Optimizing Cloud Applications for Performance and Cost is Beyond Human Scale Opsani announced the results of a year-long survey of …
Publisher-Based Optimization in Mobile Marketing Because the Medium Is the Message
In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, …
Google Cloud Lands Agreement With Lufthansa Group to Support Optimization of Its Airline Operations
Google Cloud Technologies to Power All-New Lufthansa Group Operations Platform Google Cloud announced that Lufthansa Group, the world’s largest aviation …
Bing and Botify Announce Partnership to Bring New Search Engine Optimization Features to Market
Large Websites Can Index Their Content in Real-Time, Leading to Greater Visibility and Revenue Opportunities Leading enterprise SEO platform Botify, …
Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm
Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a …
Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital Branding Offering
Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a …
IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution
Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data …
Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics
Commerce Canal, a Premier New York eCommerce Agency Has Announced the Beginning of a Partnership With Teikametrics. the Agreement Would …
Medium is the Message: Publisher-Based Optimization in Mobile Marketing
In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, …
SproutLoud Named Leader in Talent Optimization by The Predictive Index
‘To Be a Recognized Leader in Your Industry, You Not Only Need to Have an Amazing Product, You Also Need …
Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization
Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for …
Conrad Electronic Germany Crafts Customer-Centric Pricing with Revionics Machine Learning-Based Price Optimization
Technology Innovator Leverages Category-Specific Price Elasticity to Deliver Business Impact Since its founding in 1923 by Max Conrad, Conrad Electronic …
Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization
Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of …
Air Europa Selects Riskified PSD2 Optimization to Maximize Revenue and Improve Customer Experience
Riskified’s New Solution Minimizes Customer Friction and Prevents Potential Cart Abandonment Issues Introduced by PSD2 Riskified, the payments and fraud-prevention …
Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America
New Insights from U.S. Marketing Leaders Further Amplify DCO’s Vital Importance Building on its groundbreaking qualitative studies in Europe with …
Banggood’s Regional Website Optimizations Improves Local Users’ e-Commerce Journey
Banggood, a leading Chinese retailer that focuses on B2C cross-border export e-Commerce, has announced the website optimizations for its five …
Customer Success: The Key to Revenue Optimization
Your customers are now subscribers. We have shifted to a subscription economy in nearly every facet of our lives. Do …
ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign Optimization
Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions …
FourthWall Media Introduces Reveal 5, A Full-Service TV Analytics and Optimization Platform
Reveal enables fast and easy TV analytics, ad campaign optimization, and attribution based on custom audiences and second-by-second viewing data. Every …
Harmonic’s VOS Cloud-Native Platform Adds Live Video Delivery Optimization
Acclaimed VOS Offerings Now Solve Critical Scalability and Cost Issues for Live Streaming Harmonic announced a groundbreaking new delivery capability …