CDNetworks Launch a New Live Streaming Solution Named Cloud Live

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September 17, 2021

Ampersand Revolutionizes TV Advertising with Next Generation of TV Insights

Ampersand offers advertisers a new and improved tool for groundbreaking, multiscreen television campaign measurement to better manage reach and frequency across all TV.

Ampersand, the audience-first TV advertising sales, data and technology company, announced today the availability of its Total TV Measurement solution for advertisers and agencies. This new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels – including network, spot and addressable– and activate across Ampersand’s full footprint of multiscreen TV supply.

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Against the backdrop of today’s fragmented television marketplace in which viewers access programming in live and time shifted environments, and on a variety of screens, it is increasingly difficult for brands and agencies to measure de-duplicated reach and frequency across the entirety of their multiscreen TV investments. As a result, brands struggle to holistically understand whether their target audience is being underserved or overserved. Ampersand’s Total TV Measurement solution is designed to close this knowledge gap, and drive insights to allow brands to optimize the performance of their TV investments.

For brands, Ampersand’s Total TV insights – derived from using aggregated data from 40 million set top box households, and with a commitment to protecting personal information –empowers advertisers with a true understanding of de-duplicated reach of their total multiscreen TV investments. This understanding unlocks the ability for brands to identify new reach opportunities across the full breadth of their network, cable and addressable TV campaigns. Unlike other standalone measurement solutions, Ampersand can then activate on the de-duplicated reach insight with media solutions that solve for incremental reach needs across all screens to re-balance their investment.

“Ampersand’s Total TV measurement has empowered RPA and our clients with access to multi-screen insights, which was not possible before,” said Brian McCord, Senior Vice President, Executive Director of Media Strategy at RPA, a Santa Monica-based advertising agency. “The learnings have been instrumental to our strategic planning team, enabling them to plan the most effective and efficient campaigns that drive real business outcomes for our clients. RPA uses this tool to navigate planning across all TV to ensure we understand the unique viewership of our target audience and can collaborate with our investment teams accordingly.”

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For local advertisers, Ampersand now also offers reach, frequency and spend insights against their local broadcast investments. With the breadth and scale of the unique data set powering Ampersand’s Total TV Measurement solution, local advertisers can also understand how brand audiences are being delivered across all local TV inventory and decision on how to effectively re-balance spend allocation across broadcast and cable. Analyzing de-duplicated reach for a market level campaign across all three channels provides powerful insights to local advertisers to increase reach and frequency at the optimal level.

“One of the biggest pain points for CMOs in today’s fragmented TV landscape lies in the difficulty of frequency management in service of a more efficient multiscreen TV investment strategy,” said Ampersand President Andrew Ward. “We are excited to offer our Total TV analytics and measurement package to help advertisers finally understand who they are underserving or overserving across their multiscreen TV investment.”

Ampersand’s Total TV Measurement solution is available today as a managed service and will soon be available on Ampersand’s AND Platform. The AND Platform is the first advanced buy-side TV platform to centralize campaign planning, buying and measurement within a single interface, supporting local, addressable and national TV investment strategies.

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Iterable Expands Board of Directors with Confluent CMO Stephanie Buscemi

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September 16, 2021

Iterable Expands Board of Directors with Confluent CMO Stephanie Buscemi

Marketing visionary brings decades of customer-centric leadership that will help Iterable accelerate personalized customer engagement at scale

Iterable, the cross-channel platform that powers unified and memorable customer experiences, announced today that Stephanie Buscemi, CMO of Confluent and former CMO of Salesforce, has joined the company’s board of directors.

“Stephanie’s extensive marketing experience at leading customer-centric, enterprise-focused software organizations is well-aligned to our goals of empowering marketers and enriching experiences between consumers and brands,” said Andrew Boni, co-founder and CEO of Iterable. “She brings a fresh, operator mindset to the Iterable board that will help us amplify the way we provide our products and services to our rapidly growing customer base.”

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“Today’s customers want a trusted personal relationship with brands that are connected and relevant to them,” said Buscemi. “Iterable is at the forefront of this marketing transformation, guiding some of the world’s most advanced marketers to orchestrate these rich customer experiences at scale, regardless of their technical skill or the size of their business, while also striking the critical balance between privacy and personalization.”

Buscemi has over 25 years of leadership and marketing experience. Most recently she joined Confluent in March 2021 to help lead and scale Confluent through its next phase of growth, including its successful initial public offering (IPO) in June 2021. She joined Confluent after serving as CMO of Salesforce, where she led a global team of 1,700 marketers working at the intersection of product vision, a dynamic market, and a well-known sales organization. Before her role as CMO, Buscemi served as the EVP of product marketing at Salesforce. Buscemi joined Salesforce from SAP where she served as SVP of marketing after her roles as CMO and SVP at IHS Inc. Last year, she was recognized by Forbes as one of the 50 Most Influential CMOs and by Business Insider as one of the 25 Most Innovative CMOs in the world.

Over the last year, Iterable completed a $200 million Series E funding round valuing the company at $2 billion and grew its employee base by 57% and customer base by 44%. The company has also continued to expand its innovative product portfolio with recent launches including Brand Affinity™ and SMS Link Shortening and Click tracking. These products have received recognition from industry leaders, including the Sales and Marketing Technology Awards (The Sammys), which named Brand Affinity™ as Product of the Year. Iterable was also recently named the Best Overall Marketing Automation Platform by the MarTech Breakthrough awards.

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Information Management Innovator Archive360 Announces Strategic Investment from Leeds Equity Partners, Plans for Accelerated Expansion

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September 16, 2021

Information Management Innovator Archive360 Announces Strategic Investment from Leeds Equity Partners, Plans for Accelerated Expansion

Growth investment further validates Archive360’s core business strategy and market success and will enhance goal of helping companies balance data cloud migration and management with security, regulatory, legal and business intelligence obligations across new markets

Archive360, the archiving and information management platform trusted by enterprises and government agencies worldwide, today announced a strategic investment from Leeds Equity Partners, a sector focused private equity firm dedicated exclusively to partnering with management teams in the information and knowledge industries. The investment represents the latest milestone for Archive360, the industry-leading innovator in Enterprise Information Archiving, a discipline that has gained even greater urgency in a business environment defined by remote access to cloud-based storage and services. It follows a period of stellar growth for the company including a series of enterprise customer wins worldwide in multiple industries, increased recognition from industry analysts and an exponential increase in recurring revenue.

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“The continuing global pandemic and growing cybersecurity risks have forever changed organizational attitudes toward information governance and security. The new normal demands innovative solutions that leverage advances in AI/ML and can balance high-scale cloud-based information management with up-to-date compliance, best-in-class security and enhanced business intelligence capabilities,” said Robert DeSteno, co-founder and CEO of Archive360. “We are excited to work with the team from Leeds Equity Partners to accelerate our innovation, drive growth and increase the value and opportunities we can deliver for our customers and partners worldwide.”

