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BEE Set to Take Stage at SaaStr 2021 Annual Conference to Address Industry Trend of “build-vs-buy”

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MTS Staff Writer
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BEE attends the 7th annual global gathering to share their insights and network amongst SaaS founders, executives and venture capitalists

BEE, a business unit of Growens and leading digital content design platform, announced today they will be speaking at this year’s SaaStr Annual event, the world’s largest non-vendor B2B software conference. BEE has been an active participant of SaaStr sponsored events and this year Mariela Towers, Head of Marketing and Jules Costa, Content Manager will take the stage to talk about “Behind the Scenes of a Build-vs-Buy Decision.”

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SaaStr is known to be the most inclusive event in SaaS. In the past three years, 60% of speakers were women or multicultural speakers, and they strive to continue this growth through future events. BEE echoes the sentiment of diversity and inclusion and will be represented by two of their own women leaders to speak at the conference. For the first time, Towers and Costa will bring their diverse backgrounds in business and content strategy to the SaaStr conference by joining key industry conversations.

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“We are looking forward to the event and the opportunity to safely engage and network with fellow SaaStrs in person this year,” said Towers. “We are excited to bring a relevant conversation about leveraging third-party technology for faster speed to market, and of course can’t deny that the team at BEE is really proud to participate in the movement to balance out what diversity should look like in technology.”

“SaaS products continue to play a huge role in the future of work. We’ve seen remote collaboration become expected and, at times, crucial to sustaining business,” states Costa. “The ‘make or buy’ decision is one piece of getting these products to market faster.”

For more information on this upcoming event check out saastrannual2021.com. BEE can be found at booth 323 where the team will also be highlighting BEE Plugin, the company’s embeddable email, landing page and popup builder that is integrated into over 600+ different SaaS applications worldwide.

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CUMULUS MEDIA Study Analyzes NFL Fans’ Use Of Radio vs. Television

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CAST Introduces First-Of-A-Kind Automated Green Software Insights Capability

Research Reveals Sports Play-by-Play Radio Listeners Are More Engaged than the TV Audience

Special First-Ever Nielsen Study Calculates Westwood One’s NFL Season-Long Reach of Play-by-Play Broadcasts at 56 Million Listeners

CUMULUS MEDIA’s Westwood One released the results of a study on fan engagement with the NFL based on research from GfK MRI, Ipsos, the NFL “Fan Tracker,” and a special Nielsen Portable People Meter analysis of NFL listening to national broadcasts. This first-ever analysis reveals the season-long reach of Westwood One’s NFL play-by-play broadcasts to be 56 million listeners.

“The research indicates the profile of the radio sports play-by-play audience is surprisingly different from the TV audience,” said Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA. “The TV audience consists of casual sports fans while the audio audience is far more passionate and engaged – they are far more likely to be seen as sports experts by their friends, play fantasy sports, and attend games – this provides brands with a highly attentive audience.”

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Key takeaways from the findings:

  • GfK MRI reports the AM/FM radio play-by-play audience is more engaged with and passionate about sports than those who watch sports on TV.
  • Sports betting is more prevalent among AM/FM radio sports listeners versus the TV sports audience.
  • AM/FM radio’s increased sports engagement means greater advertising effectiveness and impact: Compared to NFL TV viewers, NFL AM/FM radio listeners are more likely to agree that advertising provides them with meaningful product information and useful information about new products and services.
  • In the car, the AM/FM radio NFL play-by-play broadcast is the “best available screen” for employed and upscale sports fans: According to GfK MRI, the profile of the AM/FM radio NFL audience is much more upscale. Compared to average Americans, NFL AM/FM radio audiences spend 16% more.
  • Large portions of the NFL AM/FM radio audience listen away from home, according to Nielsen Portable People Meters.
  • While the TV viewing audience skews older, the NFL AM/FM radio audience is equally distributed across demographics.
  • The NFL on Westwood One reaches 56 million Americans according to a special Nielsen season-long analysis. Typically, Nielsen reports cumulative audiences for an average week. Weekly reach reporting only captures 13% of Westwood One’s total season-long NFL unique audience.
  • The NFL on Westwood One is a reach machine: Each week, new different listeners tune in: Over the entire regular season, Westwood One’s NFL play-by-play reaches 46 million different Americans. In the post season, Westwood One’s NFL coverage adds an additional 10 million listeners who were not reached during the regular season, lifting the season-long reach to 56 million.
  • Increasing the number of ads in the game causes campaign reach to surge: Ten ads per game reach four times the audience of one ad per game, according to Nielsen’s special analysis of the Portable People Meter audience data.
  • NFL AM/FM radio media strategy: Buy long in the season and deep in the game: Since new listeners are tuning in each week and new listeners are tuning in each quarter of the game, a smart media plan for AM/FM radio play-by-play sports broadcast requires many ads per game and season-long commitments. Buy long in the season and deep in the game.
  • Adding NFL AM/FM radio generates incremental reach to the NFL TV audience: Per the NFL “Fan Tracker,” among Millennial men, Westwood One NFL coverage adds +24% incremental reach to the television coverage and +18% lift in reach among full-time employed men 18-49 with a $75K+ income. Westwood One’s NFL coverage on AM/FM radio and the other audio distribution platforms reaches the NFL fan who is not exposed to NFL TV broadcasts.

*Half of Westwood One NFL audience is from AM/FM radio and the other half is from streaming/SiriusXM.

