AgilOne Announces New Customer Data Platform Capabilities for Enterprise B2C Marketing Teams
AgilOne’s New Customer Data Platform Now Enables Enterprise Brands to Meet Their Unique Business Needs and Future–Proof Their Customer Data Investments
Leading customer data platform for B2C enterprises, AgilOne, has announced the launch of AgilOne Lightning IQ. AgilOne Lightning IQ is the only data query tool integrated into a customer data platform that allows marketing teams to query massive amounts of customer data with speed and agility.
Configurability has always been a hallmark of AgilOne’s customer data platform, enabling enterprise brands to meet their unique business needs and future-proof their customer data investments. AgilOne’s configurability extends into Lightning IQ, where configurations and data appear automatically.
Lightning IQ gives marketing teams unparalleled speed and agility in how they can access and directly query customer data, enabling brands to deliver better customer experiences and focus on achieving business goals.
AgilOne also announced the release of the AgilOne Customer Privacy API, which allows B2C companies to easily comply with privacy regulations and initiatives, including the European Union’s GDPR mandate that gives consumers the right to ask a business to delete their data upon request.
The AgilOne Customer Privacy API gives companies mechanisms to delete customer data and to ensure consumers’ “right to be forgotten” requests are honored. This goes beyond GDPR compliance and supports any privacy initiative with which a brand needs to comply.
The AgilOne Customer Privacy API enables brands to fully leverage first-party data without fear of privacy repercussions.
AgilOne additionally announced new capabilities that enable real-time contextual interactions, through capabilities in AgilOne’s 360 Profile UI and API. AgilOne’s 360 Profile unifies cleansed, deduped, and stitched customer-level profile, transaction, and engagement data into a single profile at the customer level.
By enabling real-time contextual interactions within the AgilOne 360 Profile, marketers can learn the most up-to-date information about a customer in real-time. AgilOne’s 360 Profile API can be leveraged to enable real-time contextual interactions in a variety of scenarios, such as call centers, online chat, and in-store clienteling.
These new capabilities are on display at NRF’s The Big Show in New York this week, where AgilOne’s CEO and founder, Omer Artun, spoke on stage with Catherine LaPorte, Head of Marketing at DAVIDsTEA. Artun and LaPorte discussed how customer data can unlock the potential of hyper-segmented marketing, and they shared how DAVIDsTEA builds customer relationships that stay personally relevant to customers across 200 stores and a multitude of digital channels.
“DAVIDsTEA was founded on the idea of community, where tea brings people together, and with the intent of making tea accessible and fun,” said LaPorte. “Using AgilOne’s customer data platform, we are now able to create deeply relevant experiences no matter how our customers engage with us – in stores, on social channels, through mobile interactions, the website, etc. With AgilOne, open rates have increased by 20% and revenue has increased by nearly 33%.”
“In order to scale 1:1 customer relationships in today’s world, where multiple channels are an essential part of doing business, brands like DAVIDsTEA that use the AgilOne Customer Data Platform are pulling ahead of their competition,” said Omer Artun, CEO of AgilOne. “The new features we are announcing will give AgilOne customers a greater ability to understand their customers and better contextually engage with customers in real-time while giving brands the ability to more easily comply with privacy regulations such as GDPR as they market to and engage with customers.”
Currently, AgilOne is the leading customer data platform for enterprise B2C companies. AgilOne’s vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. AgilOne enables a single customer view through a best of breed identity resolution engine used on first-party customer data.
Machine learning and analytical algorithms enhance customer data and leveraged through real-time APIs and orchestrated across all touchpoints. AgilOne helps brands build authentic omnichannel customer relationships that maximize lifetime value. The AgilOne Customer Data Platform supports more than 150 brands worldwide including lululemon, Hugo Boss, Tumi, Joann, Schwan’s and Nine West.