80% of Organizations Increased Focus on Identity Security Following Pandemic Shift to Remote Work

The Identity Defined Security Alliance (IDSA), a nonprofit that provides vendor-neutral resources to help organizations reduce the risk of a breach by combining identity and security strategies, today released a study titled, “2021 Trends in Securing Digital Identities,” based on an online survey of over 500 IT decision makers. The report examines the impact that the pandemic and increase in remote work had on Identity and Access Management (IAM) in the enterprise, as well as the implementation of identity-focused…

The ‘New Normal’ For Employees; Going To Work Will Feel Like Going Through Airport Security Screening In This Post-Pandemic…

Automate the Covid Screening questionnaire within seconds. With the MyLobby.co Health Screening App that captures and delivers immediate compliance notifications. As the CDC Guidelines for employee screening requirements have been adopted by most states, businesses are experiencing operational costs and productivity challenges. According to OSHA, organizations that do not provide adequate documentation of their health screening process may be fined. The MyLobby Health Screening App will reduce the friction and the…

IBM Survey: Pandemic-Induced Digital Reliance Creates Lingering Security Side Effects

- Individuals created 15 new accounts on average during the pandemic according to survey, with 82% reusing passwords across accounts - More than half of millennials surveyed would rather place an order using a potentially insecure app or website vs. call or visit a location in person IBM Security today announced the results of a global survey examining consumers' digital behaviors during the pandemic, as well as their potential long-term impact on cybersecurity. With society becoming increasingly accustomed to…

Main Street Revival: 41% of Global Consumers Switched to Support Local Businesses During the Pandemic–and 94% Plan to Continue

Global survey finds that small businesses outpaced large companies in customer service improvement by 50%; digital efforts cited as key to better service Freshworks Inc., a leading software company empowering businesses to delight their customers and employees, announced research revealing the new shape of the global consumer after an unprecedented pandemic that spotlights a revival of Main Street businesses amid rapid adoption of digital tools. The study of 10,500 global consumers, conducted in partnership with Dynata,…

How Digital Strategy Agency Kings Crest Global Grew Despite The Pandemic

This team of marketers, designers, writers, entrepreneurs, and business strategists transverse global boundaries to help their clients build a better world. Launching a new B2B digital strategy agency in the middle of a pandemic hardly seems like an attractive prospect for even the most avid of risk takers. But the founders of Kings Crest Global weren't to know that their first year of operation would coincide with such unprecedented shifts to the business landscape. They were simply focused on their mission to help clients…

ACCEND Construction Wins CoreNet 2020 Innovation Real Award In Construction For Work Throughout COVID-19 Pandemic

100% employee-owned ACCEND Construction is pleased to announce that it has been awarded CoreNet's 2020 Innovation Real Award in Construction, which recognizes individuals or organizations who have demonstrated agility and responsiveness in the built environment to support the greater good. A member of the Skyline Family of Companies, ACCEND took a creative approach to working through the pandemic that was powered by the firm’s COVID-19 Think Tank. The COVID-19 Think Tank is a national taskforce comprised of leaders from…

75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report

LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey revealed a sharp increase in mobile gameplay since the pandemic began – 63% of respondents reported an increase in gameplay time, more-so in countries hard hit by COVID-19 – with an estimated 75% of the net rise in mobile…

Recent QSR Consumer Study Reveals Post Pandemic Trends That Will Outlast COVID-19

What can we expect from the QSR industry in 2021? The COVID-19 pandemic has fundamentally changed the world as we know it. Sales are returning as guests seek out connections again but with disruption often comes a fundamental shift in consumer expectation. Market Force Information’s QSR consumer panel study outlines four major trends that will evolve growth in the QSR industry: Trust The impact of COVID-19 on customer behavior was fast and widespread across all industries. But for the QSR industry specifically,…

CallRail Launches #GoodToGrow Campaign To Help Small Businesses Post-Pandemic

CallRail, a marketing platform that helps businesses accelerate growth with marketing analytics and communications tools, today announced the launch of its Good to Grow campaign (#GoodToGrow). With a focus on giving back to the small-to-medium-size business (SMB) community, CallRail will offer a year of its platform for free to 100 small businesses and the agencies that serve them. In addition, as part of the Metro Atlanta Chamber Backed by ATL initiative, CallRail is donating $24,000 to be allocated to three deserving metro…

NetElixir Advises SMBs On How to Drive Innovation In A Post-Pandemic Era

As third-party cookies sunset, competition is peaking within the walled gardens of major channels like Facebook and Google, and small-to-medium (SMB) sized businesses are feeling the biggest crunch on resources. To help SMBs face and conquer challenges head on, digital marketing agency NetElixir, plans to release key insights and predicted forecasts for SMBs in an upcoming webinar on June 10th. The webinar will include guest discussions from Natalie Zmuda from Think With Google, David Bell from Idea Farm Ventures, and …

Bridging the Hybrid Workforce Divide: Canva Study Reveals Inclusivity and Participation Are The Top Issues for Employees Post-Pandemic

