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DRUID AI Announces New Partnership With Polish Company – Office Samurai

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DRUID AI Announces New Partnership With Polish Company – Office Samurai

DRUID, a worldwide leader in conversational AI technology for enterprise productivity, and Office Samurai, a technology consulting company specializing in process improvement, and Robotic Process Automation, are pleased to announce they have entered a strategic partnership focused on next-generation hyper-automation capabilities. The aim is to strengthen the value of automation to help expedite financial business processes efficiently across all different kinds of organizations in Europe and beyond.

DRUID brings conversational out-of-the-box capabilities to RPA robots from UiPath, a leading enterprise software automation company, adds enhanced cognitive services, and simplifies automated tasks. DRUID virtual assistants can communicate and trigger actions with both attended and unattended robots to streamline complex end-to-end hyper-automation projects in a human-like manner. The power and accessibility of DRUID chatbots reside in the revolutionary proprietary NLP engine that natively supports over 45 languages. Simultaneously, over 500 pre-built conversational skills by roles, processes, and industries ensure fast time to value.

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“The partnership with DRUID will bring the most advanced conversational AI technology to our prospective clients. This relationship bodes well for AI and RPA’s future”, stated Andrzej Kinastowski, CEO, Office Samurai.

“This is a tremendous add-on to the diversified portfolio of DRUID partners and has considerable promise in many of our areas of interest. Office Samurai will take the conversational AI to new companies and territories”, stated Simona Hurjui, Alliances and Channels Partner Enablement Lead, DRUID.

DRUID is a global leader in Conversational AI Automation. DRUID’s no-code platform enables enterprises to automate customer and employee communications using AI-driven virtual assistants. 500 predefined conversational skills and award-winning native connector with UiPath bots offer 3x-5x faster deployments. DRUID is available in any deployment scenario and supports conversations in any language and on any digital channel.

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Nextech AR Provides Company Update to Shareholders

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Nextech AR Chosen by the City Of London For Metaverse Launch

The transformation to a self-service Augmented Reality SaaS business model which will populate the world with 3D models and AR visualizations is underway

Nextech AR Solutions Corp. (“Nextech” or the “Company”), a diversified leading provider of augmented reality (“AR”) experience technologies and services is providing an update to shareholders and invites its shareholders to a Proactive Livestream event today at 1pm EST.

Nextech AR Solutions is in the midst of an important period of growth and transition. With increasing attention from big tech, media and investors around the rapidly emerging augmented reality industry, which we anticipated with Nextech’s formation in 2018, the opportunity before us is greater than ever. In this letter we will review and clarify the strategic initiatives Nextech is taking in order to maintain and advance our leadership within this new frontier and capture market share with our entire suite of increasingly interconnected products.

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As we move to Q4 and into 2022, we are focused on our development and release of multiple first to market SaaS platforms for Augmented Reality:

We are very excited that our AR for Ecommerce SaaS platform is launching in the next few weeks as we are seeing this market rapidly gain momentum.
We are also working on the following SaaS platforms:
● Education Technology (Q4-2021)
● CAD to POLY (Q2-2022)
● Spatial Mapping/Metaverse (Q2-2022)
● holoX – Human Holograms (Q4-2021)
● Ad Network – 3D AR (Q1-2022)
● Virtual/Hybrid Events (Q4-2021)
● WebAR/Threedy.ai for ecommerce (Q4-2021)

First Half 2021 Financial Recap
I will first provide you with a brief update on our second quarter 2021 financial results, which were announced in August.
● For the six months ended June 30th, 2021 revenue increased 130% to $13.8 million, compared to the same six months period last year, while gross profit increased 59% to $5.6 million over the same period.
● Revenue for the three months ended June 30th, 2021 was $6.1 million an increase of over 73% compared to the three months ended June 30th, 2020 of $3.5 million
● Gross profit for the three months ended June 30th, 2021 was $2.3 million an increase of over 6% compared to the three months ended June 30th, 2020 of $2.2 million
● Nextech cash on hand as of June 30th, 2021 was $15.4 million

I would like to make mention of the two transformative acquisitions we have made in 2021:
1) On June 25, 2021, we acquired 100% of the shares of Threedy.ai Inc, an AI-based end-to-end platform used to produce 3D augmented reality models, accelerating our delivery time to customers – in an all-stock transaction valued at US$9,500,000.

2) On August 26th, we finalized our acquisition of ARway in an all stock transition. With our acquisition of ARway, we have hired key founders Baran Korkmaz and Nikhil Sawlani. I will provide more detail on both of these acquisitions, and what they mean to our long-term strategy in this letter.

With respect to headcount, this year we have streamlined our staff, which we previously announced would result in $6 million in annual savings. I’m pleased to report that we are on track for this initiative. We made these adjustments with complete focus on forming a professional team aligned with our long-term strategic focus, that will strengthen our ability to execute and grow revenue across our business lines.

On the executive team, through our Threedy.ai acquisition, Nima Sarshar has been appointed as Nextech’s CTO of Visual Computing and Artificial Intelligence, and Max Huang has been appointed as our Senior Vice President of Engineering. Nima and Max bring with them a track record of innovation and deep understanding of AR solutions for ecommerce, that is already proving to be beneficial to Nextech’s product and solutions strategy roadmap. Innovative and product-applicable AI has always been Nextech’s competitive advantage as a provider of AR solutions. With the appointments of Nima and Max, we are reinforcing this competitive advantage.

Long-Term Strategic Initiatives
Nextech’s long-term strategic initiatives are focused on advancing and garnering greater industry leadership in the augmented reality space.

While the attention around the virtual events space during the COVID pandemic, and particularly in 2020 has certainly given Augmented Reality and Nextech a welcome tailwind – we never considered this thematic boost to our business to be permanent, and we have always had our eye on the bigger prize. In contrast with the COVID wave, the emerging Augmented Reality wave driven by Big Tech adoption is here to stay and will be a multi-decade, multi-billion dollar per year wave. Mass adoption of AR is merely in its nascent stage. Big tech is building the AR ecosystem that Nextech eats and breathes in, and we feel strongly that Nextech’s realization of market share capture within this burgeoning new industry is at our fingertips.

Again, throughout 2021 we have made several advancements and announcements which have positioned us with a differentiated AR offering, and are important to the strategic direction of the company, including:
● our acquisition of ARway, providing our solutions a pathway to the Metaverse
● our acquisition of Threedy.ai and integration of 3D for ecommerce, enabling us to weave SaaS and self-serve across our product offering with tremendous implications for greater scale
● our appointment of Nima Sashar as CTO and Max Huang as VP of Engineering
● our Partnership with Google for 3D search indexing
● Our introduction of CAD to Poly capability, opening up an enormous new market opportunity for Nextech to address the ubiquitous use of CAD files across all industries which engage in product engineering and product manufacturing
● Our expanding partnership with Ryerson University where we were awarded Funds from the Ontario Government, for the creation and delivery of AR learning experiences for use within post-secondary education – creating the largest portfolio of AR labs for higher education with 85 labs!
● Approval of a Microsoft co-sell partnership for our EdTechX, serving higher education customers and built on Microsoft Azure – has achieved Co-sell Ready status, allowing the Company to work with Microsoft sales teams to actively fulfill customer needs across a global marketplace.

