Lytics, a customer data platform (CDP), announces that it has been positioned as a “Major Player” in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front Office Users 2021-2022 Vendor Assessment (doc # US47524621, December 2021) report.

“First-party data is the currency of modern businesses, and Lytics has become a Major Player in helping the most innovative brands in the world collect, organize and take action on their customer data to improve their customer experiences and drive more impactful campaigns,” said James McDermott, co-founder and CEO of Lytics.

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Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers. Lytics enables brands to use first-party data and data science to build audience segments that target their best customers and lift conversion rates. Cloud Connect is Lytics’ reverse ETL solution, and securely connects data warehouses to mission critical downstream channels.

This IDC MarketScape evaluates the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services, and sales. This document provides guidance to help buyers define their customer data management needs and quickly get an appropriate short list of vendors that may be best suited to their industry, company size, and user base.

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