Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America

New Insights from U.S. Marketing Leaders Further Amplify DCO's Vital Importance Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash Worldwide recently brought its original Thinkfast event series to its New York headquarters, in partnership with Advertising Production Resources (APR) and CoLab Media Consulting. Through their collaborative efforts, the study's commissioners continue to explore the mission-critical…

Banggood’s Regional Website Optimizations Improves Local Users’ e-Commerce Journey

Banggood, a leading Chinese retailer that focuses on B2C cross-border export e-Commerce, has announced the website optimizations for its five regional sites that service users in Russia, the Middle East, India, Japan and Brazil. These updates offer an improved e-Commerce journey while also tailoring the user experience to better complement local market needs and consumer purchase behavior. The regional website upgrades include search optimization on the platform, as well as custom-built improvements targeted to the…

Customer Success: The Key to Revenue Optimization

Your customers are now subscribers. We have shifted to a subscription economy in nearly every facet of our lives. Do you use rideshares to get around town? Get a discount by subscribing to Lyft. Tired of big, expensive software upgrades every few years? Subscribe to Office 365 or sign up for Gmail. Need a fresh cup of coffee to start your day? Get it cheap with a subscription to BK Café. While the pervasiveness of the subscription consumer mode is intriguing from sociological and economics perspectives, it offers us new…

ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

FourthWall Media Introduces Reveal 5, A Full-Service TV Analytics and Optimization Platform

Reveal enables fast and easy TV analytics, ad campaign optimization, and attribution based on custom audiences and second-by-second viewing data. Every program, every ad, any audience FourthWall Media, a leader in data-driven television and analytics, announced the release of Reveal 5, the fifth generation of the company's comprehensive analytics platform. Reveal 5 packages powerful analytics and infrastructure within a new state-of-the-art User Experience making it easy for organizations of all sizes to use the…

Harmonic’s VOS Cloud-Native Platform Adds Live Video Delivery Optimization

Acclaimed VOS Offerings Now Solve Critical Scalability and Cost Issues for Live Streaming Harmonic announced a groundbreaking new delivery capability for its VOS cloud-native offerings that provides telco, cable and mobile operators with real-time scalability for mission-critical, high-demand live video streaming services. This exciting new capability has successfully been deployed by a leading mobile network operator to deliver live sports content utilizing a multi-CDN approach with Harmonic's CDN partners. Operated…

NoxInfluencer Helps People Use YouTube Channel Stats for Channel Optimization

NoxInfluencer, a free-to-use YouTube analytics tool, is allowing people to view YouTube channel stats, including YouTube earnings and rankings, YouTube video analytics and live subscriber counts. Besides helping YouTubers and social media managers with optimizing and improving their YouTube channels, the analytics tool also helps people view and compare YouTube channel stats. Users of the analytics tool can easily view their YouTube channels' global and country ranks, as well as estimated YouTube…

Revegy Named ‘Hot Vendor’ in Customer Revenue Optimization by Aragon Research

Revegy, a leading provider of customer revenue optimization technology, announced that it has been named a "Hot Vendor" in Customer Revenue Optimization by Aragon Research, Inc. Aragon Research's Hot Vendors Report identifies vendors with interesting, cutting-edge products, services or technologies in the customer revenue optimization market. Revegy provides a premier platform for Key Account Management and focuses on helping companies optimize revenue growth plans for their most valuable customers. Revegy's platform…

Altify Named a 2019 Hot Vendor in Customer Revenue Optimization (CRO) by Aragon Research

Vendors Selected for the “Hot Vendor” Report Are Noteworthy, Visionary, and Innovative Altify, a pioneer and leader in Customer Revenue Optimization (CRO), has been named a “Hot Vendor in Customer Revenue Optimization for 2019”1 by Aragon Research. “Hot Vendor in Customer Revenue Optimization for 2019” Customer Revenue Optimization (CRO) is a new category that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts, and maximize revenue…

Syndigo Acquires eCommerce Optimization Provider SellPoints

Extends Syndigo's Enhanced Content Analytics Capabilities and Retail Network for eCommerce Syndigo, a leading technology-driven product information and syndication company, and a portfolio company of The Jordan Company ("TJC"), today announced the acquisition of SellPoints, an eCommerce optimization platform and a subsidiary of ConversionPoint Technologies. Based in Emeryville, California, SellPoints delivers engaging Enhanced Content capabilities and powerful conversion analytics that help drive online sales for their…

