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getWizer Teams Up With Industry-Leading Digital Rewards Platform Rybbon

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getWizer Teams Up With Industry-Leading Digital Rewards Platform Rybbon

The partnership will allow users of the getWizer platform to seamlessly implement a digital rewards system to attract high-quality respondents and boost response rates, while saving time and money

getWizer, an automated, fully tailored consumer insights platform, has partnered with Rybbon, a Blackhawk Network Business. Rybbon’s industry-leading digital rewards platform helps incentivize respondents to participate in and complete market research surveys.

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Rybbon’s addition to the getWizer platform simplifies and accelerates the reward fulfillment process. Rybbon offers a wide range of digital gift cards, prepaid cards and charitable donations, all aligned with the getWizer brand and available for respondents to select.

“The addition of Rybbon’s seamless, automated rewards program within the getWizer platform can help boost survey response rates and increase the quality of data captured in surveys,” says Jignesh Shah, Head of Global Integrated Incentives at Blackhawk Network. “We are focused on helping deliver high-quality, valuable results to getWizer by providing a best-in-class, seamless, hassle-free reward experience to their end-users.”

getWizer clients using the Rybbon-powered rewards solution will have access to the real-time status of reward emails, reward choices, delivery and reward claims. They can also benefit from a 100% refund on any unclaimed rewards.

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“This partnership with Rybbon is a perfect fit for getWizer’s mission to take care of all the heavy lifting so insights professionals can focus on what they do best,” says Shani Broner, SVP Global Research at getWizer. “Within the getWizer platform, thanks to Rybbon, users now have access to an automatic rewards process that can attract high-quality respondents, increase overall response rates, and provide a seamless, real-time reward experience for respondents.”

The getWizer insights platform utilizes Rybbon’s integration with Alchemer, an industry leading customer experience (CX) platform. Rybbon’s integration with Alchemer enables getWizer clients to create a seamless experience for their survey respondents.

The partnership strengthens getWizer’s ability to provide a one-stop shop for consumer research and insights. The addition of a real-time automated reward experience can help maximize engagement and eliminate manual management of incentives.

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D4t4 Solutions Adds Nearly 100 Automated Marketing Signals To The Celebrus Customer Data Platform

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D4t4 Solutions Adds Nearly 100 Automated Marketing Signals To The Celebrus Customer Data Platform

Automated Marketing Signals Now Available for Celebrus CDP Customers in Travel and Hospitality, Telecommunications, and Healthcare

D4t4 Solutions Plc, a leading innovator in customer data, management, and analytics, today added nearly 100 new preconfigured Automated Marketing Signals (AMS) to the Celebrus Customer Data Platform (CDP). These additions mean Celebrus CDP customers in travel and hospitality, telecommunications, and healthcare can now take advantage of AMS to convert more customers with highly personalized, real-time content.

Celebrus Customer Data Platform (CDP)
Celebrus Customer Data Platform (CDP)

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Powered by advanced machine learning and natural language processing, AMS automates the detection of customer behaviors that indicate a heightened propensity to convert — such as visiting a particular web page or showing evidence of a recent life event like getting married or buying a home. Already available for banking and insurance customers since May 2020, this innovation enables genuine 1-to-1, real-time personalization of content based on an individual’s profile – and the Celebrus CDP can even uniquely persist profiles to provide insights for anonymous users.

AMS works by including signals derived from customers’ current session and past insights gained from text inputted on any channel or device, making it useful for a wide range of applications including creating unique retargeting ad campaigns, preventing customer churn and generating upsell opportunities.

“From reading product reviews or clicking on ads, every customer interaction offers valuable insight. But to the extent that organizations today measure customer intent at all, most use rigid rules that require a high degree of manual oversight. There’s simply too many digital touchpoints for marketers to measure and manage in real-time. More sophisticated organizations may be able to glean glimpses of intent by drilling into web or campaign data for a given reporting period, but by then, they may have already missed valuable opportunities to understand and convert potential customers,” said Bill Bruno, Deputy CEO of D4t4 Solutions. “We’re excited about the opportunity to expand Automated Marketing Signals to additional industries with the launch of new models for telecommunications, healthcare, and travel and hospitality.”

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Using AMS, telecommunications service providers can identify customers who are interested in new broadband services, want to buy a new phone or tablet, need customer support, or are considering terminating their accounts. Likewise, travel and hospitality organizations can easily identify customers who are comparing flights, hotels, and tour packages. And healthcare providers can identify — in a privacy-compliant way — visitors who are interested in booking an appointment or wish to be contacted for a follow-up, for example.

With the use of lightweight data sets, AMS is also designed for easy connection with commonly used enterprise decisioning and real-time interaction management (RTIM) platforms. Furthermore, Celebrus preprocesses intent signals for downstream applications, such as Teradata and Pegasystems, to support faster response times for connected artificial intelligence and machine learning systems to drive hyper-personalization at scale.

“Better data pumped faster into a decision-making brain is the fuel for hyper-personalization. Smart organizations are taking advantage of software like Celebrus to automate the consolidation and analysis of customer data to determine intent, in turn powering greater personalization opportunities,” said Vince Jeffs, Senior Director, Product Strategy, Marketing AI & Decisioning at Pegasystems. “Celebrus helps filter out the noise and contextualize data, providing valuable signals to aid marketing and customer experience teams using Pegasystems.”

Since the feature’s launch in May 2020, Automated Marketing Signals have been adopted by some of the world’s largest banks to identify billions of actionable intent signals. In addition, Celebrus now ships with more than 200 preconfigured Automated Marketing Signals across industries, and Celebrus customers can fully customize existing Automated Marketing Signals to fit additional use cases.

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Golden Bridge Business and Innovation Awards Names IDology CEO “Woman of the Year”

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IDology Wins Finovate Award for Best Identity Management Solution

Christina Luttrell recognized among world’s best in leadership, innovation, and organizational performance

IDology, a GBG Company, announced today that its CEO, Christina Luttrell, has been named the Gold Globee® winner of this year’s “Woman of the Year in Business & the Professions” (11-2,499 employees) by the Golden Bridge Business and Innovation Awards. The awards recognize and honor the world’s best in leadership, organizational performance, products, and innovation. Judges from a broad spectrum of industry leaders participated to determine the 2021 award winners. Luttrell was specifically recognized for fueling IDology’s growth while focusing on mentorship and community service.

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“While I am deeply honored and humbled to receive this recognition it could not have been possible without the dedication of the entire IDology team to innovate and take care of our customers and each other over the last 12 months,” said Luttrell. “I am especially proud of the award-winning and groundbreaking solutions we delivered and continue to invent to deter future fraud and position our customers for success.”

