LearnExperts Transforms Online Training Solutions Through AI, Raises $1.25M

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September 14, 2021

Nielsen-Announces-Data-Collaboration-With-PubMatic-Changing-the-Way-Marketers-Transact-on-Audience-Data

Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.

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Brands can benefit from PubMatic’s extensive reach, enabling advertisers to engage audiences wherever they may be across all digital channels. Through this collaboration, brands may now access Nielsen’s premium audience data, along with insights into consumer behaviour, preferences, and purchasing decisions. Nielsen’s rich audience data has a unique breadth and depth and includes proprietary fast-moving consumer goods (FMCG) data, credit card transaction data, psychographic data, intent, and interest data.

Nielsen’s data may be delivered through PubMatic’s Audience Encore™ – an audience platform designed for marketers to transact on unique, addressable audience data across premium omnichannel inventory.

“Brands are constantly competing for consumers’ attention, and audience data and insights play a significant role in engaging consumers when they are most receptive to advertising,” said Maureen Stapleton, International Commercial Leader, Nielsen Marketing Cloud. “With the widespread adoption of premium programmatic deals, the need to package high-quality datasets with premium inventory is bigger than ever. The partnership between Nielsen and PubMatic provides marketers with high level of consumer intelligence while optimising their advertising investments across all the touchpoints on the consumer journey.”

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“With Nielsen data available through PubMatic’s Audience Encore, our clients can expand their media campaigns and reach new, highly targeted audiences,” said Mark Williams, Director, EMEA – PubMatic Audience and Data Solutions. “Our goal is to fundamentally change the way marketers and data owners transact on audience data by giving more control to the data owner and better return on investment (ROI) for the advertiser. For retail brands, this provides an exciting opportunity to engage consumers in the run up to key shopping periods, such as Black Friday and Cyber Monday, to ensure they are top-of-mind when consumers look to purchase.”

Nielsen data layered onto PubMatic’s Auction Packages or private marketplaces (PMPs) may benefit advertisers by giving them the ability to leverage data and contextual targeting across premium inventory. This can enable advertiser to identify and buy media with the publishers that attempt to attract the most suited, addressable audiences for each brand. This gives advertisers the opportunity to reduce wasted ad spend and focus budget on premium inventory, maximising the effectiveness of campaigns.

This collaboration expands on PubMatic’s strategy to offer advertisers a holistic, privacy forward approach to leveraging premium audience data for effective targeting in a future without third-party cookies.

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TaskUs Celebrates 13th Anniversary, Announces Planned Office Expansions

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September 14, 2021

TaskUs Announces Upsizing and Pricing of Secondary Offering of Class A Common Stock

TaskUs, Inc., a provider of outsourced digital services and next-generation customer experience to innovative and disruptive technology companies, celebrated its founding anniversary and announced office expansion plans across the globe.

Over the past 13 years, TaskUs has grown exponentially, from five employees in a one-room office in Manila to over 31,500 employees across more than 20 sites in eight different countries. TaskUs continues its growth with six new office locations—on top of growing its existing presence in Mexico and its global headquarters, New Braunfels, TX.

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TaskUs’s newest U.S. location in Rio Grande Valley will be a training and meeting hub for teammates who work in Cirrus, TaskUs’s work-from-home platform. The 9,717-square-foot space is set to open in October 2021.

Expanding its existing footprint in India, TaskUs plans to open two new offices in Gurugram and Mohali. The 34,000-square-foot office in Gurugram, called “Jamboree,” is planned to open by December 2021. The company is also building a 100,000-square-foot office in Mohali that is expected by early 2022.

In the Philippines, TaskUs expects to launch “Atlantis,” its permanent site in Batangas by November 2021. It is also transferring its main office in the Philippines from Bonifacio Global City, Taguig to an 86,000-square-foot space in Ortigas, which is scheduled to be fully operational in 2022.

Lastly, before the end of 2021 TaskUs plans to unveil a site in Cali, Colombia, which will be called “Arena.”

“It’s incredible to see the growth of TaskUs over the past years, and I cannot wait to see what the next 13 years has in store,” said Bryce Maddock, TaskUs CEO and Co-Founder. “What started as a small company with two childhood friends has now grown into an international organization powering high-growth and disruptive technology companies.”

All of TaskUs’s sites across the globe reflect the company’s modern, vibrant, and #RidiculouslyRefreshing culture. TaskUs heavily invests in its workspaces, designed to engage and promote happiness and foster overall well-being for teammates.

From Jamboree’s Jumanji theme, Atlantis’s underwater concept, to Arena’s sports-inspired motif, TaskUs continues to transform the industry by providing an exceptional experience for its employees and clients.

TaskUs’s anniversary and office expansions come on the heels of their recent IPO in June of this year. In addition to their business success, TaskUs is committed to prioritizing their people and culture. TaskUs is consistently recognized as one of the best places to work in the world, with a recent award from the Business Intelligence Group in March 2021.

Marketing Technology News: Ipsos Acquires Intrasonics, Its Longstanding Partner And Authority In Audio Watermarking Technology

Appointment of Lorenzo Larini as Chief Executive Officer, Ipsos in North America

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September 14, 2021

Digital Domain Names Darren Jaffe as Executive Producer of Advertising & Games

Ipsos announced the appointment of Lorenzo Larini as Chief Executive Officer for Ipsos in North America, succeeding Pierre Le Manh who decided to follow other professional opportunities.

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Didier Truchot said: “We are excited to welcome Lorenzo to Ipsos. He brings a wealth of experience in the research and advisory fields leveraging data and technology to drive business performance. His vast experience partnering with clients to help them stay ahead of the unrelenting changes of technology and markets is a unique asset to the company”.
With over two decades in the technology information industry, Lorenzo occupied senior leadership positions with Gartner before joining Ipsos. He was the Leader of the North American Consulting business and global Senior Vice-President, Executive Programs, providing tools, insights and knowledge to CIOs and their teams. He is based in Ipsos’ New York office.