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Leeds Equity seeks to invest in leading companies in the information and knowledge management sectors, where the firm can partner with management to drive innovation, enhance business growth and generate best-in-class customer outcomes. The investment will enable Archive360 to expand its global footprint, accelerate product innovation, and continue to fulfill the expanding requirements of its customers across regulatory, data security, compliance, legal, and business intelligence use cases.

“The proliferation of data, increasing regulation, and growing cybersecurity risks are challenging corporations to manage their information assets compliantly, securely and cost-effectively, driving a heightened focus on information management solutions,” said Jacques Galante, Partner at Leeds Equity. “Archive360 has developed a unique enterprise-grade, cloud-native solution that addresses the evolving information governance requirements of leading global organizations, setting it apart from other industry participants that have not kept pace with developing trends.”

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CyberLink Releases 2021 Versions of its Award-Winning PowerDirector and other Multimedia Editing Software

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September 16, 2021

CyberLink Releases 2021 Versions of its Award-Winning PowerDirector and other Multimedia Editing Software

The upgraded suite of software includes new smart AI tools, advanced precision controls and expands our royalty-free stock library to over 8 million videos, images, and music

CyberLink Corp. announced brand new versions of its creative editing software, adding new AI-powered tools and more advanced editing features. PowerDirector, PhotoDirector, AudioDirector, and ColorDirector now include new dynamic smart tools, studio quality effects, enhanced precision editing controls, and will be compatible with the new Windows 11 Operating System. With the addition of the iStock by Getty Images content library, users can now access 2 million additional stock videos and photos, on top of over 6.4 million videos, photos, and music tracks already offered by Shutterstock. This all comes at no extra cost and is included in all 365 subscription options. With over 8 million stock assets at their fingertips, and a wealth of AI-powered and intuitive editing tools, users have all they need to compose and enhance their videos and photos.

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“PowerDirector and our other creative software available individually or bundled into the flagship Director Suite, follow CyberLink’s longstanding passion to continuously innovate and introduce unique new features designed and optimized to deliver pro-level results without the typical steep learning curve, for all creators”

PowerDirector 365 introduces new smart features, and UI enhancements. Speed up creative workflow with AI-powered tools such as Sky Replacement, Object Detection, Speech Enhancement, and Wind Removal. Layer and blend to create artistic scenes with enhanced Mask & Blend tools. Capture, edit, share, or stream your creations to any popular streaming platform with the brand-new screen recording and live-streaming features. Automatically fit any background audio track to video clips with BGM Smart Fit. Access over 8 million royalty-free assets powered by Shutterstock and iStock by Getty Images for video projects of any size.

In this update, CyberLink also made several enhancements to PowerDirector 365 for Mac, which has seen enthusiastic adoption since its initial launch late last year. On top of the existing rich set of features addressing needs of users of all levels, the addition of tools like Shape Designer, enhanced Masking & Blending, Color Match, and Lighting Adjustment options, brings all the functionalities video creators need to add Hollywood-style special effects. All while maintaining the acclaimed performance and ease of use PowerDirector fans have grown accustomed to.

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PhotoDirector 365 (Windows and Mac) adds new light effects and color adjustment features. Turn any photo into a visual masterpiece with a comprehensive set of AI tools, including AI-powered Sky Replacement and Photo Animation effects. Create dreamy images with Light Rays, Bokeh, and Light Hits Effects. Discover hidden beauty in your photos with the new Dispersion, Glitch Art, and Object Segmentation tools. Create unique compositions without the fear of mistakes with enhanced Layer Editing and new Layer Editing History features. Make any image into a music video by adding bounces and shakes with the Audio Beat effect. Access over 4 million stock images and music tracks from an expansive stock library.

AudioDirector 365 releases UI and feature enhancements for more flexibility and control. Users can create cinema-quality audio with new Speech Enhancement and enhanced versions of De-Wind, BGM Smart Fit, and Vocal Balance & Removal. The Ripple Editing tool is now updated to provide more intuitive multi-track editing. ColorDirector 365 adds more precision color controls, including new Waveform Scope, and Parade Mode to adjust light and color differences. Brand new visual effects added include glitch, grain, bokeh, and sparkle effects.

Both AudioDirector and ColorDirector are now available in the popular 365 subscription model. Complete with access to design effects packs, monthly updates, and a royalty-free stock media library.

“PowerDirector and our other creative software available individually or bundled into the flagship Director Suite, follow CyberLink’s longstanding passion to continuously innovate and introduce unique new features designed and optimized to deliver pro-level results without the typical steep learning curve, for all creators,” said Dr. Jau Huang, CEO of CyberLink. “This release contains brand new tools powered by AI and a significantly expanded stock library offered by Shutterstock and Getty Images. Offering over 8 million premium stock assets from the market top providers, at no extra cost over our affordable software subscription plans is unheard of and shows our commitment to offer unparalleled value to our customers. We believe users of all levels deserve the most intuitive multimedia editing experience, with a comprehensive toolset and access to a vast library of stock assets to inspire them and help them deliver professional results without any boundaries.”

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Zuora Launches New Unified Monetization Solution to Help Customers Monetize Subscriptions as Well as Non-Subscription Offers, Unlocking the Subscription Economy for New Industries

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September 16, 2021

Zuora, the leading cloud-based subscription management platform, today announced an all new Unified Monetization solution at The Journey to Usership™: A Day for Zuora® Customers event. As consumers increasingly prefer usership to ownership¹, businesses are finding new ways to turn products into the ongoing services customers are demanding. To support these new business models, for the first time, Zuora is opening up its platform beyond pure subscription businesses. The solution will enable companies to monetize their subscriptions, products, and usage-based services with one unified experience.

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“Subscriptions are essential for transforming the next generation of businesses, but they shouldn’t be the only option”

With 75% of global consumers indicating² they increasingly prefer to use services rather than own physical goods, product-centric companies are racing to complement their physical goods with new subscription services. With Unified Monetization, Zuora is empowering these companies to join the Subscription Economy®. It also empowers digital-first subscription natives to expand their services by including one-time offers to grow subscriber relationships over time. Zuora customers now have the freedom to monetize any combination of one-time, recurring, or usage-based services to deliver differentiated ongoing subscriber experiences.

