JOANN Stores Partners With Impact Analytics to Generate Immediate EBITDA Impact Through Promo Optimization

Craft Icon Enters Retail Analytics Partnership With Impact Analytics to Drive True Incremental Value Though Promo Optimization JOANN, the nation's leading craft and fabric specialty retailer, has partnered with Impact Analytics to drive incremental EBITDA impact through promo optimization. Impact Analytics is one of the fastest-growing Advanced Analytics and AI-infused SaaS companies in the US. Impact Analytics is deploying its proprietary open-source product, Promo$mart, at JOANN to help Category Managers analyze…

Everflow releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and Partner Marketing

This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those Rules Everflow, the cloud-based Partner Marketing Platform, announced the public release of their SmartSwitch feature. SmartSwitch allows marketers and agencies to automatically optimize all of their marketing channels whenever individual placements aren't meeting their set rules. Everflow has quickly grown to 200+ paying customers driving over 8B user clicks per month, from their…

Shop Direct Enhances Customer Engagement, Revenues with Revionics AI-Based Price Optimization

Comprehensive Organizational and Process Approach Transforms and Streamlines a Retail Innovator As the UK's largest integrated pureplay digital retailer and financial services provider, Shop Direct is committed to continuous innovation that makes it a preferred online shopper destination while delivering strong business results. Having made a deliberative selection to adopt AI-based price and promotion optimization, Shop Direct's implementation of Revionics is delivering measurable positive impact on multiple fronts,…

NICE Wins 2019 CRM Service Leaders Awards for Excellence in Analytics and Workforce Optimization

Based on Scores by Leading Industry Analysts and Consultants, Awards Recognize NICE for Setting the Standard in the Contact Center NICE announced that its analytics and workforce optimization offerings have won the CRM Service Leaders Awards. The winning NICE solutions stood out for providing analytics-driven insights that drove up efficiency and solid performance and delivering value across the enterprise. NICE was also named One to Watch in the Enterprise Feedback Management Category. NICE Wins 2019 CRM Service Leaders…

BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time

Pioneering Innovation Allows Marketers to Research at Scale and Optimize at Lightning Pace BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers drive performance at scale. BrightEdge Instant is the industry's first and most powerful real-time SEO solution that empowers marketers to utilize real-time insights and take action to optimize content all within one unified platform. This is something that has…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…

10 Tips for a More Successful Price Optimization Project

Managing pricing effectively can have a greater bottom-line impact than focusing just on costs. The math is straightforward: A company with a 65% gross margin and operating costs of 50% of sales would need to reduce its cost of sales by 3% or cut operating costs by 2% to equal the result of a 1% improvement in realized pricing. But a price optimization project is a major undertaking for any company. There are often multiple internal stakeholders, and it is likely to affect a wide range of internal systems and processes.…

AppTek Launches Subtitling Neural Machine Translation (NMT) for Increased Accuracy, Performance and Workflow Optimization

Domain Customization, Improved Subtitle Segmentation and Document Level Translation Capabilities Will Be Showcased by Apptek at Nab Show 2019 in Las Vegas, NV AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR) and Machine Translation (MT), announced significant enhancements to its language technologies platform for supporting the needs of the media and entertainment industry. AppTek has developed a model that overcomes subtitling segmentation challenges that…

Squelch Secures $12 Million in Funding to Extend Reach of Flagship Customer Experience Optimization Solution Converting Siloed Data Into…

Tenaya Capital Joins Existing Investors Shasta Ventures and Correlation Ventures in Fueling Squelch Sales and Marketing Development Squelch, Inc., provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced an additional $12 million in funding from current backers Shasta Ventures and Correlation Ventures, alongside new investor Tenaya Capital. The additional capital will help accelerate the growth of…

Reach Marketing Announced That It Has Acquired UnReal Web Marketing, a Search Optimization, Web Design and Content Marketing Business

Reach Marketing announced that it has acquired UnReal Web Marketing’s award-winning search, social media, web design and digital analytics business. UnReal Web Marketing will remain a separate company and help power the strategy and software behind Reach Marketing’s SEO, PPC, social media, User Experience (UX) and marketing automation programs. @ReachMktg acquires @unrealwebseo – bolsters digital marketing capabilities by adding critical component. Greg Grdodian, CEO at Reach Marketing said, “We’re very pleased to add…

