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Rimi Baltic Selects Revionics Price Optimization to Enhance Customer Engagement and Deliver Business Results

Leading Baltic Grocer Moves Toward More Strategically Aligned, Performance-Driven Pricing With more than 12,300 people employed Latvia, Lithuania and Estonia, Rimi Baltic is a dominant grocer in the Baltics. Part of the ICA Gruppen family of companies, Rimi Baltic embarked on a quest to select a more analytics- and data-driven approach to pricing, leading to the selection of Revionics' AI-based price optimization solution. Like grocers everywhere, Rimi Baltic faces a challenging and fast-changing retail landscape…

Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization

Ad-Juster, an Industry Leader in Media Reporting and Analytics Solutions, Has Changed the Game with the Launch of ProgrammaticIQ, a Comprehensive Data Analytics Platform That Brings Automated Data Collection, Normalization, and Powerful Analysis All into One Platform Ad-Juster, a SaaS provider of media reporting and analytics solutions for digital advertising, announced the launch of ProgrammaticIQ, a data analytics platform that automates the aggregation of programmatic data and provides actionable insights for revenue…

PROS Accelerates Airlines’ Journey to Offer Optimization

Next-Generation Revenue Management Delivers Ultimate Capacity, Flexibility to Deliver Unique Customer Experiences Without Sacrificing Optimal Revenue Targets PROS , a provider of AI-powered solutions that optimize selling in the digital economy, launched the next-generation of PROS Revenue Management, an AI-based platform that automates analysis and enables confident decision-making designed to capture additional revenue. With PROS Revenue Management, carriers have a foundation to pursue Offer Optimization – wholly…

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced IRI Campaign Conversion Feed, a solution that links Demand Side Platforms (DSPs) with IRI’s industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. DSPs that…

Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant's Core Strengths Leading to This Placement Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment. The report provides an assessment of the price optimization software market, identifies how solution…

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

Jivox Launches Groundbreaking AI-Driven Customer Journey Optimization Across Paid And Owned Media

New Capabilities Offer Brands Personalization with a 360-Degree View of Individual Customers Jivox, the personalized digital marketing technology leader, announced the launch of two new capabilities that offer brands a first-ever fully personalized customer experience across all paid and owned digital channels—including social media, native, display, video, and mobile advertising, the brand’s email and website: Customer Journey Optimization is an analytics and optimization tool that uses AI to help marketers make…

Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology

Tad Travis — part of the Gartner Blog Network — writes a comprehensive report on Sales Tech in CRM Digitalization or the process of digitizing everything that can be digitized is the new best friend of the current state of the enterprise. Moreover, technological evangelists are marching to optimize this already hyper technology. With this, Gartner predicts that several internal processes pertaining to businesses will vanish or integrate together and streamline. Gartner says that Sales Technology aspects for the CRM…

Mobile App Optimization Techniques That Work

With the latest developments in mobile connectivity, the number of people using mobile apps and the number of uses for smartphones is increasing every day. Other than through word of mouth and promotions, people mostly discover new mobile applications directly on app stores, specifically on Google Play and App Store. As a result, the need to optimize new applications for higher rankings in these stores becomes increasingly important. The application store algorithms take into account several criteria for classifying and…

Usabilla Partners with ConversionXL for Conversion Optimization

Strategic Alliance Will Offer Customers Robust Digital Marketing and Conversion Optimization Services Fueled by VoC Technology Usabilla, the global Voice of Customer (VoC) technology provider, announced a strategic partnership with ConversionXL (CXL), a leading agency and source for optimization, growth and digital analytics expertise. This alliance will offer both current and future Usabilla and ConversionXL customers robust digital marketing and conversion optimization services fueled by leading VoC technology.…

Zeropark Introduces AI-Powered Ad Campaign Optimization

Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, announced that it has launched the addition of Smart eCPA to Zeropark, Codewise's ad exchange platform. Utilizing Artificial Intelligence, the new feature will allow Zeropark's users to automatically optimize their ad campaigns to a predefined eCPA goal. Zeropark provides thousands of performance…

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies. Viant’s new Sales Tactic Optimization solution provides advertisers with weekly insights throughout the campaign, identifying the segments with the…

Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

For the First Time, Digital Marketers Can Leverage at Once and in One Place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as Well as Customizable Usage Parameters and Services, to Optimize Online Ads ROI and to Cost-Efficiently Scale Ad Operations Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and…

Evergage Named a Strong Performer Among Experience Optimization Platforms by Independent Research Firm

1-To-1 Personalization and Customer Data Platform Company Recognized for Strengths in Behavioral Targeting and Recommendations, as Well as High Customer Satisfaction Scores Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester Wave: Experience Optimization Platforms, Q2 2018," published recently. This first-ever Wave report on the experience optimization platform space examines the…

Bidtellect Releases Forecasting 2.0: The Most Advanced Contextual Optimization Technology for Native DSP

Bidtellect’s Latest Forecasting 2.0 Contextual Optimization Technology Is ‘Unmatched’ in Complexity, Elegance, and Effectiveness Bidtellect, a paid content distribution and analytics company, announced the release of expanded contextual targeting capabilities as a part of their new Forecasting 2.0 solution. Forecasting 2.0 advances previous generation functionality and features a wide range of selectable targeting and allowability options, as well as a true bid landscape showing estimated volume and spend for one day at…

NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization

Visit Metrics by NinthDecimal Complements its Attribution Metrics Which Calculate Incremental Store Visits and Incremental Lift in Visitation NinthDecimal, the leading omnichannel marketing platform powering real-world conversions for brands, announced a major enhancement to its measurement platform with the addition of Visit Metrics. These new KPIs power advanced marketing optimization never before possible. Visit Metrics unlock vital insights into what is driving customer growth and customer acquisition. They sit…

MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach

The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers In the latest announcement, MediaCom and HYPR, have announced the joint launch of a new Influencer Optimization Tool -- the first of its kind in the influencer marketing industry. HYPR is a leading data-driven influencer platform. Influencer Campaign Optimization Tool was developed jointly with the aim of…

SPLICE Software Receives 2017 CUSTOMER Magazine Workforce Optimization Innovation Award

Emergency Management Solutions Honored for their Exceptional Innovation and Commitment to Improving the Customer Experience SPLICE Software announced that TMC, a global, integrated media company, has named its Emergency Management Solutions as a 2017 CUSTOMER Workforce Optimization Innovation Award winner. The solutions have two components: Data-Driven Dialogs let users issue critical automated voice messages to deliver catastrophe warnings, post-catastrophe service updates, branch closure notifications…

Nailing the B2B Campaign Optimization Strategies in 2018

According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The "Campaign" Is the Currency of Conversation That Leads to Understanding and Engagement of the Customer April turned to be the most productive month for B2B marketing teams attending global events. The most arduous task for any marketer continues to rake in questions that B2B marketing communities are trying to resolve as a collective force. The biggest agony for most is -- B2B Campaign Optimization. To better understand how you could master…

Bright Pattern Integrates With NICE Workforce Optimization

Leading Provider of Omnichannel Cloud Contact Center Software Announced Its Integration With NICE Workforce Optimization (WFO) Powered by Advanced Analytics Bright Pattern, leading provider of omnichannel call center software, announced its integration with NICE WFO to help customers optimize operational performance and reduce cost through advanced workforce analytics. Bright Pattern's enterprise customers are early adopters of the integration looking to improve customer experience and empower employees with powerful WFO…