Eversight Pioneers AI-Powered Retail Pricing Optimization for Raley’s

Eversight’s Pricing Suite Arms Raley’s with Dynamic, Automated Price Testing for Real-Time Insights into Customer Behavior Eversight, the leader in AI-powered pricing and promotion software, announced that Raley’s, the privately-owned and family-owned customer experience grocery company, has adopted the Eversight Pricing Suite to bring intelligent, dynamic pricing to its stores. Raley’s recently completed a very successful pilot of Eversight’s AI-powered software, which focused on optimizing multiple product categories…

8×8 Launches Network Performance Optimization Offering with New Managed Technical Services

Offering Enhances Customers’ Existing Network to Deliver Optimum Performance for Mission-Critical Applications, Including New Premium Customer Support 8x8, Inc., a leading cloud provider of voice, video, chat and contact center solutions for over one million users worldwide, launched 8x8 Managed Technical Services, a fully managed service for network optimization that combines SD-WAN and new 8x8 premium customer support to improve the performance of customers’ existing networks. “In today’s accelerated, 24/7 pace of…

Pixability Announces PixabilityONE, an All-In-One Solution for Audi-Ence Targeting, Optimization, and Reporting for YouTube, Facebook,…

Platform Will Give Advertisers the Ability to Manage Over 75% of All Video Ad Campaigns Being Run Worldwide Through One Unified Interface Video advertising software and insights leader Pixability announces the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram and Connected TV platforms like Amazon. The PixabilityONE platform can be…

Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders

Marketers Must Take an “Always-On” Approach to Cost Optimization Marketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders. “Over the last few years, Gartner’s CMO Spend Survey has shown marketing budgets remain stubbornly flat — while CMO accountability continues…

Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders

Marketers Must Take an “Always-On” Approach to Cost Optimization Marketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders. Gartner analyst Ewan McIntyre discusses 5 cost optimization tactics for #marketing leaders. #GartnerMKTG #CMO “Over the last few years,…

Optimizely Announces Series D Funding Led by Goldman Sachs, Catapulting Digital Experience Optimization Into the Mainstream

Optimizely Secures $50 Million From Goldman Sachs and Accenture Ventures, Bolstered by Additional $55 Million Financing From Bridge Bank Optimizely, the world's leader in digital experience optimization, announced it has closed US$105 million in financing, including US$50 million in Series D funding. The funding, led by Goldman Sachs Private Capital Investing, also included Accenture Ventures. This brings the company's total funding to US$200 million. Additionally, Michael Kondoleon of Goldman Sachs will join Optimizely's…

Sellozo Releases Campaign Studio: Drag-and-Drop Ad Management and Optimization Tool for Businesses Selling on Amazon

Sellozo's Campaign Studio, a significant enhancement to Ad Automation within Sellozo's advanced suite of tools for businesses selling on Amazon, available in the Amazon Marketplace Appstore, gives both sellers and their agencies the ability to easily and quickly optimize campaigns, structures, keywords and more at scale. "We're giving advertisers a customizable way to optimize campaigns, harvest search terms that are working and put those search terms to immediate use automatically should they…

Uptake Solves Dirty Data Problem with AI Data Integrity Capability for Maintenance Optimization

Uptake Asset IO Repairs Work Order Data to Provide Insights for Up to 20 percent O&M savings Industrial artificial intelligence (AI) leader, Uptake, announced it is solving critical problems for the Energy, Industrial and Utilities sectors by providing comprehensive data integrity capabilities for operations and maintenance (O&M) that allows work order cost analysis overcoming the industry challenge of incorrect, dirty work order data. Companies worldwide are using advanced analytics and machine learning for…

Galileo Tech Media, Specialty Search Engine Optimization Company, Turns to Feintuch Communications for PR Campaign

Search engine optimization (SEO) specialist Galileo Tech Media, headquartered in New York and with offices in Charleston, S.C., has appointed Feintuch Communications, Inc. as its PR agency of record. Galileo Tech Media provides clients with a wide range of managed SEO services from keyword research, content writing and content hub development to link building, technical SEO and website design and development. Its areas of SEO expertise go well beyond Google to include Amazon, local and vertical directory, social search…

GDPR Roundtable Part II: Fortify Your GDPR Strategy with Better Compliance and Optimization

This is the Part Two of the GDPR Roundtable Continuing from our GDPR ROUNDTABLE yesterday, here's a minute-by-minute detail of our conversation with GDPR experts. You will learn how to handle GDPR Strategy, Compliance and Optimization using Blockchain, AI and data management capabilities. Ensure Data Privacy with Big Data, Blockchain Look at What Other Countries are Doing Dave Hodgson, Director and Co-Founder of NEM Ventures, the venture capital and investments arm of the NEM blockchain ecosystem, said, "One year later,…