Unified Monetization enables companies to monetize anything-as-a-service, for example:

Telecommunications-as-a-service unifying virtual meeting licenses with web cameras and installation services
Mobility-as-a-service unifying electric cars with electric vehicle (EV) charging services
Content-as-a-service unifying streaming video with live event tickets

“Subscriptions are essential for transforming the next generation of businesses, but they shouldn’t be the only option,” said Sri Srinivasan, Chief Product and Engineering Officer at Zuora. “To deliver the best ongoing subscriber experiences, companies are looking to combine offerings in new ways, with a mix of subscription, usage, and one-time offers.”

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Also announced at The Journey to Usership, Zuora unveiled a host of new enterprise and developer focused Central Platform advancements to help companies move even faster, including:

A new Software Development Kit (SDK) that empowers companies to launch their new monetization applications up to 5X faster and reduce coding hours by up to 80%
New Configurable UI that gives business users a boost in in-app user productivity with a completely configurable user experience
New IT tools that make deploying Zuora up to 30% faster

Zuora Central Platform is built to meet enterprise demands, with customers who are processing more than three million invoices per hour, and scaling with customers providing services to more than 100 million subscribers.

“We are thrilled to see Zuora’s pace of innovation to support our non-recurring Consumable and Field Service offerings,” said Trevor Owens, VP of Architecture at Quench. “Unified Monetization will provide the flexibility to seamlessly bill for all our products, subscriptions, and services on a single platform, and if desired, a single invoice. This will eliminate tedious back-end integration and data reconciliation efforts present today – providing the immediate agility to monetize our water-as-a-service on a single platform.”

“A subscription business model and an exceptional customer experience are equal priorities for many organizations,” said Stephen Hurrell, VP & Research Director at Ventana Research. “The key aspect of a positive subscription model customer experience can be summed up as ‘seamless.’ For companies with a mixed business model, combining one-time sales with subscription and usage-based products and services, this seamless processing is of paramount importance to ensure that the consumer is not aware of the potentially disparate systems supporting the overall process.”

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Habu Launches CleanML To Expand Privacy-Safe and Governance-Safe Collaboration

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September 16, 2021

Habu Announces Snowflake Partnership to Power Data Clean Room Software in the Media Data Cloud

Allows Multiple Parties with Distributed Data and Models to Collaborate Safely

Habu, the Global Innovator in Data Clean Room Software, today announced the release of its CleanML product, enabling two or more partners to bring distributed models and data together under a protected and governed environment that allows both parties to benefit. A natural evolution for today’s data clean room technology, CleanML enables data science teams to transform the utilization process by identifying other valuable data or model sets to determine new collaboration opportunities.

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“Imagine a scenario where one partner has a machine learning model and another party has data with a mutual opportunity to connect the two for inference”

CleanML facilitates a place for innovation and collaboration for data science teams and their partners alike. It can be utilized across a variety of business and industry verticals including retail, consumer packaged goods (CPG), auto, travel, financial service, healthcare, and more.

With CleanML, multiple parties can provide distributed raw materials — such as a model, model-training code, or dataset — for machine learning, with each respective partners’ assets remaining safe in the protection of its own clean room. Habu also provides the Habu CleanCompute module, a secure run-time environment where private datasets are joined for analytics or modeling. Privacy-preserving techniques prevent each party from seeing the other’s model or data, while both benefit from the output and results.

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“Imagine a scenario where one partner has a machine learning model and another party has data with a mutual opportunity to connect the two for inference,” said Matt Karasick, CPO at Habu. “The company with the data can’t share the data, and the company with the model can’t share their model. But both organizations can benefit from the output of the collaboration. This is exactly why Habu developed the CleanML and CleanCompute intelligence modules whereby distributed data, machine learning models, and/or containerized microservices can connect in safe and secure ways.”

For users who are not data scientists, CleanBI is the industry’s first low code, no code solution for distributed queries while preserving privacy and minimal movement of data. The collaboration process typically begins by defining the questions that the various partners want to answer about what is happening in a given situation or what is possible in a situation. CleanBI often begins with use cases for one particular department, such as marketing. As data science teams get more involved in the process, the Habu software solutions are applied horizontally across many departments and business functions.

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Socure Announces Industry-First Predictive Document and Identity Verification Solution with Unparalleled Precision and Multi-Dimensional Risk Insights

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September 16, 2021

Seller-Related Identity Fraud Is the Biggest Threat to E-Commerce Providers and Platforms this Holiday Season

Solution Delivers Up to 98% Auto-Decision Rates for Increased Customer Conversions While Providing 99.5% Accuracy in Detecting Spoofing and Presentation Attacks

Socure, the leading provider of digital identity verification and fraud solutions, announced the industry’s first predictive document and identity verification solution with native fraud risk signals and intelligence. Socure’s Predictive Document Verification goes beyond simply authenticating a government-issued ID and matching a selfie to the photo on the ID, but also predicts whether or not the identity itself is safe to do business with by employing real-time data linking for better accuracy and real-time identity trust decisions.

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“With DocV, we gain confidence in knowing we are doing business with consumers who are who they say they are and won’t put our business at risk.”

With Socure’s Predictive Document Verification solution, hundreds of validation checks are performed on every document and selfie resulting in unrivaled auto-decision rates and risk insights. Its multi-dimensional predictive signals inform ML-driven decisioning to identify more good customers and eliminate fraudsters in real time.

“Socure’s Predictive Document Verification helps us onboard new customers quickly and scale more rapidly than we could with other tools. It is the only solution providing a single, comprehensive view on the digital identity, not just on document authenticity and matching, but for actual risk and fraud decisions. No other solution compares in terms of accuracy or insights,” said Alex Faivusovich, fraud prevention manager at Lili. “With DocV, we gain confidence in knowing we are doing business with consumers who are who they say they are and won’t put our business at risk.”

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Socure Predictive Document Verification’s advanced image capture delivers up to 98% auto-decisioning rates within seconds, whereas other, less sophisticated image capture tools result in only 65% to 70% auto-decisioning. Socure’s Predictive Document Verification also thwarts spoofing attacks with 99.5% accuracy by utilizing best-in-class, NIST PAD Level-2 liveness detection and enhanced biometrics to match the selfie to the photo on the ID. The liveness detection checks work passively in the background, so fraudsters can’t detect it’s happening. No user blinking or head rotation is required, reducing consumer friction. Unlike other tools, a single selfie image fulfills both facial recognition and liveness detection.

“The use of document identification and verification solutions to verify a user’s identity is growing due to the surge in online, digital interactions,” said David Mattei, senior analyst at Aite-Novarica Group. “Socure’s Predictive Document Verification product goes beyond traditional document validation and photo-to-selfie matching. It looks at other risk attributes such as device fingerprints, phone number, and other digital identity signals to deliver a more comprehensive risk profile of the user.”

