New Platform Feature Activate Enables Businesses to Transform Behavioral Data into Triggers for In-The-Moment User Experience Decision Making
Quantum Metric, the digital experience intelligence platform, announced Activate, a unique capability that empowers businesses to dynamically respond to user behavior in the moment.
For digital teams, taking real-time action can be the difference between a poor customer experience and a lifelong brand advocate. Activate leverages Quantum Metric’s real-time data engine to surface digital insights and make them actionable within any platform. The relevant information is computed and shared via Activate’s real-time webhook to numerous endpoints, all within milliseconds of an actual user experience anomaly.
Key features of Quantum Metric Activate include:
- Rescue: Detect frustrations and deploy rescue attempts immediately. For example, if a high-value customer repeatedly inputs a promo code incorrectly and indicates frustration, they may be at risk of abandoning their journey. With Activate, brands can trigger a chat session or even on-site optimization.
- Re-engage: Create dynamic segments for retargeting or personalization based on unique behaviors, including rage-clicking or feature engagement. Activate allows customers to combine Quantum Metric data (behaviors) with existing attributes (high value customer) in a customer data platform – such as Tealium and Adobe Launch – creating highly actionable segments.
- Enrich: Pass behavioral information into other analytics tools for alerting, reporting or segmentation purposes. Quantum Metric can push behavioral user data into Analytics or Performance Monitoring tools, allowing customers to add context to already robust data reporting capabilities.
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While Activate is currently being rolled out, Quantum Metric customers have begun to voice their anticipation and enthusiasm. “With Quantum Metric’s unique digital experience data, we can now automate processes and proactively assist customers at key points in their journey,” said the Manager of Research & Experience at a world’s leading hotel company. “Before, the feedback would take weeks or months, and now it is real-time.”
To maximize organizations’ investment in their marketing stack, Quantum Metric has aligned with several technology partners, including Adobe Experience Cloud, Qualtrics, Optimizely and Tealium. “Through the integration of Tealium’s industry-leading customer data platform and Quantum Metric’s Activate capability, businesses are able to turn real-time engagement data into compelling, personalized customer experiences,” said Mike Vaccaro, VP of Global Channel Partnerships, Tealium. “In the first three months of our partnership, our integration has brought a tremendous amount of value to joint customers. We couldn’t be more excited to see what’s in store for us next.”
“Activate marks a new milestone where our customers can respond in real-time and automate data-driven user experience actions, instead of responding to behaviors after they happen,” said Mario Ciabarra, Founder and CEO, Quantum Metric. “The new capability further strengthens our position as the cutting-edge digital experience intelligence platform.”