Lorenzo Larini said: “For over four decades, Ipsos has been a reliable partner to many leading organizations and institutions across the world. I am thrilled to join the most innovative player in its sector. As technology continues to affect more aspects of our lives, expectations of consumers, citizens and employees are constantly evolving. Ipsos is uniquely positioned to help every organization to act with more confidence, faster and smarter”.

Biographical details:
Lorenzo Larini was born in 1974 in Tuscany. He is married and has one daughter. He has lived and worked in several countries including Italy, the United Kingdom and the United States. Before joining Gartner, Lorenzo held Product Management and Software Engineering positions. He studied Computer Engineering at University of Pisa, in Italy.

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Anaqua Delivers Enhanced IP Management to Bausch Health

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September 14, 2021

HealthWorksAI Unveils the First Healthcare Data Platform using xAI technology

Anaqua’s AQX platform to provide patent and trademark management with integrated IP analytics

Anaqua, the leading innovation and intellectual property management technology provider, announced that Bausch Health Companies Inc. has selected Anaqua’s AQX platform to deliver enhanced IP management across the health care products company’s global operations.

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Bausch Health will be using Anaqua’s AQX as their primary IP management system – both for patent and trademark management – replacing their previous IP services provider. Bausch Health will take advantage of Anaqua’s broad range of IP offerings including AcclaimIP for patent analytics, Anaqua Services for patent annuities and trademark renewals, as well as AQX modules for IP contract and financial management.

Commented Bob Romeo, CEO of Anaqua: “Bausch Health is an innovative health care company delivering on its commitment to help people around the world. We are proud to be working with them and to better serve their valuable IP assets through Anaqua’s enhanced innovation and IP management solutions.”

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Triton Digital Releases the Australian Podcast Ranker for August 2021

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September 14, 2021

Triton Digital Announces New Automated Ad Placement System for Omny Studio

Triton Digital^®, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top 10 Publishers in Australia from 1 August through 31 August, 2021, as measured by Triton’s Podcast Metrics measurement service.

The Top Podcast Ranker and All-Australian Top 100 Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

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For the first time, and for all three rankers, the ranker is based on listeners instead of downloads. In addition, for the first time, both the listener and download metrics are presented to the readers. With these changes having an important effect on the ranking, we are not showing rank changes for this edition only. Rank changes will be available again next month.

As for this month, the top three publishers for the Australian Podcast Ranker are ARN/iHeartMedia, LiSTNR (SCA) and Audioboom.

The top three podcasts in both the Top 100 Ranker and Top 100 All-Australian Ranker are Hamish & Andy (LiSTNR – SCA), Casefile True Crime (Audioboom) and Life Uncut with Brittany Hockley and Laura Byrne (ARN/iHeartMedia).

Total downloads of all shows by all participating publishers in the month of August is 49M.

Participating publishers in the Australian Ranker include Audioboom, ARN/iHeartMedia, DM Podcasts, Equity Mates Media, Hidden Brain Media, Kinderling Kids Radio, LiSTNR (SCA), News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, Sports Entertainment Network (SEN), Stitcher Media, TOFOP Productions, Wavelength Creative and West Australian Newspapers.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

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Forrester Introduces New Forrester Decisions Services For B2B Marketing Leaders

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September 14, 2021

Forrester Announces Full Conference Agenda For Data Strategy & Insights 2021 Live Virtual Experience

The five services for B2B marketing leaders will help them drive measurable growth, client retention, and advocacy.

Forrester introduces a number of Forrester Decisions services to help B2B marketing leaders and their teams accelerate progress on key marketing priorities. These services offer bold vision research, curated tools and frameworks, and hands-on guidance to enable firms to drive alignment across their revenue engine, while emphasizing customer growth, retention, and advocacy. According to Forrester, organizations that successfully align their revenue engine report 19% faster growth and 15% greater profitability.

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Forrester offers five services for B2B marketing leaders: B2B Marketing Executives, Marketing Operations, Demand & ABM, Portfolio Marketing, and Channel Marketing. These services are part of a portfolio of 15 Forrester Decisions services designed for executives, functional leaders, and their teams — across technology, marketing, CX, sales, and product management — to empower them to move quickly, derisk decisions, and save time and money when tackling their most pressing priorities. The key priorities for B2B marketing leaders include:

Formulating a marketing strategy and driving transformation.
Developing the annual marketing and investment plan.
Shaping the brand experience.
Developing a corporate communications strategy.
Designing and implementing an integrated campaign strategy.
Demonstrating marketing’s value to the business.
Creating marketing structure and operating models that optimize performance.

“The pandemic dramatically altered B2B buying behaviors, spurring the need for new approaches,” said Sharyn Leaver, senior vice president of research at Forrester. “In 2021, 43% of B2B buyers are involved in large, complex buying scenarios affecting multiple departments with executive oversight, up from 28% in 2019, indicating increased scrutiny and due diligence on B2B purchases. As a result, B2B CMOs must move fast, build a strong coalition among their peers, and proactively engineer cross-functional alignment to better engage with buying groups. Forrester Decisions equips B2B marketing leaders with the resources to better understand their customers’ changing behaviors, navigate complex buying scenarios, and ultimately achieve business outcomes faster.”

Additionally, Forrester Decisions offers a personalized digital experience to help users intuitively navigate and share content. Forrester Decisions includes three core components that help leaders make progress on today’s priorities and plan for the future:

1. Bold vision research that showcases the latest insights, trends, predictions, and market forecasts to stay ahead of changing customer and market dynamics. Examples include:

Forrester’s signature research: Forrester’s take on the important trends that impact business today and what’s coming in the future. This includes research like empowered buying, which helps leaders stay ahead of ever-changing markets, economic volatility, and the expectations of empowered buyers to deliver on their customer-obsessed strategy.
Customer insights: access to data snapshots that explore business buyer attitudes, behaviors, and technology adoption.
Technology landscapes and Forrester Wave™ evaluations: Know when and why to invest in 297 different technologies, understand 74 different tech categories, and evaluate potential partners from more than 850 vendors to drive growth.