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XR Association Names Stephanie Montgomery Vice President, Research and Best Practices, Promotes Chadwick and O’Hara to Vice Presidents

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September 16, 2021

XR Association Names Stephanie Montgomery Vice President, Research and Best Practices, Promotes Chadwick and O’Hara to Vice Presidents

XR Association (XRA), the trade association representing the growing ecosystem of the XR technology companies powering virtual, augmented, and mixed reality, named Stephanie Montgomery as its Vice President, Research and Best Practices.

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“This is a can’t-miss opportunity to work alongside the XR industry as it brings this life-changing technology to market and tackles some tough questions and challenges.”

Montgomery joins XRA with more than twenty years of experience engaged in industry trade association and standards development work. She has a proven record of successfully shaping and guiding programs from inception to maturity.

Montgomery joins XRA from the Telecommunications Industry Association (TIA) where she served as VP, Technology and Standards. During her time with TIA she managed 70 committees and 1100 member volunteers to build standards in complex areas including data center design, 4G interoperability, and public safety private radio communications. Her deep knowledge of the intricacies of standards development is a valuable asset as XRA works to deepen its research, establish best practices and bring the promise of XR to life for billions of people.

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“We’re excited to have Stephanie on our team,” said XRA CEO Elizabeth Hyman, “As XR technology continues to evolve, it’s critical that our industry works together to develop and implement best practices that promote responsible development and use of immersive technologies. Stephanie’s experience in driving research, data and technical knowledge in the telecom industry are skill sets that will prove invaluable to this effort.”

The Montgomery hiring builds on the last two years of growth for XRA, which included the addition and recent promotions of Vice President of Industry Relations Laura Chadwick and Vice President of Public Policy Joan O’Hara. Chadwick and O’Hara were brought on in 2020 as senior director of industry relations and senior director of public policy respectively and promoted to their current roles in 2021. Chadwick will now focus on expanding XRA’s membership, developing partnerships, and overseeing its marketing and event strategies.

“I am thrilled to be working with this team of extraordinary people,” said Montgomery. “This is a can’t-miss opportunity to work alongside the XR industry as it brings this life-changing technology to market and tackles some tough questions and challenges.”

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Fortune and Great Place to Work Name Acxiom One of the 2021 Best Workplaces for Women™

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September 16, 2021

Acxiom Names Adobe Veteran Judith Hammerman as Cloud Growth Leader

Great Place to Work and Fortune magazine have honored Acxiom, as one of the 2021 Best Workplaces for Women™. This is Acxiom’s first time being named to this prestigious list. Earning a spot means that Acxiom is one of the best companies to work for in the country.

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“These companies have made a commitment to fostering equity in the workplace. With the data about gender inequity in mind, the Best Workplaces for Women braved the task of combatting gender inequity by ensuring their women employees feel safe, heard, challenged and valued”

The Best Workplaces for Women award is based on analysis of survey responses from more than 5.6 million current U.S. employees. In that survey, 93% of Acxiom’s associates said Acxiom is a great place to work. This number is 34% higher than the average U.S. company.

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“It is an honor to be leading Acxiom at a point in time when all the hard work our female associates and their advocates have done is being recognized by such a prestigious publication,” said Chad Engelgau, Acxiom CEO. “Our associates make working at Acxiom a truly special experience every day and this recognition just encourages us to do more for them.”

Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they are a Great Place to Work-Certified™ organization.

Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.

“These companies have made a commitment to fostering equity in the workplace. With the data about gender inequity in mind, the Best Workplaces for Women braved the task of combatting gender inequity by ensuring their women employees feel safe, heard, challenged and valued,” says Michael C. Bush, CEO of Great Place to Work®.

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Imperium Shortlisted for Prestigious Technology Award

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September 16, 2021

Imperium Shortlisted for Prestigious Technology Award

Data quality solutions specialist Imperium has been shortlisted for Quirk’s 2021 Technology Impact Award – a category that recognizes outstanding innovations in the marketing research industry.

Imperium is renowned for its powerful data integrity, validation and hygiene tools, including flagship ID-verification product RelevantID^® and new multi-point respondent-scoring tool QualityScore™.

Imperium announced as a finalist in Quirk's 2021 Marketing Research and Insight Excellence Awards — Imperium announced as a finalist in Quirk’s 2021 Marketing Research and Insight Excellence Awards

The company’s sector-specific solutions are used by some of the world’s leading market research companies and panels to boost data quality. Imperium’s real-time automated tools assess both passive and behavioral data to swiftly, and cost-effectively, weed out fraudsters and dupes, at the same time delivering consistently high-quality respondents.

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“We’re delighted that Imperium is a finalist for Quirk’s Technology Impact Award, especially as the judges are considering the real-world application and long-term benefits of shortlisted technologies,” commented Tim McCarthy, General Manager, Imperium.

“Over the years, our focus on innovation has enabled us to create a suite of top-level tools that assure data quality for marketing research clients, providing an informed response to increasingly complex fraud attempts. Deploying a sophisticated machine learning model enables us to continuously adapt to new behavior patterns, allowing us to isolate fraudulent and poor-quality respondents before they have the chance to subvert data.”

“The threat posed to the integrity of online panel surveys by disengaged or fraudulent responses is on the rise. Although meticulous study design is the cornerstone of effective data collection, Imperium’s tools give researchers greater control over the QA process without the need to commit additional time and resources.”

The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.

Award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 9, 2021.

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Higher Logic Hires Experienced High-Growth Chief Marketing Officer

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September 16, 2021

Higher Logic Hires Experienced High-Growth Chief Marketing Officer

The industry-leading engagement platform announces Erika Jolly Brookes as CMO as they aim for continued growth in 2021 and beyond.

Higher Logic, the industry-leading, human-focused engagement platform, announced that Erika Jolly Brookes has joined the company as the new Chief Marketing Officer. In this role, Brookes will lead all brand, marketing, demand gen and communications for the company to help achieve accelerated growth through acquisition and retention.

Brookes was previously the Chief Marketing Officer for Springbot where she led its marketing team and helped the company achieve significant growth milestones as well as team and product achievements. During Erika’s tenure at Springbot, the company won several awards, including the MarTech Breakthrough Award for Best SMB Marketing Platform. Erika previously held senior executive marketing positions at Oracle and Vitrue (prior to its acquisition by Oracle in August 2012), Earthlink, MindSpring (prior to its merger with Earthlink in February 2000) and Rackspace.

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“As a key player on the executive team, Erika will drive our vision, strategies, and brand forward while ensuring our offerings deliver on Higher Logic’s mission to make organizations successful by bringing them closer to their customers,” said Kevin Boyce, Chief Executive Officer. “With Erika’s background and proven track record in B2B, and specifically SaaS marketing, she will be an integral part of shaping the future of the company.”

