Root to Help Company Implement Methodology to Ensure Predictable Client Success
Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced a new Senior Vice President of Client Success: Jason Root. Root, a professional services veteran, has been brought on to help Ascent360 clients quickly realize value and combat steep learning curves common during the adoption of new marketing technologies.
“Jason is an exceptional operations leader,” says Scott Buelter. “He has led multiple departments at data giants such as Epsilon and Oracle and has built teams at successful marketing technology start-ups. Jason and his team will be pivotal in helping our company and our clients grow.”
Root has a background in account management, client services, Software-as-a-Service (SaaS) implementations, process development and operational delivery. Additionally, he has digital marketing and data management expertise — which Buelter says makes him a natural fit for Ascent360.
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“I am happy to join a growing company that partners with clients to maximize the value of the technology,” says Root. “Like the rest of the company, the team and I are focused on client results.”
Root is tasked with leading Ascent360’s client success teams and partnering with Ascent360’s clients to deliver significant value. A key differentiator of the Ascent360 CDP solution is the unique combination of client facing service offerings delivered together with its innovative SaaS platform. Ascent360 provides a dedicated client success manager who partners with clients from signature through to scaled execution. Ascent360 also deploys experienced implementation resources to ensure rapid integration of systems and data scientists and marketing experts to strategize with clients to ensure long-term revenue growth.
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“CDPs are designed to enable businesses to build authentic relationships with customers,” says Buelter. “We live that philosophy by forming trusted relationships with our own clients. Jason knows how to develop lasting partnerships and will ensure our methodology is repeatable to make our clients’ success predictable.”