2. Curated tools and frameworks to tackle priorities with strategic models and plug-and-play templates, including:

Strategic models: Each Forrester Decisions service contains a core set of strategic models designed to help leaders take immediate action on their most pressing priorities. For example, the Forrester B2B Revenue Waterfall™ is the industry standard for B2B organizations looking to define their demand management process. It helps firms drive new pipeline and revenue opportunities in current accounts, turn buyers into advocates, and fuel demand generation activities such as attracting net-new buyers’ attention and accelerating deal closing.
Peer benchmarks: Forrester Decisions provides clients with access to marketing benchmarks to help them keep pace with the market and justify change or the need for additional investment.
Assessments: Diagnostic assessments enable B2B marketing leaders to compare their organization’s current state with other high-performing B2B marketing organizations to uncover prioritized areas for improvement.

3. Hands-on guidance to apply Forrester research to specific needs:

Guidance sessions: Leaders work with Forrester experts to apply frameworks, models, and data to their specific context.
Events: B2B marketing leaders also experience Forrester’s full suite of offerings at established annual events in North America, EMEA, and APAC. B2B Summit is the premier event for B2B leaders to get inspired by hearing about the latest developments from industry experts, paired with real-world examples from the most innovative B2B marketers. B2B Summit APAC and B2B Summit EMEA will take place on September 14–15 and September 28–29, respectively.

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Zoom Announces Planned Innovations to Ignite the Next Era of Communications

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September 14, 2021

Zoom Announces Planned Innovations to Ignite the Next Era of Communications

Zoomtopia 2021 Highlights Customers Using Zoom Innovations to Embrace Change, Enable Hybrid Workforces, and Grow Their Businesses

Zoom Video Communications, Inc. kicked off Zoomtopia 2021, unveiling plans for innovations across its platform designed for today’s dynamic working environments, and to ignite a new era of connection and collaboration. Zoom is transforming the trajectory of business and personal communications by advancing the way we connect, share ideas, and get more done together – regardless of location. Zoom is developing new products, features, and partnerships designed to empower and engage the modern workforce with connected workstreams.

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“Innovation remains at the forefront of Zoom’s annual Zoomtopia conference,” said Daniel Newman, Principal Analyst at Futurum Research. “I am particularly impressed with how Zoom’s plans for new solutions, like Zoom Video Engagement Center and Zoom Whiteboard, could continue to broaden Zoom’s impact on different facets of our work and lives, while enabling customers to create and grow businesses entirely on its platform.”

“In the last decade, we have been honored to become the ‘go-to’ video communications platform, but there has never been a more dynamic period in the company’s history than these last 18 months,” said Eric S. Yuan, Founder and CEO at Zoom. “We have released hundreds of new features, enhancements, and capabilities this past year alone and we have exciting new features in our development pipeline. With the ability to visually brainstorm on a virtual whiteboard and collaborate with colleagues similar to an in-person experience, or the endless opportunities of live transcription and translation services powered by Artificial Intelligence (AI) – previously considered ‘futuristic’ technologies are on the verge of becoming a reality and could reshape the way we work.”

Empowering and Engaging Communities
Zoom’s recent study on the role of video communications in daily life examined people’s preferences for how they envision using this technology in a future world. Globally, the majority of respondents agree that everything will have a virtual element – including celebrations and events.

Zoom Events Conference is a new event type that Zoom plans to make available this fall on Zoom Events, which will allow hosts to organize multi-track and multi-day events in a sophisticated format, with rich functionality, including, event lobby, chat, networking, sponsors, surveys, recordings, analytics, and more. Zoom Events Conference will offer hosts and attendees a customizable experience with the ability to provide an engaging and connected virtual event experience.

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Enabling the Modern Workforce
Zoom is working to arm customers with innovative technology solutions designed to create new opportunities for business growth. Future potential projects include:

Zoom Video Engagement Center (VEC): Connect your experts with your customers on video to create engaging experiences where they can build rapport and trust, and share expertise in a structured and immersive virtual environment. With industry-specific solutions, Zoom VEC will offer the same cloud-first scalability and trusted video architecture customers have come to expect from Zoom.
Zoom Whiteboard: Today’s hybrid, remote and colocated workforce relies on collaboration tools to be efficient and productive, and the goal for Zoom Whiteboard is to set a new standard for working smarter, together. We envision that Zoom Whiteboard will act as a digital canvas, enabling seamless, real-time and asynchronous collaboration, with the ability to interact with the whiteboard similar to an in-person experience, creating more visually engaging and efficient meeting experiences.
Zoom & Oculus Team Up: Zoom will be teaming up with Horizon Workrooms to bring the physical and virtual world together using Zoom. The goal is to allow users to access their Zoom Whiteboard and Zoom Meetings within the virtual Workrooms environment when this ships next year. With this collaboration, we aim to let people immerse themselves into the Zoom Whiteboard no matter what device they join from, all while in a Zoom meeting.
Live Translation and Transcription: Zoom meetings will become even more inclusive with the addition of real time, automated translation, as well as expansion of its existing live transcription, with support for multiple languages coming later next year. Zoom connects users across borders and continents, and these live transcription and translation features will create endless opportunities by bridging the communications gap across language barriers as well.
Zoom Rooms Smart Gallery: Zoom is committed to enabling the modern workforce. To foster a more inclusive hybrid, remote and colocated work experience, we plan to expand use cases of Zoom Rooms Smart Gallery for meeting spaces of all sizes by creating individual video feeds of in-room participants, so they’re viewed clearly and equally by remote employees.
Hot Desking: Zoom’s envisioned hot desking solution, available later this year, will allow employees to reserve desks and spaces in their offices using an interactive map and enable easy authentication to bring your personal Zoom experience to any Zoom Rooms or Zoom Phone appliance.
Platform Security: Security and privacy are cornerstones of the Zoom platform. To empower customers to provision and manage their own encryption keys, Zoom is developing a Bring Your Own Key (BYOK) offering, with an initial beta planned for later this year. Additionally, Zoom plans to extend End-to-end encryption (E2EE) to Zoom Phone, potentially enabling users to upgrade to E2EE during one-on-one phone calls that occur via the Zoom client in the coming year.

