Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format

Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual tasks that run the risk of errors.

The State of California is one of the first to approve new privacy laws and under the CCPA, consumers have the right to view their personal data collected by a company, delete their data, and opt-out of the sale of their data. As concerns around individual privacy rights increase, states across the country are looking to implement privacy regulations.

Marketing Technology News: Nextup Hires Industry Expert as Director of Marketing

“Organizations are being held responsible in a new way for personal data and we are committed to helping them navigate these unchartered waters successfully,” said Orson Lucas, Principal, Advisory, Cyber Security Services, KPMG LLP. “We knew that it was important to develop an offering that made it possible for companies to meet the new requirements quickly and efficiently without interrupting day-to-day operations, so we turned to Appian’s low-code automation platform. With this new intelligent data privacy offering companies can properly manage the influx of customer requests, reduce mundane tasks, decrease human errors and validate it operates within regulations. It shows your customers that privacy is one of your top priorities.”

Marketing Technology News: Cornerstone Announces Leadership Transition

With the help of Appian, KPMG makes it possible for companies to act quickly and streamline the process as they respond to new privacy regulations. For example, a large U.S. retailer needed to comply with the privacy deadline and establish a business process outsourcing capability in just 6 weeks. Together, Appian and KPMG were able to help them meet that goal. Some capabilities of the Intelligent Data Privacy offering include enabling a client to develop a solution that provided the following:

• Managed In-take Channel: Allows customers to access, delete or opt-out the sale of their data
• Fraudulent Protection: Automatically filters fraudulent requests to help a client confirm proper access
• Customer Identity Verification and Automated Routing: Once the identity is confirmed the customer is automatically routed to the correct channel
• Data Collection: Service APIs initiate data discovery and collection for comprehensive and accurate view of information
• Data Reporting: Information is encrypted and portable spreadsheets list all data elements a company holds on an individual
• Safe and Secure: All reporting of data is encrypted to help confirm data privacy and integrity

“Privacy rights are no longer an option for companies, and the unprecedented time of COVID-19 will only increase the demand for it,” said Marc Wilson, Founder and SVP of Global Partnerships and Industries, Appian. “Companies must learn how to quickly adapt to these new regulations and demonstrate their commitment to privacy rights. Appian makes that possible by providing not only an application to address the current needs but also leverages an AI-driven forecast that helps companies predict the volume and workload related to customer requests. AI also automates the query, retrieval, and consolidation of customer data across the enterprise to help ensure accurate and consistent data across the board.”

Marketing Technology News: NextLabs Launches Enterprise Data Protection Suite for SAP