Earlier this year, Higher Logic announced its fifth acquisition of Vanilla Forums and extended its lead in the online community space in the B2B and B2C markets. This follows a 20% growth of new customers in Q1 2021.

“I am thrilled to be joining Higher Logic at a time when human connection is paramount for businesses to succeed,” Brookes said. “I look forward to working with the entire Higher Logic team grow to our business and connect more people than ever before.”

Brookes holds a bachelor’s degree in business administration from Berry College and has completed post-graduate executive level education in finance at Harvard Business School and marketing at Northwestern Kellogg School of Management. She also serves on the board of directors for the Atlanta Track Club, an organization dedicated to the mission of creating an active and healthy Atlanta through walking and running.

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FMG Suite Partners with LPL Financial to Deliver One-Click Compliance Experience Enhancing Financial Advisors’ Ability to Conduct Scalable and Effective Digital Marketing

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September 16, 2021

FMG Suite Partners with LPL Financial to Deliver One-Click Compliance Experience Enhancing Financial Advisors' Ability to Conduct Scalable and Effective Digital Marketing

Expanded capabilities enable advisors to submit email, social, website and other content directly from FMG Suite’s industry-leading marketing platform and new mobile app

FMG Suite, a SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced the expansion of its strategic partnership with LPL Financial to further elevate the advisor digital marketing experience. With this expanded partnership, financial advisors affiliated with LPL can use a unique one-click compliance workflow solution to submit email, social, website, and general content changes directly from FMG Suite’s industry-leading, all-in-one marketing platform.

With the FMG Suite one-click compliance experience, LPL advisors can bypass time-consuming, manual submissions processes for marketing content with one simple click.

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Scott White, CEO of FMG Suite, said, “There’s nothing more effective than digital marketing when it comes to helping financial advisors win new clients while growing existing client relationships. By sharing their stories and communicating seamlessly across multiple digital channels – from email campaigns and websites, to social media and our new mobile app – financial advisors can build connections and drive engagement that ladders up directly to business growth. But while the importance of digital marketing is clear, it’s equally important for financial advisors to market themselves only on a fully compliant basis, given how heavily regulated the wealth management industry continues to be.”

“Financial advisors who leverage digital marketing to reach their full business potential need the most simplified and streamlined compliance review and approval process possible,” said Susan Theder, CMO/CXO of FMG Suite. “FMG Suite has successfully partnered with many of the industry’s leading broker-dealers, insurance agencies, and mid-large wealth management firms to provide their advisors with an integrated marketing and compliance solution. Financial advisors, like those affiliated with LPL Financial, serve a role in helping individuals and families reach their financial and life goals. This is what drives us to continuously evolve our capabilities and enhance advisors’ ability to connect with clients and prospective clients who need their guidance.”

Highlights of the solution include:

In application compliance submission process that routes marketing content directly to LPL’s Marketing Regulatory Review Team
Access to one platform from which advisors can manage all aspects of their marketing from websites, blogs, email, and social media, to events, print—and even push content from mobile devices through FMG’s newly released mobile app
No need to check on status – approved content is published automatically
Countless hours saved

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New Findings Show the Value of Virtual Brand Ambassadors

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MTS Staff Writer

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September 16, 2021

Web traffic increased by 350% and leads doubled when visitors speak with Digital Einstein personality.

UneeQ released its findings on the value of using digital humans as brand ambassadors to drive marketing engagement. As the conversational AI platform market continues its drive to becoming a $17 billion industry by 2025, digital humans are being employed by major organizations as a way for brand personalities to hold two-way conversations with their customers.

Its most recent digital recreation was a lifelike version of Albert Einstein, produced in partnership with the Hebrew University of Jerusalem. UneeQ’s CEO, Danny Tomsett, said Digital Einstein had “validated the need for more personality in brand marketing,” and believes now is the ideal time for marketers to take note.

“Launching Digital Einstein was a chance for new generations to interact with one of the most influential scientists who ever lived as an AI companion,” Tomsett said. “But what we also found was these personalities have a greater impact than even we imagined on the customer journey.

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“We discovered just how valuable personality is throughout that marketing funnel. Our Digital Einstein performance shows a 5x increase in click-through rates on our social ads, a big reduction in our CPC, 112% increase in new contacts created and a 270% increase in booked meetings.”

The lifelike recreation of Albert Einstein, which users can speak to at any time for free, was painstakingly designed to be an accurate representation of the Nobel Prize winner’s personality – from his voice and accent to his appearance and mannerisms. Tomsett said this investment in personality was key to the project.

“The power of personality has arguably never been more important in marketing. Digital marketing is one-way communication. But brands have incredible personalities already available who can be empowered with emotion and conversation.

“In truth, it’s long been missing from the marketing journey – it’s just too hard to do with static marketing tools like FAQs and online forms.

“When was the last time an FAQ page made you smile, let alone laugh or listen to you? It’s actually people, personalities and two-way interactions that elicit that most basic human response.

The growing trend of digital human brand ambassadors

UneeQ, the Austin-based technology company with roots in New Zealand, has worked with brands in the US, Europe, Asia and Oceania on interactive digital brand ambassadors. Its client portfolio includes digital human versions of athletes like Rugby legend Sir John Kirwan, founders, CEOs, celebrities and even completely new personalities designed to embody the brands they work for.

One of the first brands to innovate with this technology was Noel Leeming – part of the largest retail group in Australia and New Zealand – which launched Nola in 2019 as the face of its new flagship store, and later website assistant.

Dylan Weymouth, Lead of Group Business Operations at the Warehouse Group, explained the value of the retail giant’s interactive ambassador.

“Branding Nola was a bit of a no-brainer for us,” he said.
“What it allows us to do is venture into how Nola becomes more of a personality for our brand as part of our marketing to customers and how our customers engage

“There’s a whole opportunity around how we market using Nola – do we send our receipts from Nola, our EDMs and marketing, or do we do advertising using Nola. There’s lots of opportunities in that space to use her in our creative suite in our marketing and how we engage customers.”

In 2018 UneeQ also launched a “clone” of UBS Switzerland Chief Economist, Daniel Kalt. Reported by the Financial Times, Mr Kalt detailed what the digital brand ambassador might be able to do in the near future.

“Speaking with my clone was an amazing experience”, Mr Kalt explained. “It is about exploring the limits of technology, exploring what you can do with clients, how they will react. Ultimately, the clone might know a lot more detail than I do. I will learn to speak Chinese and Spanish.”