Connecting Workstreams
Zoom is virtually replicating the various ways we interact in real life, and beyond. Zoom Meetings, Chat, Webinars and Phone all work together as one unified communications solution, with the ability to navigate between them.

Zoom Apps are built to optimize meeting workflows. Later this year, we plan to make integration of Zoom Apps available throughout the platform, including Zoom Apps for Webinars, Zoom Apps for Mobile, and immersive apps, which will enable even more immersive and collaborative app experiences.
Zoom Chat Huddle View will potentially provide a visual layout of channels to give teams a sense of connectedness while working virtually. Channel members will potentially be able to choose a unique virtual background of their choice, chat, easily see who is in the channel, and quickly identify if they are busy or available, bringing teams together in a whole new way.
Zoom Phone Video Voicemails is planned to provide a more personable alternative to standard voicemails with the ability to leave video messages for colleagues, right into their voicemail inbox.
Zoom Continuous Collaboration could make it easier to collaborate across tools with tighter integrations across the Zoom platform and third parties. With these planned enhancements, users would benefit from the ability to share files, recordings and chats from Zoom Meetings to Zoom Chat for easy reference and collaboration on documents and integration with file sharing solutions – all without having to leave the Zoom client.
Zoom Widget is planned to provide a view at-a-glance schedule, that could enable users to see who is already in the meeting, and notify the host using Zoom Chat if they are running late. For people in back-to-back meetings, Zoom Widget will help them manage time, expectations, and keep their teammates in the know.

These planned innovations will help to create a more efficient, collaborative, and engaging user experience, while also simplifying processes by connecting and organizing workstreams.

Social Impact and Zoomtopia Awards

Zoom Cares, Zoom’s social impact arm, announced $2 million of new funding to a collection of eight global nonprofits supporting mental health among native, LGBTQ, and young people of color who have been disproportionately affected by COVID-19 and systemic racism. Zoom organized a team of seven global experts as part of its participatory grantmaking process to collaboratively decide on the nonprofits and distribution of donations.
Zoom is honoring select customers who made tremendous efforts to combat COVID-19 with the Zoom Delivering Hope Awards. By activating their networks, leveraging their resources, and sharing their expertise, these organizations had a massive impact on the global collective effort against the coronavirus.
Every year at Zoomtopia, the company highlights the creative and unique ways its customers are using Zoom with the Zoomtopia Innovation Awards. The contest recognizes the Zoom customers that most embody innovation, inspiration, and creativity in using Zoom solutions.

Zoomtopia, powered by Zoom Events Conference, features over 75 educational sessions, over 100 thought-provoking speakers, business leaders and celebrity appearances, and opportunities to network, collaborate, and learn, visit Zoomtopia.com to register and attend. The statements contained here are for informational purposes only. Any services, products or functionality referenced that are not currently available are subject to change at Zoom’s sole discretion and may not be delivered as planned or at all. Customers who purchase from Zoom should make their purchase decisions based upon currently available pricing, features and functions.

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Product Marketing Alliance Continues to Double-Down on Enterprise Education by Acquiring Sequel Media

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September 14, 2021

Product-Marketing-Alliance-continues-to-double-down-on-enterprise-education-by-acquiring-Sequel-Media

Product Marketing Alliance (PMA), the world’s largest community for product marketers, has acquired Sequel Media as part of its plans to expand its education empire.

Since it first came onto the scene in 2019, PMA has established itself as the continuous professional development platform of choice for thousands of product marketers worldwide, attracting organizations such as Salesforce, HubSpot, Microsoft, and more.

Sequel Media is an in-person events business that facilitates business growth in fast-moving markets. Its Summit series – Product Marketing World, Sales Enablement World, Product-Led World, and AI Accelerator Summit – tour the world and provide the best in-person events for these communities, uniting experts everywhere.

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Combining Sequel’s market-dominating events series with PMA’s well-established community and education offering was a no-brainer for the company, and marks the start of an incredibly exciting and prosperous hybrid model; encompassing live in-person, live and online, and OnDemand opportunities for their communities.

PMA’s acquisition of Sequel Media will enable the education arm of the organization to ramp up the velocity of its accredited courses, membership, and scholar programs, all the while continuing to provide global events, market-leading reports, and thriving communities.

The acquisition also marks the birth of The Alliance.

Home to PMA’s portfolio of communities (Sales Enablement Collective, Product-Led Alliance, Future of SaaS, AIAI Accelerator Institute, Customer Success Collective, B2B Marketing Alliance, and CMO Alliance) The Alliance will be the organization’s new corporate umbrella, becoming the go-to professional development platform for high-growth organizations and individuals worldwide.

Richard King, Founder & CEO of Product Marketing Alliance, said: “Acquiring Sequel Media was the obvious and natural fit for us. PMA has experienced an incredibly steep growth curve over the last two years and this is set to continue.

“We’re incredibly excited to have Sequel’s in-demand and established in-person events series now under our remit, and we’re already working on lots of plans to bring our digital education offering in-person. Watch this space.”

Josie King, Founder and CEO of Sequel Media, said: “The Sequel Media team is excited to join forces with PMA.

“Content and community have always been at the core of both organizations, and we have a shared vision of what a true community-led approach should be. Continuing to add value, authority, and leadership through our community events and educational programs will be a key driver of growth.

