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Taking place on November 9th online, ‘Virtually Live! by Kaltura’ will bring together thousands of marketers from around the world to discuss how virtual and hybrid events have reshaped marketing and will continue to do so for the years to come.

Kaltura, the Video Experience Cloud, announced today that Lior Raz, co-creator and star of hit Netflix shows Hit & Run and Fauda will be a keynote speaker at the company’s upcoming ‘Virtually Live! by Kaltura’ event taking place online on November 9th, 2021. The event will be delivered on Kaltura’s virtual event platform, which has hosted some of the tech industry’s biggest virtual events this year.

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Lior Raz, actor, screenwriter, producer, and former marketer and creative director, will inspire marketers with insights into creating engaging content for their audiences, and how they can do so with creative storytelling and digital distribution channels.

Geared towards marketing and business leaders, such as CMOs, event marketers, marketing executives, and martech directors, Virtually Live will focus on the rise of virtual events and discuss the future of video content and marketing. From its impact on the marketing funnel, to how brands can leverage video to thrive in increasingly virtual industries, the event will cover a broad range of topics that have become integral to marketing operations during COVID.

“I’m excited to be taking part in this key event for digital marketers and the digital event industry,” said Lior Raz. “Creating content that audiences find engaging is no small task, and the lessons that I and my co-creators have learned can be translated into impactful practices for marketers who are faced with using video in every element of their job. As a former marketer, I can identify with their challenges and opportunities, and am happy to share my experiences for them to leverage in their day to day.”

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Raz will be joining a line-up of marketers from global companies in a day full of informative sessions where leading marketers will discuss their experiences over the past year, the lessons and hard truths learned, and how they plan on moving forward. Workshops will delve into how virtual events are blurring the traditional lines between business events and other marketing channels, reshaping the marketing funnel and with it, marketers’ roles.

“I am extremely excited to have Lior Raz with us as a keynote speaker at Virtually Live,” said Michal Tsur, Co-founder, President and Chief Marketing Officer of Kaltura. “Lior is a master of telling compelling stories, carrying over lessons from his time as a marketing expert to his current stardom as a screenwriter and actor. He knows his audiences, he knows how to generate excitement around his series, and most importantly he inspires others to engage with his stories, increasing their effect tenfold. We look forward to hearing him share his insights with the marketing industry.”

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Fuze Expands Microsoft Teams Integration to Drive Deeper Enterprise Collaboration

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September 13, 2021

Fuze Expands Microsoft Teams Integration to Drive Deeper Enterprise Collaboration

New direct routing solution and enhanced add-on capabilities provide improved flexibility and calling experience across communications platforms

Fuze, the leading cloud-based communications provider for the modern global enterprise, today announced expanded Microsoft Teams integrations to enable more seamless and efficient workflows between both Fuze and Teams users. These enhancements to the Fuze for Teams portfolio feature a new direct routing solution and expanded add-on functionality, improving the overall enterprise communications and collaboration experience across all modalities. With Fuze for Teams, customers can enhance their Teams experience through enterprise-grade security and reliability across a consistent global platform.

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“At Fuze, we are committed to meeting users where they work, which means eliminating as many barriers as possible to efficient and productive workflows that meet all of today’s communications needs”

Across the modern workforce, many employees must navigate between a range of communications platforms throughout their workday for internal and external meetings, including Microsoft Teams. The COVID-19 pandemic has accelerated this challenge for employees, as organizations now rely on a myriad of communication solutions to remain productive in a remote or hybrid work environment. Now more than ever, knowledge workers, contact center agents, front-line workers, executives, and end users need a solution that is secure and reliable, while being easy to use and manage.

“In a recent Frost & Sullivan survey, more than half of businesses are and will be using multi-vendor solutions in the foreseeable future,” said Elka Popova, vice president and global program director at Frost & Sullivan. “That’s why integrations that deliver seamless workflows are increasingly critical. Fuze for Teams combines strength in global voice alongside strong collaboration-centric and mobile-user experiences.”

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Key features of Fuze’s expanded Microsoft Teams integration include:

New Direct Routing Options: New flexible direct routing (calling) through Fuze is now available for users with any Teams license and for customers who want all communications, whether its meetings, calling, or chat, to live within the Microsoft Teams experience — ensuring all Teams users have a voice.
Expanded Click-to-Connect Functionality: Enables customers to use Microsoft Teams with Fuze Calling and Meetings without any additional cost.
New Add-On Capabilities: Enhancements to the Fuze for Teams add-on gives Teams users voicemail access and control, an enhanced call history, expanded contact list capabilities, and access to the Fuze Contact Center agent tab — regardless of whether a user is using Direct Routing or Click-to-Connect.

“At Fuze, we are committed to meeting users where they work, which means eliminating as many barriers as possible to efficient and productive workflows that meet all of today’s communications needs,” said Rob Scudiere, president and chief operating officer at Fuze. “These integration updates provide users with a flexible and consistent communications experience across the Fuze and Microsoft Teams platforms, while enabling users to mix-and-match Fuze for Teams solutions depending on their unique use case. This is an important step towards more productive and efficient communications across the enterprise.”