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Atedra Adds CTV/OTT to Digital Advertising Inventory Through Partnership with Media Pulse

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MTS Staff Writer
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Digital advertising solutions provider now offering advertisers and agencies the ability to reach, engage and influence growing streaming content audiences as part of their multichannel marketing strategies

Atedra, a leading global provider of digital advertising solutions, today announced that the company has expanded its demand-side platform to include connected television (CTV) and over-the-top (OTT) streaming inventory through a partnership with Media Pulse Insights & Technology. The expansion further establishes Atedra as a leading omnichannel demand-side platform (DSP) providing advertisers and agencies access to a full range of media including digital, mobile, and Digital Out-of-Home.

“As consumers in Canada and beyond increase consumption of streaming content via smart TVs and other devices, advertisers are craving access to CTV/OTT inventory to help them engage audiences in this relatively new environment,” said Geneviève Michaud, VP Alliances, at Atedra. “In partnering with Media Pulse, we can help our clients extend their multichannel marketing efforts and capitalize on emerging opportunities in this media segment with access to the premium level inventory Atedra clients have come to expect.”

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According to eMarketer, 63% of Canadian households already own a CTV device. Since the pandemic began in March 2020, there has been a 200% increase in CTV consumption. Advertisers expect to increase spending on CTV/OTT by 22% in the second half of 2021.

Media Pulse focuses specifically on aggregating and curating the most popular, broad, and niche connected television apps, platforms, and MVPD’s in North America. The partnership provides Atedra with unique access to a one-stop-shop of premium, price-efficient connected television inventory at scale.

“We are very excited to enable a trusted, Canadian-owned and operated company like Atedra with the ability to sell and bring our connected-television marketplace to their portfolio of premium omnichannel inventory,” said Christopher Law, CEO of Media Pulse. “Atedra’s solid reputation, expertise, and ability to service the entirety of the Canadian marketplace are just a few reasons this business decision was an easy one.”

Marketing Technology News: A Good Branding Strategy is Critical to your Overall B2B Marketing Plans

Visionstate Welcomes New VP Marketing and Business Strategy

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Globe Newswire
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Visionstate Corp. (“Visionstate” or the “Company”) is pleased to welcome Belinda Davidson in a contract role as its new VP Marketing and Business Strategy. Belinda brings significant industry experience to Visionstate through her extensive career within the commercial real estate operations sector. The vast majority of Belinda’s previous employment has been spent within a leading Canadian-based organization that is a global property owner, manager and developer with a strong international scope.

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Belinda is known for being a capable innovator and leader with strong expertise in brand development, relationship building, strategy, data analysis, project management and customer relations. As a results-driven professional, her balance of creativity and analytical skills has garnered her numerous marketing awards, including the VIVA Best of the Best award from the International Council of Shopping Centers for most outstanding marketing campaigns.

Belinda’s prolific knowledge and marketing proficiency also extend to the non-profit sector as she is a Board member for the Knight’s Cabin Cancer Retreats where she is responsible for communications and marketing.

John Putters, CEO of Visionstate, stated, “What truly excites me about Belinda joining the Visionstate family is her comprehensive career history, spanning nearly 30 years, in marketing, customer relations and building operations. Her proven ability to manage teams, projects and customers holistically will enable her to connect with our present and expected client base. Belinda’s advancement from Property Manager to Vice President of Strategic Marketing for a national shopping centre portfolio resonates strongly with the integration of Visionstate’s platform of services, particularly WANDA™ and will serve as a strong foundation in her representation of Visionstate’s products. As VP Marketing and Business Strategy, Belinda will work towards strengthening our public awareness, increasing our customer base, and driving sales revenue, while managing our global partnerships, such as with Bunzl PLC, to build sales strategies that target strategic sectors. Belinda will truly provide the much desired bench-strength to propel Visionstate’s skyward momentum.”

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Metro World News Migrates to Arc XP to Power Reader Growth and Expansion

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Metro World News Migrates to Arc XP to Power Reader Growth and Expansion

Arc XP, a leading digital experience platform, today announced that Metro World News, a global news and entertainment organization, has successfully completed the migration of its media platform to Arc XP and launched www.metroworldnews.com, the first of 19 redesigned sites, in less than 45 days.

Reaching millions of unique visitors each month, Metro World News selected Arc XP to power their international expansion plans while also supporting their ambitions to grow the reach and audience among their current network of sites.

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“Arc gives large, multi-site customers like Metro World News, a modern and sophisticated platform that meets the full scope of their digital experience needs, allowing them to meet their unique company ambitions with all the benefits of a managed solution,” said Scot Gillespie, GM and CTO of Arc XP. “With Arc XP, Metro World News is able to empower their newsrooms around the world with technology that puts the focus on content creation and delivering engaging audience experiences.”

Metro World News is using full suite of content management and site experience tools, including its robust multi-site capabilities and quick-launch site development toolkit, Themes, to bring their new sites to market faster, including lifestyle publication Nueva Mujer, tech news site FayerWayer as well as their global news brand Metro & Publimetro in ten countries.

“We are excited to start with Arc XP as our tech foundation. It’s one of the first strategies we are implementing in order to achieve global digital leadership through commercial development and editorial growth,” said Eugenio Chahuan, Chief Digital Officer of Metro World News.

With the launch of Metro World News’ first site, Arc XP expands its presence into Brazil, now supporting customers in 12 countries across Latin America and Spain.