Syniverse and Mobolize to Provide On-Device Data Optimization & Secure Solutions for Mobile Users, Operators & Enterprises

Mobile Users Enjoy up to 80% More Data Without Impacting Performance – and Operators Differentiate In a continuing effort to improve customer experience and reduce network burden, including roaming costs, Syniverse, the world’s most connected company, said today it has collaborated with Mobolize to offer software solutions that optimize data and create secure, seamless Wi-Fi usage on mobile users’ devices. @Syniverse & @mobolize to help #mobile users enjoy up to 80% more #data without impacting performance and allow…

Amobee Selected by Univision as Linear Television Optimization Platform of Record

Partnership to Help Advertisers Reach Hispanic-American Consumer Market Amobee, a global digital advertising technology company, announced an agreement with Univision Communications Inc.—the leading media company serving Hispanic America—to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that…

Cognitiv Launches First-Ever Deep Learning Search Optimization Platform

Cognitiv Search Harnesses the Power of AI for Real-Time Search Optimization Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the launch of Cognitiv Search, the first-ever deep learning search optimization platform to use artificial neural networks to optimize paid search campaigns based on internal and external triggers. “Consumer purchasing behavior has always been influenced by triggers like weather, time of day, and location. However, optimizing search…

NEC Display Announces Pro Version of Its Analytics Platform with Enhanced Content Optimization

New ALP Pro Leverages AI to Deliver Timely and Relevant Content for Customers as Well as Provide Enhanced Metrics NEC Display Solutions of America, Inc., a leading provider of commercial-grade digital signage solutions, announced the evolution of its powerful business intelligence analytics platform for retailers that uses artificial intelligence (AI) to deliver real-time content and data measurement. The NEC Analytics Learning Platform (ALP) Pro optimizes message delivery with automated content creation and…

Evolv Technologies Raises $10 Million Series A to Scale Ascend Evolutionary AI-powered Optimization Platform

E-commerce Veteran Michael Scharff to Helm New Company Formed to Build on Momentum of Leading AI-Powered Autonomous Experience Optimization Platform Evolv Technology Solutions announced it has acquired Sentient Ascend, the world’s leading autonomous experience optimization solution for websites and mobile applications, the result of a spin-off from Sentient Technologies Holdings Ltd. Evolv concurrently closed a $10 million Series A financing round, led by Horizons Ventures. The company also announced the appointment of…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…

transcosmos Releases AI-Based Ad Operations Service for Retargeting Optimization

transcosmos inc. is delighted to announce that the company release its new ad operations service using AI for retargeting optimization as one of its data-driven communication services that combine “DataRobot,” a cutting-edge AI which automates the machine learning process, and “transcosmos decode (DECode),” transcosmos proprietary data management platform (DMP) in March 2019. transcosmos aims to implement this service to more than 20 companies by the end of FY 2019. Initiatives toward the “Democratization of AI”…

Instagram Can Be Beneficial For Social Media Optimization Campaigns

Instagram by its virtue can be beneficial and prove to be really a great social media platform that will help you in your social media optimization campaign. If you are thinking of making the most use and action of the free photo-sharing social media optimization platform Instagram then this is the right time to implement it in your business' social media account. These photos will ensure high SMO while you can focus on other areas of your business such as visiting clients, attending meeting and events, or for co-worker…

Altify Powers the Post-CRM World with Customer Revenue Optimization (CRO)

Industry’s First Suite of Applications Enables Value Creation at Every Customer Touchpoint to Unlock and Maximize New Revenue Opportunities Altify, the pioneer and leader in Customer Revenue Optimization (CRO), announced a new category of enterprise selling which ensures that both companies and customers gain more value from their commercial relationships. CRO is the vision of the future of Business to Business (B2B) sales, supported by recent global research findings. CRO arose from the recognition that sales and…

Rimi Baltic Selects Revionics Price Optimization to Enhance Customer Engagement and Deliver Business Results

Leading Baltic Grocer Moves Toward More Strategically Aligned, Performance-Driven Pricing With more than 12,300 people employed Latvia, Lithuania and Estonia, Rimi Baltic is a dominant grocer in the Baltics. Part of the ICA Gruppen family of companies, Rimi Baltic embarked on a quest to select a more analytics- and data-driven approach to pricing, leading to the selection of Revionics' AI-based price optimization solution. Like grocers everywhere, Rimi Baltic faces a challenging and fast-changing retail landscape…