing at Metadata.io

There will now always be far too many martech tools for marketers to pick from. The onus lies on marketing leaders to applying a lean martech stack that helps drive core business and marketing revenue. Jason Widup, VP of Marketing at Metadata.io shares some thoughts in this QnA: _____ Welcome to this martech chat Jason! Take us through some of your biggest marketing moments and learnings over the years… I’ve had some amazing experiences in my 20+ year marketing career. For me, the most exciting moments come while…

Eventbrite Launches Eventbrite Boost: A New Marketing Platform to Help Event Organizers Reach More People and Grow Their Businesses

Eventbrite , a global self-service ticketing and experience technology platform, announced Eventbrite Boost, the only all-in-one marketing platform designed specifically for event organizers. As the world opens back up, consumers are eager to get back to in-person events. Competition for reaching ticket buyers will be fierce, and according to a recent survey Eventbrite commissioned with YouGovi, more than half (52%) of the Americans who attend events said they turn to social media to discover them. Eventbrite Boost helps…

Edit Kin + Carta begins fresh Dynamics 365 Marketing journey with Microsoft

- Agency partnering with tech leader to deliver elevated customer experiences with new customer journey orchestration capabilities Edit Kin + Carta, the data, MarTech and CRM specialist within the Kin + Carta Connective, has joined Microsoft as an official agency launch partner for the new Customer Journey Orchestration (CJO) capabilities, which are now available for the Microsoft Dynamics 365 Marketing platform. The partnership will help clients transform and expand their customer experiences, while Microsoft's existing…

Strata Introduces Identity Orchestration Platform for Multi-Clouds

Strata Identity unveiled the Maverics™ Identity Orchestration Platform, which enables organizations to manage distributed multi-cloud and on-premises identity systems in a unified fashion. The company’s visionary founders co-authored the ubiquitous SAML identity federation standard, developed the first open source single sign-on (SSO) product, and once again created a new product category to address one of the industry's top challenges -- distributed multi-cloud identity. Last week the company was named one of 10…

TruSTAR Introduces API 2.0, Operationalizing Data Orchestration And Normalization For A New Era In Intelligence Management

New features make intelligence more actionable by simplifying intelligence ingestion, automating data flows and better informing SIEM, SOAR and Vulnerability Management programs TruSTAR, a leader in data-centric intelligence integration and automation, today announced API 2.0, the latest version of TruSTAR's API-First Intelligence Management Platform. This new version continues our commitment to simplify and streamline intelligence for automation in enterprise security intelligence management, and breaks through…

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs

- Marketing ops on level pegging with marketing strategy - Growing demand for marketing ops teams with unique skillset - Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has…