I would like to better define how these announcements fit together, as one cohesive and overlaying strategy that will uniquely position Nextech to attract more customers, grow revenue and succeed in this emerging, multi-billion dollar market.

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The Metaverse

With our acquisition of ARway, we have laid an important new foundation necessary to merge our augmented reality solutions with the Metaverse. While Big Tech, analysts, and industry pundits have championed the Metaverse as “the future of the internet and computing”, they have yet to agree on a universal definition of exactly what the Metaverse is.

Nextech’s proven suite of AR solutions combined with ARway’s cloud and 3D mapping technologies, opens a unique, addressable market within the Metaverse. The “mini-metaverse” will become an available application for malls, university campuses, theme parks, stores, corporate headquarters, and other concise locations that lend themselves to geolocation mapping for improved user experience.

Once 3D maps are created, Nextech’s AR experiences such as wayfinding, human holograms, ads, products and more can populate the “mini-metaverse” at scale and provide immersive, engaging experiences for consumers. By scaling the creation of 3D maps to support geo-location-based AR experiences, Nextech’s vision of “mini-metaverses” becomes a reality. Nextech will be the leader to market in the “mini-metaverse”, an opportunity we believe to be as large as the Metaverse itself.

ARway AR cloud and 3D mapping technologies have opened the door to the Metaverse, and no company has a better line of solutions prepared to populate the mini-metaverse than Nextech. Supported by Nextech’s global sales and marketing machine, our AR ecommerce, AR advertising, holoX Human Holograms and AR Portals are ready to populate mini-metaverses and will lead the market in their respective product categories.

The Path to SaaS and Self-Serve
I would now like to highlight the importance of Nextech’s acquisition of Threedy.ai in June of this year. Because of Threedy, the SaaS and self-service models are already available for 2D to 3D ecommerce sites and CAD to POLY for manufacturers and will become available across our entire solutions portfolio in the coming months. SaaS and self-service integration with our product line has enormous implications for the scalability of our product suite, and Nextech’s future revenue growth. With SaaS, Nextech will move away from managed solutions and toward monthly recurring revenue (MRR), business scalability, and low to no touch. This has already begun and we currently have over 30 accounts and growing contracts for $2 million in annual contracts representing about $150K in MRR across our platforms.

Nextech has spent the past three years, individually validating market acceptance for each of our product categories – AR for ecommerce with 3D/AR product visualization using WebAR, AR for advertising with 3D ads, AR for human holograms with holoX, AR for higher education with Ryerson Labs and ARitize for bespoke immersive AR experiences and AR Portals for 360 video visualization. To be an early developer of any emerging market individual solutions sales and white glove product creation are both required and are time consuming. However the process has proven successful with customer demand for Nextechs AR suite from blue-chip customers such as Ryerson University, Carnegie Mellon, Broad MIT Harvard, Kohls, Pier1, Kmart Australia, Johnson & Johnson, Dell, Verizon and many more. We have put in the work, and are integrating Threedy’s disruptive AI and computer vision technology with Nextech’s AR platform. Large customers who require scale for ecommerce and product manufacturing can eliminate the time consuming and expensive 2D to 3D process and convert images and CAD files to 3D/AR within just seconds, totally disrupting the multi billion dollar CAD and AR industry.

For example, in recent weeks we have announced self-serve availability for our 3D ecommerce solutions, as well as the imminent availability of SaaS for our recently announced CAD to POLY, a technology that will greatly reduce the cost and accelerate the CAD conversion process which we believe will disrupt industries.

Our August announcement of an early access partnership with Google, for their 3D AR Search Program further underscores the breadth of the market opportunity before us. Google processes over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

Nextech AR is building solutions that connect our customers to billions of people around the world. Google’s platform is now turning more towards indexing higher in search 3D assets which puts a huge tailwind behind anything that is on the web in 3D. We believe that we have the ONLY platform that can meet the enormous global demand that is coming for 3D product conversions from 2D to gain better search results on Google.

Nextech AR has granted exclusive early access of the 3D search program to its current Threedy.ai customers, which include some of the world’s largest furniture retailers: Pier 1, Lighting Plus and Kmart Australia. With Nextech 3D generated models showing up in Google’s 3D AR Search Program, brands that hire Nextech can now expect to see their products indexed higher as organic search results on Google.

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OneTrust to Acquire Tugboat Logic Security Assurance and Certification Automation Platform

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MTS Staff Writer
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OneTrust to Acquire Tugboat Logic Security Assurance and Certification Automation Platform

 OneTrust, the category-defining enterprise platform to operationalize trust, today announced it signed a definitive agreement to acquire Tugboat Logic, a technology platform that simplifies and automates information security assurance and audit readiness for dozens of security frameworks such as ISO 27001, SOC 2, CMMC, HIPAA, and PCI DSS.

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As a part of OneTrust, Tugboat Logic will deliver a security platform companies can grow into. For smaller security teams, Tugboat Logic provides advanced automation and intelligence capabilities that help them build security programs and win business. As programs evolve, companies can mature into OneTrust’s suite of enterprise GRC solutions that reduce the overhead and inefficiencies of legacy GRC tools. OneTrust will also accelerate Tugboat Logic’s growth globally and into adjacent OneTrust offerings, including privacy, ethics and compliance, ESG, third-party risk, and data governance.

  • Register for the webinar: OneTrust Acquires Tugboat Logic on Thursday, Oct. 7 at 11:00 am EDT / 4:00 pm BST / 8:00 am PDT
  • Learn more at SaaStr Annual: Sept. 27-29 at San Mateo County Event Center at Booth #503

The GRC market is evolving beyond reactive, overly complex, and segmented approaches to quantifying and managing risk. Organizations of all sizes should have access to the competitive benefits of innovative solutions that demonstrate strong security practices. OneTrust is committed to simplified, automated, and data-driven risk management that better positions customers to demonstrate assurance, remain resilient, and improve governance throughout all stages of growth.

The planned addition of Tugboat Logic into the OneTrust portfolio adds a new entry point into the platform. Tugboat Logic helps growing companies – regardless of their size or maturity level – realize the business value and internal compliance benefits of achieving compliance standards like ISO 27001 and SOC 2. The AI-driven platform uses an automated framework to help companies from growing startups to enterprises regardless of security budgets use a simple, automated platform to gain the competitive advantage of security certifications.