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Materialize Brings Standard SQL to Streaming with Cloud Product Launch

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Materialize Brings Standard SQL to Streaming with Cloud Product Launch

Streaming database company signals evolution of product offering with open beta, expanded functionality

Materialize, the streaming SQL database company, today launched the open beta for Materialize Cloud, which offers the first standard SQL interface for streaming data. Materialize Cloud makes it simple for any business to understand streaming data, answer complex questions and build intelligent applications without needing specialized skills.

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Traditionally, making use of streaming data has required heavy investments in engineering resources that have made the move to real-time infrastructure off limits for many organizations. Materialize Cloud now makes it easy for companies of any size to incorporate streaming data into their applications. Unlike competing products that require customers to learn new languages, Materialize Cloud is based on industry-standard SQL, and is easy to set up, scale and begin using “out of the box.”

“The ability to use real-time data for insights and value will determine which companies lead their industries in the years ahead,” said Arjun Narayan, co-founder and CEO of Materialize. “For Materialize, the main motivation behind the product is streaming data. Our team has been studying this topic for decades and we are especially proficient at providing streaming services to our customers.”

The Materialize team includes engineers who were early employees of Cockroach Labs, Dropbox and YouTube. Frank McSherry, co-founder and chief scientist of Materialize, led the research behind Timely Dataflow and Differential Dataflow, which serve as the basis of Materialize.

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Key features of Materialize Cloud include:

  • Managed database-as-a-service, making it easy to set up and operate a streaming database and automate administration tasks.
  • Managed cloud service inclusive of deployment, security, maintenance, and upgrades of Materialize instances.
  • Operational visibility and insight with support for endpoint integrations with monitoring tools, as well as the ability to troubleshoot database and SQL queries.
  • Millisecond-level latency, a SQL-first architecture, and the ability to handle real-time complex JOINS.
  • Integration with various sources of data including event streaming platforms like Apache Kafka and Amazon Kinesis, CDC, historical sources like S3 and local files, data lakes and Postgres databases.
  • Out-of-the-box support for dbt, extending its tremendous support among analysts from batch data to streaming data”
  • Enterprise-grade security, with all data secured in dedicated networks and machines, with support for encryption in-transit and at-rest via industry-leading security (TLS 1.2, EBS-encryption, and SOC2 certification).

Early customers are using Materialize for real-time data visualization, financial modeling, and to provide advanced intelligence capabilities for various SaaS applications in martech, logistics, and enterprise resource planning. Over the last six months Materialize has attracted a wide range of customers, from companies like Drizly, an eCommerce platform for buying beer, wine and spirits to Kepler Cheuvreux, an independent Paris-based financial services company.

“Working with Materialize has been an incredibly seamless process as we can continue to write real-time SQL, exactly the same way as we already are in Snowflake with batch, so it was a much lower barrier to entry,” said Emily Hawkins, Data Infrastructure Lead, Drizly. “It was also a huge plus for us that we could continue using dbt within the real-time platform to help us address our online cart conversion challenges where customers can be reminded of a pending purchase in the span of minutes versus hours.”

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RECUR Announces $50M Series A Raise at $333M Valuation

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RECUR Announces $50M Series A Raise at $333M Valuation

RECUR also announces the launch of NFTU.com, its new collegiate NFT marketplace using exclusive Pac-12 content.

RECUR, the technology company that designs and develops on-chain branded experiences allowing fans to buy, collect, and re-sell digital products and collectibles (NFTs), today announced its Series A raise of $50M at a $333M post-money valuation, making it the largest Series A in the NFT space. DIGITAL, a metaverse investment platform led by Web3 gurus Mark Daniel and Benjamin Milstein, with financial backing from Steve Cohen’s family office, was the lead investor in the financing. Mr. Cohen will also serve on RECUR’s board as DIGITAL’s initial designated director.

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Founded by two leaders in cryptocurrency trading (Zach Bruch) and licensing (Trevor George), RECUR is creating new universes for fans and communities to engage, play and collect NFTs while setting the standard for a decentralized recurring royalty.

“At RECUR, we are building a future where NFTs can be taken anywhere as tokens of personal expression, community membership, and fandom, among so many other use cases. Our goal is to give fans the opportunity to own pieces of the stories and IPs they love, with real value retained across any future chain. Further, we see a future where the standard for a decentralized recurring royalty is embedded, giving the creator due credit as assets are exchanged over and over again,” say co-founders, Zach Bruch and Trevor George.

RECUR is currently scaling out the company’s go-to-market team with over 150+ open roles, including key investments in recruiting, marketing, customer success, design and engineering. Additionally, the newly secured funding will help bring brand experiences to market over the next year.

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In addition to DIGITAL, previous RECUR investors include: Defi Alliance, Courtside VC, Volt Capital, Joe Lubin, Gemini/the Winklevoss Twins, Gary Vaynerchuk, Scott Belsky, Hashed, Nascent, Delphi Ventures, JST Capital, Divergence, 640 Oxford, IOSG, CMT Digital, David Choi, Jason Derulo, Scott Lewis and Chris Hermida.

On the heels of the Series A raise, RECUR is also announcing its partnership with leading artificial intelligence technology company, Veritone, Inc, as well as CLC, the nation’s leading collegiate trademark licensing company. As the exclusive content licensing partner for the Pac-12 Networks, Veritone will license RECUR approved Pac-12 moments across all sports available for NFT creation. RECUR and Veritone will coordinate with student-athletes to obtain authorization to use their video highlights, in accordance with the Pac-12 Networks NIL Licensing Program. RECUR is combining these video rights in a separate partnership with CLC to bring certain collegiate marks and mascots to its singular official collegiate experience, NFTU.com.