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SeaChange Powers Streaming and Advanced Adtech Platform for Chicken Soup for the Soul Entertainment’s Popcornflix App

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September 13, 2021

SeaChange Powers Streaming and Advanced Adtech Platform for Chicken Soup for the Soul Entertainment's Popcornflix App

-New Popcornflix experience now available on iOS, Android, Apple TV and the Web

-Enhanced app features, new search functionality and a modern navigation scheme

-Adtech platform provides increased AVOD revenue opportunities with smart campaign management

-Built-in capabilities make it easy to launch sponsored channels and expand internationally

The newly enhanced Popcornflix app, launched by Crackle Plus, a Chicken Soup for the Soul Entertainment Inc. company, is now running on a streaming and integrated advertising platform built and powered by SeaChange International, Inc.

SeaChange International Powers Newly Enhanced Popcornflix App Launched by Crackle Plus, a Chicken Soup for the Soul Entertainment Inc. company.

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SeaChange’s powerful, full-featured over-the-top (OTT) StreamVid^TM streaming platform provides Popcornflix with an entirely new branded look, feel and improved user experience. The new Popcornflix app is available on iOS, Android, Apple TV and the Web with additional platforms to follow. The advertising supported service provides consumers with free access to a wide range of content including feature action, adventure, crime, martial arts, westerns, sci-fi, horror, military, automotive and sports programming. The enhanced Popcornflix app also offers top quality studio films, original and exclusive content, as well as classic TV series.

Powerful Ad Technology Engine
A critical upgrade was the integration of SeaChange’s advanced advertising management software with server-side advertising (SSAI).The system fosters Popcornflix’s relationship with supply- and demand-side platforms for seamless programmatic ad sales. With access to its own enriched viewership data, Popcornflix will be able to enjoy increased CPMs while the system’s built-in advanced business rules support better targeting with smart ad campaign management.

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“Partnering with SeaChange has allowed us to elevate the entire Popcornflix user experience,” said Karan Singh, vice-president of Product Management at Crackle Plus. “Viewers can now find their favorite action content even faster using the improved search and updated navigation. They helped us to strengthen video playback on all devices while also implementing server-side advertising (SSAI) to provide a better ad experience. We’re proud of the new apps and look forward to continuing to improve them with the SeaChange team.”

Additional new features include a search functionality, making it easier for users to find relevant content; separate “movies” and “series” pages; and enhanced playback performance on all devices.

“Popcornflix is a leader in the advertising video on demand market providing quality movies and content to consumers. We enjoyed working with its in-house team to supercharge their offering and create an exceptional user experience,” said Bob Pons, executive chairman, SeaChange International. “And its new StreamVid system is fully scalable so that when Chicken Soup for the Soul Entertainment decides to expand into international markets, we can make that happen seamlessly.”

CRACKLE PLUS, A CHICKEN SOUP FOR THE SOUL ENTERTAINMENT, INC. COMPANY
Chicken Soup for the Soul Entertainment, Inc. operates streaming video-on-demand networks (VOD). The company owns Crackle Plus, which owns and operates a variety of ad-supported and subscription-based VOD networks including Crackle, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. The company also acquires and distributes video content through its Screen Media subsidiary and produces original long and short-form content through Landmark Studio Group, Chicken Soup for the Soul Unscripted, APlus.com and Halcyon Television. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.

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Workplace from Facebook Acclaimed by Frost & Sullivan for Elevating the Employee Experience with Its Organizational Communications Platform

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September 13, 2021

AdTheorent Awarded Frost & Sullivan's 2023 North American Product Leadership Award for Its Groundbreaking Audience Targeting Solutions

Workplace from Facebook’s advanced communications and connectivity features enable workers and leaders alike to communicate, collaborate, and connect with each other intuitively

Based on its recent analysis of the Global Cloud Meetings and Team Collaboration market, Frost & Sullivan recognizes Workplace from Facebook with the 2021 Global Customer Value Leadership Award for leveraging the brand power of its parent company to position itself as an exceptional organizational communications tool. Workplace keeps the employee experience at the core of its platform development efforts and aims to build connections, create communities at work, and helps establish an enterprise communications identity.

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“Its ease of use, familiarity, and mobile-first technology make Workplace uniquely suited to top-down/bottom-up engagement. It is ideal for hybrid teams, companies with a large number of frontline users, and those looking to return teams to offices,” said Alaa Saayed, ICT Industry Director at Frost & Sullivan’s Connected Work group. “Using asynchronous and synchronous communications and collaboration, Workplace from Facebook aims to unify organizational communications and provide simple and secure ways to share knowledge and content.”

Workplace from Facebook has grown considerably since its launch in 2016, reaching seven million paid users in May 2021. Workplace’s user base expanded during the COVID-19 pandemic to cover a number of new businesses, enterprises, and non-profit organizations. Today, Workplace connects everyone in an organization, from the CEO to the newest recruit and deskless (frontline) workers. The solution allows companies to make the most of Facebook’s connectedness while enjoying enterprise-grade security and capabilities, such as video calling, live broadcasting, news feeds, posts, reactions, and groups.

Designed to democratize an organization’s communications, Workplace from Facebook recently launched a series of features to help remote workers perform and feel better. These features include Knowledge Library; Draft, for Campaigns; Safety Alerts; Q&A posts; Care Reaction; and Profile Frames. In addition, Workplace solidified its cloud meetings capabilities with features such as Live Producer for streaming live video; Live Q&A; and Live Captions, Translations, and Caption Editing. For frontline workers, Workplace is one of the few team collaboration services that connect deskless workers using access codes, access controls, and curated learning content.

“Workplace benefits from Facebook’s investments in security, infrastructure, scalability, high availability, and technical innovation; however, content is never shared between the user’s Workplace and personal Facebook account,” noted Saayed. “Workplace also integrates with over 80 popular enterprise tools and works with a large number of service partners that help users with planning, use cases, rollout, change management, training, and custom integrations. Overall, Workplace from Facebook is well positioned to become a preferred solution provider in the enterprise team collaboration space.”