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Piano Announces New Digital Analytics Solution, Challenging Google and Adobe

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Piano Launches 'Composer Insights' Integration to Give Publishers Unrivaled Data on Every Step of the Subscription Journey

Advanced analytics platform builds a complete data-driven view of customers, coupled with superior customer service and responsiveness to drive sound executive decision-making

Piano, a global analytics and activation platform, today announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with the overly complicated, yet limited, tools currently available. Piano Analytics generates a single source of truth in reporting, for segments, or for targeting by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data.

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Piano Analytics is also privacy-centric — built to comply with the strictest privacy laws in the world — and is the only major analytics provider to receive an exemption from the French administrative body CNIL, allowing Piano to collect analytics without first requiring user consent. The platform can easily define a virtually unlimited number of custom events, dimensions and metrics, providing the most relevant reporting on key performance indicators without sacrificing data quality or privacy.

“We’ve always been focused on helping our clients understand their customers and make data-driven decisions. But up until now, there has been a virtual monopoly of legacy analytics tools that have been using bad data — they are too complicated and too limited to adapt to today’s sophisticated digital channels,” said Trevor Kaufman, CEO of Piano. “Aligning an organization on one set of numbers is the first step to getting an organization aligned on one set of decisions. We believe Piano Analytics is the best way to accelerate that path to transformation.”

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Existing analytics tools do not allow the flexibility to modify, delete or transport data once it’s imported. A minor error could force an organization to delete an entire dataset, wasting data teams’ time when they could be helping their colleagues understand relevant insights. Piano Analytics is built on Snowflake, providing the efficiency to run incredibly sophisticated analytics queries at industry-beating costs and the ability to laser-target individual data for modification or deletion when needed.

Piano Analytics helps organizations adapt to the digital diversity of the modern market with:

  • Full Integration: Piano Analytics brings teams onto the same page by unifying data that was previously only available in specialty tools like CDPs, newsroom analytics products, transactional reporting, product analytics tools or video analytics tools. Piano’s real-time data availability layer can substitute for many existing products to drive efficiency or bring data together from other tools into one event store. From there, it can be used to generate a single source of truth in reporting, for segments, or for targeting.
  • High Performance: Piano Analytics redefines what real-time means in reporting, with most data available to see within a minute. When modern digital teams are refining their digital tactics, waiting an hour – or several – just doesn’t cut it.
  • Built-In Multimedia: Piano Analytics brings new detailed understanding to how customers are using video or audio. Video is an increasingly large part of content-driven businesses, but has been almost entirely overlooked by existing analytics tools. Piano uses a heartbeat sensor script to see how far users are getting into videos, and when they’re playing, pausing and buffering, so clients can correlate video viewing to browsing, registration, conversion and other behaviors.
  • Cross-Device Capabilities: Understanding behavior on a wide array of devices, like smart speakers or connected televisions, is critical in today’s multi-device environment. Piano’s universal scripts can bring data from those devices into the same picture as web and app behavior. For logged-in users, match behavior across all platforms to see the industry’s best consolidated view of cross-channel activity.

Focused on customer service and responsiveness, Piano builds relationships not only with customers, but also among its client base at large. Normalized data from hundreds of clients globally creates unparalleled benchmarks, providing market-specific intelligence that has a direct impact on business decision-making.

The Piano Analytics launch is a result of Piano’s March 2021 acquisition of France-based AT Internet, a European leader in digital analytics and contextual data. The unique combination represents the first time a world-class digital analytics solution has been combined with journey orchestration and personalized commerce to transform data directly into customer experiences.

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Ivy Podcast Discovery Surpasses 300 million Connections

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MTS Staff Writer
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Ivy Podcast Discovery Surpasses 300 million Connections

Ivy Podcast Discovery, a podcast discovery service and player, is announcing they have surpassed over 300 million relationships between 1 million topics and 47 million episodes on its free platform. Ivy is a podcast discovery solution that connects listeners to topics or people they are interested in. Ivy identifies topics and people in podcast episode meta data in order to allow users to follow topics and people the same way they follow podcasts on other platforms. Ivy has the most comprehensive search engine in the podcast industry.

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Ivy uses its vast data set to give great insight into which topics are trending, as well as offering users the ability to follow similar topics to expand what content they are introduced to. Ivy makes use of almost every aspect of the RSS meta data that is provided by podcast creators. Ivy is able to find so many relationships between topics and episodes because they use a different approach for each element of the RSS feed data.

“We are really excited to hit the 300 million relationship milestone. Having such an immense amount of knowledge about the relationships between our topics and podcast episodes allows us to best help our listeners find new podcasts about the topics that are interesting to them,” said Lindsey McPheeters, co-founder of Ivy Podcast Discovery.

Launched in February 2021, Ivy Podcast Discovery is a new podcast discovery service where listeners can follow podcasts, guests, or topics and get alerted to new podcasts with that same guest or on that specific topic in the future. Ivy can also recommend similar topics, allowing listeners to surface and discover even more podcast content. Ivy automatically identifies topics and people from a podcast RSS feed using AI. Ivy Podcast Discovery has over 800,000 podcasts, 47 million episodes, and over one million topics.

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SpotMe Launches New Product: Express for Webinars

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SpotMe Launches New Product: Express for Webinars

SpotMe launches their new solution for webinars, completing their end-to-end B2B event marketing platform.

SpotMe today announced availability of their latest product, Express. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. This new solution will allow B2B marketers to deliver stunning webinar experiences to their customers, and boost ROI and growth.

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– Create: Custom branded webinars with interactivity in a modern web and mobile experience. Unified event experience from webinars to virtual and hybrid events with content replays on demand.
– Scale: Seamless customer experience with 24/7 support SLA(5min response). Enterprise grade event management with SOC2 compliance and data residency (US, EMEA and APAC).
– Adapt: Foster a relationship with your audience and deliver engaging content throughout the year. Enhance the buying journey (CRM and marketing automation integration) and dive into relevant insights with interactions and interests.

SpotMe Express revolutionizes the webinar software category by bringing live streaming technology and virtual event engagement tools to high-frequency webinars. Leveraging SpotMe’s live streaming technology, marketers can now significantly extend the reach of their webinars, with initial reach of up to 5,000 attendees. Using live streaming technology allows anyone with a modern web browser to attend and join the webinar in a quick and frictionless way, boosting attendance rates.

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Paired with polling, Q&A and applause interactions, attendees actively participate and engage during the webinar. With polls, presenters can make their presentations engaging and captivating, and respond to live questions during the presentation. Applause is a simple and fun way for the audience to engage with the speaker during a webinar. By sending an applause, everyone else, including the speakers, can see the applause emoji floating off-screen in real-time.

Focusing on presenter and speaker experience, is another key area that SpotMe Express is bringing to the webinar experience. With a browser-based video-conferencing and green room for speakers, the host can fully control the look and feel of the webinar. Thanks to the multi-role system, everyone involved in the delivery of the webinar gets only the access it needs.

