The leading martech company, LiveRamp is reaping the benefits of providing the best technology and customer service to its existing customers in the fast-evolving Subscription Economy. In their financial statement for the quarter, LiveRamp declared its growth in customers and revenue for Quarter 2, 2019, which ended on 30 September.

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The Financial highlights include total revenue growth of $90 million, which is up by 39% compared to the previous year. In this era of customer experience-focused Subscription Economy, SaaS and Cloud companies are leveraging unique Marketing and Customer Service tactics to grow and sustain their market share. LiveRamp managed to earn $72 million through its subscription revenue, which is almost 80% of its total quarterly revenue.

At the time of this announcement, LiveRamp CEO Scott Howe stated —

“The quality of our quarter again demonstrates LiveRamp’s importance in the ecosystem. Today, we work with 720 direct enterprise customers and serve thousands of additional companies through our partner network. We power more than 550 integrations and, with Data Plus Math, are providing a new way to buy, sell and measure advanced TV.”

LiveRamp President and CFO Warren Jenson added,

“This was another outstanding quarter, fueled by record bookings and accelerating top-line growth. Our forward growth metrics remain strong: ARR exiting Q2 was up 40% year-over-year, and our Marketplace business grew by more than 80%. Added together, our business continues to demonstrate its strength and durability. In addition, the acquisition of Data Plus Math is already paying dividends. LiveRamp TV was up more than 70% year-over-year.”

Currently, LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp’s IdentityLink™ connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.

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