TVDataNow New CTV Attribution Solution Bridges Gap from Advertising Spend to Conversions For Fast Growing $21.2B CTV Market TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused…
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Powered by Scope3, Chalice’s Carbon Optimizer is a first-of-its-kind offering that leverages carbon-intelligent ad buying algorithms for programmatic Chalice, a New York based ad technology company, announced Carbon Optimizer, powered by…
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Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving Flashtalking by Mediaocean, the leading global independent platform for omnichannel…
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Approach to UX Measurement Lacking, Despite Link to Revenue and Business Outcomes Six key takeaways:  The user is getting left out of product and user experience decisions. Organizations aren't linking the power of great UX…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Ocient enables Basis Technologies to consolidate 10 workloads on a single cluster while decreasing time to query from 24 hours to minutes or less Ocient, the leading hyperscale data analytics solutions company serving…
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NICE’s comprehensive WFO platform is highly ranked by customers from 14 companies evaluated NICE  announced that it has been recognized by Metrigy as a MetriStar Top Provider in the Workforce Optimization Platform category. Based on a…
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Metadata leverages KickFire’s IP-to-Company dataset to provide enhanced targeting capabilities and optimized ad spend. KickFire, the leader in first-party intent data and IP address intelligence™, today announces its…
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Verint, the Customer Engagement Company™, announced that it has received top scores in multiple customer satisfaction categories according to DMG Consulting LLC’s 2021/2022 Workforce Optimization/Workforce Engagement Management Product and…
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New offering enables simple deployment and self-service access to Amplitude’s no. 1 ranked product analytics solution Amplitude, Inc., the pioneer in digital optimization, today announced the availability of Amplitude in…
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Leading Baltic grocer to leverage SaaS solution to optimize planograms, reduce out-of-stocks and provide a more customer-focused shopping experience Symphony RetailAI, a leading global provider of integrated AI-powered marketing,…
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 Independent research firm recognizes Amplitude in customer analytics, customer journey management, and real-time interaction management overview reports Amplitude, Inc., the pioneer in digital optimization, today announced…
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Amplitude’s growing technology ecosystem makes it the hub for turning customer data into actionable insights and targeted digital experiences. Amplitude, Inc. , the pioneer in digital optimization, announced new and enhanced integrations…
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Outbrain Inc. (Nasdaq: OB), announces the release of Engagement Bid Strategy (EBS), a new automatic performance optimization solution which does not require the use of 3rd party cookies or website tracking codes and can be optimized to a…
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In new report, IRI receives highest scores possible in 13 criteria, including Proprietary Data, Marketing Dashboards and Reports, Marketing Strategy Consulting, Business Strategy Consulting, Use Case: Business Disruption, Product Vision and…
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The Marketing Measurement and Optimization Solutions evaluation names Analytic Partners a leader, top ranked in the Strategy category Analytic Partners announced that it has been named a leader in The Forrester Wave™: Marketing…
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Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos…
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Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022. The Forrester MMO wave evaluates and…
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Verint (NASDAQ: VRNT), The Customer Engagement Company™, today announced that its Workforce Engagement solution has been named a leader in The Forrester Wave™: Workforce Optimization Platforms Q4 2021 report.* Marketing Technology News:…
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Revenue-generating Women-owned Startup Stands Out in the Equity Crowdfunding Crowd for Many Impressive Reasons Marketing agencies and inhouse marketing departments deploy a wide array of technology to make the magic happen. Everything that…
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