This means that SpotMe’s platform now extends to webinars, along with in-person, hybrid and virtual events. Thanks to this end-to-end coverage of B2B marketing events, SpotMe’s customers no longer need to search for separate solutions for their event and digital marketing needs.

“Helping businesses accelerate their customer relationships is our main goal,” said Pablo Fernandez, VP Product at SpotMe. “And SpotMe Express does exactly this. With a beautiful and easy-to-use interface, marketers will easily wow their customers. After all, a first impression goes a long way to establish a brand.”

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Aqfer Welcomes Paul Schaut to its Board of Directors

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Enterprise Information Management Leader Archive360 Brings Aboard Seasoned Executive Bobby Jenkins as New CFO

Schaut brings industry expertise and experience managing explosive growth

Aqfer, a SaaS platform designed to accelerate marketing big data innovation, announced the addition of industry veteran Paul Schaut to its Board of Directors.

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Paul Schaut joins Raymie Stata and former colleague Daniel Jaye to help accelerate Aqfer’s growth and momentum as they work to solve critical, industry-wide challenges around big data for marketers, agencies, and systems integrators. With more than 35 years of experience in the technology space helping companies achieve explosive growth, Mr. Schaut brings strategic expertise in disruptive technologies and competitive positioning to the Board.

“I’m excited to have the opportunity to work with Paul again,” says Aqfer CEO Daniel Jaye. “Aqfer is changing the way marketing solutions companies handle big data, and Paul will be an amazing asset as we continue to innovate and address the challenges around third-party cookies with first-party solutions at scale.”

Aqfer is experiencing rapid growth, finishing the second quarter with new business representing 30% growth in ARR quarter-over-quarter.

“I’m excited to be joining forces with Aqfer to help realize the promise of massive amounts of data,” says Schaut. “Helping organizations capitalize on their marketing big data is a huge competitive advantage, and I look forward to helping Aqfer and its leadership team scale their reach.”

Schaut is an accomplished technology executive and Board member, having successfully led companies to disrupt marketplaces. His leadership helped Engage achieve explosive growth and orchestrated an IPO realizing a $12B market cap. Schaut holds a B.S. in Business from San Jose State University and has served on MIT’s Martin Trust for Entrepreneurship and the Massachusetts High Technology Council among other industry executive roles.

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Independent Research Firm Names Gathr, the All-in-one Data Pipeline Platform, in Latest Streaming Analytics Report

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MTS Staff Writer
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Gathr to Accelerate Gen AI Innovations for Enterprises With its Upcoming Launch

Leading global research and advisory firm, Forrester Research, Inc. has featured Impetus Technologies’ Gathr (formerly known as StreamAnalytix) in its latest report, The Forrester Wave™: Streaming Analytics Q2, 2021. Gathr was one of the 14 most significant streaming analytics providers identified after a rigorous evaluation of top vendors in the market across 22 criteria.

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The report states, “Impetus has evolved into an end-to-end, unified data platform that handles data ingestion, integration/ETL (extract, transform, load), streaming analytics, and machine learning. Impetus Gathr offers strengths in usability, data connectors, tools, and extensibility. Enterprises currently using or wishing to use Apache Spark for streaming analytics should strongly consider Gathr because it adds tooling and enterprise features that are starkly missing from the open source platform.” In addition, Gathr received the highest possible score in criteria in 5 strategic areas — development tools, extensibility, advanced analytics, usability, and enablement.

“The inclusion of Gathr in this influential industry report validates our strong position as an all-in-one, cloud-native, no-code data pipeline platform that meets the end-to-end data integration and engineering needs of modern enterprises,” said Anand Raman, Senior VP, Sales, Gathr. “We are honored to have been featured by Forrester, and look forward to delivering unmatched speed, performance, and flexibility to data teams across industries.”

Leading companies worldwide leverage Gathr to easily build reliable data pipelines for multiple use cases, including data ingestion, ETL/ELT/ETLT data integration, CDC, machine learning, and advanced analytics. Enterprises can choose to deploy the platform as a fully-managed SaaS offering or deeply customizable on-premise deployment.

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axle ai integration with Seagate Lyve Cloud featured in Seagate Solution Brief

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MTS Staff Writer
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Syte Acquires Top Visual Search Company Slyce to Expand North American Footprint

Axle ai CEO Sam Bogoch to discuss details at TechCrunch Disrupt conference today

Seagate Technology Holdings plc, a world leader in data storage infrastructure solutions, has just published a technology brief covering its collaboration with axle ai, the leading independent vendor of media search software.

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The recent collaboration between Seagate and axle ai is centered around the Seagate® Lyve™ edge-to-cloud mass storage platform, designed to offer a coherent data storage architecture extending from on-premise removable media through industry-leading cloud storage-as-a-service (STaaS), all from a single trusted vendor. Axle ai’s software is a browser-based front end that can be used across multiple storage devices and services, making it easy for media teams to remotely search and manage their content from anywhere. Together, axle ai and Seagate are broadening access to cost effective smart media solutions for real world applications.

There is a worldwide explosion of video content. The market intelligence firm IDC has estimated that the sum of data generated globally by 2025 is set to accelerate exponentially to 175 zettabytes. A growing, double-digit percentage of this storage is used to house media files. Meanwhile, approximately 400,000 video teams worldwide are responsible for capturing, editing, and managing this content, but much of it becomes difficult to leverage soon after capture; in a report commissioned by Seagate, IDC estimates that more than two-thirds of data stored is not readily searchable or available for access after initial use.

Video files have become large and numerous, while ongoing capture is so pervasive that most content storage requires a hybrid cloud strategy. Ideally, the most immediate media is captured on solid-state drive (SSD) and hard disk drive (HDD)-based storage solutions and then transferred to a cloud infrastructure allowing remote access and global search. This is ideally suited to Seagate’s new Lyve offerings, which span a wide range of media use cases with powerful and affordable capabilities.

Seagate and axle ai recently entered into a broad-ranging solutions agreement where a full range of Seagate products and services are now offered by axle ai in conjunction with their own media indexing, tagging, and search software. These joint solutions include:
1. Seagate direct attached SSD, HDD, and RAID solutions
2. Seagate’s Lyve Mobile solutions
3. Seagate’s Lyve Cloud STaaS

Each configuration includes an instance of axle ai 2021, the company’s browser-based remote media search software. The software includes a browser front end allowing multiple users to tag, catalog and search their media files, as well as a range of AI-driven options for automatically cataloging and discovering specific visual and audio attributes within those files. For instance, audio tracks can be automatically transcribed, with the resulting transcript immediately searchable in the timeline; likewise, axle ai provides face recognition with integrated training for new faces over time. The modular nature of the system supports additional plug-ins for object and logo recognition, and identification of sports highlights. The software can be used to create distributed team workflows for storage pools that would otherwise be siloed and hard to search.