“We’re on the verge of something special and by working together and creating The Alliance, we will expedite our joint mission of enabling high-growth organizations to access the education, content, and community needed to help individuals and companies scale.”

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Since launching, it’s gathered more than 40,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. All with one shared goal: to drive demand, adoption, and the overall success of their products.

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iQor Hires John Jacobi as Chief Financial Officer

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September 14, 2021

iQor Hires John Jacobi as Chief Financial Officer

Tech-enabled BPO hires new chief financial officer to drive success and digital transformation

iQor, a managed services provider of customer engagement and technology-enabled BPO solutions, today announced that it has hired John Jacobi as its new Chief Financial Officer (CFO).

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“iQor is an exciting company with the right mindset for innovation and transformation with industry-leading digital and customer experience management solutions”

Jacobi brings over thirty years of diverse service industry experience, helping organizations grow, mitigate risk, and enhance shareholder value. This experience includes financial leadership positions in both Fortune 500 companies and rapidly growing privately-owned organizations. Jacobi holds a B.S. in Accounting from Villanova University and an M.B.A. from Duke University.

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“We’re very excited to add John Jacobi to the iQor family,” said President and Chief Executive Officer (CEO) of iQor, Gary Praznik. “His demonstrated experience and vision will help iQor achieve the next level of our digital transformation and evolution of our company’s financial performance and structure.”

Before iQor, Jacobi most recently was CFO of a private-equity purchased founder company Sunteck. He worked with his CEO to transform the company into a scalable $1B+ multi-modal logistics provider before selling to Mode Transportation. At transaction close, Jacobi then became CFO of Mode Transportation, where he worked to integrate the two respective billion-dollar organizations, realize targeted synergies, and improve the combined companies’ risk profile while continuing profitable growth.

“iQor is an exciting company with the right mindset for innovation and transformation with industry-leading digital and customer experience management solutions,” said Jacobi. “I look forward to working with Gary and the rest of the team to execute on the many great opportunities that lie ahead for iQor to add value for all of our stakeholders.”

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Renren Announces Appointment of New Chief Financial Officer

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September 14, 2021

Renren-Announces-Appointment-of-New-Chief-Financial-Officer

Renren Inc. (“Renren” or the “Company”), which operates several U.S.-based SaaS businesses, announced that Chris Palmer has been appointed as the Company’s Chief Financial Officer, effective September 6, 2021. Palmer succeeded Lucy Yang, who will continue to serve as Chief Financial Officer of Kaixin Auto Holdings.

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“On behalf of Renren’s Board of Directors and management team, I would like to thank Lucy for her numerous contributions and tireless work at Renren. I would also like to take this opportunity to warmly welcome Chris Palmer to the Company as we continue our quest to build and grow our portfolio of vertical SaaS businesses. His experience helping companies scale and achieve rapid growth will prove valuable as we build leadership market positions for our SaaS businesses,” said Renren’s Chairman and Chief Executive Officer, Mr. Joseph Chen.

Prior to Joining RenRen, Palmer served as VP Finance at Twist Bioscience, a Global manufacturer of Synthetic DNA. Prior to that, he was chief financial officer and chief innovation officer at Televerde, an outsourcer of Demand Generation and Inside Sales services. Mr. Palmer has also worked at a number of semi-conductor businesses, including Intel Corporation, where he served in a variety of roles spanning M&A, finance, and general management. Mr. Palmer started his career at KPMG, is a Certified Public Accountant, and received his MBA, with honors, from Duke University’s Fuqua School of Business.

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Dialpad Partners With TelcoDataCloud to Bring Modern Cloud Communications to Australian Enterprises

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September 14, 2021

Dialpad Partners With TelcoDataCloud to Bring Modern Cloud Communications to Australian Enterprises

Dialpad and TelcoDataCloud provide flexible, reliable UCaaS and CCaaS solutions for companies of all sizes

Dialpad Inc., the industry leader in AI-powered communication and collaboration, today announced its partnership with TelcoDataCloud, an independent telecommunication service and consultancy provider. Together, Dialpad and TelcoDataCloud are on a mission to future-proof Australian businesses with communication solutions and cloud innovation.

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“Dialpad is an innovative product that delivers cost-efficient contact center features and enterprise tools for the everyday company. With its cloud-based platform, we have been impressed with Dialpad’s ability to scale up and down instantly in addition to its overall simplicity and ease-of-use”

The Dialpad cloud-native communications platform is the one place for a truly unified Communications as a Service (TruCaaS) experience. With a TruCaaS solution delivered through a single pane of glass, and customer engagement all on one cohesive platform with AI at its core, Dialpad helps companies simplify business communications and collaboration. Dialpad is a complete, modern communications platform built on a split cloud architecture for unmatched security, reliability, and flexibility. Simple to deploy, available on any device and with baked-in Voice Intelligence, Dialpad creates a searchable archive of every call, improving communication between employees, customers and business partners working from anywhere.

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“TelcoDataCloud’s level of support for prospective customers in addition to its quality of referrals has lead to an impressive customer conversion rate. We’re thrilled to continue this partnership and bring Dialpad’s reliable cloud communications platform to more companies,” said Gerard D’Onofrio, Australia Country Manager, Dialpad. “As rapidly expands across Australia, we are seeing massive success with customers including Cricket Australia and Bing Lee. With TelcoDataCloud by our side, Dialpad is on track to build on our momentum and exceed growth expectations.”

In the second quarter of 2021, TelcoDataCloud closed three major customer deals with Dialpad, which included leaders in the building, manufacturing and sporting industries. TelcoDataCloud worked with these companies to find an innovative solution to centralize IT functions and improve customer experiences.