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“Customers choose Workplace because we’re uniquely positioned to help people create a culture where everyone can share knowledge, work together and build community. We’re delighted to receive this award in recognition of that work,” said Julien Codorniou, VP, Workplace from Facebook. “As business continues to change, we’re happy to be providing the tools organization need to connect easily while laying the foundation for the next generation of employee experience.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers, with a focus on improving the return on investment that customers make in its services or products. The award recognizes the company’s unique focus on augmenting the value that its customers receive, beyond simply good customer service, leading to improved customer retention and customer base expansion.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

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Phonexa Enables Insurance Services Industries With 3 Free Months Of Enterprise Software Suite

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September 13, 2021

Phonexa Kicks Off 2022 With SOC 2 Type 1 & 2 Certifications

Software company Phonexa is marking its return to InsureTech Connect this October as a gold sponsor with an unprecedented trial offer of its industry-leading products.

The all-in-one marketing solution for calls, leads, clicks, email, SMS, accounting, and more, will be made available free for three months without any usage limitations and limited to the first 100 InsureTech Connect attendees who sign-up for a trial of the platform, the company announced.

Trusted by industry leaders, Phonexa’s exclusive offer specifically benefits insurance carriers, individual agents, agencies, and lead generators alike.

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Brands in the insurance services industry can now boost their business by leveraging free API integrations, predictive analytics, and in-depth reporting features. Phonexa’s diverse mix of products and solutions are all housed under one roof, with one contract, one set of credentials, and one 24/7 support team — all without a year-long commitment.

“Phonexa is back at InsureTech Connect by popular demand, and I’m proud to say we’re bigger and better than ever,” said Phonexa President and CEO David Gasparyan. “We’re confident every brand across the insurance services industry can conquer their marketing with one solution, and that powerful solution is Phonexa. Now you can have the only fully loaded, all-in-one marketing automation suite in the market, without juggling systems — or spending a dime.”

Phonexa recently launched 3 new products in Lynx (click tracking), Opt-Intel (suppression list management) and Cloud PBX (cloud phone system).

The trio of solutions complement Phonexa’s existing pillar products in Call Logic (call tracking and distribution), LMS SYNC (lead tracking and distribution), E-Delivery (email and SMS marketing) and Books360 (automated accounting).

InsureTech Connect — the world’s largest gathering of the leading minds in insurance innovation and transformation — takes place October 4 to October 6 at the Mandalay Bay in Las Vegas. Phonexa will be located at Booth #309.

The first 100 applicants for the free three-month offer will also be automatically entered to win a pair of AirPods. The drawing will take place at Phonexa’s booth.

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Feedvisor Unveils Feedvisor360, the Only Integrated, “AI-First” Platform for Holistic Optimization of Amazon Advertising, Pricing, Inventory Velocity and Replenishment

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September 13, 2021

Feedvisor Unveils Feedvisor360, the Only Integrated, “AI-First” Platform for Holistic Optimization of Amazon Advertising, Pricing, Inventory Velocity and Replenishment

Feedvisor announces the launch of its new AI-powered platform that continuously optimizes advertising and pricing in real time to drive a substantial increase in sales and profits on Amazon.

Feedvisor, the “AI-first” optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, embarks on a new era of empowering e-commerce growth with the launch of Feedvisor360, the most precise and powerful technology available for continuous holistic optimization of all aspects of Amazon business, such as advertising, pricing, and inventory.

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“With the Feedvisor360 platform, retailers and brands can now efficiently and consistently scale all aspects of their business using holistic strategies and integrated actions across pricing, advertising and inventory to drive profitable growth”

As competition soars and the e-marketplace landscape grows more complex and dynamic, this groundbreaking advancement finally gives businesses a complete view into their entire operations, with an AI-powered platform that continuously monitors market dynamics across advertising, pricing, inventory, and more, automatically identifies opportunities and implements real-time integrated actions that drive sales and profits.

Utilizing a new approach that executes pricing and advertising optimizations in unison, Feedvisor360 is the only integrated platform with the power to immediately analyze and act on all the essential factors impacting today’s leading brands and retailers on Amazon. Feedvisor360 uses precise, machine-learning technology built on deep Amazon expertise to ensure businesses can outpace their competition and achieve next-level results through holistic, data-driven strategies.

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“Feedvisor360 integrates data across operational, marketing, and inventory domains, and connects it with AI-driven optimization engines, acting autonomously and simultaneously to maximize sales velocity and profitability in real-time,” said Victor Rosenman, CEO and founder, Feedvisor. “For the first time ever, brands and retailers on Amazon will have access to a holistic platform, offering a completely integrated view of their data, actions, and opportunities like never before. It is a game changer for brands and retailers on Amazon.”

Feedvisor360 empowers brands and retailers on Amazon to achieve profitable growth and optimal performance through:

Real-time price and bidding optimizations working together to holistically and continuously increase demand, revenue, and profits.
Holistic analyses and actions that help businesses continuously identify and immediately act on key opportunities.
Precise, SKU-level insights, enabling businesses to take a 360-degree view into their inventory and entire operations.
Actionable market intelligence that provides a data-driven advantage over competitors on Amazon.