Given the vast amounts of video – often many terabytes – that can be accumulated by a video team in even a single shoot, this system allows rapid search and management of those files. The software also includes a range of plug-in panels for Adobe’s Creative Cloud application suite software, including Adobe Premiere Pro, Adobe AfterEffects, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. These panels allow creative team members on any Mac or Windows laptop to directly search, access, and download media files wherever they are located.

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Sam Bogoch, CEO of axle ai, said “For years, creative teams have expressed the need for a simplified and cost-efficient way to store, search and manage their content. Legacy solutions for broadcasters have been expensive and complex, but these powerful Seagate-axle ai bundles manage to bring state-of-the-art AI and MAM (media asset management) capabilities to the widest possible range of creative teams. They work at nearly any scale, from terabytes of storage on set, to petabytes of storage in the cloud.”

“Seagate’s latest mass capacity storage solutions simplify how data is securely captured, aggregated, transported, and managed,” said Jeff Fochtman, senior vice president of marketing at Seagate Technology. “Together, axle ai and Seagate deliver even greater value by offering a set of scalable solutions that help media and entertainment professionals access and use mass data at scale at the speed of their business.”

Opera Ads Is Launching a Self-Serve Platform Powered by Leading Provider DanAds

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MTS Staff Writer
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The First Consumer-Oriented Web3 Summit - SUPERVERSE - Launches a DAO Token on Unit Network

Opera has announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customizable and scalable self-serve ad tech infrastructure for tier1 publishers. It is designed to create, manage, and report on digital advertising campaigns in one place allowing advertisers to reach customers in all phases of their journey from discovery to conversion.

Recently, Opera Ads proudly celebrated its two-year anniversary. Since its launch it has become a force to be reckoned with, reaching and engaging millions of Opera users worldwide with innovative, content-based ad experiences from Opera’s global inventory, across its portfolio of products and partner inventories.

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Hundreds of millions of engaged users choose Opera products to lead their online lives. Consolidated financial results from the second quarter 2021 showed advertising revenue has increased 128% year-over-year, to $28.9 million, predominantly fueled by monetization growth within Opera News and mobile browsers. The standalone revenue for Opera News grew 442% year-over-year and 49% sequentially versus the first quarter of 2021.

Over the last two years, the Opera team has maintained a commitment to improving user experience by introducing innovative, feature-rich ad formats. As a result of these efforts, Opera is launching a self-serve advertising platform Opera Ad Manager (https://bit.ly/3lOHBGd) powered by DanAds, a leading provider of self-serve technology. As a response to our advertisers’ needs, we made it seamless and efficient to tap into the Opera Network and reach an engaged target audience by offering an easy to use interface to access our inventory in the most transparent way.

Opera Ad Manager is a portal that offers individual businesses and service providers the opportunity to advertise to their ideal audience around the globe, leveraging an easy to use interface to access the scaled inventory of Opera’s trusted browsers and news apps in the most transparent way. The video introduction to Opera Ad Manager is available here (https://bit.ly/3kxspy5).

As a response to our advertisers’ needs we have made it seamless and efficient to tap into the Opera Network and reach and engage target markets by self managing and optimizing marketing campaigns. Opera is now offering anyone the ability to buy and advertise with Opera making advertisers completely self-sufficient in their campaign execution. Opera is lowering the threshold for advertisers around the world by allowing access to it’s wide audience with even a moderate budget. This is a perfect fit for small and medium enterprises which are just about to start to advertise their businesses. Using state of the art self-serve tools makes the process of placing an ad simple, fully controllable at every stage and easily changeable to tune the campaign inline with its objectives.

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“At Opera we are always looking for innovative technologies to be integrated in our products and extend our offering. The partnership between Opera Ads and DanAds allows for complete automation of all ad operations, saving time and effort, which in turn leads to an increase in campaign efficiency and, thus, maximizes the ROI of every ad dollar spent.” says Per Wetterdal, EVP Commercial.

There are a great number of successful and innovative providers of self-serve technology beyond the big two: Google and Facebook. DanAds is one of the leading independent providers of choice on the market and is known for providing publishers with their own customizable, scalable, self-serve platforms, allowing for the automation of all ad operations, sales, and creative management to increase revenue effectively. It is trusted by companies like Tripadvisor, Hearst Magazines, Bloomberg Media Group, The Atlantic, New York Post and Philips.

“We have been excited since day one of working together with Opera on the Opera Ad Manager. Our two companies have many similarities, being Scandinavian players on a truly global market and believing in the need for a transparent ecosystem. This is just the beginning of our partnership and we look forward to continue our set roadmap together”, says Istvan Beres, co-founder and CEO at DanAds.

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Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

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Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

Patron Technology, the industry-redefining event technology solution, today announced a new partnership with all-in-one event marketing platform Audience Republic. The partnership is poised to enable thousands of Patron Technology clients to tap into Audience Republic’s powerful suite of marketing tools tailor-made for event organizers.

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“We offer a way for event organizers to actually use their data, so they can sell more tickets,”
says Brian Arnone, Chief Revenue Officer of Audience Republic. “This is critical in a world where organizers find themselves less able to rely solely on social media and paid advertising to drive ticket sales.”

With Audience Republic’s Pre-Registration, Wait List, and Competition products, event organizers using Patron Technology’s enterprise ticketing product, ShowClix, now have the ability to grow their ticket sales and brand awareness far beyond what other, more traditional marketing platforms can offer. By increasing word-of-mouth event promotion and building up a loyal audience base, ShowClix users can expect more effective marketing campaigns and a new stream of rich, valuable data.

“Giving event organizers a more impactful way to promote their events through existing fans’ personal networks is an aspect a lot of event ticketing partners fall short on,” says Amy Mrazek, VP of Marketing for Patron Technology. “In the ever-evolving digital marketing landscape, we’re constantly looking for ways to help our event organizers optimize their promotional efforts and efficiently sell out their events. That’s why this partnership with Audience Republic is so important.”

One technique Audience Republic uses to tap into powerful word-of-mouth marketing is gamification. Ticket buyers can earn points for referring friends, following brand accounts, and subscribing to fan clubs or email lists, with the top point scorers unlocking rewards. On top of this unique gamified approach, their Event CRM acts as a hub for organizers to bring together sales and customer data from the platforms they already use. There, they can put their data to use through a platform custom-made for the event industry, offering powerful audience insights, analytics, segmentation, email marketing, text messaging, and integrations with advertising networks.

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The integration with Patron Technology’s ShowClix product means that organizers of events of all types and sizes will gain access to event marketing capabilities that are well ahead of the industry curve. When organizers connect their ShowClix account with Audience Republic, all of their past and future events will be automatically synced, along with ticket sales transactions and attendee data. Organizers can then segment this data to engage with their audience directly via targeted messages and ads, making it easier to ensure the right message hits the right people every time.

