Epsilon Named a Leader for Loyalty Technology by Independent Research Firm; Recognized for “Wealth of Experience in Powering Loyalty…”

Epsilon “Brings More than Loyalty to the Table in Service of its Mission to ‘Make Every Interaction Count'”

Epsilon, a global leader in interaction management, announced that it was named a Leader in the April 2019 report “The Forrester Wave: Loyalty Technology Platforms, Q2 2019” by Forrester Research, Inc., which evaluated Epsilon’s Agility Loyalty solution.

According to Forrester, “Epsilon excels at executing complex loyalty programs [and] has a wealth of experience in powering loyalty for retail, travel and hospitality, restaurant, and financial services. And, it brings more than loyalty to the table in service of its mission to ‘make every interaction count’. Its Agility Loyalty solution integrates with the full suite of Epsilon’s marketing, data, and media products and even includes a license for its Agility Harmony email platform; this vendor was a Leader in the The Forrester Wave: Email Marketing Service Providers, Q2 2018 .”  The report also states that Epsilon’s Agility Loyalty interface is intuitive, the Ignite training portal is easy to navigate, and Epsilon is investing in making the user interface more marketer-friendly.

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“Consumers are exercising greater control over how they interact with brands. As a result, loyalty is critical to consumer engagement. Through loyalty programs, we are able to provide value to consumers, where they share information and preferences in exchange for relevant, clear and wanted experiences.” shared Wayne Townsend, President, Technology at Epsilon.  “Epsilon has been innovating in the loyalty space for decades and we are proud to be recognized by Forrester as a leader in loyalty technology. We will continue to focus on delivering comprehensive loyalty technology and services in our mission to help brands deliver ongoing rich and rewarding experiences to consumers.”

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According to the report, “Clients agree that Epsilon ‘knows loyalty and its customers really well.’ They see Epsilon as a ‘responsive, flexible, and communicative partner…’.”  Additionally, Forrester cited Epsilon as an “experienced and hands-on tech partner.”  Epsilon received the highest scores possible in the AI, services, and privacy and security criteria within the current offering category. In the strategy category, Epsilon received the highest score possible in the vision criterion which is described as being forward-looking and inspiring, or differentiated from others included in the evaluation.

Forrester Research’s evaluation included a review of the 13 most significant loyalty technology platforms across 28-criterion including each vendor’s standalone loyalty technology solution.

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