Comscore Finds Significant Growth in In-Home Data Usage Throughout Pandemic
Total in-home data usage surged 18% in 2020 compared to 2019
As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that overall in-home data usage levels throughout 2020 remained significantly higher than in 2019.
ome custom reporting showed increased usage across all connected devices; smart TVs, laptops, gaming…