“What’s been missing in the industry for a long time is an actual Event CRM. CRM platforms have been available for decades, but event organizers have specific needs and they’ve been dealing with less than ideal tools,” reflects Arnone. “Patron Technology and Audience Republic share a commitment to changing this and bringing real innovation to event organizers.”

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TeamMate Connector 1.5 Brings SMS to Microsoft Teams plus, new enhancements for PBX and SIP Trunk Integration

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Business texting in Microsoft Teams and a wealth of technical improvements in the new release from TeamMate.

Microsoft Teams use is booming. Anyone using a PBX, SIP Trunks, and now, any of more than 50 million business phones numbers enabled for texting (SMS) can be integrate into Microsoft Teams.

TeamMate is adding the SMS Connector to its PBX and Trunk Connector services. The TeamMate Connectors are automation SaaS that allow Service Providers to create, brand, and manage their own PBX, SIP Trunk and/or SMS integration into Microsoft Teams from a broad palette of options.

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In release 1.5, the TeamMate Connector will allow Service Providers to bring their own SMS carrier with phone numbers. Teams’ users will be able to send and receive texts natively integrated to Microsoft Teams from/to those phone numbers. We currently support SMS API integration with Twilio, Bandwidth, Inteliquent and SkySwitch. More integrations to follow. Unlike, PBX and SIP Trunk, there is no Microsoft licensing required to integrate SMS.

Here are other TeamMate Connector release 1.5 highlights:

  • SIP Transparency. To troubleshoot calls and SIP it is key to have all the information. TeamMate 1.5 gives you built-in access to Microsoft Teams CDRs and SIP PCAPS from across the TeamMate core.
  • SIP Control. Different PBXs and SBCs require different SIP registration and communication settings. Media Encryption control and REFER control between these external elements and Microsoft Teams is now possible. This improves security and calling features that use REFER like Transfer and Park.
  • Teams Application. We have improved the workflow to allow a Service Provider more control over Teams Application design/deploy options. The result is a branded Teams PBX or Teams SMS Application for the user.

“TeamMate’s goal continues to be to build the most advanced tools for Service Providers to integrate Microsoft Teams with their communication services. SMS in Teams, like PBX and SIP Trunks, makes sense,” said Micah Singer, Managing Direct for TeamMate Technology. “Every operator needs the flexibility to build and brand a great product for this important integration.”

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Cohley Launches “Reviews Generator” to Disrupt Product Seeding

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Cohley Launches "Reviews Generator" to Disrupt Product Seeding

Product seeding for reviews had previously been prohibitively expensive and arduous

In 2013, the world of stock photography was flipped upside down when Unsplash launched via a humble Tumblr blog. Free, high-quality stock photography for the masses! It was a game-changer, and it turned what had been an expensive product into a commodity.

In 2021, Cohley is looking to establish themselves as the “Unsplash for Product Reviews.”

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Cohley has created a significantly more efficient way to generate and gather Product Reviews. They’ve built technology to replace what was previously manual, enabling them to offer this at extremely low costs (even free up to a point). The process is reportedly quite simple: Attach your eCommerce platform via a simple click of a button, select the products that you’d like reviews for, and boom! You’ll have reviews back in no more than a month.

The Review Generator tool acts like a wedding registry. Once a product has been selected a sufficient amount of times, it’s no longer available for selection. You don’t need five bread makers, for example.

The current process for generating authentic product reviews is clunky and unpredictable. There are several ways for brands to generate more reviews, such as relying on post-purchase emails or SMS messages to garner reviews. A brand could also elect to work with a vendor like Influenster to run expensive product seeding campaigns.

According to NYC-based Cohley, both of these methods are broken. They’re aiming to usher in the solution, becoming the go-to vendor for generating product reviews.

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Blackbird.AI Raises $10M Series A to Combat Disinformation, Narrative Conflict and Harmful Content

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The AI-driven Disinformation Intelligence Platform’s fundraise follows a strategic partnership with global communications network Weber Shandwick
Blackbird.AI

Blackbird.AI, an AI-driven Disinformation Intelligence Platform, today announced the completion of a $10M Series A fundraising led by Dorilton Ventures, with participation from new investors including Generation Ventures, Trousdale Ventures, StartFast Ventures and Richard Clarke, former chief counter-terrorism advisor for the National Security Council. Existing investor NetX also participated.

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The Series A funding will allow Blackbird.AI to scale up its engineering and sales teams, fast-track new product development, and accelerate platform adoption by a global client base.

Following early success in the national security space, Blackbird.AI’s enterprise demand has grown as narrative manipulation and disinformation continue to drive reputational and financial harm. The Company’s Constellation Engine, driven by proprietary algorithms, empowers analysts and decision-makers to respond quickly to harmful information campaigns by surfacing complex relationships and insights within billions of data points in an instant. Organizations can now map previously unseen risks to understand how to proactively respond to a new class of threat.

“Industrialized disinformation is the scourge of the digital world,” said Daniel Freeman of Dorilton Ventures. “Until now, bad actors have operated with impunity from behind a cloak of confusion to distort reality for companies and private citizens alike. Dorilton Ventures is very proud to partner with Blackbird.AI to build a powerful platform that tackles this problem algorithmically and at internet speed and scale. This is a disruptive and transformative business that will protect organizations’ media intelligence, reputation and, ultimately, their value. We look forward to sharing what promises to be a very successful journey with the Blackbird.AI team.Dorilton Ventures

The cost of disinformation and digital manipulation threats to organizations and governments is rising exponentially and is estimated to have been $78B in 2020.1 More than 70 countries are believed to have used online platforms to spread disinformation in 2020, an increase of 150% from 2017.2 Spending on threat intelligence amid an escalating disinformation defense and offense arms race is growing at an estimated 17% per annum according to Gartner forecasts, 2018-2024.3

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Dr. Naushad UzZaman, CTO and co-founder of Blackbird.AI added, “Our system deconstructs the massive flow of information and exposes the underlying dynamics through a combination of signals related to narratives, networks, and how they are being influenced by manipulation and deception. We combine novel adaptive AI with practical engineering that allows us to operate at internet scale to provide interpretable quantitative insights that help our clients understand what matters and what doesn’t.”

The funding announcement comes following a newly formed partnership with Weber Shandwick, a leading global communications network, to help Fortune 500 companies and other large organizations enhance their media security practices by understanding harmful information risks that can impact their businesses.

“Every organization should consider the growing prevalence of disinformation in the media as a security concern for their business and stakeholders. And while information threats are incredibly complex, we have the opportunity now to empower understanding of their origins, enhance decision-making abilities and build out deception detection as an essential practice,” says Chris Perry, Chief Innovation Officer, Weber Shandwick. “The Blackbird.AI platform, and the pre-emptive insight it offers, is a category-defining innovation for such a high-stakes issue.”