Luttrell has made significant contributions to the global identity verification market, helping thousands of leading businesses and financial organizations facilitate customer trust, detect fraud and maintain compliance in a digital world. She joined IDology in 2007 as the company’s only product manager and worked her way up the ranks from senior vice president of operations to CEO. Luttrell has led the continuous innovation and development of IDology’s proven identity verification platform which analyzes vast amounts of digital transaction data and leverages advanced machine learning and expert fraud intelligence to provide data-driven insights to approve more legitimate customers without friction.

An industry leader, Luttrell was recognized in 2018 by One World Identity as a top 100 influencer in identity verification. She has been named one of the leading women in security by Security Magazine and selected as one of Atlanta’s Women Who Mean Business by the Atlanta Business Chronicle. Under Luttrell’s leadership, IDology has become the premier provider of cloud-based identity verification and fraud solutions.

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Phunware Executes Definitive Agreement to Acquire Lyte Technology

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Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, has executed a definitive agreement to acquire Lyte Technology (“Lyte”). The accretive transaction contemplates up to a $10.32M total purchase price in cash and stock, with $3.32M cash at closing and the remaining $7.00M subject to both time and financial performance requirements for the one year period post-closing. The maximum amount of stock issuable post closing would constitute $2.25M over 12 months and an additional $1.25M contingent upon generating $12.00M for the one-year period post closing. The Company maintains options against future payments in order to proactively minimize dilution while maximizing financial performance.

“We are extremely excited to announce our first acquisition since going public, adding not only talent and profitable revenue to our P&L, but also a key strategic distribution network for our blockchain initiatives,” said Alan S. Knitowski, President, CEO and Co-Founder of Phunware. “Although we just recently launched PhunCoin and PhunToken, this acquisition is an important first step in achieving our longer-term strategy of activating a worldwide distributed network of high-end computer systems that can serve as decentralized oracles, validators and nodes that efficiently bridge the gap between external data on the existing web and blockchain-based applications on mobile.”

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Founded only two years ago, Lyte Technology is a profitable, rapidly-growing computer company that specializes in marketing and distributing custom, high-end computer systems off-the-shelf with advanced graphic processing units for gaming, streaming and cryptocurrency mining. Currently located in Illinois, Lyte employs over 25 people and ships thousands of computer systems per month to a unique customer network that has largely been built through word-of-mouth. These customers represent gamers, developers, content creators and crypto enthusiasts alike and will facilitate the early adoption and scale of our innovative new data economy.

“I am looking forward to joining Phunware to further resource and scale my fast-growing business as part of a unique public company with a strategic focus on the global data economy,” said Caleb Borgstrom, Founder and CEO of Lyte Technology. “Since inception, our demand has always outpaced our available supply. As a result, I expect that me and my team will be able to materially contribute to Phunware’s operational and financial success while leveraging a worldwide network of high-end computer systems to accelerate Phunware’s plans for a blockchain-enabled, environmentally-friendly and truly decentralized consumer data platform.”

The acquisition is expected to formally close within the next 30 to 45 days when customary closing conditions are fulfilled by both parties. Upon closing, Lyte Technology’s operations and leadership will relocate to Austin, Texas. For more information, please reference the Company’s public filings here.

Safe Harbor Clause and Forward-Looking Statements

This press release includes forward-looking statements. All statements other than statements of historical facts contained in this press release, including statements regarding our future results of operations and financial position, business strategy and plans, and our objectives for future operations, are forward-looking statements. The words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “expose,” “intend,” “may,” “might,” “opportunity,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “will,” “would” and similar expressions that convey uncertainty of future events or outcomes are intended to identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking.

The forward-looking statements contained in this press release are based on our current expectations and beliefs concerning future developments and their potential effects on us. Future developments affecting us may not be those that we have anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) and other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, those factors described under the heading “Risk Factors” in our filings with the Securities and Exchange Commission (SEC), including our reports on Forms 10-K, 10-Q, 8-K and other filings that we make with the SEC from time to time. Should one or more of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. These risks and others described under “Risk Factors” in our SEC filings may not be exhaustive.

By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We caution you that forward-looking statements are not guarantees of future performance and that our actual results of operations, financial condition and liquidity, and developments in the industry in which we operate may differ materially from those made in or suggested by the forward-looking statements contained in this press release. In addition, even if our results or operations, financial condition and liquidity, and developments in the industry in which we operate are consistent with the forward-looking statements contained in this press release, those results or developments may not be indicative of results or developments in subsequent periods.

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ClearOne, Inc. Announces $10.0 Million Private Placement Priced At-The-Market Under Nasdaq Rules

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ClearOne, Inc. a global provider of audio and visual communications solutions, announced that it has entered into definitive agreements with investors to purchase 3,623,819 shares of common stock (or common stock equivalents) in a private placement priced at-the-market under Nasdaq rules. The Company will also issue to the investors warrants to purchase up to an aggregate of 3,623,819 shares of common stock. The purchase price for one share of common stock and one warrant to purchase one share of common stock is $2.76. The warrants have an exercise price of $2.64 per share, will be immediately exercisable, and will expire five and one-half years from issuance.

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H.C. Wainwright & Co. is acting as the exclusive placement agent for the offering.

The gross proceeds from the private placement are expected to be approximately $10.0 million before deducting placement agent fees and other offering expenses. The Company intends to use the net proceeds from the offering for general corporate purposes and working capital. The private placement is expected to close on or about September 15, 2021, subject to the satisfaction of customary closing conditions.

On September 11, 2021, the Company amended and restated the terms of its $2.0 million bridge loan originally obtained from Edward D. Bagley (the “Bridge Loan”) on July 2, 2021. Under the original terms of the Bridge Loan, it was to mature on the earlier to occur of (i) October 1, 2021 or (ii) within two business days of the Company’s receipt of its expected U.S. federal income tax refund, and contains other customary covenants and events of default. The amended and restated Bridge Loan extended the latest maturity date from October 1, 2021 to January 3, 2022. All other terms and conditions of the Bridge Loan remained in full force and effect as previously disclosed in the Company’s current report on Form 8-K as filed with the SEC on July 9, 2021.

The securities offered in the private placement have not been registered under the Securities Act of 1933, as amended (the “Securities Act”), or applicable under state securities laws. Accordingly, the securities may not be offered or sold in the United States except pursuant to an effective registration statement or an applicable exemption from the registration requirements of the Securities Act and such applicable state securities laws. Pursuant to a registration rights agreement with investors, ClearOne has agreed to file a resale registration statement covering the shares of common stock and shares of common stock underlying the warrants described above within fifteen days.

