Melissa, a leading provider of global data quality and address management solutions, announced it has again been positioned by Gartner as a Niche Player in the Magic Quadrant for Data Quality Solutions. Melissa Data was one of 15 vendors evaluated in the report.

“This is the second year in a row Melissa has been recognized in the Magic Quadrant for Data Quality Solutions, and we consider this achievement validation of the unique role we play in the market,” said Ray Melissa, president and founder of Melissa. “Our approach to data quality takes into account the diverse needs of our broad customer base. It’s not enough that customer data ‘looks’ right from a format perspective, but that it is truly valid and functional. This course allows us to deliver extensive value and utility to Melissa customers – no matter the industry.”

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In the report, Gartner states, “The discipline of data quality assurance ensures that data is ‘fit for purpose’ and trusted by users in the context of existing business operations, analytics and emerging digital business scenarios. Data quality has traditionally been mandated to fulfill compliance and governance requirements and to reduce operational risks and costs. Increasingly, data quality also becomes a necessity when amplifying analytics for better insights and for making trusted, data-driven decisions. Data quality is a competitive advantage that data and analytics (D&A) leaders must continuously engage with in order to achieve those goals.”

With more than 35 years of address expertise and deep domain knowledge, Melissa advocates address management as foundational to all facets of customer communication and business operations. By offering proven solutions designed to clean, enrich, and match contact records, the company empowers users to tap into deeper customer insight, improve communications, and cultivate more profitable customer relationships.

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