Working with Blackbird, organizations now have access to a software platform that is able to understand threats as a network, rather than siloed actors, therefore triaging sources of disinformation and allowing customers to respond to disinformation and narrative manipulation.

“Present-day approaches are vulnerable to manipulation and cannot detect modern information warfare,” said Wasim Khaled, CEO & Co-Founder of Blackbird.AI. “We are pioneering the field of automated narrative intelligence and mitigation, enabling our customers not only to identify information driven threats, but to rapidly anticipate, protect and defend against them with less effort and greater efficiency. We look forward to deploying new capital to address growing demand for enterprise solutions as organizations fight back against those targeting their strategic intelligence.”

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AZDS Interactive Bolsters Executive Team with Two Appointments

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Kieran Cain Named Chief Strategy and Operations Officer and Elsa Guttery named Director of Sales

Industry-leading hospitality marketing and technology agency AZDS Interactive is poised to further its vision to propel luxury brands as digital innovators through two new executive team appointments. Kieran Cain, most recently with Vail Resorts, joins AZDS as Chief Strategy and Operations Officer, and Elsa Guttery, formerly with Second Wave Digital + Creative (Evolution Hospitality) has been named Director of Sales.

Kieran Cain brings over 2 decades’ experience leading multi-year strategies to drive visitation & revenue growth, brand positioning, and guest experiences for global leaders in the luxury travel, hospitality, sports, and entertainment industries. In his most recent role as Senior Vice President of Marketing for Vail Resorts, the world’s leading luxury mountain resort company (NYSE: MTN), Cain led data-driven growth strategy, brand positioning, go-to-market approaches, product marketing, branded experiences, strategic alliances, and more for the company’s 34 North American resorts, as well as their 5,000-room hotel property portfolio, 200+ restaurants, and 250+ retail stores, delivering guest visits, lodging occupancy and revenue targets for some of the world’s most iconic mountain resort destinations.

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Prior to Vail Resorts, Cain held several senior leadership positions for more than a decade in Marketing, Sales, Events, and Fan Experience, with accountability for driving visitation, season pass, product, brand, and experience strategy at two of the world’s leading sports & entertainment brand portfolio companies, Kroenke Sports & Entertainment (KSE) and Anschutz Entertainment Group (AEG).

“I couldn’t be more excited to join the team,” said Cain. “AZDS Interactive has established a fantastic reputation as one of the world’s most innovative, tech-forward, and results-driven partners for some of the most iconic luxury travel brands on each continent. The opportunity to shape the future strategy for the organization, create a scalable foundation for exponential growth, and create new ways to deliver results for our partners who offer incredible experiences around the globe is going to be amazing to be a part of.”

“Kieran brings to AZDS an extraordinary perspective, especially relevant with his decade of experience as a key leader at one of the finest organizations in the luxury travel & hospitality industry. He will be instrumental in helping shape our agency vision and take our growth strategy and operations to the next level,” said Adam Deflorian, founder and CEO of AZDS Interactive.

Joining Cain and the rest of AZDS Interactive Team is Elsa Guttery, who will take the helm as Director of Sales. Guttery has been a powerhouse in the hospitality industry for the past 15 years, holding sales and marketing leadership positions for world-class luxury and independent hotel brands and directing marketing strategy for numerous lifestyle resorts across the United States.

Most recently, Guttery drove strategy for more than 90 hotels in the luxury, lifestyle, independent and branded space as Director of Marketing for Second Wave Digital + Creative, as well as co-led the agency, which included the eCommerce, marketing and creative teams. Prior to her time with Second Wave Digital + Creative, Guttery was Director of Sales for Shutters on the Beach and Hotel Casa Del Mar, two leading luxury independent hotels in Santa Monica, and has also served as Director of Marketing Communications and Director of Public Relations for The Langham Huntington Hotel in Pasadena, CA.

“I am thrilled to join AZDS Interactive to help grow the organization’s sales efforts and strategic partnerships, and, along with Adam and Kieran, the overall vision and direction for the agency,” said Guttery.

“Having worked with Elsa on the client side for a number of years, I am proud to have her join our growing team,” said Deflorian. “I have always been impressed with her leadership, sales, and luxury hospitality experience.

Kieran and Elsa bring over 35 years of combined leadership experience, which will help AZDS be even better poised to drive increased strategy and results for our luxury clientele as global luxury traveler growth rebounds from the pandemic.”

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Brands and sellers drive 20% greater ROAS on average with Perpetua’s Walmart ads software

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Brands and sellers drive 20% greater ROAS on average with Perpetua's Walmart ads software

Perpetua launches new optimization and intelligence software for Walmart advertisers, including first-price auction technology, designed to help brands make the most of their Walmart ad investment

 Perpetua, a leader in eCommerce advertising and intelligence software today launched new software specifically built to help brands grow their sales on Walmart. As retail media grows in importance, Walmart continues to grow its influence and attract the attention of brands and sellers looking to reach customers on its site.

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Each week, approximately 220 million customers and members visit 10,500 stores and clubs under 48 banners in 24 countries and eCommerce websites (source: Walmart), making Walmart increasingly attractive for brands to include in their advertising plans. Leveraging this traffic is a huge advantage for advertisers and Perpetua’s most recent software release expands support for brands looking to capitalize on reaching customers at product discovery stage or shoppers at point of sale on Walmart.com. Designed to maximize ad efficiency and unlock scalable growth, Perpetua’s Walmart advertising software helps brands and agencies launch and optimize Sponsored Product Ads.

“Channel expansion is more important than ever and smart sellers and brands understand the rising importance of multi-channel integration, including Walmart,” says Adam Epstein, VP Growth, Perpetua. “For a lot of sellers and brands, achieving profitable sales growth on Walmart.com is an important step toward driving long-term market share gains online. Our new Walmart-specific product is designed to drive better commerce outcomes, grow discoverability and drive incremental growth for brands on Walmart.com to ultimately increase the value of their advertising investment.”

Create, optimize and measure Walmart ads with greater efficiency

Perpetua provides a variety of advanced features that Walmart advertisers will now be able to leverage, including access to bid shading, share-of-voice reporting and keyword harvesting. Not all marketplaces are created equal, and it is imperative that brands and sellers have the right plan in place for each eCommerce and retail media site they advertise on, including Walmart. Advertisers using Perpetua’s Walmart software to implement their marketing plans have a strategic advantage to reach and exceed their growth goals.