This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such jurisdiction.

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BlockApps Launches ‘TraceCarbon,’ A Net Zero Blockchain Network for Emissions Compliance

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TraceCarbon leverages the BlockApps STRATO blockchain platform for sustainability tracking and corporate reporting

BlockApps, the leading enterprise blockchain platform provider, has launched its newest offering, the net zero TraceCarbon blockchain enterprise network. Developed for the industry by the industry, TraceCarbon provides sustainability traceability for the CO2e ecosystem, enabling compliance and transparency in processes like corporate reporting and product lifecycle analysis, as well as improved project effectiveness. The network is built on BlockApps’ proven STRATO technology, with applications running in production for several years.

“TraceCarbon allows ready access to FuelTrust’s advanced AI that validates carbon emissions to help reduce their environmental footprint and collaborate with partners creating a more profitably sustainable business lifecycle.”

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Emission tracking capabilities are becoming ever more important from a regulatory and compliance standpoint, as governments implement and update targets that private businesses need to be flexible enough to accommodate. TraceCarbon provides a standardized, secure, and reliable record of carbon emissions and offsets that companies can trace back to the source for their own records, as well as for reporting purposes to maximize transparency.

“BlockApps’ TraceCarbon ecosystem has met the moment,” says Dr. Jonathan Hollander, Product Manager of CarbonSig. “Companies have awoken to their need for carbon accounting and transparent reporting – whether spurred by regulatory compliance or voluntary goal setting. CarbonSig allows for product level recording of emissions resulting from business activities and assigns them to goods and services. With this data available on TraceCarbon, the value offering is amplified by its connected services. The partnership between CarbonSig and TraceCarbon makes it a one-stop shop for better understanding corporate and product emissions.”

There are a wide range of activities and methodologies that need to be tracked to calculate CO2e emissions and offsets, and the existing process to date has been manual, error-prone, and not standardized. TraceCarbon is a flexible, scalable platform that gives a clear, real-time picture of emissions across the business to enable accuracy in reporting and more meaningful, data-driven action on sustainability metrics. The data gathered is protected through a powerful combination of role-based access control and private chain capabilities​ to help ensure security and continuity in a rapidly changing environment.

The TraceCarbon Network runs on BlockApps’ cloud-agnostic STRATO platform, a flexible, enterprise-grade, Ethereum-based blockchain solution for building and running business networks with built-in security. This shared infrastructure incentivizes greater cooperation and collaboration across businesses.

The platform is also extensible and can integrate other value-added technologies and solutions in the industry. FuelTrust CEO, Jonathan Arneault states that “TraceCarbon allows ready access to FuelTrust’s advanced AI that validates carbon emissions to help reduce their environmental footprint and collaborate with partners creating a more profitably sustainable business lifecycle.”

The release of TraceCarbon comes in the wake of the successful TraceHarvest, the blockchain traceability network designed in partnership with Bayer Crop Science to track the full provenance of agricultural products, starting with the seed source. TraceCarbon, is a natural next step in BlockApps’ suite of offerings and demonstrates the company’s commitment to leading by example in using innovative and responsible approaches to improve the efficiency and accountability of companies moving towards a greener future.

“Until now, companies have been unable to provide accurate information on their sustainability efforts. In fact, to avoid over reporting, they reduced emission reduction estimates by as much as 50%, resulting in missed opportunities and unnecessary expenditures,” said Kieren James-Lubin, President and CEO at BlockApps. “TraceCarbon gives companies real-time insight into their sustainability goals and enables cost savings not just in compliance, but the identification of new revenue streams with better access to data. To make these benefits as accessible and meaningful as possible, we prioritized ensuring that onboarding was low barrier and making TraceCarbon a net zero solution.”

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PrivaceraCloud Joins Okta Integration Network to Provide Industry-Leading Access Governance Across the Open Cloud

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PrivaceraCloud Joins Okta Integration Network to Provide Industry-Leading Access Governance Across the Open Cloud

Okta customers can easily manage customer privacy & security across complex environments by gaining automated policy creation and enforcement in PrivaceraCloud

Privacera, the cloud data access governance and security leader founded by the creators of Apache Ranger™, today announced it has been added as a verified integration in the Okta Integration Network. Joining the Okta Integration Network further validates Privacera’s trusted, proven approach to unified data access governance, the foundation to achieving Zero Trust Access across the extended data cloud. Privacera delivers discovery, encryption, and fine-grained access control to realize data security governance for modern data clouds(PrivaceraCloud).

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“As enterprises continue to adopt a wide array of open cloud architectures to take advantage of each one’s unique capabilities, managing customer privacy and security must be a top priority,” said William Brooks, VP of Partner Product Management at Privacera. “This can be very challenging for overburdened governance, IT, and data teams, especially in complex environments. Privacera reduces the burden by seamlessly syncing and managing identity data from authentication systems like Okta with authorization entitlements, so that there are no gaps or inconsistencies, and governance policies can be uniformly enforced and audited across cloud environments.”

According to Gartner’s Hype Cycle for Data Security 2021, “Organizations are accelerating the deployment of sensitive data across multi-cloud architectures, which exposes data beyond traditional network boundaries. This is scaling up the exposure to data residency and privacy risks, and a growth in ransomware and data breaches.”

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PrivaceraCloud’s seamless integration with Okta reduces cloud security risks by automating the process of managing user identities. Privacera enables organizations to remove the manual burden from IT security and data teams, as the solution provides real-time identity authentication and fine-grained access controls across data in multi-cloud and hybrid-cloud environments from a single location. Additionally, by leveraging Okta’s user-based attributes and Privacera’s automated policy enforcement, joint users can build more sophisticated data access policies, ensuring consistency across all data sources and compliance with privacy and industry regulations.

Key features of the integration include:

  • Seamless integration: Privacera integrates with traditional identity and authentication tools like LDAP, Active Directory, and Azure AD, and single sign-on platforms supporting OAuth and SAML. Joint users receive updates pushed from SCIM identity servers, such as Okta or Azure AD, and connectivity to SCIM APIs in services like Databricks, to automatically pull new users, groups, and attributes into Privacera.
  • Centralized, automated policy creation: As attributes change within Okta identities, policies within cloud data sources and Privacera-secured systems automatically and dynamically change to maintain consistent enforcement across joint users’ environments- all from a single, centralized location.
  • Fine-grained access control & hardened security for Data Lakehouse architectures: Data Lakehouses share a common model for accessing shared data using a diverse set of tools. Unlike other offerings, Privacera’s access control architecture– combined with single sign-on like Okta’s identity management– can ensure uniform enforcement, no matter what tool is used.
  • Auditing and reporting for compliance: Privacera’s comprehensive data lineage, audit logs/reporting, and compliance workflows- combined with Okta’s identity and authorization- provides full transparency into data usage for easy compliance with privacy and industry regulations like CCPA, GDPR, LGPD, HIPAA, and more.

