Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies
After a successful rebranding story at PathFactory, it’s time for an ABM solutions provider to embrace a new identity. Today, Azalead has officially embraced a new identity- Jabmo. The leading supplier of account-based marketing (ABM) solutions is reinforcing the company’s focus on optimized solutions for the unique needs of global manufacturers.
Jabmo would continue to offer integrations with Oracle Marketing Cloud, Salesforce Marketing Cloud, Marketo and Microsoft Dynamics.
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Name Change to Jabmo Reflects the Shift from Old Marketing Paradigms to ABM at Heart of Global Manufacturing Set-Ups
Global manufacturers are evolving from product-focused business into Industry 4.0 providers offering complex, innovative solutions such as artificial intelligence, robotics, and the Industrial Internet of Things (IIoT). Jabmo provides the industrial strength ABM platform specifically designed for global manufacturers to reach their changing buyer audiences and get known for new things.
At the time of this announcement, Nick Heys, Founder and CEO of Jabmo, said, “In a world of anonymous buyers, disparate buying committees and hyper-competitive marketplaces, industrial manufacturers must implement more efficient, and personalized approaches to drive sales. Our name change reflects the shift from old marketing paradigms and puts ABM squarely at the heart of what we do for global manufacturers.”
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Jenn Grabenstetter, Executive Director, Global Marketing at Sealed Air, said, “With e-commerce causing unprecedented changes up and down the supply chain for all industries, it’s more important than ever that we are able to engage buyers early and help them understand the challenges they are facing. Traditional selling methods and product-based marketing tactics aren’t enough to help us reach and prove our value across that many buyers and industry segments, so we had to re-think our strategies.”
Jenn added, “Our adoption of the Jabmo ABM platform not only provided a much more effective and insightful method to nurture the relationships that are critical to us but also enabled tighter alignment between sales and marketing which produces better results and higher overall ROI.”
Jabmo provides deep account analytics to help manufacturers tailor messages to buyers based on their needs and timing. Its cloud-based solution delivers personal and relevant messaging via digital advertising and personalized website experiences to buyers months and years before the purchase, increasing manufacturers’ pipeline velocity, deal size, and win rates by reaching buyers earlier and more often than their competitors.
Now, marketers rely on Jabmo’s reporting and dashboards to measure the business value impact of their ABM programs which are proven to speed up pipeline velocity, grow the deal size, and increase win rates.