List Partners Acquires AAR Partners to Unify B2B Data Prospecting and Agency Search

Sudipto Ghosh

May 15, 2018

Since Inception in 1980, AAR Partners Has Counseled More Than 1,500 Marketers over the Years and Are Proud to Say That AAR has Forged Partnerships That Impact Brand Valuation

List Partners, leading B2B information services and consulting company specializing in the advertising space, has announced the acquisition of agency search consultancy, AAR Partners. Currently, AAR Partners specialized in “Creating smAARt Relationships Impacting ROI”. Since 1980, AAR Partners has counseled more than 1,500 marketers over the years and are proud to say that AAR’s forged partnerships that impact brand valuation.

With this acquisition, List Partners continues their rapid rise in the advertising and marketing sector under the leadership of CEO Dave Currie.

Dave said, “With a unique vista over the advertising and marketing ecosystem, we’ve experienced a tremendous shift in the market, and with that, a national and global change in the needs of our customers and the marketers they serve. A shake-up of the very way business solutions are procured by CMOs and their teams is an essential next step for our industry, one that we’ve embraced and look forward to taking the lead on with AAR Partners’ President, Lisa Colantuono and her team.”

The combination of these two companies, along with a merging of their respective data intelligence platforms, Winmo (List Partners) and Access Confidential (AAR Partners), will for the first time bring together a prospecting data center and agency search consultancy under one roof. With a shared vision of modernizing the search process, these data and consultancy powerhouses will provide CMOs an unprecedented vantage point from which to see – and search for – best-in-class service providers across the entire marketing ecosystem.

Lisa Colantuono, President of AAR Partners, said, “Demand for business growth, innovation, and delivery excellence continues to compound with tighter time-frames and higher expectations.”

Lisa added, “This demand drives change and competition; it’s never been fiercer. Chief Marketing and Chief Growth Officers need trusted advisors to help navigate the nuances of today’s agency landscape in order to address many new marketing needs.”

AAR is one of the most in-demand, active agency search consultants in the country, having most recently conducted Agency of Record (AOR) searches and relationship optimization engagements for companies such as Ancestry.com, ClearChoice Dental Centers, El Pollo Loco, Aruba Tourism Authority and many more.