“With the Feedvisor360 platform, retailers and brands can now efficiently and consistently scale all aspects of their business using holistic strategies and integrated actions across pricing, advertising and inventory to drive profitable growth,” said Dani Nadel, President and COO, Feedvisor. “Only when brands and retailers can examine their Amazon performance from a holistic lens will they be able to optimize for true profitability. We are excited to see the power of our 360 integrated platform is already being experienced, with clients reporting an average of 87% YoY sales growth, 81% YoY profit growth and 57% YoY ad sales growth.”

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Channable Launches its Global Amazon Repricer

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Globe Newswire

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September 13, 2021

E-commerce Pricing Automation Helps Shops Compete and Win the Buy Box

Channable, a leading global, e-commerce, feed management and PPC automation solution provider for digital marketers, brands and online retailers, announces its Amazon Repricer. Driven by customer demand, Channable’s Amazon Repricer enables digital marketers, brands and online retailers to increase sales, optimize profit margins and compete to win the Buy Box with real-time pricing.

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Winning the Buy Box on Amazon and other marketplaces is crucial to increasing sales and optimizing profit margins for sellers. In fact, accounting for over 80% of sales, Channable understands that controlling the Buy Box means controlling profitability. With listings and prices in constant flux, Channable’s real-time, rule-based Repricer is fully integrated into the Amazon Marketplace to:

Eliminate the need for manual price adjustments
Keep up with high-frequency, competitive pricing
Provide sellers full control of pricing strategies
Work globally on Amazon marketplaces (10+ countries in Europe and North America)
Grow your e-commerce business

“Amazon is an amazing place for buyers and sellers but competition is fierce. In fact, we see millions of price and listing changes on Amazon daily – most of it aimed at winning the Buy Box. With billions of dollars per year going through our system, we felt it was imperative to empower sellers to provide the best prices in real-time for their customers to stay competitive,” said Rob Van Nuenen, CEO of Channable.

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According to ResearchandMarkets, Amazon sales have “almost doubled over the course of two years from $80bn in 2018 to $154bn in 2020.” With this type of growth comes increased competition and shop owners need to stay ahead. Immediately available to Channable customers, the Amazon Repricer is offered as a separate feature for $59 per month, addressing competitive pricing strategies such as:

The Buy Box
Win the Buy Box to increase sales by keeping your listing on top – even in the most competitive conditions.

Competitive Pricing
Monitor your competitors pricing so you can outbid them. Anytime your competitors change their prices, Channable adjusts and reprices your products in real-time to win customers.

Channable’s offerings enable digital marketers, brands and online retailers to effectively sell, advertise, market, automate and manage their online sales globally. The company’s platform with the Amazon Repricer works in several different languages to:

Optimize and organize provide product feed management, handle orders and advertise listings across thousands of online marketplaces, affiliate networks and price comparison sites;
Offer PPC automation to easily generate and optimize Google Text Ads (Google AdWords) and Microsoft Advertising text ads and shopping campaigns for peak e-commerce performance; and
Integrate and work seamlessly with major e-commerce platforms including: Shopify, Magento, Lightspeed and WooCommerce.

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Marketing 360® Campaign Management Software Named Noteworthy Product on Capterra’s 2021 Shortlist

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September 13, 2021

Marketing 360® Campaign Management Software Named Noteworthy Product on Capterra's 2021 Shortlist

Capterra recently released their 2021 Shortlist, and Marketing 360® is proud to have been named a noteworthy product in campaign management software.

To compile the 2021 Shortlist, Capterra analyzed all campaign management software in their directory and eliminated products that didn’t meet their requirements for functionality and positive reviews. They then took the highest-rated and most popular software products to create the list.

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“The Marketing 360 platform allows business owners to fuel their growth with multi-channel ads and compare the results and performance from one dashboard,” said Marketing 360 CMO, Jerry Kelly. “We are humbled to be included in the shortlist of the noteworthy campaign management software products, especially being that we made the list based on reviews by business owners who use and love the platform every day.”

The Marketing 360 platform allows business owners to manage and run ad campaigns across many popular channels, like Google, Bing, Facebook, and Instagram, in addition to digital billboards, radio, and TV, all from one place. This not only saves business owners precious time, but also enables them to easily compare the results so that real time changes can be made.

In addition to being named a noteworthy campaign management software, Marketing 360 was also recognized on the shortlists for chiropractic software, auto dealer software, lawn care software, landing page software, social media management software, reputation management software, email management software, content marketing software, daycare software, SMS marketing software, salon software, lead generation software, and billing and invoicing software.

Through many tools and integrated apps, plus the backing of a Marketing Success Manager, Marketing 360 makes it easy for small businesses to manage their business and marketing, all from one place while saving time, money, and tons of manual work.

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Hitachi Sets New Target to Contribute to a Net Zero Society

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MTS Staff Writer

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September 13, 2021

Hitachi Sets New Target to Contribute to a Net Zero Society

Company will Achieve Carbon Neutrality throughout its Value Chain by FY2050

Today Hitachi has underlined its commitment to address climate change by strengthening its own climate target to contribute to a Net Zero society by achieving carbon neutrality through its entire value chain including production, procurement and the use of products and services by FY2050. This bolsters the existing commitment of reaching carbon neutrality at all its factories and offices globally by FY2030.

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This new target revises Hitachi’s previous target of 80% reduction by FY2050 which was set in 2016. Hitachi will contribute to the reduction of its customer’s CO₂ emissions and continue to reduce environmental impact from the design stage in all its products to help develop world-class energy efficiency. Hitachi is also committed to working with partners in its supply chain, through its sustainable procurement guideline, issued in July 2021.