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A Solution for Shortening Feedback Loops: Announcing Viable, the Startup Providing Instant Qualitative Customer Insights

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September 16, 2021

A-Solution-for-Shortening-Feedback-Loops-Announcing-Viable_-the-Startup-Providing-Instant-Qualitative-Customer-Insights

Early-stage company raises $3.9 million to automate qualitative analysis powered by the GPT-3 advanced natural language system

Viable, an analytics startup using artificial intelligence to automate text analysis of customer feedback, announced it has raised $3.9 million in pre-seed and seed funding to bring to market its next generation qualitative feedback analysis AI tool. Craft Ventures and Javelin Venture Partners led the funding rounds respectively.

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“Computers have been great at crunching numbers for decades, but we’ve only recently unlocked this ability for text. Viable’s state-of-the-art text analysis technology enables the simplest interaction to discover insights in your feedback data: simply asking a question”

Specifically, Viable is the first analytics startup to use the GPT-3 language model, from AI research and deployment company OpenAI, to extract immediate insights buried in customer surveys, helpdesk tickets, and app store reviews at enterprise scale.

“Computers have been great at crunching numbers for decades, but we’ve only recently unlocked this ability for text. Viable’s state-of-the-art text analysis technology enables the simplest interaction to discover insights in your feedback data: simply asking a question,” said Viable CEO and co-founder, Daniel Erickson. “Viable is like an AI UX research assistant. It frees up time so you can get to the insights you need to inform product roadmaps and customer initiatives faster.”

Alex Gurevich, managing director at Javelin Venture Partners, added, “Natural language AI is evolving by leaps and bounds; Viable is putting this cutting-edge technology to work on a compelling use case. As a former product manager who has spent countless hours sifting through, and making sense of, qualitative research, I immediately understood the value of getting instant customer insights from qualitative data.”

Automation that eliminates manual sorting and tagging of free-form text

Customer service and product teams struggle to get useful insights from their customer feedback. It can take them hours to manually sort and tag text for analysis.

Viable solves this by using a combination of language models to tag user surveys, support tickets, and app reviews from tools like Zendesk, Intercom, Delighted, Front, and many others via Zapier. In minutes, Viable structures and analyzes thousands of text entries.

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Useful responses in human language

Once data is ingested in Viable, users can ask any question like “how can we improve our product?” or “what features should we build next?” Viable then generates answers in seconds, written in human language thanks to the natural language processing capabilities of GPT-3.

“Automated qualitative analysis from Viable is like having a friendly, knowledgeable colleague summarize key takeaways from thousands of survey responses,” said Jeffrey Erickson, Viable’s chief product officer and co-founder.

Designed to be simple and accessible for all

Viable provides a simple yet powerful user experience:

Easy, 2-click direct integration with feedback tools.
Trends are automatically graphed for reporting needs.
Unlimited questions—no data formatting required.

As businesses look to use voice of the customer insights in their product cycles, they’re opting for faster insights and less time spent on non-value add tasks.

“Once you’ve found product-market fit, it is vital to constantly ask customers questions in order to sustain and accelerate growth. Viable has made it possible for anyone to do this easily and in real time,” said Rahul Vohra, founder of Superhuman and Viable investor.

A 30 day free trial is available. The startup tier is $250 for up to 1,000 data points per month while the growth tier is $1,000 for up to 5,000 data points per month. An enterprise tier is available for larger monthly data volumes.

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Domo Introduces Sandbox to Help Customers More Easily Scale BI and Analytics Across the Enterprise

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September 16, 2021

Domo and Walker Edison Named 2022 Nucleus ROI Winners

Domo’s development and testing environment provides a collaborative space for promoting content into production

Domo today introduced Sandbox, a new development and testing environment built on the Domo platform, to help customers more easily create and promote content into production across the enterprise. Sandbox adds to Domo’s growing list of enterprise-strength capabilities that help customers more easily solve challenges that are common with the increased demand for large-scale BI and analytics deployments.

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“As customers continue to innovate with data with the Domo platform, we’ll continue to expand our capabilities to help them do that with the speed and confidence they need to work at enterprise scale”

With Sandbox, data professionals and business users have a safe and governed space to collaborate before unleashing new BI-related content into production, ensuring a smoother roll out and a higher level of trust and satisfaction.

“As the demand for BI and analytics continues to scale across organizations, data professionals need a way to innovate and collaborate with speed while not compromising their production environment,” said Doug Henschen, vice president and principal analyst, Constellation Research. “It’s helpful to have a space where all constituents can see work in progress, share comments, and contribute to the development of better, action-driving analytic content.”

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In order to ensure the data and content remains well governed, Sandbox builds upon the core governance capabilities of Domo’s modern BI platform such as personalized data permissions (PDP), certifications and dynamic groups.

“Sandbox is a natural evolution of our platform’s enterprise-scale capabilities. It was developed in response to our customers asking for more software development lifecycle support, particularly as they build out more content such as apps to serve an increasing number of use cases across the business,” said Jay Heglar, chief business officer, Domo. “With Sandbox, the Domo platform gives customers the industry’s first integrated experience to build, test and deploy.”

As companies move to increase the number of data-driven decision makers across the organizations, it means an exponential increase in the amount of data that needs to be managed, integrated and governed, as well as an increase in the number of people creating from that data. Through features such as Adrenaline DataFlows, Magic ETL and Domo’s portfolio of enterprise-strength governance features, Domo reduces the burden on customers by automating time-intensive, complicated tasks so they have more time to help the business drive forward with data.

“As customers continue to innovate with data with the Domo platform, we’ll continue to expand our capabilities to help them do that with the speed and confidence they need to work at enterprise scale,” said Heglar.

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ServiceNow’s Latest Now Platform Release Helps Businesses Workflow the Biggest Challenges of the Hybrid Work Era

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September 16, 2021

ServiceNow’s-Latest-Now-Platform-Release-Helps-Businesses-Workflow-the-Biggest-Challenges-of-the-Hybrid-Work-Era

The Now Platform Rome release empowers organizations like City of Santa Monica, Deloitte, DnB Bank, Kiwibank, Mercedes-Benz and SnapNurse to help reduce employee fatigue, accelerate automation across the enterprise, and make work, work better, no matter where it happens

ServiceNow, the leading digital workflow company that makes work, work better for people, today announced the Now PlatformRome release. The latest version of the Now Platform delivers hundreds of innovations designed to empower organizations to adapt to the hybrid work era – evolving business models, managing the employee fatigue crisis, and scaling automation and app development across the enterprise.

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“In the last few years, ServiceNow has become one of the main platforms to drive digital transformation and to consume digital processes at Mercedes-Benz”

With a customer base representing nearly 80% of the Fortune 500, ServiceNow helps organizations across industries and geographies meet the challenges and opportunities of a new world of work. As the global economy expands at its strongest post-recession pace in 80 years, the Now Platform Rome release gives organizations the tools they need to quickly create agile work environments, deliver compelling customer and employee experiences, and accelerate innovation, so they can thrive in a new economy.