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  • First-price auction technology: There is a risk in overpaying for keywords in a first-price auction. Perpetua’s ad engine executes tactics such as automatic bid shading to ensure brands are being as efficient as possible with their ad spend, and focus on higher-level strategies and objectives instead.
  • Keyword harvesting tool: Perpetua helps marketers and sellers identify key keywords that would be most successful for their campaigns based on advertising data. Perpetua’s keyword research tool automatically culls keywords that can be customized based on search term conversions limits set by the advertisers. Additionally, suggested keywords can be added to a brand’s Walmart campaign with just one click.
  • Increase organic rank: Unlike some marketplaces, Walmart does not allow for manual campaigns to bid on keywords unless a brand has organic rank. To help brands and marketers achieve organic rank Perpetua’s software launches automatic campaigns to gain rank and spend in other premium placements such as Buy Box, Stock Up and Homepage ads.

Marketplace advertising is critical for any brand seeking to maximize product sales, grow market share, and continues to be an important part of a holistic omnichannel strategy for marketers and sellers. With Perpetua’s advertising software, agencies and brands have a solution to manage the complexity of eCommerce advertising across marketplaces including Amazon, Walmart, Target and Instacart, to name a few. To date, thousands of advertisers use Perpetua to manage hundreds of millions of dollars in annualized ad spend across retail media.

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SMG Expands Contact Center and Conversation Analytics Capabilities with CallMiner Partnership

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Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has expanded its partnership with conversation analytics leader CallMiner. The integration helps brands improve the contact center experience and end-to-end customer journey by combining omnichannel conversation data and AI-powered analytics with experience management data.

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“While contact centers contain a wealth of information relevant to the customer experience, traditional data silos often prevent programs from reaching their full potential”

In collaboration with CallMiner, SMG is delivering context and new insights to customer experience programs by pairing speech and customer interaction analytics with real-time customer feedback in the smg360 platform. With conversation analytics available for every customer interaction, SMG and CallMiner are delivering a comprehensive view of the customer journey by measuring, summarizing and correlating perceived and actual experiences. By understanding key behaviors, processes, and actions that drive positive experiences, brands gain actionable insight to improve customer, reduce churn and drive revenue.

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“While contact centers contain a wealth of information relevant to the customer experience, traditional data silos often prevent programs from reaching their full potential,” said SMG VP/GM of CX Solutions Charlie Moore. “Our partnership with CallMiner is helping brands tap into conversational feedback and connect the dots between customer interactions and the actions brands can take to improve the experience.”

With the ability to capture and analyze voice and text-based customer interactions at scale, CallMiner helps brands extract insights from unstructured data to drive action and business improvement across the enterprise. Categorizing and automatically scoring customer interactions helps brands understand the quality of the engagement, agent performance and how the contact center is impacting the customer experience.

“With the right technology, brands can contextualize customer conversations and uncover key insights to drive better agent performance, customer satisfaction and overall business improvement,” said CallMiner CTO and founder Jeff Gallino. “Partnering with SMG allows us to bring data from across the customer journey into a single platform so brands can easily and more effectively consume and explore CX data, quickly identify shortcomings and take action.”

The smg360 platform offers an array of integrations and connectors, allowing brands to uncover richer, more actionable insights by pairing third-party and inferred datasets with solicited and unsolicited experience management data.

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TrueFort Secures Strategic Financing from Ericsson Ventures for Zero Trust Application Protection Platform

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TrueFort, the zero trust application protection company, today announced it has secured a strategic investment from Ericsson Ventures as part of its recent $30M Series B round of financing. The global networking and telecommunications company is also using the TrueFort Fortress platform to protect its applications from security threats.

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“We are extremely pleased to have Ericsson as a customer and welcome them as an investor.”

“TrueFort has developed a new approach that addresses a missing link in enterprise security by focusing on application, not infrastructure, protection,” said Albert Kim, Vice President and Head of Ericsson Ventures. “We were impressed with the company’s management team and the large addressable market for Zero Trust security they are serving.”

Traditional security products have focused on protecting underlying IT infrastructure from threats but the success of attackers in executing ransomware, supply chain and phishing attacks shows that there are still significant gaps in security coverage. TrueFort fills this void, offering Zero Trust protection for enterprise applications and workloads that are the gateway to sensitive data and, increasingly, the target of attackers. The company’s Fortress platform leverages patented behavioral analysis and machine intelligence to help organizations better understand their applications’ trusted behaviors to fend off attacks in real-time.

“In addition to being an early TrueFort customer, the decision by Ericsson to invest in our latest financing round is powerful validation that they consider our technology a strategic asset to their business,” said Sameer Malhotra, co-founder and CEO of TrueFort. “We are extremely pleased to have Ericsson as a customer and welcome them as an investor.”

TrueFort is coming off a strong year of market demand and industry accolades. The company experienced year-over-year bookings growth of 650% and a 260% growth in ARR. The company was recently named a 2021 finalist in the Black Unicorn Awards which recognize companies with the potential of being valued at $1 billion, as well as a Top 25 Cybersecurity Company, and a Red Herring North America Top 100 company. The TrueFort Fortress platform has also won multiple awards, including the 2021 Global InfoSec Award at the RSA Conference for Cutting Edge Vendor in Cloud Workload Protection and the Gold 2021 Cybersecurity Excellence Award for Cloud Workload Protection.

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Cyara Appoints Ajay Dawar to Senior Vice President of Product Amidst 25% YoY Growth for Third Year

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Cyara Appoints Ajay Dawar to Senior Vice President of Product Amidst 25% YoY Growth for Third Year

With previous Product Strategy roles at Conga, EverString and Model N, Dawar adds deep expertise in the development and design of B2B software

Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, has appointed Ajay Dawar to senior vice-president of product. An experienced product strategist and leader, Dawar brings over two decades of work on B2B technology products to Cyara, making him ideal for directing the company’s next phase of growth and innovation.

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“CX as we know it is transforming, and the contact center of today requires a much better and more nimble way to deliver quality experiences than was historically required”

Ajay Dawar’s hands-on product development and management experience in domain areas such as CRM, Analytics, AI, Virtual Assistants and Digital Transformation at public and private companies including Siebel, Conga, and Model N will help Cyara execute their unique vision of automated CX Assurance.

“CX as we know it is transforming, and the contact center of today requires a much better and more nimble way to deliver quality experiences than was historically required,” said Ajay Dawar, senior vice president of product at Cyara. “That’s why I was attracted to Cyara – I recognized a growing, financially healthy company led by an experienced team of innovators who are driving the success of the business by meeting the market demand for delivering elevated CX.”

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The appointment of Dawar comes on the heels of Cyara’s announcement of 25% growth in SaaS bookings following the close of its 2021 fiscal year. And, Cyara’s leadership is thrilled to leverage Dawar’s expertise as he leads the charge on expanding Cyara’s product offerings and innovative new capabilities for customers around the world.

“Looking back at Cyara’s accomplishments throughout such turbulent times during a global pandemic makes me proud to have a team of leaders that share a unique vision of the future of CX,” said Alok Kulkarni, CEO of Cyara . “We’re thrilled to have Ajay join our team, and are looking forward to watching him apply his vast expertise surrounding product strategy at Cyara firsthand.”

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