In addition, Hitachi announced it will spend ¥1.5 trillion (almost £10 billion) over a three-year period on R&D technologies to foster digital innovation. This will include research and development of high-efficiency products, energy management systems and hydrogen-related technologies to help unlock digital innovation to achieve a decarbonized society.

Hitachi is a principal partner of COP26 and is committed to becoming a climate change innovator, helping governments, cities and companies cut their greenhouse gas emissions. Hitachi aims to contribute to a Net Zero society through these activities.

Alistair Dormer, Chief Environmental Officer of Hitachi, Ltd., said: “We already had science-based carbon emission targets but these new targets underline our commitment to pass on a prosperous planet to future generations. Digital technology has a key role to play in helping society reach Net Zero and today’s announcement is another sign of Hitachi’s commitment. As a Principal Partner of COP26 and a social, purposeful business, we need to do much more than put our own house in order. Green technology in a digital world is a real engine for growth and it’s an exciting time to help cities, governments and companies cut carbon whilst accelerating our own potential as a climate change innovator.

At the end of 2020, Hitachi joined the UN’s Race to Zero campaign through the Business Ambition for 1.5°C, committing to aligning its business with the most ambitious aim of the Paris Agreement – to limit global temperature rise to 1.5°C above preindustrial levels. Hitachi has taken a socially responsible approach to business since its establishment in 1910 and seeks to do business in a way that prioritizes environment, resilience and safety & security. Hitachi’s Environmental Vision states ‘we will resolve environmental issues and achieve both a higher quality of life and a sustainable society in collaborative creation with stakeholders.

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Hitachi’s Efforts to Achieve a Decarbonized Society

(1) Achieve carbon neutrality in our own business sites and production activities
(by FY2030)

– Introduce energy-saving and renewable energy equipment.

– Procure 100% renewable electricity across all business sites

(2) Achieve the world’s highest level of energy conservation in products

– Achieve energy conservation by developing products that take the environment into consideration from the design stage.

(3) Support businesses that contribute to the carbon neutrality of society as a whole

– Power grids business to support the expansion of renewable energy

– Provision of EV systems and related infrastructure and energy-efficient high-speed trains and storage battery hybrid trains for the spread of carbon-free mobility

– Provide Lumada solutions that support the realization of a decarbonized society through digitalization

(4) Development of technologies to realize the transition to a decarbonized society

– Development of high-efficiency products, energy management systems and hydrogen-related technologies.

(5) Work with suppliers towards a decarbonized society

– Issuing sustainable procurement guidelines (requesting cooperation from procurement partners in reducing CO₂ emissions)

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Noogata Appoints Fleur Sohtz as Chief Revenue Officer

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MTS Staff Writer

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September 13, 2021

Noogata Appoints Fleur Sohtz as Chief Revenue Officer

New role set to drive sales, marketing and business development and the creation of analyst and developer communities.

Noogata, a global leader in no-code artificial intelligence (AI) data analytics for enterprises, has appointed Fleur Sohtz to the newly created role of Chief Revenue Officer responsible for global marketing, sales and business development activities, and for the expansion of the business in the United States.

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“Fleur’s experience and skills will be central to her efforts to boost our sales, marketing and business development teams, and to drive the creation of analyst and developer communities alongside partnerships with myriad data platforms. Fleur brings a unique combination of strategic thinking and operational success, as well as an agile and energetic approach and a deep and genuine understanding of the data industry that will be invaluable as we finetune our growth strategy,” comments Assaf Egozi, CEO and co-founder, Noogata.

“Sales and marketing roles today need to take a more strategic approach, focused on demand generation and revenue. The opportunity for Noogata to transform organizations and leverage data by providing solutions to problems that simply haven’t been addressed previously is tremendous. For people like me and the teams I manage, this type of data analytics was previously unthinkable but incredibly useful and I’m looking forward to being part of Noogata’s growth,” comments Sohtz.

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Fleur will be joining Noogata while maintaining her current role as Chief Marketing Officer (CMO) of Team8, which she joined in October 2020. As part of her role at Team8 she has already contributed significantly to Noogata’s strategic marketing and sales efforts and will be extending this in her new role.

Fleur previously held a number of senior marketing roles in the data industry including as Chief Marketing Officer at Collibra where she oversaw the planning, development, and execution of the marketing strategy driving significant year-on-year growth and led the communications for multiple fundraising rounds. She was previously Global Head of Marketing at Markit during its IPO and has also held roles at Cordium, Chain, Thomson Reuters and BT Radianz, helping to guide these companies through milestones, including double-digit revenue growth, and brand leadership.

Noogata continues to rapidly expand both its offering and its client base, announcing $12 million in seed funding led by Team8 with participation from Skylake Capital in March. Over the summer, it also announced two new clients – mDesign and Bugatti – who joined existing clients Colgate and PepsiCo in using Noogata’s AI no-code modular platform to benefit from improved data analytics and enhanced business performance.

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CallRail Achieves Security and Privacy Milestone by Meeting SOC 2 Type II Criteria

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prweb

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September 13, 2021

CallRail Launches Google Analytics 4 Integration To Support Seamless Call Attribution For Businesses of All Sizes

CallRail reinforces its commitment to customer security, availability, and confidentiality

CallRail, an integrated marketing analytics and business communications platform, announced today that it has achieved a major milestone showcasing the company’s compliance with the industry’s leading security and privacy standards by earning its Service Organization Control (SOC) 2 Type II attestation. To achieve SOC 2, organizations must undergo an extensive auditing process to validate the systems and controls designed by an organization to secure its customer data.