“The rapid onset of hybrid work has accelerated the digital imperative and forever changed 21^st century business models,” said Chirantan “CJ” Desai, chief product and engineering officer at ServiceNow. “Our customers need digital platforms that enable seamless, compelling employee and customer experiences in any environment, and help them stay agile, resilient, and productive. With our latest release, ServiceNow is workflowing solutions to help businesses navigate work moments that matter in a new economy.”

Reducing employee fatigue with simple, engaging experiences

With the Now Platform Rome release, new employee-focused solutions delivered via a unified employee experience platform allow organizations to create simple, engaging employee experiences from anywhere, so employees can navigate work moments that matter with ease and confidence. New and enhanced solutions include:

Employee Center serves as the digital command center for the hybrid workforce. It provides a single, connected interface for employees to quickly and easily find personalized information, complete tasks, get help and request services across departments – including IT, HR, facilities, procurement, and legal – all in one place. Employee Center reduces the time it takes employees to look for help and reduces application fatigue by integrating necessary information in one place. Organizations can easily curate information and services into dynamic, personalized topic pages that make it easy for employees to find the answers they need. Employee Center will also integrate with Microsoft Teams to meet employees where they are.
Employee Journey Management guides employees through the moments that matter with connected experiences for cross-departmental journeys like onboarding, work transitions, and offboarding. It also empowers HR teams and managers to personalize resources, plans, and needs – all on the same platform.

In today’s increasingly challenging talent environment – 3.6 million Americans quit their jobs in May 2021 alone, with fatigue a likely factor of departures – digital transformation is no longer only a driver of growth and productivity. It is an imperative to help employees find better balance in the hybrid world of work and keep them creative, productive, and engaged.

“In the transition to hybrid work, organizations will be tasked with making the holistic employee experience efficient, frictionless, and collaborative, which will in turn spur engagement and productivity increases,” said Phil Carter, GVP and WW CIO Suite Tech Agenda Lead at IDC. “Simplifying the employee experience will be vital in achieving this, making sure employees have access to work solutions in one place, from anywhere, and in multiple ways. We anticipate that ServiceNow’s new solutions will offer more resources for employees in an effort to make their lives easier for a new era of work.”

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Accelerating automation across the entire enterprise

The shift to hybrid work, compounded by widening talent shortages, is accelerating automation across the enterprise. Automation at scale will be an imperative for 21st century businesses to alleviate employees from managing mundane tasks and free them up to focus on projects that drive business value.

With the Now Platform Rome release, ServiceNow brings powerful new AI and automation capabilities that empower IT teams to work smarter, simpler, and more efficiently from anywhere:

Automation Discovery identifies the top ten opportunities for automating work from more than 180 topics with ServiceNow applications, such as Virtual Agent, Auto Routing, and Agent Assist.
Health Log Analytics Enhancements helps detect issues before they occur and impact users, as well as automates issue resolution, by using ITOM Predictive AIOps. This extends ServiceNow ITOM Predictive AIOps – previously launched with the Now Platform Quebec release – and is built on Loom Systems’ innovative technology.

Enabling rapid development of modern, on-the-go mobile experiences

Every company is now a software company, reinventing and creating new business models with digital products and services. In the hybrid world of work, employees and customers need access to critical business apps from anywhere via mobile.

To address the needs of an increasingly on-the-go workforce, ServiceNow is introducing Mobile App Builder, allowing developers to rapidly build and configure engaging mobile apps for iOS and Android with a single intuitive interface, enhanced functionality, and guided experiences.

Creating seamless customer experiences that solve issues quickly

Organizations must be able to scale service operations to deal with heightened customer expectations and requests, providing customer service agents and teams with the information they need to resolve customer requests quickly, from anywhere and on one platform.

The Now Platform Rome release helps businesses across every industry solve issues fast and deliver better customer experiences, improving customer satisfaction and loyalty. The new Customer Service Playbooks: Focused Layout enhances the user experience and allows agents to resolve issues fast, so they can focus on key process tasks and data that drive better business outcomes.

What customers and partners are saying about the Now Platform Rome release:

“We use ServiceNow to provide twenty-first century services to citizens in the way that they need them today, especially post-COVID when digital customer service is key,” said Joseph Cevetello, CIO, City of Santa Monica.

“Our organization continues to drive greater agility, while simplifying and standardizing workflows across the globe to offer 350,000+ employees a central place to access everything they need. The significant increase in hybrid work has only accelerated the need to address complex business processes. Employee onboarding and return to workplace are great examples of how the Now Platform is helping to transform our employee experience while providing tangible benefits,” said Stephen Mansfield, CIO Deloitte Americas. “ServiceNow is enabling us to consolidate siloed employee systems and processes, transforming work into digital workflows and creating great experiences for our people and for our clients, ensuring they too are delivering personalized experiences and keeping their employees connected across the enterprise.”

“The new capabilities for monitoring our Instances Health have been instrumental in helping me identify discrepancies, issues and to enhance the awareness and how to follow ServiceNow best practices for our ServiceNow developers,” said Christian Ring, ServiceNow Technical Platform Architect at DnB Bank. “A task that previously took hours and involved a large amount of manual work on my part is now an automated process and a part of our developers’ workflow. This enhances the quality for future implementations and strengthens our ServiceNow instances overall health. The Now Platform Rome release will give us additional opportunities to automate our development pipelines within ServiceNow, something that I’m very excited about.”

“In the last few years, ServiceNow has become one of the main platforms to drive digital transformation and to consume digital processes at Mercedes-Benz,” said Mishel Podolskis, Head of the Mercedes-Benz ServiceNow Platform. “The user experience of our employees is of central importance for a goal oriented, efficient transformation. Employee Center will take us to a new level of evolution and allows employees a single view to consume a variety of company services.”

“At Kiwibank, our purpose is to make Kiwi better off. We live this by focusing on creating insanely simple experiences for both our customers and our own employees. This can be complex with disparate systems and manual processes,” said Nathan Hopkins, Product Manager, Digital & Technology at Kiwibank. “We’re seeing significant value from the Now Platform as we continue to streamline, standardize and digitize processes across the organization, and are redistributing saved productivity minutes into higher value activities daily with ServiceNow. We’re looking forward to ServiceNow’s continued investment in Playbooks and our future use of these, especially in Customer Service Management to help drive growth, increase productivity and strengthen business resilience.”

“The COVID-19 pandemic presented an enormous challenge and opportunity for SnapNurse. We are proud to provide greater access to education and COVID vaccines through our SnapClinics in underserved urban and rural communities in the U.S.,” said Cherie Kloss, founder and CEO of SnapNurse. “The ServiceNow Platform and ServiceNow Vaccine Administration Management solution has helped us manage scheduling, inventory and reporting of COVID vaccinations, ensuring the flow of data is secure, consistent, and up to date. We see ongoing value in the ServiceNow Platform to continue to deliver healthcare to citizens across the U.S.”