NFTU is a new marketplace that for the first time will allow sports fans to own the latest and greatest highlights from college sports, starting with the Pac-12. NFTU will be the sole marketplace for these covetable assets, making it an instant staple in the NFT sports world.

“Consistent with the innovative spirit that drives Pac-12 Networks and the Pac-12 Conference, we are thrilled to be leading the way in collegiate sport content licensing for NFTs,” said Pac-12 Networks Senior Manager for Distribution and Licensing Kenden Blake. “This new partnership between Pac-12 Networks, Veritone and RECUR will unlock new ways to deliver the college sports content fans love, now through NFTs.”

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What’s the New Normal for PR Pros and Press Releases?

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What’s the New Normal for PR Pros and Press Releases?

Cision’s 2021 State of the Press Release looks at the latest insights from around the industry

There’s been a lot of talk about the new normal in the last year – but what’s the new normal in public relations?Today, Cision released the 2021 State of the Press Release, an annual report industry best practices, trends and insights as they pertain to press releases, and gathered from an analysis of more than 100,000 press releases distributed over Cision PR Newswire. For this year’s report, Cision also surveyed PR pros across the U.S. to understand how press releases fit into their larger PR strategy.

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“There are a lot of ways to get your message out, but industry professionals agree press releases are still an incredibly powerful and valuable tool to connect to audiences,” says Nicole Guillot, Cision’s Chief Operating Officer. “Each year, the media landscape gets more competitive and the need to consider and implement insights like those in the State of the Press Release increases. This report arms PR pros with valuable insight into top industry trends and best practices, which they can apply as they refine their earned media strategies.”

This year’s report includes several key takeaways, including:

  • The number of press releases focused on Diversity, Equity & Inclusion (DEI) and Environmental, Social & Governance (ESG) continued to trend upward this past year.
  • 74% of surveyed PR pros say their press outreach was either on par or more frequent than before COVID.
  • “Announce” was the most widely used action verb in press release headlines (but not necessarily the most viewed).

The analysis also looked at ideal send times, where people are reading press releases, the impact of multimedia, top challenges related to press releases and more.

This is Cision’s second State of the Press Release, and follows on the insights of Cision’s annual State of the Media Report, which was last published in April and revealed how PR professionals can better work with the media.

Cision’s State of the Press Release results were developed from data that was collected using multiple sources including Google Analytics, Visibility Reports, and Cision’s proprietary press release processing software.

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Code42 Incydr Now Detects Risky Data Movement to Unmonitored Devices – Like Personal Phones, Laptops

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Incydr provides security professionals with visibility into what data is leaving their trusted environments’ control, helps prioritize and respond to insider risk events

Code42, the Insider Risk Management leader, announced that the Code42® Incydr™ product can automatically detect data exposure movement from trusted corporate systems to unmonitored devices, such as personal mobile phones, laptops and tablets. By identifying when a file moves to an unmonitored device, Incydr alerts security teams to blindspots, with the critical context – what type of information is being exposed, from where and similar historical events – necessary to take fast action. This new detection capability uses the Incydr Trust Model, which intelligently differentiates between sanctioned and unsanctioned activity.

“Trust is critical when it comes to managing risk. When insiders move company data to untrusted locations like their mobile device or their Google Drive account, they create risk for their organization”

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Today, 91% of information security leaders are likely to exfiltrate data from corporate systems via mobile phones. Urgency is growing to gain visibility into this activity, with more than half (56%) of security leaders saying it is a moderate or top priority to determine whether employees may be exfiltrating data this way. With the adoption of single-sign-on and cloud applications, employees are often able to sign into their corporate accounts from any device – including their personal laptops and phones. This means they have access to all types of valuable company data from their personal devices. Incydr provides visibility into these increasingly common exfiltration events.

“Trust is critical when it comes to managing risk. When insiders move company data to untrusted locations like their mobile device or their Google Drive account, they create risk for their organization,” said Joe Payne, Code42’s president and CEO. “Incydr gives security leaders the visibility to see that risk and take action to mitigate it.”

Incydr Trust Model

There are two core pillars of the Code42 Incydr Trust Model: Defined Trust and Inferred Trust.

  • Defined Trust: To define the corporate environment, security teams provide Incydr with a list of “trusted” domains and Slack workspaces. This ensures file movement to these trusted destinations is viewed as sanctioned corporate activity and will not generate alerts.
  • Inferred Trust: Incydr compares the activity it monitors on the endpoint with the activity it monitors inside corporate cloud systems. This innovative technology detects when files leave the boundary of trusted (monitored) locations and associates risk if a file upload or download does not reach a corporate device or cloud system. This automated comparison infers when a file has gone to an untrusted destination, such as a personal endpoint device, laptop or cloud account.

“We have taken a truly unique technology approach to solve the problem of trust,” said Rob Juncker, chief technology officer with Code42. “By correlating our visibility on trusted endpoints through our security agent and our visibility into cloud applications through our extensive API connections, we can determine when a file leaves one trusted location and does not land in another trusted location. No other vendor in security has the comprehensive view of data movement that Incydr affords.”

