CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results
Pre-Defined Applications from CARTO, Partners and Developer Enhancements to CARTO’s Platform Make User Adoption Easier Than Ever
In their second announcement of the day, CARTO unveiled a set of enhancements to its software platform designed to make Location Intelligence solution development easier and faster. This means that CARTO customers and partners can rapidly build and deploy LI applications to address a wide variety of business challenges.
Currently, CARTO’s Location Intelligence platform turns location data into better behavioral marketing, optimized delivery routes, strategic store placements and maximized assets.
Javier de la Torre, CEO at CARTO, said, “Today, business users demand that location data be a part of their standard business processes. But for far too long, it has been difficult and cumbersome for developers to build Location Intelligence apps that users can actually adopt. These new additions to our software make app development easier, and increase adoption with a focus on the user experience.”
A recent survey shows that 84 percent of C-level respondents are planning to invest in location intelligence in the next three years. Yet, just 17 percent of analysts say their business performs spatial analysis on their location data today. CARTO today released a series of enhancements and new capabilities to help organizations build LI solutions that meet this demand and offers pre-built solutions to address common use cases.
Accelerating Adoption Using Pre-Built Solutions
CARTO works both independently and alongside partners to continue developing solutions that address specific applications within location intelligence. Already available are:
- Vodafone Analytics, a telco data monetization solution that allows the telecommunications giant to turn their mobile network event data into spatial insight for B2B clients in verticals such as Retail, Tourism, Mobility and Outdoor Media.
- CARTO SalesQuest, a location-based sales analytics solution that applies spatial analysis and location data streams to sales CRM data to boost sales performance.
New Enhancements to the CARTO Platform
- Airship: A front-end library of components for designing Location Intelligence applications. Designers and developers can utilize the library to generate styles, interactive elements, typography, and many more design elements optimized specifically for location applications with minimal coding requirements.
- Developer Center: The authority for learning how to build, design, and deploy location intelligence applications. The Developer Center provides complete and accessible guides, pre-built apps, and documentation for all the APIs and SDKs needed when building apps.
In another announcement, CARTO unveiled a new data strategy at the ongoing CARTO Locations conference. The new data strategy is anchored on derivative data streams, which optimize modern location data sources to help organizations to better harness the power of location intelligence across a variety of business challenges.
Recommended Read: Interview with Javier de la Torre, CEO, CARTO