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“At CallRail, we are committed to investing in the most stringent controls needed to ensure the highest level of security and privacy for our customers,” said Elliott Wood, Chief Technology Officer at CallRail. “Our compliance with the leading industry standards demonstrates our dedication to customer data protection: we adhere to the strictest security protocols in the industry.”

This independent, industry gold-standard validation of CallRail’s security measures showcases the company’s continued commitment to helping small businesses grow with transparency into its operations and processes. The SOC 2 Type II report, developed by the American Institute of Certified Public Accountants (AICPA) and issued by Schellman & Company, verifies that CallRail has achieved the Trust Services criteria for security, availability, and confidentiality.

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As part of the rigorous SOC 2 Type II auditing process, CallRail was evaluated against the following categories:

Security: Information and systems are protected against unauthorized access, unauthorized disclosure of information, and damage to systems that could compromise the availability, integrity, confidentiality, and privacy of information or systems and affect CallRail’s ability to meet its objectives.
Availability: Information and systems are available for operation and use to meet CallRail’s objectives.
Confidentiality: Information designated as confidential is protected to meet CallRail’s objectives.

“Trust and transparency are at the forefront of security for us at CallRail,” said Kurdeen Karim, Director of IT Security and Infrastructure at CallRail. “We invest in SOC 2 Type II-level security controls so that CallRail customers can have confidence in the privacy and security of their data, and just as importantly, the data of their customers.”

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Glory Star Acquires Business License and Permit for Cross-Border E-Commerce, Plans to Expand CHEERS e-Mall Platform Services

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September 13, 2021

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Glory Star New Media Group Holdings Limited (“Glory Star” or the “Company”), a leading digital media platform and content-driven e-commerce company in China, announced that it has received its business license and permit to operate a cross-border e-commerce business. The Company has received approvals from the Ministry of Commerce of the People’s Republic of China (the “PRC Ministry of Commerce”) to engage in foreign trade operations, and from the General Administration of Customs of the People’s Republic of China (the “PRC Customs”) to be a consignee of imported goods and consignor of exported goods. Glory Star plans to utilize its new business license and permit to develop a new cross-border e-commerce business and to further expand and promote its CHEERS e-Mall platform services to importers, exporters, and businesses outside of China.

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Glory Star’s expansion into cross-border e-commerce is aligned with government objectives. During the Executive Meetings of the State Council chaired by Chinese Premier Li Keqiang on June 22, 2021, state councilors reached an agreement to accelerate the development of new forms and models of foreign trade as well as to improve the supporting policy system for the development of cross-border e-commerce in China.

According to data released by the PRC Customs, the total gross merchandise value (“GMV”) of cross-border e-commerce in China in 2020 increased by 31.1% year over year to RMB1.69 trillion. At the China E-Commerce Conference on September 3, 2021, Mr. Ren Hongbin, Deputy Administer of the PRC Ministry of Commerce, further stated that the business scale of cross-border e-commerce in China had increased exponentially by about 10 times in the past five years.

Mr. Bing Zhang, Chairman and Chief Executive Officer of Glory Star, commented, “As a leading content-driven e-commerce company in China, Glory Star remains committed to the premium lifestyle segment. By developing our cross-border e-commerce business through CHEERS e-Mall, we plan to also accelerate our revenue growth. CHEERS e-Mall will be able to leverage its multilateral advantages in global product sourcing, personalized advertising, smart search, word-of-mouth marketing, and cross-border transactions via CHEERS Payment alongside our resources in international and domestic brands, supply chain, sales channels, and technological expertise to better empower its platform business owners. With the development of our cross-border e-commerce business, we are confident that CHEERS e-Mall will continue to be a key growth driver for Glory Star. We also believe that this initiative will trigger a flywheel effect across all of our business development efforts and thus further enable us to sustain our leading position in the competitive world of digital business for the long run.”

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PRG and Super League Strike First-Of-Its-Kind Esports Events Production Partnership

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GlobalWebIndex

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September 13, 2021

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Strategic relationship will offer full service, global support

Production Resource Group, LLC (PRG), a global event production solutions company, and ,Super League Gaming, a leader in video gaming and esports experiences and entertainment, announced the formation of a partnership to provide a full spectrum of event support to the esports community. The level of collaboration between PRG and Super League is singular and one-of-a-kind for the industry.

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“The esports ecosystem is extremely broad and varied, and decidedly global. Together, Super League and PRG can leverage our diverse strengths and networks to push past current boundaries of the esports event fan experience, elevating all touchpoints from gameplay to sponsorship activations to live music to digital-to-physical engagement,” said Matt Edelman, Chief Commercial Officer, Super League. “With PRG’s global network of locations and resources, Super League can now activate anywhere at scale.”

Super League, which is building a global brand at the intersection of gaming, experiences, and entertainment, has expansive capabilities through its Virtualis Studios division to support productions ranging from branded content to live fan-engagement sports programming to dynamic esports tournaments. Within this strategic partnership, PRG will bring its 360° production services, including camera, virtual production, audio, broadcasting, and content team and operations to complement Super League’s deep experience running tournaments and producing premium esports broadcasts and accompanying shareable digital content.

“PRG’s extensive capabilities in live, hybrid and virtual events and our cutting-edge technology allows us to break barriers and create unforgettable experiences. Together with Super League, we will create events that are more enjoyable for fans and effective for teams, leagues, and sponsors,” said John Davidson, Director of Business Development, Esports for PRG.

