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Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, announced a first-of-its kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to…

Mediaocean Acquires Symsys To Expand European Operations

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams  Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market…

Vengo Launches Digital Media Platform for In-Store Advertising, Partners

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…

MediaKind Launches Aquila On-Demand Solution

Aquila On-Demand enables the encode, transformation, processing, packaging and delivery of file-based video content, addressing VOD applications. Addresses the challenges of delivering OTT based high-end, premium-quality user experiences by optimizing distribution costs. Delivers premium on demand streaming services whilst enabling fast provisioning for content, ultimate scalability, reduced operational complexity and flexible deployment choices. MediaKind, a global media technology leader, has launched Aquila…

Ad Industry Launches “Partnership for Responsible Addressable Media”

Governing Group of Industry Leaders Includes 4A's, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy…

Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace.…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

Wakefern Taps Inmar Intelligence Retail Cloud To Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media Inmar Intelligence, a data-driven technology-enabled services company, announced Wakefern Food Corp, the largest retailer-owned cooperative in the United States, is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. The New Jersey-based cooperative…

PromoRepublic Empowers Direct Selling Businesses With Tailor-Made Solution for Selling on Social Media

From now on, direct selling companies can encourage distributors to become amplified voices of the brand and save their uniqueness on social media. Distributors focus on human-to-human approach with the clients, while HQs can keep an eye on their performance PromoRepublic, a leading social media marketing SaaS for multi-location brands, launches a complete social selling suite for direct selling companies that addresses the needs of both marketing executives at the corporate offices and representatives worldwide. …

Amazon PPC Agency Hires Talented Brand Advocate and Social Media Manager

Signalytics, an Amazon PPC agency that specializes in Amazon SEO tools for FBA brands, has recently hired Miss Alabama contestant and Miss Mobile Bay winner, Kailee Montes, as the company's Brand Advocate and Social Media Manager. Montes is a great fit for Signalytics and brings many valuable skills to the team, having earned a Bachelor of Arts in English and Music and Minors in Law and Design with many scholastic honors including Graduated Summa Cum Laude, recipient of the Hope and Zell Miller Scholarship for Academic…

Mediafly Launches JumpStart ROI, Empowers Sellers with Fast Access

Engagement program arms sellers with the financial justification they need, as customers move from growth to cost-cutting mode Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced the launch of Jumpstart ROI, an interactive value-selling program designed specifically for sales reps to use on-demand when collaborating live with customers. The assessment and tool offers a risk-free point of entry, complete with…

Loop Media, Inc. Partners with Plex to Provide Plex Live TV Customers Access

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced a partnership with Plex, the popular streaming media platform for all your favorite media. 19 of Loop Media’s curated music video channels will now be available via Plex Live TV, offering viewers access to an expansive library of music videos from a variety of genres including R&B, Country, Hip Hop, Top Charting Singles and beyond. “We’re excited to kick off our work with Plex, offering even more audiences…

Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere

Dedicated "Front + Center" Channel to Air Across 8,000 Venues Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, "Front + Center," debuting on Atmosphere's platform spanning restaurants and bars nationwide, reaching more than 500,000 daily viewers. Additionally, Screenvision's national, regional and local sales team will be the exclusive seller…

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

Octopus Appoints Media Industry Veteran Bennett Fogel as Chief Commercial Officer

Octopus Interactive, the leading rideshare advertising platform, has appointed Bennett Fogel as the company's new Chief Commercial Officer. Bennett joins Octopus from Aura Financial, a fintech small dollar lending platform where he was Chief Revenue Officer. Prior to Aura, Bennett was the Chief Revenue Officer of NCM, the nation's leading Cinema Network. While at NCM, he implemented new strategies that successfully positioned the network to compete for premium video budgets across national, local and digital platforms…

MediaMath Bolsters Leadership Team With Appointment Of Eleni Nicholas and Allie Kline

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joins as the company's first Chief Client Officer, and the MediaMath Board welcomes new member Allie Kline, former Verizon Media CMO. The company has also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural. MediaMath…

Technomedia Wins Three 2020 Thea Awards From the Themed Entertainment Association

Mood Media’s specialty division, Technomedia, celebrated for their excellence and innovation in the international visitor attractions industry Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, announced that its specialty division Technomedia has won three 2020 Thea Awards from the  (TEA). The 26th Annual Thea Awards credit Technomedia, an advanced AV systems integrator that develops large-scale immersive audio-visual experiences globally, among the…

Josh Richards Joins Social Media App Triller as Part of Executive Team

Josh to Serve as an Officer on Triller's Executive Team, Griffin and Noah to Serve as Advisors As a growing number of companies and countries ban TikTok due to security concerns, social media A-listers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck have joined an impressive roster of top influencers and content creators jumping over to Triller, the leading AI-driven music video and entertainment platform in the U.S. and around the world. Richards, the co-founder of digital talent management firm TalentX…

Doomscrolling on Social Media Platforms Through the Infodemic”

 While more people turn to social media for news, only 14% deem it trustworthy Despite relying on the internet more during the outbreak, only a few are concerned about the amount of time they spend online Significant growth potential found as COVID-19 reshapes social media attitudes GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the publication of its flagship social media report, giving insight into how the pandemic has impacted the social space, using n data…