Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences
Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data
Leading network analytics provider for retailers and advertisers, Bazaarvoice, has announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and more powerful with unique shopping data from its network of 5,700 brand and retail websites.
Across the network, Bazaarvoice captures data that powers high-efficiency digital advertising and personalization with unmatched relevance.
Delivering Personalized Shopping Experiences Is Top-Of-Mind for Every Brand
At the time of this announcement, Gene Austin, CEO, Bazaarvoice, said, “As consumer shopping behavior evolves, delivering personalized shopping experiences is top-of-mind for every brand and retailer.”
Gene added, “Today, we’re introducing a compelling product recommendations solution based on our shopping data. We’re excited to continue innovating in this area to add personalization capabilities to visual content, product pages and other applications that will give consumers exceptional shopping experiences time and time again.”
Retailers Can Display Highly Relevant Product Recommendations to Every Shopper
Bazaarvoice sees shoppers researching products and engaging with ratings and reviews across its vast network, giving it an unmatched view into what products and categories consumers are in-market to buy. With these insights into shopping behavior, retailers can use an existing or custom-built personalization solution to display highly relevant product recommendations to every shopper.
When trying to personalize the online shopping experience, today’s retailers are blind to customer activity on other brand and retail sites. Bazaarvoice personalization data is based on what consumers are shopping for, which makes it possible to target shoppers with product recommendations based on what they want, not who they are.
Relevant Product Recommendations for Retailers Drive Conversion
With the ability to see what one in three consumers are shopping for before they arrive on a retailer’s page, Bazaarvoice helps retailers provide the most relevant product recommendations to drive conversion, average order value and revenue per visitor – even if the shopper has never visited the retailer’s website before.
Brand and retail clients can combine Bazaarvoice data with existing data and integrate seamlessly with industry-leading personalization providers including Evergage, Monetate, and RichRelevance. Clients can bypass lengthy technical implementation timelines and plug it directly into their existing recommendations engines or implement a custom-built display solution to immediately deliver shopping experiences that convert.
Currently, Bazaarvoice connects brands and retailers to consumers so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy.
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