“Dialpad is an innovative product that delivers cost-efficient contact center features and enterprise tools for the everyday company. With its cloud-based platform, we have been impressed with Dialpad’s ability to scale up and down instantly in addition to its overall simplicity and ease-of-use,” said Asa Grund, Director Of Consulting, TelcoDataCloud. “Dialpad’s seamless integrations with Salesforce, Microsoft Teams and others have also been key differentiators when we’re working with customers.”

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Mio Teams Up with Zoom to Offer Chat Interoperability

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September 14, 2021

Mio Teams Up with Zoom to Offer Chat Interoperability

New integration will allow Zoom customers to chat with contacts who use Microsoft Teams, Slack, and Webex

Mio, the leading provider of chat interoperability, today announced it is working with Zoom to bring cross-platform messaging to Zoom Chat.

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Mio’s new Zoom integration will enable Zoom Chat users to collaborate with colleagues and external contacts who use Microsoft Teams, Slack, or Webex.

With Mio’s Zoom Chat app installed, users will be able to:

Join Teams, Slack, and Webex channels from Zoom Chat
Send direct messages to Teams, Slack, and Webex users from Zoom Chat
Edit and delete messages and post threaded replies
Share files, GIFs, and emoji reactions

Mio CEO, Tom Hadfield, said:

“Cross-platform messaging is the future of workplace collaboration. The reality of the modern workplace is that knowledge workers needs to collaborate with internal and external contacts who aren’t using the same chat app. As an alternative to managing guest accounts and toggling between multiple apps, Mio’s interoperability solution allows seamless collaboration between Zoom Chat, Microsoft Teams, Slack, and Webex users.”

Mio’s Zoom integration is currently available in private beta. Mio will be available to all Zoom Chat users in late 2021.

Marketing Technology News:MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

Intuit to Acquire Mailchimp

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September 14, 2021

Combination Accelerates Intuit’s Vision to Provide an End-to-End Customer Growth Platform for Small and Mid-Market Businesses

Intuit , the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma, today announced that it has agreed to acquire Mailchimp, a world-class, global customer engagement and marketing platform for growing small and mid-market businesses. The planned acquisition of Mailchimp for approximately $12 billion in cash and stock advances Intuit’s mission of powering prosperity around the world, and its strategy to become an AI-driven expert platform. With the acquisition of Mailchimp, Intuit will accelerate two of its previously-shared strategic Big Bets: to become the center of small business growth; and to disrupt the small business mid-market.

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Together, Intuit and Mailchimp will work to deliver on the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses, allowing them to get their business online, market their business, manage customer relationships, benefit from insights and analytics, get paid, access capital, pay employees, optimize cash flow, be organized and stay compliant, with experts at their fingertips. Delivering on the promise to be the single source of truth, small and mid-market businesses will have the power to combine their customer data from Mailchimp and QuickBooks’ purchase data to get the actionable insights they need to grow and run their businesses with confidence.

“We’re focused on powering prosperity around the world for consumers and small businesses. Together, Mailchimp and QuickBooks will help solve small and mid-market businesses’ biggest barriers to growth, getting and retaining customers,” said Sasan Goodarzi, CEO of Intuit. “Expanding our platform to be at the center of small and mid-market business growth helps them overcome their most important financial challenges. Adding Mailchimp furthers our vision to provide an end-to-end customer growth platform to help our customers grow and run their businesses, putting the power of data in their hands to thrive.”

Mailchimp brings to Intuit technology at scale along with global customer reach. Founded in Atlanta, GA in 2001, Mailchimp began by offering email marketing solutions, and evolved into a global leader in customer engagement and marketing automation fueled by a powerful, cutting-edge AI-driven technology stack.

Global customer reach with 13 million total users globally, 2.4 million monthly active users, and 800,000 paid customers; with 50 percent of customers outside of the U.S.
Data and technology in the form of 70 billion contacts, and 250+ rich partner integrations.
AI-powered automation at scale fuels 2.2 million daily AI-driven predictions.

“Over the past two decades, we’ve vastly expanded and evolved Mailchimp’s platform to help millions of small businesses around the world start and grow,” said Ben Chestnut, CEO and Co-founder of Mailchimp. “With Intuit, we’ve found a shared passion for empowering small businesses. By joining forces with Intuit, we’ll take our offerings to the next level, leveraging Intuit’s AI-driven expert platform to deliver even better products and services to small businesses. This is an exciting new chapter for Mailchimp, our 1,200+ dedicated employees, and customers.”

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Both Intuit and Mailchimp have always worked to solve small and mid-market businesses’ biggest challenges. For two-thirds of small businesses, finding new customers is their biggest obstacle and over 25 percent struggle to retain existing customers, yet almost three-quarters of small businesses have not adopted a customer relationship management solution. Eighty-four percent of small businesses use pen and paper or spreadsheets to reconcile their inventory across channels and 50 percent of small businesses fail within the first five years due in large part to cash flow challenges. Collectively these challenges create barriers to small and mid-market business success that Intuit’s acquisition of Mailchimp will help solve.

“Together, Mailchimp and QuickBooks will become a powerful engine for small and mid-market business customers to get, engage and retain their customers, run their businesses, optimize cash flow and remain compliant,” said Alex Chriss, Executive Vice President and General Manager of the Intuit Small Business and Self-Employed Group. “Today, QuickBooks helps more than 7 million small and mid-market businesses get paid fast, access capital, pay their employees and grow in an omni-channel world. Mailchimp’s addition will bring speed and velocity to these efforts, with the acceleration of mid-market expansion opportunities and global growth for both brands.”

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Oracle Announces Fiscal 2022 First Quarter Financial Results

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September 14, 2021

Oracle Announces Fiscal 2022 First Quarter Financial Results

— GAAP EPS up 19% to $0.86, Non-GAAP EPS up 11% to $1.03

— Fusion ERP cloud revenue up 32%, NetSuite ERP cloud revenue up 28%

— IaaS plus SaaS cloud revenue totaled $2.5 billion or 25% of quarterly revenue

Oracle Corporation today announced fiscal 2022 Q1 results. Total quarterly revenues were up 4% year-over-year to $9.7 billion. Cloud services and license support revenues were up 6% to $7.4 billion. Cloud license and on-premise license revenues were down 8% to $813 million.