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Semcasting Launches Employee-Based Title Targeting

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Globe Newswire

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September 16, 2021

Advanced B2B Targeting at Unprecedented Scale from the ADS Data Center

Semcasting, creators of Audience Designer and its patented identity resolution Smart Zones® technology, today announced the release of its employee-based title business-to-business (B2B) targeting solution in the Audience Designer (ADS) Data Center.

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Using natural-language processing in combination with the automated classification of titles, roles and experience, Semcasting has built deterministic profiles for more than 74 million employees by title with links to their office and their homes. Through ADS, a target audience can be refined by their professional title and seniority, as well as by their consumer profile and interests.

With ADS Business Title targeting, for the first time B2B marketers can programmatically execute B2B campaigns to pre-qualified decision-makers with full transparency to who they are reaching at scale. Rather than just seeding the funnel with keywords and chasing website visits as intent, Semcasting’s prebuilt universe of employees and decision makers is based on actual roles and responsibilities. To each professional profile, Semcasting has applied a constellation approach to digital identity that is based on hashed emails, personal mobile devices, corporate networks IPs, home WIFI targeting and connected TV identifiers. Marketers can now fill the top of any campaign funnel with a fully pre-qualified audience at scale before they spend a dime on media. “Employee-Based Title Targeting” was designed to reduce wasted media spend and put marketers in direct contact with decision-makers.

Semcasting’s constellation approach to identity resolution provides match rates average +85% or better to first-party CRM lists. For every employee and title, there is an average of three or more digital touchpoints. 1st Party data and digital IDs are controlled exclusively by the brand or their marketing company. Leveraging a clean-room matching process to anonymous DSP IDs, Semcasting’s self-serve platform allows brands to control their own data, and customer data can never need to be copied, retained or shared. Semcasting ADS is a cookie-free matching process that links directly to most major media platforms protecting user privacy and further reducing the scale obstacles that have plagued B2B onboarding.

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Employee Business Profiles is an advancement to the existing ADS “B2B Organizational Targeting.” B2B Organizational Targeting allows marketers to onboard a first-party data list and then enhance and segment that audience based on a businesses’ North American Industry Classification System (NAICS) industry code, revenue, employee count and location. Marketers can further tailor their B2B audiences by the standard attributes as well as the following to get a more well-rounded understanding of the right audience:

Title — The technology translates nuances in employees’ title naming by normalizing the titles into a standard across industries and organizations.
Level of Employee — It clearly identifies if the employee is an executive, mid-level manager or staff, etc.
Organization and Industry — Marketers can construct their own audience segments in minutes using NAICS Industry Codes, Domain lists, Company names and locations.

“Adequate scale in various B2B and ABM siloed tactics have been consistent problems for B2B marketing regardless of the target industry,” said Ray Kingman, founder and CEO of Semcasting. “The ability of ADS to onboard 1st party data at match rates above 85% is an advantage, but to be able to transparency select professionals by title, industry, company names, domains, or geography upfront without having to march down the proverbial funnel can be a game-changer in terms of achieving immediate scale while saving time and money.”

Semcasting customers using Employee-Based Title Targeting will be able to seamlessly identify a target audience with a clear count of professionals by title, know who they work for, and home they can be reached at home in the off-hours. Marketers can instantly download an insights report and be in-market on their choice of media platform the same day.

With Semcasting Employee Based-Title Targeting, B2B marketers can finally size and plan to the true value and scale of each market opportunity.

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Revelator and Family in Music First to Pay Artists Streaming Royalties in 24 Hours via Artist Wallet

By

MTS Staff Writer

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September 16, 2021

Revelator-and-Family-in-Music-First-to-Pay-Artists-Streaming-Royalties-in-24-Hours-via-Artist-Wallet

Revelator has run another successful pilot of its new blockchain-based Original Works platform with trusted client Family in Music, a Finland-based artist services company supporting significant independent music. Revelator and Family in Music together tested Original Works’ Artist Wallet daily royalty payout feature, paying artists for the first time ever in a mere 24 hours.

The Artist Wallet is the hub of Original Works platform, the most robust decentralized music rights management protocol ever. Using the Wallet as a virtual home base, artists and labels can monitor their usage data, set up automated song splits, arrange daily royalty settlements, and soon receive micro-advances, as easily as they’d post to social media. Family in Music invited around 20 creators to use the Wallet, first for song split management and then for daily royalty settlements, as opposed to the quarterly or longer settlement periods typical in the industry.

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“Family in Music is committed to improving and elevating the experience for independent music creators and industry professionals, including being able to receive royalties on a daily basis, taking advantage of creative rights management tools, and having greater security and transparency in transactions,” says Family in Music CCO Jani Jalonen. “We’re at the forefront representing an exciting leap forward in helping the sector to do better business, and they’re powered by the Wallet.”

This pilot helps prove that blockchain-based music rights administration is not only possible, but stands to benefit artists in clear ways. It builds on several other highly successful tests of the technology with major global publishers and with Finnish CMO Teosto and music usage tracking experts BMAT, providing royalties to songwriters and publishers. This pilot used one smart contract per release to ensure money flowed into the Artist Wallet in a couple of minutes, with fees lower than what traditional structures charge for royalty collection.

“In the music blockchain world, you get some people who are very fresh faced and full of energy with romantic views that don’t add up to viability,” explains Kevin Bacon, Family in Music’s Chief Innovation Officer. “In publishing, for example, there is a manifold of things to solve and it soon becomes so complex that a simple tokenized system doesn’t work. It’s all the years and background work, the power hours that the Revelator team have put into this, that makes Revelator the only viable platform of its kind because it stands on bigger pillars and a firmer foundation. No one else in the world is really doing it, not to professional standards.”

“Our past pilots focused on CMOs, but this is our first proof of how well this system can work for artists. These real-life stress tests are essential to progressing decentralized tools for an industry that desperately needs better and faster ways to pay for rights usage and to manage valuable digital assets,” says Bruno Guez, founder and CEO of Revelator. This is the first successful use case of daily royalty payments made directly to artists using blockchain. “The Artist Wallet is the cornerstone of what we hope will be a new approach that will increase efficiency and ultimately improve artists’ lives. There are many visions floating around for blockchain or other decentralized solutions for the music industry’s woes, but none that actually exist and work and pay artists–until now.”

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Diffusion 6.7-Introduces Secure Personalized Data Delivery to Individual Clients

By

MTS Staff Writer

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September 16, 2021