eCommerce Marketers Can Now Benefit from Better Audience Segmentation, Faster Email Campaign Deployment

Bluecore announced its integration with Salesforce Marketing Cloud on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. By unifying customer, behavior and catalog data, Bluecore enables retail and eCommerce companies to create highly personalized customer experiences and messages that result in improved engagement levels and performance.

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Bluecore’s integration with the Salesforce Marketing Cloud app gives Marketing Cloud customers direct access to retail-specific insights and audiences, enabling retail and eCommerce customers to individually and dynamically tailor each message based on combined customer behavior and catalog data. For example, a retailer can now easily react to price reductions on hundreds or thousands of individual products by automatically sending personalized emails to customers who previously viewed a product and are known to respond to specific discounts. Bluecore can also predict when a consumer is likely to run out of a regularly used product, even one that is not thought of as replenishable, allowing marketers to proactively send a reminder email through Salesforce Marketing Cloud before the consumer purchases it elsewhere.

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“Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they connect with customers, partners and employees. By leveraging the power of the Salesforce Platform, Bluecore provides customers with the ability to drive deeper levels of personalization and increased loyalty,” said Kori O’Brien, SVP, ISV Sales, Salesforce.

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Fayez Mohamood, CEO of Bluecore, added, “Bluecore is focused on helping marketers reach their goals. Partnering with Salesforce through the AppExchange gives our customers a faster way to create and execute individually tailored, high-performance campaigns at scale. We are pleased to be partnering with Salesforce to create a better experience for our customers and their consumers.”

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