Availability

The Incydr Trust Model is currently available to all Incydr customers. Incydr’s ability to detect file downloads to unmonitored devices requires licensed data connectors for corporate systems and will be available beginning November.

Analysts See Trust as a New Frontier for Cybersecurity

“The risks associated with authorized users simply doing their jobs has been around for as long as we have needed to share valuable information with colleagues, clients and collaborators. The difference now is that both the scale and scope of this kind of enterprise data movement makes the risk too big to simply ignore,” said Derek Brink, vice president and research fellow, Aberdeen Strategy & Research. “Defining and extending the trusted network, while also providing visibility into potentially risky data movements to unmonitored devices and locations, are key capabilities going forward for managing Insider Risk to an acceptable level.”

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Former Dropbox CIO Joins Board of Healthcare Data Startup H1 – Company Also Adds New Chief Financial and Chief Data Officers To Help Scale and Manage Rapid Growth

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Former Dropbox CIO Joins Board of Healthcare Data Startup H1 - Company Also Adds New Chief Financial and Chief Data Officers To Help Scale and Manage Rapid Growth

Board member Sylvie Veilleux (Salesforce, Dropbox), CFO Karen Moran (Alteryx, Domo) and CDO Mayur Thakur (Goldman Sachs, Google) bring decades of experience and add bench strength as H1 expands

H1, which provides the largest global healthcare platform that connects healthcare professionals, announced today that it has added former Dropbox CIO Sylvie Veilleux to its Board, and added two additional industry veterans to its executive team: Karen Moran has joined as Chief Financial Officer, and Mayur Thakur has joined as Chief Data Officer. All three have decades of experience leading hyper growth tech companies, and were brought on to help H1 scale and manage its rapid growth.

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H1 has built the premier intelligence platform for Healthcare Providers around the globe, searching scholarly data and medical claims data to surface the most relevant researchers or clinicians given any criteria. The company’s platform helps life sciences companies, hospitals, academic medical centers and health systems connect with providers, find clinical research, locate industry experts, and benchmark their organizations. Seven of the top 10 pharmaceutical companies in the world are now H1 customers. In the past 12 months, the company’s annual recurring revenue (ARR) has grown by over 200 percent as the appetite for health data continued to accelerate.

“We are thrilled to have recruited such high-caliber executives to our board and management team,” said Ariel Katz, co-founder and CEO of H1. “H1 is at an important inflection point, with strong demand for our data solutions, and both Karen and Mayur will play crucial roles in helping build the infrastructure that gets us to the next level. Sylvie’s experience scaling up companies will also be essential as H1 enters its next phase of growth.”

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Acron Group Optimizes Savings With Qlik

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Acron Group Optimizes Savings With Qlik
Qlik’s Analytics Platform Will Enable Acron To Improve Decisions and Business Processes

Qlik® today announced that Acron Group, one of the leading global manufacturers of mineral fertilizers, has turned to Qlik to support its comprehensive digital transformation program. Qlik will support Acron’s IT infrastructure team to help the entire organization drive better efficiencies and cost savings through the use of data.

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Acron has completed the first stage of its Business Intelligence (BI) solution implementation as part of its digital transformation program. The Qlik Sense® data analytics platform gathers data from all key production systems from the Group and acts as an important source of information for real time decision-making. Acron Group successfully uses Qlik to analyse data on warehouse, finance, procurement, production faults, key resources management and IT.

“In the early stages of the project, we focused on providing business intelligence as a service. Now each department has proactive employees who use the Qlik analytical reports and tailor them to their needs. The departments that piloted the program have set a positive example for other departments within the Group on BI integration and involving new employees and functions in analytics. Now we have a pool of new analytics initiatives that the Group employees have come up with on their own,” said Denis Guzanov, CIO for Acron. “For example, the digital power control panel was developed by the Business Process Planning and Organizing team, which is not part of the IT department. To make it work, the team collaborated with both the IT and Operations departments to collect the necessary data.”

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One of the significant steps for Acron Group using Qlik was implementing the digital power control panel at one of the Group’s facilities in Veliky Novgorod. The facility has over 400 sensors gathering data about energy consumption, which was previously done with a delay. Thanks to the implementation of data analytics, the facility is now able to monitor energy consumption in real time, allowing the organization to quickly identify any issues and prevent overruns.

“Over three months of commercial operation, the Qlik analytics platform has allowed us to streamline energy consumption planning, and deviations in actual power consumption rates from target rates have decreased to less than one percent,” said Mikhail Yaskevich, Chief Engineer for Acron.

“We are delighted to help Acron implement a data-driven approach to managing a manufacturing company. Deploying Qlik has demonstrated the efficiency of data analytics for fine-tuning decisions and business processes,” said Alexey Artemenko, Regional Director, Qlik Russia and CIS.

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CX Tech Leader, Alvaria, Inc. Announces Complete Integration of Recent Aspect and Noble Systems Acquisitions

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Alvaria Completes Acquisition of Cicero Inc. Intelligent Analytics Platform

Full details including product roadmap and directions to be revealed at the Alvaria Customer Experience (ACE) event, Sept 14-16, 2021

Today, Alvaria, Inc., is pleased to announce the completion of the integration of Aspect and Noble Systems, creating a major unified force for innovation and growth in the customer experience and workforce engagement management industry.

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Since the announced combination in May 2021, the company has seamlessly transitioned, without interruption, to a fully integrated, best-of-breed solution set. The Alvaria website has been updated, offering an interactive product architecture guide providing choice, clarity and an easy way to see how Alvaria products work together in the deployment model that works best for our customers.