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KUDO Launches Live Captioning for Multilingual Meetings, Doubling Down on Commitment to Equity and Inclusion

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KUDO launches its Interpreter Marketplace, the world's first platform-agnostic marketplace for finding, booking, and paying professional language interpreters

Captioning complements sign language interpretation in 147 languages to support the hearing impaired

KUDO Inc., the multilingual meeting SaaS company built around a B2B managed marketplace powered by the largest network of professional conference interpreters, announced the addition of live captioning to its list of platform features. The new feature brings real-time AI-powered captioning in multiple languages to multilingual meetings powered by KUDO’s powerful network of over 10,000 vetted professional interpreters. The feature is available today to select clients and will launch publicly in October. Live captioning, in addition to KUDO’s drop-down menu of 100+ spoken and sign languages, brings KUDO one step closer to fulfilling its commitment to true equity and inclusion in the virtual meetings space.

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“KUDO is committed to ensuring an engaging and inclusive multilingual experience for everyone,” said Fardad Zabetian, CEO and Cofounder of KUDO. “As the online meetings and events space has evolved this past year, it’s become obvious that accessibility for the hearing impaired is something that’s been missing. We’re proud to serve this community first with support for 147 different sign languages and now with real-time multilingual captioning.”

KUDO Captioning supports participants of all kinds including those who are hearing impaired, those who prefer to augment the meeting experience with subtitles, as well as those who are visual learners. The feature enables participants of KUDO meetings to turn live captioning on and off in their preferred meeting language. To start, captioning is available in 10 languages; English, French, German, Spanish, Italian, Portuguese, Chinese, Russian, Arabic, and Japanese with additional languages to be added soon.

“User-centric is the word that best describes any effort on our part to increase accessibility and inclusion in live events,” said Claudio Fantinuoli, Head of Innovation at KUDO. “Our team diligently researched the technology behind captions and subtitles, and how they are best rendered and received. I want to draw from that research to further improve the user experience.”

With KUDO Captioning, KUDO clients now have access to a more comprehensive, inclusive, accessible, and flexible interpretation experience for all multilingual events and webinars. With future releases down the line, KUDO is committed to keeping all users in mind when developing new products and features, bringing ease to multilingual meetings, and ensuring that all participants have a voice.

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Aporia Launches an Extensible Self-Serve Monitoring Platform to Ensure Responsible AI

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Aporia Launches First Ever Root Cause Analysis Tool for Real-Time Production Data Investigation

Aporia’s self-serve monitoring platform equips data science teams with the customizable technology they need to properly track every type of ML model in production, for free

Aporia, the customizable ML monitoring platform, announced the launch of the first self-serve monitoring platform for machine learning, free and available to the public. Aporia’s new self-serve product empowers data scientists and ML engineers to begin implementing monitoring logic for early detection of issues like data drift, unexpected bias and performance degradation, and build their very own monitoring system for their ML models within minutes of entering the platform.

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The reasoning for releasing this new self-serve product was to create a platform that is completely customizable and extensible at its core, with an API-first approach.

“Our new self-serve product is a build-it-yourself option that offers full transparency with zero hassle. You can maintain full control of your ML models in production, and you will be able to build your own customizable monitoring solution for early detection of any issues,” says Liran Hason, CEO of Aporia.

Another reason behind deploying the brand new self-serve monitoring system is to address a common issue plaguing the current landscape of existing products in the AI market today. The digital experience of searching for a model monitoring platform is often confusing and misleading, driving users through a complicated sales process before they ever get the chance to test the product. For users, this creates a lot of grey area and uncertainty about the actual functionality of the solution that is being offered.

Using this new self-serve product, Aporia can ensure an optimal experience for data science teams who want to quickly monitor their machine learning models in production immediately. With a low touch approach, data scientists can easily sign up and be onboarded onto the platform in no time at all. Chat support is available if someone requires assistance, but there is no need to speak to anyone if users prefer not to. Furthermore, there is no tedious process to try out the platform. The entire experience is designed to be extremely simple, clear and transparent.

The platform offers 100% visibility in production and enables data scientists to easily build custom monitors for early detection of concept drift, data integrity and production issues in their models. Aporia’s self-serve platform can be seamlessly deployed in under five minutes, and teams can choose from a choice of cloud or self-hosted deployment to ensure the highest level of data security.

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Datasea Announces a $4.33 Million New Contract to Provide Short Message and 5G Multimedia Message Services

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Datasea Marketing Solution Smart Push of 5G Messaging Drives Consumer Growth for Enterprise Clients

Datasea, a technology company that provides visual and non-visual based smart security solutions, 5G messaging products, and smart payment services in China, announced today that its wholly-owned subsidiary company named Shuhai Zhangxun Information Technology Co., Ltd. (“Shuhai Zhangxun”) had entered into a short messages business sales cooperation agreement (the “Agreement”) to provide Short Message and 5G Multimedia Message Services (“Messaging Services”) to Hubei Kuanyun Network Technology Co., Ltd. (“Hubei Kuanyun”).

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Under the Agreement, Shuhai Zhangxun will provide Messaging Services to help Hubei Kuanyun reach its clients, including suppliers, business partners, and customers. The Messaging Services include but are not limited to granting Hubei Kuanyun 1) access to Shuhai Zhangxun Short Message and 5G Multimedia Message platforms; 2) an access code issued by the Ministry of Industry and Information Technology to adopt the services, and 3) the telecommunications gateways of the three major Chinese mobile operators to allow data to flow from one discrete network to another. Hubei Kuanyun undertakes the total purchase value of this engagement would be no less than RMB 28 million (approximately USD 4.33 million). The term of the Agreement is one year. The service fees under the Agreement shall commence at the time when Hubei Kuanyun gains access to Shuhai Zhangxun Short Message and 5G Multimedia Message platforms and starts to use the services. The billing cycle under the Agreement is one calendar month and Hubei Kuanyun will be invoiced on a monthly basis.

