Publishers Clearing House Delivers 92% Audience Data Match Rate

MTS Staff Writer

May 10, 2018

Publishers Clearing House Achieves Industry Leading Consumer Engagement At Scale Across Owned Properties, Apps And Social Media; Delivers Higher Match Rate Compared to Facebook, LinkedIn, and Adobe Ad Cloud

Publishers Clearing House (PCH) has announced a series of substantial growth and engagement milestones that showcase PCH’s engagement with consumers that equals and often surpasses well-known publishers and marketers.

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Currently, PCH reaches more than 70% of all US households and is one of the only premium digital publishers to combine first-party user data with purchase data to help marketers and brands connect directly with their precise audiences.

To put PCH’s current scale in perspective, people visit PCH’s digital properties more than 4 million times a day, viewing nearly 2 billion pages each month. They spend more than 8 minutes a day on PCH’s digital properties, higher than The Washington Post, Meredith (both 2.7 mins) and Google Sites (5.9 mins), according to comScore. PCH sites have more monthly unique visitors than Vice, Houzz, Barnes & Noble, and GSN, all per comScore.

PCH continues to grow its social audience on Facebook, with 4 million fans and over 6.6 million views of Inside PCH, a Facebook Live “TV” show that launched in July of 2017 and airs weekly.

“As publishers of all stripes address the issues of audience fragmentation and seek to increase the level of engagement they have with consumers, PCH has successfully done so through the unique opportunities afforded by having a wide variety of properties and apps keeping millions of people entertained and playing for multiple chances to win,” said Mark Cullinane, SVP & GM Digital, PCH. “Critical to marketers trying to reach consumers in a multi-channel environment–and in keeping with its storied lineage in direct marketing–PCH’s 92% audience data match rate is higher than Facebook’s 20-30%, LinkedIn’s 75%, and Adobe Ad Cloud’s 90%.”

PCH is the leading destination for millions of people who are passionate about chances to win entertainment. By combining snackable content with fresh and innovative promotions, PCH offers its users an engaging and highly differentiated entertainment experience which is omnichannel across the desktop, mobile web, and mobile applications.

Publishers Clearing House is a leading digital entertainment, commerce, and marketing company that has put consumer engagement and loyalty at the center of its client solutions for more than 60 years. The company is famous for its Prize Patrol which surprises winners on their doorsteps with oversized checks in amounts ranging from $1,000.00 to $10,000,000.00 while TV cameras are rolling.

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.