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Tiger Pistol Adds Recurring Campaign Feature to its Social Advertising Platform

New Capability Allows Clients to Boost Revenue by offering Ongoing Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform. "Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns," said Paul Elliott, CEO, Tiger Pistol. "Now our clients…

Prometheus Group Launches Master Data as a Service

Transforming master data governance in the enterprise asset management sector Prometheus Group, a leading global provider of asset management operations and optimization software, today announced the introduction of Prometheus Master Data as a Service (MDaaS). The solution provides heavy asset enterprises with all data cleansing and sustainment done as a subscription service and includes a standardized industry taxonomy. This is the first master data governance solution available as a service and will help organizations…

Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability rates across all formats and environments in the second half of 2019. Desktop video viewability has continued to rise, reaching new heights at 74.1% compared to 68.6% in the same period a year prior. Meanwhile, mobile…

Moz Outpaces SEO Industry Leaders With More, High-Quality Links Than Ever Before

Updated Mozscape API Expands Access to Trillions of Links, Pages, and Unique Metrics Moz, Inc., the leader in search engine optimization technology, announced the second version of Mozscape API, also known as the Moz Links API. SEOs today use Mozscape for key insights and opportunities on URL or domain tracking, link building, backlink analysis, competitive research and more. “Access to data isn’t enough, which is why Moz is committed to ensuring data users need to make decisions is relevant, high-quality and actionable.…

VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace

VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create the largest and most robust linear television and OTT dataset powering the advanced television market  VideoAmp, Inc., an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M…

Commvault’s New Product Innovations Help Enterprises Accelerate Their Move to the Cloud

-- Latest release extends Commvault's cloud leadership, with new capabilities for AWS, Azure, and Alibaba that expand enterprises' ability to quickly and easily back up, recover, and migrate workloads across on-premises and multiple clouds-- Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, today announced the availability of its latest product innovations, which include new cloud and on-premises data management capabilities. These capabilities…

MarTech Interview with Frans van Hulle, CEO and Co-Founder at PX

"I believe that to be disruptive, you need to be able to elevate yourself about the situation; it’s very hard to be disruptive when you are intensively involved in the day-to-day." Hi Frans, please tell us how you prepare yourself for the disruptive world of technology? Disruption starts with a very good understanding of the specific industry and its pain points. Part of how I and the company prepared for our current disruptive role in the customer acquisition space is 10 years of hard labor through which we obtained a…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

Deep Learning to Be Key Driver for Expansion and Adoption of AI in Asia-Pacific, Says GlobalData

Deep learning, a subset of machine learning and artificial intelligence (AI), is predicted to provide formidable momentum for the adoption and growth of artificial intelligence in the Asia-Pacific (APAC) region. The next few years will see deep learning become part of main-stream deployments, bringing commendable changes to businesses in the region, says GlobalData, a leading data and analytics company. GlobalData estimates the APAC region to account for approximately 30% of the global AI platforms’ revenue (around…

Dr. Arianne Hinds Joins Tencent

Internationally recognized immersive media expert and US Chairperson for Moving Pictures Experts Group (MPEG) brings extensive knowledge of advanced technology and multimedia standards to Tencent Media Lab Tencent announced that Dr. Arianne Hinds has joined as Principal Researcher at Tencent Media Lab, where she will continue research in immersive and multimedia technologies. Hinds is the US delegation lead to the Moving Pictures Experts Group (MPEG), formed by the International Organization for Standardization (ISO) and…

The Top Web Design Companies in Miami, According to DesignRush

About 75% of web users judge whether a business is reliable or not by its website design. DesignRush identified the best companies in Miami, Florida, that help brands by designing engaging, high-performing and affordable websites About 75% of web users judge whether a business is reliable or not by its website design. DesignRush, a B2B marketplace connecting brands with agencies, determined the best agencies brands can work with to develop well-designed websites that meet business needs. Marketing Technology News: Eros…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

Greener SEO Announces New Services to Help Business Owners Get More Reviews

CEO of Greener SEO wants local businesses to understand the impact more reviews can have on helping with reputation management Greener SEO announced the immediate availability of a new service to help business owners get more reviews as well as manage their reputation online. "This will allow local as well as national businesses to easily get more Google reviews as well as getting reviews in other reputable review sites online," said Dominik Hussl, CEO at Greener SEO. Marketing Technology News: SalesHood Steps Up to…

Zendesk Announces Partnership with Tata Consultancy Services

Zendesk, Inc. announced a strategic alliance with Tata Consultancy Services (TCS) to provide world-class, enterprise grade CRM solutions for large Enterprises. The partnership combines Zendesk’s powerful support, sales and engagement software solutions together with TCS’ deep contextual knowledge and experience in digital transformation. Together, Zendesk and TCS will collaborate and more efficiently solve companies’ increasingly complex technological requirements and provide powerful CRM custom solutions and integrations.…

Q-nomy Presents a Suite of Solutions to Help Customer Service Operations During the Coronavirus Crisis

Q-nomy’s omnichannel customer journey management solutions address the challenges of providing personal customer service at a time when face-to-face interactions need to be minimized Q-nomy Inc., a leading global provider of omnichannel customer journey and customer experience optimization solutions, is presenting a full suite of software applications designed to enable personal customer service despite the limitations of social distancing. Q-nomy’s flagship product Q-Flow is a robust software platform that handles B2C…

Help for Companies During the Coronavirus (COVID-19) Crisis: Staffbase Develops an App for Crisis Communication with Employees

Staffbase is a global market leader for mobile-first employee communication New solution Staffbase NOW developed especially for crisis communication Customizable templates enable setup and launch in just three days, even for large enterprise companies Staffbase — the market leader for employee apps, with 350+ customers worldwide — has just released Staffbase NOW, a real-time communications solution to help companies reach their entire workforce quickly and reliably during the…

Cognizant to Acquire Lev to Expand Digital Marketing Expertise

Specialist in Salesforce Marketing Cloud Helps CMOs Gain Insight, Automate and Personalize Customer Engagement to Drive Revenue Cognizant announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps businesses simplify and modernize their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and ultimately drive revenue. The acquisition will further expand Cognizant's…

Using Online Forms to Supercharge Lead Generation

Digital lead generation techniques have evolved rapidly over the past decade, and businesses that are looking for new ways to connect with customers online have refined the way they optimize sites for search, guiding visitors to landing pages and reaching out via email or social media. But there’s one widely used lead generation tool that doesn’t always get the attention it deserves: the Online form. Most company websites have an online form — if not multiple forms. But is your online form working as hard as it could to…

Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

TechBytes with Elena Podshuveit, CPO at Admixer

Tell us about your role/team you handle at Admixer. What inspired you to join Admixer Technologies? When we started in 2008, it was obvious that digital advertising would be booming for decades. Even though we got in the game a bit late (I wish we had started in 2000), Admixer has still grown a team of more than 200 employees. With 12 years in the industry, the people employed are highly experienced and motivated. I’m responsible for the SaaS product line for online advertising – our strategic business division is…