“I’m very pleased to announce the new agreement with Hubei Kuanyun on 5G Multimedia Messaging Services. This cooperation demonstrates Datasea’s ability to provide bulk messaging services and a growing market recognition in our technology advantages, products, and effective service delivery,” said Zhixin Liu, CEO of Datasea. “We’ll keep upgrading our 5G messaging products, applications scenarios, and pricing models with the advanced technology on hand and client-centric approach in mind. Datasea aims to be a trusted business partner for millions of small and medium-sized enterprises in China and be an industry leader in 5G messaging marketing and cloud business solutions.”

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Tagger Media Launches New Social Listening Platform, ‘Signals’

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Tagger Media Launches New Social Listening Platform, ‘Signals’

Signals is designed to let brands analyze influencers’ content, posts, and profile data to create strategic partnerships and better understand customers

Tagger Media, a leading influencer marketing platform and social listening tool that guides brands and agencies in influencer discovery, campaign management and measurement, today announced their new social listening platform, Signals.

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“Within the multi-billion dollar influencer marketing space, brand marketers need to know who is talking about their brand, as well as their competition”

Signals is a multi-faceted social listening and data aggregation solution built to identify key marketing insights across influential social accounts for any moment in time. What sets it apart from competitors is its ability to efficiently process complex queries and quickly identify relevant content from a library of over 6 billion posts across 5 million creators.

Signals allows marketers to scale their insights capabilities. By plugging in the hashtags and keywords that are most relevant to a brand and industry, users can quickly understand who the most relevant creators are, where they are and how to capitalize on them. The product has the capability to visualize and structure over 300 post-level reporting attributes, such as likes, comments, audience demographics and many more.

“Within the multi-billion dollar influencer marketing space, brand marketers need to know who is talking about their brand, as well as their competition,” said Tagger Media CMO, Diogo Felippelli. “With Signals, you can gain that understanding, while also monitoring keyword performance, and audience insights to understand who is consuming your brand content within your industry.”

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AbleDocs Inc. and Sitemorse Reach an Acquisition Agreement

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AbleDocs-Inc.-and-Sitemorse-Reach-an-Acquisition-Agreement

AbleDocs Inc., the leader in document accessibility products and services, and Sitemorse, the first innovator in automated web accessibility validation, have come to an agreement for AbleDocs to acquire Sitemorse and provide its existing worldwide clients with best in class approaches to complete digital accessibility. This acquisition creates the first truly global service, with regionalized talent and leadership, that supports all aspects of digital accessibility.

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“We are bringing together the first global solution to ensure that all digital inclusion is immediately understood by executives, achievable by organizations, and easily manageable by web teams and document authors”

“We are bringing together the first global solution to ensure that all digital inclusion is immediately understood by executives, achievable by organizations, and easily manageable by web teams and document authors,” said Lawrence Shaw, CEO of Sitemorse.

“Agreed,” replied Adam Spencer, CEO of AbleDocs. “Sitemorse has always been a trailblazer in the management of web-based digital content and website accessibility. AbleDocs has always been focused on making document accessibility easy and approachable for our clients, so this acquisition provides both of our clients with a comprehensive package that compliments our existing offerings perfectly. Now our clients can have a seamless experience for document accessibility, web accessibility, policy and world class training.”

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VisualCamp Chosen as Representative Korean Startup at TechCrunch Disrupt 2021

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Business Wire
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VisualCamp Chosen as Representative Korean Startup at TechCrunch Disrupt 2021

VisualCamp was selected to represent at TechCrunch Disrupt 2021 as one of Korea’s pioneering startups that enriches lives thanks to the applications of its eye tracking technology to remote education services and mobile e-book apps.

VisualCamp provides the 2021 GLOMO Award-winning SeeSo, an eye tracking software development kit (SDK) that is developed based on Artificial Intelligence (AI) model.

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SeeSo is mobile optimized. Virtually any device with a front-facing camera is supported, and SeeSo is currently the only no-hardware solution where you can collect gaze data in the end users’ natural environments. VisualCamp has also announced alongside SeeSo’s attention monitoring, you can now detect drowsiness from the end users through their APIs.

SeeSo is being applied to various industries such as education, advertising, and medical care. Top Korean education companies such as Kyowon and LG U+ currently utilize SeeSo to measure students’ engagement and learning effectiveness through attention monitoring. Millie, one of Korea’s largest e-reader companies, is providing a function through SeeSo to have users turn pages with their eyes. SeeSo is also expected to be used for digital therapeutics and pre-diagnosis clinical trials for ADHD, Dry Eye Disease, Dementia, and Alzheimer’s in 2022. VisualCamp is currently in the process of signing additional contracts with major US companies to provide its eye tracking technology.

VisualCamp, headquartered in South Korea, has offices in Silicon Valley and China as well. Yeonho Kim, the US General Manager of VisualCamp, said, “Our goal with SeeSo is to change how we interact with our devices. Through SeeSo, we can lower the barriers to entry on eye tracking so that this data can be created, collected, and analyzed to have a deeper understanding towards users. We are very excited to see some of the projects we are testing with the US companies to disrupt the ways our devices work for us.”

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Start Small Think Big Unveils New Branding To Celebrate All For Small

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PRNewswire
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Start-Small-Think-Big-Unveils-New-Branding-To-Celebrate-All-For-Small

The non-profit organization honors its service to more than 10,000 small business owners since its founding with a brand-new look and reveal

With more than a decade of experience helping small and micro businesses with high potential and limited access to resources they need to grow and thrive, Start Small Think Big is announcing its refreshed look. With this new look also comes an “All for Small” campaign, which celebrates the small businesses that are integral to our community and local economies. Since 2009, the one-of-a-kind non-profit organization has offered small business owners a unique mix of assistance across legal, financial, and marketing services—all at no cost—thanks to the support of volunteers, donors, corporate and community partners, and the communities these businesses serve.

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This year alone, Start Small Think Big will provide crucial resources for over 4,500 small businesses, 95% of which are owned by women or people of color, that contribute to their overall livelihood and longevity. Throughout the pandemic, small businesses have been disproportionately impacted by the devastating toll of COVID-19, even more so as it relates to women or people of color. A recent Facebook and Small Business Roundtable report found that retail businesses, whose employees consist primarily of people of color, were the hardest hit by closures and saw sales and workforce declines. Despite these challenges, more women of color own businesses in the U.S. than ever before — they are a crucial community lifeline.