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Q1 GAAP operating income was up 7% to $3.4 billion, and GAAP operating margin was 35%. Non-GAAP operating income was up 4% to $4.3 billion, and Non-GAAP operating margin was 45%. GAAP net income was up 9% to $2.5 billion, and GAAP earnings per share was up 19% to $0.86. Non-GAAP net income was up 2% to $2.9 billion, and Non-GAAP earnings per share was up 11% to $1.03.

Short-term deferred revenues were $10 billion. Operating cash flow was up 17% to $15.3 billion during the trailing twelve months.

“Q1 results were excellent as constant currency revenue beat guidance by $100 million with all revenue segments exceeding forecast, and Non-GAAP earnings per share beating guidance by $0.08,” said Oracle CEO, Safra Catz. “Oracle’s two new cloud businesses, IaaS and SaaS, are now over 25% of our total revenue with an annual run rate of $10 billion. Taken together, IaaS and SaaS are Oracle’s fastest growing and highest margin new businesses. As these two cloud businesses continue to grow they will help expand our overall profit margins and push earnings per share higher.”

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“Last week, Cloud Wars published an article entitled ‘Oracle Leapfrogs Google in Major Cloud Ranking’ summarizing an upcoming Gartner Report that reviews the leading cloud infrastructure companies,” said Oracle Chairman and CTO, Larry Ellison. “Please read the article and the Gartner Report for all the essential details. Oracle is delivering some truly innovative infrastructure services. Last quarter, we released the next generation of the world’s most popular open source database, MySQL, which now includes the HeatWave in-memory query accelerator, and the AutoPilot management tools. Many customers measured our new MySQL cloud service to be much much faster, less expensive, and easier to use than SnowFlake, Aurora, RedShift and other commonly used cloud databases. In response to requests from some of those customers, we decided to make MySQL HeatWave available on other clouds in addition to the Oracle Cloud.”

The board of directors declared a quarterly cash dividend of $0.32 per share of outstanding common stock. This dividend will be paid to stockholders of record as of the close of business on October 12, 2021, with a payment date of October 26, 2021.

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EY Announces Alliance With Snowflake to Leverage Their Data Cloud for Business Solutions Across Industries

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September 14, 2021

EY Announces Alliance With Snowflake to Leverage Their Data Cloud for Business Solutions Across Industries

EY today announces an alliance between Snowflake, a Data Cloud company, and Ernst & Young LLP (EY US), to help businesses transform how they manage and share their data assets.

The alliance combines Snowflake’s Data Cloud with EY US business insights to offer innovative solutions across industries, initially starting with financial services. Snowflake’s Data Cloud can increase the utility of public cloud solutions through a next-generation approach to data modernization, with a single, integrated platform for data warehousing, data lakes, secure data sharing, application development, integrated data engineering and the ability to run advanced data analytics. Snowflake’s innovative technology combined with market-leading capabilities offered by EY US teams can help accelerate how organizations thrive in the digital age.

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Faisal Alam, EY Americas Emerging Technology Leader says:

“EY US is dedicated to helping organizations solve their toughest challenges and realize their greatest ambitions, by capitalizing on transformative opportunities as part of their tech-enabled journey. We are pleased to be working with Snowflake, who’s innovative Data Cloud is revolutionizing how organizations across all sectors manage data, analytics, risk and business processes. The EY US-Snowflake collaboration can help clients alleviate their current challenges and turn data into a transformational asset for their organization.”

Snowflake and EY US are creating industry-specific resources that leverage the power of the Data Cloud to improve service delivery, finance, risk management, compliance, operations and other corporate functions.

Colleen Kapase, Snowflake SVP of Worldwide Partners & Alliances, says:

“Snowflake is dedicated to supporting businesses throughout their Data Cloud transformation journey. Enhancing our capabilities with innovative managed industry solution offerings and consulting implementation services from EY US can help organizations successfully manage and leverage their data as assets to create informed and productive business strategies.”

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Infocore Achieves ISO/IEC 27001:2013 Certification for Information Security Management Systems

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September 14, 2021

Infocore Achieves ISO/IEC 27001:2013 Certification for Information Security Management Systems

By successfully completing the in-depth certification process, Infocore commits to the highest level of data security.

Infocore, a family-owned, data-driven marketing company and trusted industry leader in the audience data space, is proud to announce their recent ISO/IEC 27001:2013 certification. This certification shows that Infocore meets the highest international standards for establishing, implementing, maintaining and continually improving their information security management systems.

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According to ISO (International Organization for Standardization), “The information security management system preserves the confidentiality, integrity and availability of information by applying a risk management process and gives confidence to interested parties that risks are adequately managed.”

Peter Jupp, Co-Owner and Co-Founder of Infocore explains, “We live in an era of incredible data vulnerability. Staying ahead of all the threats from inside and outside an organization is a significant challenge. Certifying for ISO 27001 has given us a significant advantage in understanding where all the threats can come from and ensuring the integrity of our systems and our data environment. Our commitment to continuous training and improvement allows us and our clients to sleep easier at night.”

Infocore has always been dedicated to sourcing data that is 100% CAN-SPAM, CASL, GDPR and CCPA compliant. In addition, Infocore is data-agnostic, which means they don’t own any data or have any affiliations with data providers that could cause bias in data selection. With a Continuous Campaign Improvement (CCI) approach, Infocore employs monitoring, analyzing, applying, improving and testing to continuously fine-tune data selection for clients.

