Partnership Will Advance Innovation Across Digital Measurement Platforms

Comscore, a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean “Diddy” Combs, announced a multi-year renewal for the use of Comscore’s Digital audience measurement for REVOLT’s audience across desktop and mobile.

The agreement continues a longstanding partnership between the two companies. REVOLT utilizes Comscore digital data to understand the size and demographics of their digital audience, and benchmark against competitors.

Marketing Technology News: Future CEO: Top 6 Skills That You Need in 2020

“REVOLT’S continued partnership with Comscore further reiterates the importance of our collective growth and measurement in the digital space,” said Roma Khanna, CEO of REVOLT Media and TV.

“The granularity of Comscore’s digital data allows our team to demonstrate the power and influence of the Gen Hip Hop audience that REVOLT uniquely attracts. The partnerships we forge with leading brands are steeped in data driven results that support our innovative and deeply integrated marketing campaigns,” said Michel Roche, EVP, Sales & Partnerships.

Marketing Technology News:  TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

“Comscore is honored to retain REVOLT as a long-term partner harnessing our digital data solutions. REVOLT has a unique position in the market and we are excited to continue to help them understand and monetize their audience,” said Carol Hinnant, Chief Revenue Officer, Comscore.

Marketing Technology News: Cloud Communications Provider Melrose Labs Launches With Ambition to be Europe’s No. 1