“We judge our success by the success of our small business owners, and I’m incredibly proud of the impact we have made over the last decade,” said Jennifer DaSilva, founder, and executive director, Start Small Think Big. “Not only have we partnered with thousands of small business owners in creating thriving businesses, but we’ve also impacted their families and stimulated economic activity in communities where it’s desperately needed. However, our job is far from done, and together we must continue to prioritize supporting local small businesses now and every day.”

With the new branding comes a new outlook on how to continue to prioritize and creative innovation solutions explicitly aimed at setting up small business owners for success. Looking ahead to the next ten years, Start Small Think Big has set an ambitious goal to double its corporate partners and expand its network to assist 15,000 small business owners annually. One partner that has been instrumental in this growth has been Blackstone and their Blackstone Charitable Foundation, who provides both monetary and pro bono support to Start Small Think Big.

“The Blackstone Charitable Foundation is committed to helping increase diversity, equity, and inclusion across the firm, our portfolio, and the communities in which we operate,” said Amy Stursberg, executive director of the Blackstone Charitable Foundation. “It’s been an honor to partner with Start Small Think Big to help transform our commitments into impact through corporate volunteering. By partnering with Start Small Think Big, we’ve been able to engage our staff and provide them with meaningful professional development opportunities, all while assisting small business owners who lack the resources needed to grow their businesses. Start Small Think Big makes giving back easy and rewarding – any organization looking to help advance equity in entrepreneurship should consider volunteering with them.”

Start Small Think Big provides a turnkey and meaningful opportunity for corporations to turn their CSR strategy into impact. Gone are the days for organizations to be silent on their beliefs and values. Aligning a CSR strategy with an organization like Start Small Think Big makes sense for many reasons. And, engaging corporate volunteers is accessible, meaningful, and rewarding. It’s a beautiful way to give back to others that benefits employees, individual small business owners, and society.

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ALTR Introduces Free Data Control and Protection Product

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Globe Newswire
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0
ALTR Joins New Snowflake Governance Accelerated Program
Unlimited analytics and intelligence on data usage deliver insights with no code, enabling users to start controlling and protecting cloud data in minutes
News Highlights:
  • New ALTR Data Usage Analytics heatmap enables users to visualize cloud data usage and identify abnormal consumption patterns so they can implement proper governance policy in real-time and mitigate the risk of security threats
  • Introduced the ALTR Free Plan, the first and only product of its kind, delivering companies unlimited consumption analytics and full-featured data control and protection for free
  • ALTR Free plan in Snowflake’s Partner Connect portal enables Snowflake customers to sign up and start classifying, visualizing usage, controlling and protecting their cloud data in minutes with just a few clicks

ALTR, the leading provider of data control and protection software for enterprises, today announced new updates to its platform to make it more accessible than ever. Updates include new automated data usage visualizations, the launch of a free plan with unlimited consumption intelligence and full-featured data governance and easy access to ALTR’s platform through integration into Snowflake’s Partner Connect portal. ALTR’s solutions provide a modern approach to traditional data governance with cloud-native, no-code data control and protection.

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ALTR introduced an updated Data Usage Analytics function to its platform through a new and unique Usage Analytics heatmap, delivering insights on how data is being accessed so companies can more easily enforce governance and prevent security events. With the new heatmap, users can connect their Snowflake instance, and ALTR will automatically map data access and usage information, enabling users to start visualizing their top data users, their roles and the data being accessed. It empowers users to set standards for normal data patterns, enforce policy and investigate anomalies in real time.

Additionally, ALTR has rolled out its ALTR Free Plan—the first and only free, full product offering of its kind—offering unlimited data usage analytics on data in Snowflake, full-featured access governance, automatic data classification, dynamic data masking and the ability to set risk-based thresholds on data access. Customers can stay on the ALTR Free plan forever or upgrade to ALTR’s Enterprise plans to take advantage of ALTR’s enterprise platform and security integrations, management API, patented tokenization-as-a-service product and other features.

As a Snowflake Select Partner offering data control and security solutions, the ALTR Free plan is also now available through Snowflake’s Partner Connect portal. With a few clicks, Snowflake admins can sign up for the ALTR Free plan and begin to discover, classify, govern and control data within minutes. The addition of ALTR to Snowflake’s Partner Connect reinforces the market demand for governance, control and protection of cloud data. Combined with ALTR’s unique cloud-native Snowflake integration, this makes it even easier for companies to safely and securely move more data workloads to the cloud.

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Customer Quote
“Data security and privacy is of the utmost importance to Welltok and our clients, especially when it comes to health information,” said David MacLeod, CIO and CISO for Welltok, an ALTR customer and award-winning consumer activation company working with healthcare organizations to meaningfully connect with individuals. “Working with ALTR helps us ensure safety with real-time monitoring and action.”

Partner Quote
“Customers rely on Snowflake and its partners to help deliver meaningful data insights,” said Harsha Kapre, Senior Product Manager at Snowflake. “ALTR empowers joint customers to garner insights around data usage and governance in Snowflake. With the addition of the ALTR Free plan to the Snowflake Partner Connect portal, Snowflake customers can easily start to control and govern their data, helping ensure even their most sensitive data is secure.”

Executive Quote
“ALTR’s mission has always been to solve for the root problems of data privacy and security and give companies the tools to crush them,” said Dave Sikora, CEO of ALTR. “The rollout of our new free product, including enhanced automation and visualization capabilities, solves a problem that cuts across industries: understanding, controlling, and securing data. With ALTR’s cloud-native architecture and pure-SaaS business model we are in a unique position to democratize and simplify control of data across enterprise environments.”

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Cloudflare Grows its Network By 25 Percent to Speed Up and Secure the Internet

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Business Wire
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Cloudflare Bot Management Now on IBM Cloud Internet Services to Address Growing Threat Landscape for Enterprises

Global expansion increases Cloudflare’s overall network to more than 250 cities in over 100 countries

Cloudflare, Inc., the security, performance, and reliability company helping to build a better Internet, today announced that it has grown its network to span more than 250 cities in over 100 countries, more than tripling its overall network capacity to 100Tbps and increasing the cities in its network by 25% in the last two years. By continuously expanding and optimizing its network, Cloudflare is able to deliver a faster and more reliable Internet experience to users and businesses anywhere in the world.

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More is more when it comes to building the fastest network. The closer Cloudflare is to every human on Earth, the faster it can deliver content to websites, applications, and corporate networks securely and reliably. That’s because traffic typically must travel a far distance between the user’s location and a data center, or flow through multiple networks in the process. Over the years, Cloudflare has built a network of highways across the Internet so that each additional data center brings content closer to Internet users around the world. What’s more, today Cloudflare’s network interconnects with over 9,800 networks globally, including major ISPs, cloud services, and enterprises to reduce the unpredictability and speed blocks of traffic flowing across multiple networks.