PRG supports major esports events including Fortnite World Cup, Fortnite PRO AM, League of Legends, ESL One New York, Madden’s NFL Championship, Dream Hack, Gamescom ONL and ELEAGUE. Further, PRG’s virtual production and xR capabilities are being leveraged by the esports community via in-game events that utilize gaming technology in exciting ways. PRG is currently providing lighting, video, audio, and camera services within its xR offering for the ongoing Fortnite Spotlight Series.

“PRG’s xR capabilities offer us the opportunity to help reimagine game releases and showcase gaming worlds like never before,” said Edelman. “Leveraging this new technology alongside our Virtualis Studios cloud-based remote production system will enable a new suite of solutions designed to deliver lasting memories to fans all over the world.”

Marketing Technology News: Glory Star New Media Group Holdings Limited Completes Content Production Programs for Multiple…

Amdocs Media’s Vubiquity Renews Multi-Year Content Licensing and Processing Agreement with izzi

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Globe Newswire

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September 13, 2021

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Vubiquity, part of the Amdocs Media Division and one of the leading global providers of premium content services and media technology solutions, announced a multi-year renewal agreement with izzi, a leading cable TV operator in Mexico. As part of this agreement, Vubiquity will continue to provide content licensing and processing for the izzitv service.

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Vubiquity holds relationships with hundreds of content creators and distributors around the globe, bringing the latest release content from major studios, leading independents, library classics and a host of genre-based categories to provide viewers with compelling content choices from the izzitv service. As part of the agreement, Vubiquity offers a full suite of content acquisition, curation and content management services to support izzi’s platform.

Anthony Goonetilleke, Group President of Media, Network and Technology, Amdocs, said: “We’re very pleased to continue our relationship with izzi as they continue to innovate and provide their customers with diverse entertainment offerings. Through our combined effort, we can ensure an ongoing variety of entertainment options for consumers in the region.”

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Security and Data Expert Joins mePrism, its Mission to Release Digital Identity Ownership to Consumers

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September 13, 2021

mePrism Opens Consumer Data Beta to Give Consumers Data Rights

Adam Judelson Appointed as President, COO of mePrism

Consumer data startup mePrism, today announced the appointment of Adam Judelson to its executive team as president and chief operating officer.

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“I am thrilled to welcome Adam to mePrism

“I am thrilled to welcome Adam to mePrism,” said mePrism CEO Tom Daly. “Currently the consumer data economy doesn’t work for consumers. Adam is going to help us fix that. He has world-class experience in academe, data science, security and enterprise software. He brings a fastidiousness combined with the ability to dream big while executing small. I am honored to have him join our team.”

Judelson rooted his technology career in national security, exploring the science of exploiting secrets to protect Americans during his posts held at various government agencies, including in the national security establishment. He then moved his focus into startups and leveraging data to protect businesses and governments from bad actors and to accelerate growth. His experience spanned across industries to all styles of challenging, data-based decision-making during his tenures at Palantir Technologies, where Judelson led Palantir Gotham; and Deloitte U.S. Consulting, where he built a data and machine learning product startup inside the worldwide consultancy. Judelson also co-created and taught a first-of-its-kind class at Georgetown as an adjunct professor on data, technology, and analytics. Judelson additionally honed his capabilities as a founder and entrepreneur while leading Speaker Technologies as CEO, and seeing Slingshot Aerospace through Series A venture capital financing as vice president of product, in addition to actively advising numerous others on product and strategy.

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At mePrism, Judelson will call on his vast experience to take on shifting the paradigm in the data economy to give consumers authority over their personal data.

“It is vital that the digital services marketplace evolve from its polarized dynamic to an equal trade between consumers and businesses built on trust and transparency,” said mePrism President and COO Adam Judelson. “mePrism evens the playing field by first, helping consumers appreciate just how extensive their personal data is in their own digital identity or footprint, and then by allowing consumers to take license and ownership of that personal data for their select benefit.”

As COO, Judelson will help lead the company’s growth strategy in onboarding corporate partnerships that will integrate mePrism to offer equal trades of data and services, as well as in developing the mePrism app through which consumers can discover their digital identity and directly sell their data to companies in its marketplace for cash.

Judelson added: “Your personal data should be treated like any other property that you own. Every time you interact with an online service, your data should first be deposited in your account, not someone else’s, and every time data is bought, it should be from the consumer directly.”

Judelson received a bachelor’s degree in foreign service, cum laude, and master’s degree in technology and security from Georgetown University.

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New and Improved NetBlaze App Streamlines, Simplifies, and Automates Digital Marketing to Support Small Business Success

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Globe Newswire

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September 13, 2021

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App’s ‘Done-for-You Solutions’ Help Businesses Get Found, Get Customers, and Get Results

NetBlaze, a Chicago-based digital marketing solutions company for small businesses nationwide, announces its new app designed to help businesses simplify their digital marketing efforts. Accessible on both desktop and mobile devices, the platform focuses on the four core areas of digital marketing that generate the greatest ROI for small businesses (SMBs): Customer communications, online reviews, search engine optimization (SEO), and social media management.

“The NetBlaze mission is simple: We want to help small business owners generate more online traffic, leads, and sales by taking the stress and confusion out of digital marketing so that they can focus on what they do best – running their business,” said Steven Clayton, CEO and founder of NetBlaze. “Our new ‘done-for-you solutions’ based on proven digital strategies and powered by intelligent automation technology helps small businesses get found, get customers, and get results.”