Canva, the global visual communication and design platform, released its “Bridging the Hybrid Workforce Divide” study, which examines how employees feel about remote collaboration and what employers must do to foster a thriving hybrid workforce. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals “For most businesses, hybrid work is the best long-term strategy, and they must ensure everyone has equal opportunities to contribute” Collaboration Pains in a Hybrid Workforce The research…

New Report Shows How Marketers Are Driving In-Store Sales As Pandemic Restrictions Ease

Groundbreaking research from Reveal Mobile provides a full view into how digital marketers are spending to get consumers back into physical stores. Reveal Mobile conducted a nationwide survey to understand how digital marketers are getting customers back into retail stores as pandemic-related restrictions are being lifted across the U.S. Because research on post-pandemic consumer trends is largely unprecedented, the report provides a groundbreaking view into the strategies marketers are using to drive…

Forrester’s US 2021 Customer Experience Index Shows Companies That Revamped Experiences Excelled During The Pandemic

According to Forrester's US 2021 Customer Experience Index (CX Index™) rankings, 21% of brands saw a significant score increase compared to 2020. The pandemic forced brands across industries to change their approach to customer experience suddenly. As the coronavirus crisis worsened, brands responded to evolving customer needs with digital transformation, new shopping options, and different ways to interact with customers that emphasized safety. The increase in scores can be attributed to the goodwill the brands built with…

Algonomy Announces Spring 21 Release for Retailers and Brands to Accelerate Post-Pandemic Digital-First Customer Engagement

Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced an array of new and enhanced capabilities in their latest Spring '21 Release. The new release is specifically designed for Retailers and Brands who are in a post-pandemic recovery cycle, with a unified platform for digital customer engagement that integrates data from supply to demand across the value chain with algorithmic decisioning and omnichannel orchestration. The release features numerous powerful capabilities like composite AI…

The Great Pivot: How a Live Event Sketching & Video Animation Company Navigated the Pandemic & Successfully Transformed Their…

A Quiet Evening Foreshadows Pandemic Challenges In March 2020, The Sketch Effect's Founder and CEO William Warren went for an afternoon run, noticing that it was unusually quiet when Atlanta’s highways would normally be choked with traffic. The weight of the coming pandemic was starting to settle in and The Sketch Effect began to see the first of many blows to the company. The state of Georgia issued a shelter-in-place order and in just a few days, the company lost 100% of its corporate live event sketching business. As…

Investors Are Betting on Postpandemic “Deep Tech” Unicorn Startups Aimed at Major Social Problems

BCG Finds That Funding for the New Innovative Field Has Grown from $15 Billion to $60 Billion in Four Years and Could Exceed $200 Billion by 2025 If a New Investor Model Emerges The power of mRNA technology, which led to the development of COVID-19 vaccines within months, is just one highlight of a new innovative field. The goal of deep tech is to offer breakthrough innovations to address sweeping problems like climate change. Further examples include small-scale nuclear reactors, air mobility drones, carbon-based materials…

Small and Medium Businesses Turn to Automation, Digitization and Security to Emerge Stronger From Pandemic, Says New Xerox Survey

64 percent of SMBs optimistic about post-pandemic success One year after the pandemic hit many small and medium-sized businesses hard, a new global survey shows 80 percent of these companies consider the ability to automate tasks and processes key to surviving the COVID-19 pandemic. 85 percent were more reliant than ever before on communication technologies, remote IT support, and security hardware and software. Marketing Technology News: MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes…

STUDY: Most Publishers Saw Quick Rebound After Pandemic Losses

Top publisher performers largely unaffected due to ability to react to change and holistic visibility into business Boostr, the leading omnichannel CRM and Order Management platform designed for media and advertising companies, today announced findings from its inaugural Media Ad Sales Trend Report, which reveals how publisher ad sales performed during the pandemic and explores the strategies publishers used to ride out the storm. The report found that more than two-thirds (67%) of publishers’ pandemic-impacted revenue…

New Study: 86% of Americans Report a Change in Personality Due to the Pandemic

Americans feel smarter, open to new experiences, and more conscientious, and less connected to family, friends, and romantic partners The global pandemic has changed our personalities according to a new study by Oracle. The representative survey of 2,000 U.S. consumers found that the circumstances created by COVID-19 have made many people feel smarter and more open to new experiences, but also more conscientious and disconnected from their personal relationships. Marketing Technology News: MarTech Interview with Sean…

The Pandemic’s Effects Have Widened the Gap Between Industry Leaders and Laggards in Value Creation

BCG's 2021 Value Creators Ranking Finds More Pronounced Divergence Across Regions and Industries Driven by Pandemic The upheavals induced by COVID-19 generally widened preexisting gaps between leaders and laggards across industries and regions in the 2021 Value Creators Rankings, released today by Boston Consulting Group (BCG). This is the 23rd annual edition of the rankings, which shed light on patterns and characteristics of the world's top value creators. Marketing Technology News: Google’s Latest Update Will Favor…