“We want to optimize the scale and intelligence of our network so that Cloudflare is not only the most global network on Earth, but also the most local one,” said Matthew Prince, co-founder and CEO of Cloudflare. “We will continue to invest in bringing our network closer to as many people as possible because we believe in providing security, privacy, and reliability for all. On top of expanding our network, we’ll soon share more on how we are creating the fastest modern network.”

Cloudflare now has a presence in three new locations across Europe: Cork, Ireland; Palermo, Italy; and Ekaterinburg, Russia. In total, Cloudflare has data centers in all of the below 47 cities across 30 countries across Europe.

Amsterdam, NL

Geneva, CH

Paris, FR

Athens, GR

Gothenburg, SE

Prague, CZ

Barcelona, ES

Hamburg, DE

Reykjavík, IS

Belgrade, RS

Helsinki, FI

Riga, LV

Berlin, DE

Kyiv, UA

Rome, IT

Brussels, BE

Lisbon, PT

Sofia, BG

Bucharest, RO

London, GB

St. Petersburg, RU

Budapest, HU

Luxembourg City, LU

Stockholm, SE

Chișinău, MD

Madrid, ES

Tallinn, EE

Copenhagen, DK

Manchester, GB

Thessaloniki, GR

Cork, IE

Marseille, FR

Vienna, AT

Dublin, IE

Milan, IT

Vilnius, LT

Düsseldorf, DE

Moscow, RU

Warsaw, PL

Edinburgh, GB

Munich, DE

Zagreb, HR

Ekaterinburg, RU

Oslo, NO

Zürich, CH

Frankfurt, DE

Palermo, IT

Cloudflare is in 84 cities across Asia, including 37 locations in Mainland China and new additions in: Adelaide, Australia; Canberra, Australia; Chittagong, Bangladesh; Dhaka, Bangladesh; Jashore, Bangladesh; Thimphu, Bhutan; Bandar Seri Begawan, Brunei; Kolkata, India; Bengaluru, India; Nagpur, India; Jakarta, Indonesia; Vientiane, Laos; Johor Bahru, Malaysia; Male, Maldives; Yangon, Myanmar; Cagayan, Philippines; Surat, Thani, Thailand.

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Adelaide, AU

Hohhot, CN

Perth, AU

Anqing, CN

Hong Kong

Phnom Penh, KH

Auckland, NZ

Huainan, CN

Qingdao, CN

Bandar Seri Begawan, BN

Hyderabad, IN

Qinhuangdao, CN

Bangkok, TH

Islamabad, PK

Quanzhou, CN

Baoji, CN

Jakarta, ID

Quzhou, CN

Beijing, CN

Jashore, BD

Seoul, KR

Bengaluru, IN

Jinan, CN

Shanghai, CN

Brisbane, AU

Jinhua, CN

Shenyang, CN

Cagayan, PH

Johor Bahru, MY

Shiyan, CN

Canberra, AU

Karachi, PK

Singapore, SG

Cebu City, PH

Kathmandu, NP

Suqian, CN

Changde, CN

Kolkata, IN

Surat Thani, TH

Changzhou, CN

Kuala Lumpur, MY

Sydney, AU

Chengdu, CN

Lahore, PK

Taizhou, CN

Chengmai, CN

Langfang, CN

Taipei

Chennai, IN

Lanzhou, CN

Thimphu, BT

Chittagong, BD

Macau

Tokyo, JP

Colombo, LK

Male, MV

Ulaanbaatar, MN

Dalian, CN

Manila, PH

Vientiane, LA

Dhaka, BD

Maoming, CN

Wuxi, CN

Foshan, CN

Melbourne, AU

Xianyang, CN

Fuzhou, CN

Mumbai, IN

Xining, CN

Guangzhou, CN

Nagpur, IN

Xinu, CN

Guiyang, CN

Nanchang, CN

Yangon, MM

Haikou, CN

New Delhi, IN

Yichang, CN

Hanoi, VN

Noumea, NC

Yiyang, CN

Ho Chi Minh City, VN

Osaka, JP

Zhengzhou, CN

Cloudflare’s network in North America totals data centers in 49 cities, including 7 in Canada and a new location in Honolulu, Hawaii.

Ashburn, US

Las Vegas, US

Portland, US

Atlanta, US

Los Angeles, US

Querétaro, MX

Boston, US

McAllen, US

Richmond, US

Buffalo, US

Memphis, US

Sacramento, US

Calgary, CA

Mexico City, MX

Salt Lake City, US

Charlotte, US

Miami, US

San Diego, US

Chicago, US

Minneapolis, US

San Jose, US

Columbus, US

Montgomery, US

Saskatoon, CA

Dallas, US

Montréal, CA

Seattle, US

Denver, US

Nashville, US

St. Louis, US

Detroit, US

Newark, US

Tallahassee, US

Hagåtña, US

Norfolk, US

Tampa, US

Honolulu, US

Omaha, US

Toronto, CA

Houston, US

Ottawa, CA

Vancouver, CA

Indianapolis, US

Philadelphia, US

Winnipeg, CA

Jacksonville, US

Phoenix, US

Kansas City, US

Pittsburgh, US

Across South America and the Caribbean, Cloudflare spans 35 cities. Most notably, the network recently expanded to more than 25 cities in Brazil through a partnership with a prominent ISP in the country– one of the largest simultaneous single-country expansions to date.

Americana, BR

Fortaleza, BR

San José, CR

Arica, CL

Guatemala City, GT

St George’s, GD

Asunción, PY

Itajaí, BR

São Paulo, BR

Belém, BR

Lima, PE

Sorocaba, BR

Belo Horizonte, BR

Medellín, CO

Tegucigalpa, HN

Blumenau, BR

Neuquen, AR

Valparaíso, CL

Bogotá, CO

Panama City, PA

Willemstad, CW

Brasília, BR

Paramaribo, SR

Buenos Aires, AR

Port-Au-Prince, HT

Caçador, BR

Porto Alegre, BR

Campinas, BR

Quito, EC

Córdoba, AR

Ribeirão Preto, BR

Curitiba, BR

Rio de Janeiro, BR

Florianópolis, BR

Salvador, BR

Across the Middle East, Cloudflare’s network spans 17 cities with recent additions in: Tbilisi, Georgia and Dammam, Saudi Arabia.