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The new app includes an intuitive, self-guided user interface that allows SMBs to get started immediately. A live chat feature provides additional assistance and access to NetBlaze experts during normal business hours, and an online wizard walks new users through each step of the process. The app’s easy-to-navigate dashboard populates all services and tools across four most important components of digital marketing:

Customer Communications: Effective, regular customer communications helps SMBs build relationships, repeat business, and generates consistent traffic and leads. The NetBlaze app offers built-in tools that allow businesses to text and/or email customers at any time to share information quickly and easily about upcoming sales, promotions, and events. Pre-designed landing pages can be posted to a website to capture new leads, and then directly uploaded into the app’s dashboard for follow-up communications.

Online Reviews: 90% of customers read reviews before making any type of purchasing decision, so it’s imperative that SMBs generate, track, and promote positive reviews. NetBlaze offers prepared email and text templates so owners can easily request reviews from current customers. The app also allows businesses to sync user review platforms such as Yelp, Facebook, and Google Ratings, receive instant notifications when a review has been shared, and respond to customer reviews immediately. Using the app, SMBs are even able to capture a negative review before it’s posted online.

Search Engine Optimization (SEO): Appearing at the top of local Google searches and improving search engine rankings allows SMBs to rise above their competition and is critical to online success and lead generation. However, many SMBs don’t have the time, expertise, or know-how to approve rankings and/or visibility in the search engines. NetBlaze experts help optimize SMBs’ websites by identifying keywords and phrases to maximize website visibility. The NetBlaze team also creates powerful backlinks and citations to increase website authority and further boost search engine rankings.

Social Media Management: Generating traction and traffic on social media helps SMBs boost online visibility, engage customers, and increase brand awareness. However, many businesses are unsure what type of content to post, or when and where to post. The app allows businesses to easily create eye-catching social content that connects with their local target audience. SMBs can also leverage NetBlaze experts to research, create, and automatically post twice a week to the social platforms of choice (Instagram, Facebook, LinkedIn, and Twitter).

Hundreds of SMBs across the construction, e-commerce, retail, restaurant, and wellness industries rely on NetBlaze’s digital marketing support and expertise. NetBlaze is offering a 30-day free trial for all new customers that includes a 30-day action plan to help them maximize their trial period. From there, the $297/month price point allows SMBs of any size to develop and implement a digital marketing strategy for any stage of their business.

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AHEAD Continues Board Growth with Appointment of Barbara Morgan

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prweb

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September 13, 2021

AHEAD Continues Board Growth with Appointment of Barbara Morgan

With deep experience within technology, financial services, and business development, Morgan will help shape the company’s next phase of growth.

AHEAD, a leading provider of enterprise cloud solutions, welcomes Barbara Morgan to its board of directors. In this role, Morgan will help shape the company’s next phase of growth by focusing on scaling with purpose and expanding into areas with high-impact returns for clients.

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“Barbara’s addition to our board will bring diligence and discipline,” said Dan Adamany, Founder and CEO of AHEAD. “Her guidance will steer us towards areas where we can bring the most value to our clients.”

Morgan brings deep experience within technology, financial services, and business development. She most recently served as the EVP and Chief Technology Development Officer at Fidelity National Information Services, Inc. During her time with the company, she led multiple successful technology-focused initiatives resulting in maximized competitive advantages for FIS and its technology products.

She recently served as chairman of the board for the Leukemia and Lymphoma Society of North Florida and currently serves on the Ponte Vedra YMCA board.

“Client centricity is at the core of AHEAD’s business,” said Morgan. “It’s what drew me to this role and it’s what will inspire me as we continue bringing the best solutions and services to the industry.”

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Community Experience Software Disrupting the Multifamily Housing Industry

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prweb

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September 13, 2021

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Henri’s mobile app provides one-of-a-kind features for management teams and residents.

Henri, the choice community experience software for property management teams and residents, is positioned for growth. The multifamily housing industry as a whole is anticipating delivery of 365,000 units across the US next year, up 5% from 2021.

“As new apartment developments and lease-ups are being introduced to the market, we’re excited to help make life easier for management teams and residents alike,” said Henri Co-Founder Alana Millstein. “We’re noticing a trend in properties looking for modern technologies and ways to truly communicate and engage their residents.”

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Henri empowers management teams with features like package management, amenity reservations, direct messaging, the creation of custom satisfaction surveys, an in-app news feed, the ability to track property analytics, and more.

“I’ve been impressed to see what Henri could do for our portfolio in only a few years,” said Mark-Taylor President John Carlson. “The social engagement aspect of Henri has enabled our management staff, along with our residents, to build stronger relationships. We are now seeing that pay off through increased lease renewals. When Henri launched its payment processing component, it became a no-brainer against any other online rent payment platform.”

Residents enjoy one-of-a-kind features like pet play dates, a marketplace to buy and sell their items, easy online rent payments, direct messaging with residents and management, a community social feed, an event calendar, maintenance request and correspondence, and more.

Henri’s in-house payment processing ability eliminates the need for third-party platforms and expedites resident payments, allows for next-day funding, and enhances rapid customer service.

“Our customer success team is available 24/7, which is something that really sets us apart,” said Henri Director of Operations Kurt Elder. “Every feature offered in the Henri app is built with the residents and management teams in mind. Regardless of technical know-how, Henri is simple to navigate and built to make life easier.”

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EngageSmart Announces Launch of Initial Public Offering

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September 13, 2021