Acquisition of Leading Danish Creative Agency Will Help Accenture Interactive Create a Full-Service Experience Agency in Nordics Region

Accenture has entered into an agreement to acquire Hjaltelin Stahl, a leading Danish creative agency, known for its ability to create unique and consistent cross-media experiences for its clients. The award-winning Copenhagen-based agency will become part of Accenture Interactive and boost its capabilities as an Experience Agency in the Nordic countries and beyond.

“Hjaltelin Stahl’s team and their proven capabilities will perfectly complement and enhance our presence in Denmark and other Nordic countries.”

Hjaltelin Stahl, founded in 2003, is one of Denmark’s largest independent agencies by revenue and was voted the best agency in Denmark in 2019 for the fourth consecutive year by 750+ marketing leaders in the annual MyImage survey. Hjaltelin Stahl creates cross-channel branding campaigns and digital experiences for brands such as Arla, COOP, IKEA, Suzuki and Telia. The agency employs approximately 150 creatives, visual designers, producers, technologists and communication consultants specializing in advertising, branding, film production, social and marketing automation.

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“Experience is the battleground,” says Anatoly Roytman, head of Accenture Interactive Europe, Africa and Latin America. “To win in today’s market, brands must offer experiences that create value across every interaction throughout the customer journey. The addition of Hjaltelin Stahl proves that the Nordics is a strategic growth region for Accenture Interactive, both in terms of fostering creative talent and expanding digital capabilities as the leading Experience Agency.”

Accenture Interactive recently announced the addition of talent from Swedish creative agency, The World Loves, and the acquisition of Kaplan. Accenture Interactive ranks as the world’s largest digital agency, according to Ad Age.

“Hjaltelin Stahl has always created communication and customer experiences under the tagline ‘Logic & Magic in Any Media.’ Accenture Interactive has the same beliefs but at global scale,” said Nicolai Stahl, creative director and partner, Hjaltelin Stahl.

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Steffen Hjaltelin, chairman and partner of Hjaltelin Stahl, commented: “We have known for some time, that if we were to join anyone it would be Accenture Interactive. We each represent complementary skills and cultures that, together, will help us create even greater customer experiences.”

“With the addition of Hjaltelin Stahl to Accenture Interactive we will significantly strengthen our ability to design, build and run the greatest customer experiences for our clients in Denmark and beyond,” says Christian Dam, managing director of Accenture Interactive for Denmark. “Hjaltelin Stahl’s team and their proven capabilities will perfectly complement and enhance our presence in Denmark and other Nordic countries.”

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In becoming part of Accenture Interactive, Hjaltelin Stahl will gain access to a scalable set of capabilities across design and innovation, content, marketing, and commerce experience platforms, and the ability to take advantage of Accenture Interactive’s deep industry experience and global scale.