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Powell Software Launches Together to Allow SMEs to Connect and Collaborate with Ease

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September 14, 2021

Powell Software Launches Together to Allow SMEs to Connect and Collaborate with Ease

New ready-to-use, interactive space unites the intranet with Microsoft Teams, bringing small business owners a simple and engaging all-in-one communications platform for a hybrid workplace

As small businesses grapple with a myriad of challenges to keep their companies running successfully, Powell Software introduces Together, the small business intranet accessible from Microsoft Teams that helps meet their productivity, communication and collaboration needs.

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Together is a secure, all-in-one space, deployable in minutes, that allows workers and their employers to collaborate in a single simple, intuitive interface. It unites the intranet with Teams so that employees can find everything they need on one convenient platform.

Powell Software’s Together

“Workers are often drowning in a multitude of digital tools which also often leaves IT teams frustrated having to implement and manage them all,” said Matthieu Silbermann, Chief Product Officer, Powell Software. “This leads to inefficiency as small businesses, often with limited resources and no dedicated departments, battle with effective employee communications.”

Employee engagement ranks at the top of the list of priorities when it comes to digital workplace strategy, according to nearly 50% of the respondents in a recent survey conducted by Powell Software in partnership with Stitch DX.

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“Further, over 50% of remote workers are worried about workplace exclusion as more people work remotely or in a hybrid model,” Silbermann continued. “Powell Software’s Together, which unites the entire company, leverages the power of Microsoft Teams to help employees work more effectively remotely and feel part of the company culture.”

Because Together is integrated with Teams, the scalable solution can be deployed in minutes. Accessible from the Teams application, a browser or a mobile device, the employer’s hub is always up-to-date and can be upgraded seamlessly to another version as needed. Together leverages Microsoft’s security to keep all data safe.

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Builder.ai introduces Natasha – the World’s first AI Software Expert, designed to help Businesses Order Tailor-made Software

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September 14, 2021

Brits app-sessed: New Builder.ai data reveals over 20 million can't live without social media apps

Builder.ai’s AI-powered platform recognised as ‘Visionary’ in Gartner® 2021 Magic Quadrant

Builder.ai launches a beta of Natasha, the world’s first AI-powered product manager in its continued efforts to democratise software development with Builder Studio 3.0. The new platform introduces the beta of Natasha, the world’s first software product manager, powered by AI. For the first time, she (the AI) can interact with customers, starting to remove massive amounts of human variance in the journey from an idea in their head to the app in their hand. The idea-to-spec journey is the hardest part of a human only process, causes the most human variability, and ultimately affects consistency and the predictability of a project, causing those notorious stretching timelines and costs with no end in sight.

Natasha has the ability and potential to switch software development from being a long-drawn-out consultancy operation to a smooth, predictable, consistent and replicable process. So, every product built has the same quality and the same immaculate processes behind it. In the beta, she will show up in two areas of the Builder Studio: through a chat experience for customers and also as an agent listening to customer conversations, automatically tagging features and asking questions of the customer-facing teams (via chat), thereby ensuring that every conversation is powered by the collective insight of all conversations.

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“Builder.ai’s mission has always been to be the connection between every great idea and a fully realised product, whilst giving our customers the utmost control over their future,” said Builder.ai Co-Founder and CEO, Sachin Dev Duggal. “We’ve launched the new Builder Studio 3.0 with the beta of Natasha to push the envelope of what we all thought was possible. Imagine a world where you can pick up the phone, speak to Natasha and three days later have your app in the AppStore; this is the future we are building towards.”

Natasha can manage projects in real time with unparalleled transparency and consistency, compressing weeks of work into hours and minutes. She possesses the rationality to translate an idea into a set of features; break a project into parallel streams for a faster build; choose the best developers; set timelines; and calculate budgets. All of this was only possible manually before. At a conventional development shop, just that first stage – turning an idea into a spec doc – takes anywhere between 2-6 weeks. This involves sitting through dozens of meetings for weeks until the product begins to take shape. But with Natasha, it can all happen in an hour.

Builder.ai was recently recognised in the Gartner 2021 Magic Quadrant for Multiexperience Development Platforms (MXDP) as a Visionary. Gartner says: “Visionaries demonstrate a strong understanding for the MXDP market and have the technical and go-to-market wherewithal to excel.” One of only three new entrants in this Magic Quadrant, we believe Gartner has added Builder.ai for its innovative product offerings, market understanding and strategic growth plans. Gartner evaluates companies on their completeness of vision and ability to execute, and Builder.ai’s AI-powered platform was placed furthest right for completeness of vision within its quadrant. Builder.ai enables businesses with no tech knowledge (or the time to do it themselves) to order custom software.

Traditional platforms (low-code/no-code/SaaS) are aimed at experts and require extensive training and expertise. These haven’t removed expertise from the equation and still need to be complemented by professional services that use the respective platforms.

We feel this Gartner Magic Quadrant recognition of Builder.ai’s differentiated zero-code platform as a new way to create software further enforces the company’s belief that customers want software “built for them” rather than building it themselves, which removes the customers’ necessity to find experts entirely. It combines Lego-like reusable features that programmatically snap together AI (machine learning, computer vision, knowledge graphs) to vastly reduce human effort, and then intelligently selects from a network of experts who work on the platform to finish off the last mile. Unlike other platforms, customers get a complete copy of their code, which gives them total control over their tech, without having to become an expert; this also allows Built by Builder.ai applications to be seen in the AppStore and Google Play (most low-code/no-code apps are only internally consumed).

“Since April 2020, we’ve seen 12x growth in monthly net revenue for the Builder Studio product, and 6x+ increase in new customers over the last 12 months. As a virtual Product Manager, Natasha will help enrich these customer experiences and increase productivity,” added Sachin Dev Duggal. “The development of any intelligent agent such as Natasha is a process of continual learning and refinement. She’ll continue to evolve and learn over time as she’s fed more data and has more experience engaging with customers.”

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3D Visualisation Software Set to Transform the Automation Sector as AUCTA Signs Deal With Industry Leader ALPHR Technology

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September 14, 2021