Tomorrow, September 14th, the ACE event, Come Together, kicks off with a keynote by President and CEO Patrick Dennis. Alvaria has planned a full agenda including new product deep-dives, insights from industry experts, as well as product tips and tricks and a special keynote, Creating Loyalty in a Connected World, by Alex Hunter, loyalty & brand expert and former global Head of Digital at the Virgin Group.

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Also launching at ACE is The Alvaria User Group, a free organization dedicated to enhancing the user experience through the exchange of information between members, led by a combined group of former Aspect and former Noble Systems customers.

Alvaria President & CEO, Patrick Dennis said, “With the successful formation of Alvaria, we have a company with an amazing financial profile and a laser focus on our customers. In addition to a whole new set of products, we’ll continue to support the applications our customers have depended on for years, including our industry-leading compliant outbound solutions. We remain unwavering in our commitment to delivering best of breed enterprise software capabilities, on premises,

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Branch Announces the Second Annual Mobile Growth Awards

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Branch Announces Winners Of 2021 Mobile Growth Awards

For the second consecutive year, Branch — the leading cross-platform solution for linking and measurement — will be hosting the company’s annual Mobile Growth Awards. The winners of the awards, which honor companies that are driving growth and innovating in the mobile space, will be announced in December.

Last year’s inaugural Mobile Growth Awards drew huge international interest, with over 300 nominations from around the world. A panel of judges composed of thought leaders and chosen from top mobile brands narrowed the field to 50 finalists, and, ultimately, eight winners.

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This year’s judging panel includes representatives from companies including Reddit, Credit One Bank, Google, LBrands, and OVO. The categories of the 2021 Mobile Growth Awards are as follows:

Best Mobile Viral Campaign is open for entries that recognize one of this year’s most viral mobile marketing campaigns.
Best Overall Growth Campaign is open for entries that have created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year.
Best Phygital Experience is open for entries that have transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey.
Best Retention Campaign is open for entries highlighting a campaign delivering the best retention on mobile.
Best Mobile Engagement Campaign is open for entries highlighting a feature or campaign that delivered the best mobile engagement through personalization.
Best Digital Transformation is open for entries that drove business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue.
Best Mobile Innovation is open for entries that recognize creative thinking and outstanding innovation on mobile.
Best Onboarding/Activation is open for entries highlighting a highly successful mobile onboarding activation campaign.

Nominations for the 2021 Mobile Growth Awards will be open until October 29, 2021. Finalists will be announced by November 19, and winners will be announced by December 21.

Announcing the 2021 Mobile Growth Awards

It’s once again time for Branch’s annual Mobile Growth Awards, designed to recognize the difference-makers and innovators in the mobile space. Last year’s awards saw more than 300 nominees vie for recognition in a variety of categories, with 50 entries from around the world named as finalists. In the end, eight winners were selected and honored for their mobile success.

2021 marks the second time the Mobile Growth Awards are being held, and this year will see the introduction of two new categories: Best Retention Campaign and Best Mobile Engagement Campaign. Judges for this year’s awards include representatives from companies such as Reddit, Credit One Bank, Google, LBrands, and OVO.

Nominations for the 2021 Mobile Growth Awards will be open until Friday, October 29. Finalists will be announced by November 19, and winners will be announced by December 21.

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Executives’ Ransomware Concerns Are High, But Few Are Prepared for Such Attacks

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Executives' Ransomware Concerns Are High, But Few Are Prepared for Such Attacks

The vast majority (86.7%) of C-suite and other executives say they expect the number of cyberattacks targeting their organizations to increase over the next 12 months, according to a recent Deloitte poll.  And while 64.8% of polled executives say that ransomware is a cyber threat posing major concern to their organizations over the next 12 months, only 33.3% say that their organizations have simulated ransomware attacks to prepare for such an incident.

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“Over the past 12-18 months, executives across industries and sectors have witnessed — and increasingly experienced first-hand — the jaw-dropping frequency, sophistication, cost, and both economic and operational impacts of ransomware attacks,” said Curt Aubley, Deloitte Risk & Financial Advisory detect and respond practice leader and managing director, Deloitte & Touche LLP.  “As some ransomware can evade antivirus tools and attackers find more ways to pressure victims to pay ransoms, these attacks often have national and global repercussions. There’s no time to waste when it comes to honing and testing incident response programs for ransomware and other cyber events.”

Kieran Norton, Deloitte Risk & Financial Advisory’s infrastructure security solution leader and principal, Deloitte & Touche LLP, added, “Strong executive and board level oversight of and support for the cyber risk management program is a critical part of event preparedness. Leaders at the highest levels need to understand the crucial role they play in prevention — by providing oversight, governance and tone from the top — as well as direct support for attack response.”

To get an idea of how prepared an organization is to address a ransomware attack, Norton says business leaders can ask specific questions designed to probe the depth of the cyber program’s ransomware detection, prevention and response capabilities.

