New cloud-based plug-in for Vendavo Deal Price Guidance leverages patented and proven Pricing Power and Risk™ price optimization To help B2B manufacturers and distributors provide the right price for every quoting opportunity, Vendavo, the market leader in commercial excellence, announced the new AI-powered, cloud-native price optimization solution, Vendavo Deal Price Optimizer (DPO). Vendavo Deal Price Optimizer is an AI-powered price optimization solution, which provides optimized price guidance to sales teams and…

Dynamic Yield, a leading Experience Optimization platform, announced it has been named a Strong Performer by leading global research and advisory firm Forrester Research, Inc. in its report “The Forrester Wave™: Experience Optimization Platforms Q4 2020,” which was published today. The company was among 10 top experience optimization platform (EOP) providers selected to be evaluated in the report. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence…

Kameleoon, the leading web and full stack experimentation and personalization platform, announced that it has been included for the first time in “The Forrester Wave: Experience Optimization Platforms Q4 2020”. In this evaluation, Kameleoon’s top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation. Forrester Research Inc., selected and evaluated the 10 most significant providers specializing in experience optimization for this report. “The…

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

Transcend, a leader in business optimization for financial firms, has closed its Series A financing, limiting the raise to $10 million after over-subscription by potential investors. The financing round was led by fintech venture capital firm, Nyca Partners with support from a major global custodian bank. Proceeds will be used to rapidly scale product and sales infrastructure to meet growing demand from Transcend’s client base, which has more than doubled in the past two years to include 10 of the world’s largest banks and…

Jewelry Brand Mejuri Employs SoundCommerce to Optimize Profit across DTC Commerce, Retail Stores Data platform provider SoundCommerce announced the launch of SoundProfit 360, a SoundCommerce SaaS module that provides real-time order- and shopper-accurate profitability tracking and insights for retail and consumer brand decision makers. For direct-to-consumer jewelry brand Mejuri, SoundProfit 360 is key to balancing contribution profit with customer experience and lifetime value (CLV). Marketing Technology News:…

Social Native, a marketplace technology company that empowers marketers to source and optimize visual content to improve brand awareness and performance, announced the acquisition of Olapic, a leading user-generated, influencer, and short-form video content platform for hundreds of brands worldwide. As customer attention becomes harder and harder to capture, brands need a scalable and more efficient content solution to evaluate, refine and optimize their visual content strategy. The acquisition of Olapic solidifies Social…

Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced that Zilliant Price IQ has been selected as the winner of the "Best Price Optimization Solution" award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Zilliant Price IQ is the only…

Professional services designed for customers that do not have the time or expertise to design their own website or master SEO Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the introduction of Pro Website and Pro SEO Services, two new products that offer the human touch when it comes to building websites and optimizing SEO. Pro Website and Pro SEO Services are ideal solutions for small businesses on a tight budget who want attractive…

Based on its ongoing analysis of the global customer experience management space, Frost & Sullivan recognizes Evolv Technology Solutions, Inc. (Evolv) with the 2020 Global Technology Innovation Leadership Award for dramatically enhancing revenue generation for a company's digital presence. By applying artificial intelligence to the creative process, the company's solution curates and assesses hundreds of ideas in thousands of combinations at a time. Evolv's solution is faster than traditional testing solutions and more…

Conversation marketing cloud company ChatFunnels announced the industry’s first integrated conversation optimization platform of its kind: ChatFunnels Experiment. Building on the ChatFunnels Conversational Marketing flagship product, this innovative experimentation and optimization platform provides sales and marketing teams the ability to optimize their marketing and sales funnels in conversational engagement while using data-driven scientific analysis. Marketing Technology News: BrandTotal Raises $12 Million in Series B…

Combination creates ultimate system of differentiation for companies to compete and win in the digital-first economy Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has entered into a definitive agreement to acquire Optimizely, the leader in experimentation and optimization. This combination creates the most advanced digital experience platform to optimize every customer touchpoint across the entire user journey. "For nearly three decades, Episerver has helped…

Rise Interactive, recognized as one of one of the top performance marketing agencies in the world, released a significant update to its cross-channel media optimization platform, Connex®. The newly-launched Account Overview Dashboard shows marketers every action Rise technology is taking within their accounts to improve performance at scale, from lists of new keywords that were automatically added into campaigns, to a detailed activity log displaying individual ad optimizations. Marketing Technology News: ABM Platform…

The online conference, put on by Playwire and supported by Google, will give website owners and creators unparalleled information into website vitals and how it relates to advertising online Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP). Virtual attendees of the event will gain comprehensive…

Acquisition adds price optimization SaaS solutions to Aptos' Merchandise Lifecycle Management suite, expands customer base of global Tier 1 retailers Aptos, a recognized market leader in retail technology solutions, announced that it has entered into a definitive agreement to acquire Revionics, the leading provider of science-based pricing, promotion and competitive insight for innovative global retailers. The acquisition is expected to close in September 2020. Featuring advanced AI and machine learning capabilities,…

New Funding, Growing Demand from Multi-Location Brands, and Bold Product Vision Position MomentFeed for Accelerated Growth MomentFeed, the leading provider of Proximity Search Optimization software, announced it has closed $10 million in funding led by private equity firm Level Equity. Previous investors Signia Venture Partners, Draper Nexus, and DFJ Frontier also participated. To date the company has raised more than $38.3 million in funding. MomentFeed helps multi-location brand marketers capitalize on the…

Revuze, an Israeli market research Startup, launches an eCommerce product listing optimization product for marketplace rankings. This innovative feature helps clients to top the list in any eCommerce marketplace (Amazon, Walmart, Target, etc) searches and boost sales Revuze has created an innovative solution to acing marketing research using AI technology to analyze product listings and track customer reactions. They have applied in-depth cx analytics to create a product listing optimization feature. Services include…

Industry leader offers free educational resources for digital community in response to COVID-19 Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared – an online public learning center designed to help digital marketers gain access to the vital experience optimization resources necessary to boost their knowledge. XP Squared will allow Dynamic Yield to freely share its expertise to create new opportunities and elevate experience optimization know-how for conversion optimization and…

Nielsen Holdings plc announced a broad-based optimization plan to drive permanent cost savings and operational efficiencies, as well as to position the Company for greater profitability and growth. Nielsen is prioritizing resources to focus on key strategic initiatives, higher margin products and services, and greater efficiency. As part of the plan, the Company will exit several smaller, underperforming markets and non-core businesses in the second half of 2020. Nielsen expects the plan to be substantially completed in 2020…

NICE Holds 40% Market Share, More Than Six Percentage Points Greater Than Nearest Competitor NICE announced that it has been recognized by DMG Consulting LLC, a leading independent research and consulting firm, as the Contact Center Workforce Optimization (WFO) market share leader for first half 2018 with a 40.0 percent share of the market. NICE Contact Center WFO has a lead over the nearest competitor by more than six percentage points of market share. "Our continued leadership in the WFO market showcases the strength…