Amman, JO

Dubai, AE

Ramallah

Baghdad, IQ

Istanbul, TR

Riyadh, SA

Baku, AZ

Kuwait City, KW

Tbilisi, GE

Beirut, LB

Manama, BH

Tel Aviv, IL

Dammam, SA

Muscat, OM

Yerevan, AM

Doha, QA

Nicosia, CY

Now Cloudflare spans 18 cities across Africa – including recent expansion into: Algiers, DZ; Nairobi, Kenya; Monrovia, Liberia; Antananarivo, Madagascar; and Tunis, Tunisia.

Algiers, DZ

Djibouti, DJ

Maputo, MZ

Antananarivo, MG

Durban, ZA

Mombasa, KE

Cape Town, ZA

Johannesburg, ZA

Monrovia, LR

Casablanca, MA

Kigali, RW

Nairobi, KE

Dakar, SN

Lagos, NG

Port Louis, MU

Dar es Salaam, TZ

Luanda, AO

Tunis, TN

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Securiti Announces Major Expansion of Management Team to Scale Global Go to Market

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Business Wire
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Securiti Named a Leader in Report for Privacy Management Receiving Highest Score for Current Offering

Adds Former Executives from Palo Alto Networks, Google and Dropbox to Lead Sales, Customer Success and Marketing

Securiti, the leader in multicloud data protection, privacy and governance, today announced it has added several former senior sales and marketing executives from Palo Alto Networks, Google and Dropbox to lead the company’s global go-to-market expansion. Matt Hickey from Palo Alto Networks joins as CRO, Rob Sexton from Palo Alto Networks joins as VP Sales for North America, Parmeet Chaddha from Google joins as SVP Customer Success and Alex Poulos from Dropbox joins as VP of Marketing. In addition, many new team members have joined the go-to-market organizations.

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“Securiti is on a mission to rethink how all obligations around data are fulfilled using a unified platform, particularly at the intersection of multicloud adoption. Enterprises globally have adopted Securiti’s category-defining architecture and platform”

“Securiti is on a mission to rethink how all obligations around data are fulfilled using a unified platform, particularly at the intersection of multicloud adoption. Enterprises globally have adopted Securiti’s category-defining architecture and platform,” said Rehan Jalil, President and CEO of Securiti. “Our immensely talented team is at the core of Securiti’s innovation and rapid growth. We are thrilled to add more proven senior executives to help further accelerate our global growth.”

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The following executives have joined the Securiti management team effectively immediately:

Matt Hickey, CRO, was formerly VP of Go to Market for Palo Alto Networks following its acquisition of CloudGenix where he was SVP of Global Sales. He has also served as VP of Sales for Dell EMC.

Rob Sexton, VP of Sales for North America, was formerly VP of Sales at Palo Alto Networks following its acquisition of CloudGenix where he served as VP of Enterprise Sales for North America. He has also served in executive sales positions at Dell EMC.

Parmeet Chadda, SVP Customer Success and Strategic Alliances, was formerly Head of Strategic Technology Alliances for Google following its acquisition of CloudSimple where he was SVP of Business Development and Customer Success. He has also held executive management positions in customer success and partnerships with Nutanix and Dell EMC.

Alex Poulos, VP Marketing, was formerly head of DocSend Marketing at Dropbox following its acquisition of DocSend where he was CMO. He has also held executive marketing positions at Support.com and NetDimensions.

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Folio.ink Launches a New Platform to Simplify Photo Sharing

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PRNewswire
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Folio.ink Launches a New Platform to Simplify Photo Sharing

Folio.ink allows users to upload images and automatically creates a polished photo gallery housed in a shareable URL—all without a login. There is no sign-in or membership required to use the free platform.

“Folio.ink is a straightforward, elegant, design-based solution to a common problem, with tremendous potential,” says Michael Connors, founder of Folio.ink. “Think of it as a micro portfolio platform.”

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Connors also founded the photo website MorgueFile.com, which allows users to share and download free stock photos. He’s an advertising industry veteran of 25 years—he built Folio.ink to help him send images assets to his coworkers, and soon realized the many uses for a simplified photo sharing platform.

Folio.ink is optimal for users who want to share photos quickly with anyone without needing both parties to register on the same sharing platform or involve their existing social media accounts. The account-free approach makes sharing photos with clients or family members easy. All files uploaded can only be viewed and accessed with the URL for that specific album.

To use Folio.ink, users open the website on their desktop or mobile devices, drag or tap and upload their images. Folio.ink then creates a presentation deck with a unique url that can be easily shared. The whole process takes 1 click. Users are also given the option to rearrange the image order, delete images and share the presentation by email or text. A special url is provided to return to the gallery to edit at another time. The gallery expires after 90 days and is limited to 50 images.

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Parks Associates: More than 50% Of Households Now Combine a Big 3 Service With At Least One Other Subscription OTT Service

By
PRNewswire
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0
Parks Associates: More than 50% Of Households Now Combine a Big 3 Service With At Least One Other Subscription OTT Service

Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services

Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service. In partnership with Brightcove, Parks Associates is presenting its latest consumer research during the industry webinar “OTT Customer Acquisition: Opportunities and Challenges” tomorrow, September 14, 1 pm CT US (2:00 pm ET).

Currently, 82% of US broadband households subscribe to an OTT service, and OTT service stacking has grown exponentially as new services such as Paramount+ emerge with low price points. As cord cutters migrate away from traditional pay TV, they seek service offerings that more closely meet their video content needs, with the added value of lower cost and flexible use cases. Parks Associates research notes cord cutters used to spend $117 per month on pay-TV services and are now paying $85 per month for OTT services.

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The webinar explores engagement strategies for companies to differentiate themselves from the competition and ensure successful delivery of services, providing the most optimal experience.

“It’s a crowded market, and households continue to diversify their subscriptions,” said Elizabeth Parks, President, Parks Associates. “Delivering relevant content with excellent personalized experiences is a key focal point to stay competitive.”

In this webinar, industry experts address the changing dynamics in the OTT marketplace, including the best strategies to identify, acquire, and engage their customers and increase market share. Webinar speakers:

  • Lexie Knauer, Senior Product Marketing Manager, Brightcove
  • Damian Pelliccione, CEO & Co-Founder, Revry
  • Michael Ribero, Chief Subscription Officer, The Washington Post

“To me, customers are stating no one service can be everything to everyone,” said Michael Ribero, Chief Subscription Officer, The Washington Post. “I think this helps services with a clear identity while others will need to clarify how they fit into the customer’s bundle. And I believe this has downstream ramifications especially for discovering new shows and content.”

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