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Questions leaders can ask to gauge their organizations’ ransomware preparedness include:

  • Does our organization’s cyber incident response plan address ransomware attacks specifically?  Leading organizations have developed and tested cyber incident response plans, but not every organization has one and not all directly address the nuances of ransomware attacks.
  • Has our organization considered adopting Zero Trust to help bolster cybersecurity against ransomware and other threats?  Removing automatic or inherited trust given to users, workloads, networks, and devices can help organizations shore-up security gaps created by digital transformation, M&A activity, rapid cloud adoption and continued remote work that ransomware actors frequently take advantage of.
  • Does our organization fully appreciate how ransomware attackers could exploit our use of emerging technologies to propagate attacks?  Are we leveraging emerging technologies to better protect our organization from those threats? Certain technologies that companies are implementing as part of their digital transformations appear to benefit attackers in a number of ways, but defenders can use them to their organization’s advantage as well. It’s important for companies to understand how these technologies may increase their cyber risk exposure and how defenders could use them to improve security.
  • How does our organization test for ransomware vulnerabilities?  Frequent penetration testing can help identify attack surface vulnerabilities and paths to critical systems and assets, while business continuity/disaster recovery testing can confirm that redundant backups are ready to support business resiliency if needed. As ransomware can propagate throughout a technology infrastructure, traditional backup and recovery plans may not be sufficient. Further, testing ransomware incident response plans via simulations or other approaches can help leaders across an organization build “muscle memory” around roles, responsibilities and protocols in the event of an attack.
  • Does our organization conduct threat hunting to help manage ransomware risk?  Leading organizations are starting to take the offensive in cyber risk management by proactively working to identify new attack patterns and new attackers before they can potentially cause damage.  By uncovering undetected ransomware, malware or other cyber threats, potential effects can be investigated and remediated in a timely manner.

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Veritone Announces Agreement with RECUR to Create Non-Fungible Tokens (NFTs) Using Licensed Pac-12 Networks Content in New College Sports Marketplace

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Business Wire
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Veritone Announces Agreement with RECUR to Create Non-Fungible Tokens (NFTs) Using Licensed Pac-12 Networks Content in New College Sports Marketplace

The new three-year agreement will simplify a multi-rights environment and make it possible for fans to own collegiate sports digital products and collectibles

Veritone, the creator of the world’s first operating system for artificial intelligence, aiWARE™, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks, today announced an exclusive agreement with RECUR to create NFTs, initially with Pac-12 Networks athletics video content. This content will be available in a new NFT community and marketplace called NFTU—the official collegiate destination.

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“Veritone is at the forefront of advancing technology, and the opportunities we see through NFTs as it relates to name, image and likeness (NIL) licensing for athletes are endless”

RECUR designs and develops on-chain experiences that allow fans to buy, collect and resell non-fungible tokens (NFTs) as digital products and collectables. RECUR is changing the NFT market by creating a new ecosystem which enables brands to have the widest-possible range of distribution. The company standardizes recurring royalties minted on any cryptocurrency, keeping NFTs chain-agnostic and drawing more fans into the crypto ecosystem.

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Veritone is the exclusive licensing partner for Pac-12 Networks and will coordinate with student-athletes to obtain authorization to use their highlights, in accordance with the Pac-12 NIL Licensing Program. With RECUR, Pac-12 Networks will make video highlights of Pac-12 moments across all sports available for NFT creation.

RECUR’s Veritone and marketplace—for the first time—will allow college sports fans to own the greatest highlights from college sports, starting with the most memorable Pac-12 moments.

“At RECUR, our goal is to democratize access to NFTs and dispel the notion that they are too hard to understand or only accessible to those heavily engaged in the cryptocurrency world,” said Zach Bruch, co-chief executive officer at RECUR. “Through Veritone’s licensing platform, we are excited to bring the Pac-12 to the NFT arena and empower fans and athletes to own their own favorite plays and sports memories.”

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Duck Creek Technologies Welcomes Marketing Industry Veteran Jeff Winter to its Executive Team as Chief Marketing Officer

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MTS Staff Writer
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Duck Creek Technologies Welcomes Marketing Industry Veteran Jeff Winter to its Executive Team as Chief Marketing Officer

Duck Creek Technologies (Nasdaq: DCT) announced today that experienced strategic marketing executive Jeff Winter has joined the company as Chief Marketing Officer. Winter will be responsible for developing and executing the company’s global marketing strategy, including brand expansion, pipeline generation, product marketing, and customer marketing, reporting to CEO Michael Jackowski and joining Duck Creek’s Executive Committee.

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“I believe that the combination of a strong culture, the right values, talented employees, and a focus on results will always create outstanding results, and I saw all of that right away at Duck Creek,” said Winter. “The company’s success has been incredible to see, and I’m very excited to help Duck Creek continue its trajectory in my role as we continue to work with our customers and partners to define the new standard in P&C insurance.”

Winter joins Duck Creek from Rocket Software, a global leader in the mainframe and legacy platform space, where he served as Chief Marketing Officer. In this role, Winter rebuilt and transformed the marketing function and was responsible for driving brand awareness, building pipeline, and increasing customer retention and engagement. Under his leadership, Rocket doubled brand awareness, helped grow top line revenue through lead generation programs, established a strategic marketing model with their lead partner, IBM, and created a customer retention platform helping to drive the highest net promoter score in the company’s history.

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Prior to that, Winter was the Divisional Chief Marketing Officer and Global Vice President for a Pitney Bowes software and data business. He also spent ten years at SAP in a variety of marketing leadership positions, as well as five years at IBM working across both marketing and strategy roles.

“Duck Creek has established our place as a SaaS leader in the P&C insurance industry, and as we move forward with our growth plans and seek to capitalize on opportunities, we need a known leader in marketing on our executive team to help us drive forward through this exciting future,” said Jackowski. “Jeff’s knowledge and experience are without compare, and his combination of skill and intuition make him a perfect choice to lead our corporate marketing department. We’re thrilled to have him join our team.”

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net2phone Introduces Phone App for Teams

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net2phone-Introduces-Phone-App-for-Teams

Application Brings Affordable Voice Capabilities to Microsoft Teams Users

net2phone, a global business cloud communications provider, announced the introduction of the net2phone Phone App for Teams.

net2phone’s application enables Microsoft Teams users to add voice capabilities into their Teams environments without purchasing additional licenses. The application is easily enabled for any or all Team members in the organization, whether they are using desktop or mobile, regardless of the organization’s Microsoft Teams license.

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“Our new Phone App brings affordable calling and key call management functionality to Microsoft Teams users,” said Jonah Fink, President of net2phone. “For the great many organizations that use Microsoft Teams but have chosen not to voice-enable their service due to cost, our new Phone App offers a compelling union of voice and savings.”

The net2phone Phone App for Teams enables Microsoft Teams users to:

  • Make phone calls via a dial-pad;
  • Receive incoming calls across all devices;
  • Transfer calls to other Teams users & queues; and ​
  • Call contacts ​within the Teams App.

“Organizations looking for a flexible approach to enhance their Teams experience with robust voice and call management capabilities now have a better alternative,” Jonah Fink elaborated. “Organizations can provision our new phone app according to individual user requirements – mixing and matching capabilities with ease. It’s ideal for Microsoft Teams users who utilize Teams’ collaborative functions and are looking for a more cost-effective, entry route for voice-enabling Teams.”

The net2phone Phone App for Teams supplements net2phone’s native integration for Microsoft Teams which brings all of net2phone’s world-class communication services into the Teams environment. net2phone also offers native integrations with popular CRMs and other business applications including Zoho, Slack, Zapier and Salesforce.

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Study Finds Nearly 70 Percent of Companies are Blindsided by Changes in their Business, Despite Access to Data that Could Help

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Globe Newswire
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Outlier Study Finds Nearly 70% of Companies are Blindsided

After a year of unprecedented change, study uncovers frequent blind spots as well as analytic approaches to help address them

Outlier, the leading automated business analysis (ABA) platform, today released findings from its joint study with Incisiv titled Navigating Blind Spots: The State of Digital Marketing which explores how leading brands gather, assess and leverage data for business marketing and commerce efforts. The report offers valuable insights on significant changes in marketing approaches over the past tumultuous year, as well as common marketing blind spots and ways to avoid them.

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According to the new study, 70% of companies—despite access to large volumes of business data— continue to be surprised by changes in customer behavior, purchase processes and preferences that their data could help them uncover. A surprising 50% of respondents indicated they are not regularly using data to inform changes to their digital marketing strategy, although 81% of marketers made significant changes to their digital strategy over the past year. The research also revealed that nearly 65% of marketers are dissatisfied with the speed of customer data analysis.

“Our study confirms that while marketers are awash in large volumes of customer and campaign data, that data isn’t translating into timely and useful insights,” said Mike Stone, CMO of Outlier. “Given the pace of change it’s more important than ever to be truly data-driven in everyday decisions, and that requires new approaches that can handle the high volume of analysis that is required.”

The report includes detailed information about the types of data marketers rely on most to make accurate decisions, as well as the data sources that most often contain surprising developments. Key takeaways from the study include:

  • More than three quarters (76%) of companies are unable to leverage website traffic, digital advertising, paid search, social media engagement, and sales data to their full potential.
  • 56% of marketers made substantial changes to their digital marketing strategies in 2020, but 67% can’t spot trends or anomalies in their data to guide accurate actions or investment.
  • 46% of those who use data regularly still can’t uncover valuable or relevant trends, and 71% are unable to consistently uncover timely opportunities for growth from customer data.

The study was conducted between June and July 2021 across North America and Europe, reaching more than 200 senior digital marketing executives at companies with annual revenues of $100M to $1B+ USD. Participants were evenly divided across retail and finance industries.

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HealthLeaders’ New Line of Product Offerings Creates Insights, Networking, Community Opportunities for Healthcare Marketing Executives

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HealthLeaders'-New-Line-of-Product-Offerings-Creates-Insights_-Networking_-Community-Opportunities-for-Healthcare-Marketing-Executives

HealthLeaders is proud to announce the launch of the new healthcare Marketing eNewsletter, featuring healthcare marketing analysis, insights, and news. The eNewsletter is part of HealthLeaders’ larger strategy and product offerings to connect with busy healthcare marketing executives who are looking for peer-based insights to help them with their most pressing challenges.

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HealthLeaders’ healthcare marketing offerings will also be showcased through the Marketing NOW Summit, HealthLeaders’ online educational webinar series on September 22, featuring top marketing executives sharing success stories, and the Strategic Marketing Exchange on December 2–3, an in-person networking experience, that serves to provide healthcare marketing executives with peer-sourced and solution-focused insights and opportunities to improve patient experience and implement innovative branding efforts.

Melanie Blackman, strategy and marketing editor for HealthLeaders, says, “Healthcare marketing executives have the advantage and exclusive access to thought leadership, networking, and community by tapping into HealthLeaders’ growing suite of healthcare marketing products. We can help marketing executives at hospitals and health systems be on the cutting edge of achieving patient loyalty.”

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