OPTIZMO Will Continue to Promote Effective Privacy Practices Throughout the Digital Advertising Ecosystem

OPTIZMO Technologies, the industry leader in email suppression list management, announced that is has joined the International Association of Privacy Professionals (IAPP) to support effective privacy practices throughout the email and digital advertising industries in 2018 and beyond.

The IAPP is a resource for professionals and companies looking to thrive in today’s rapidly evolving information economy. It is the largest and most comprehensive global information privacy community and resource, helping companies manage and protect their data. The organization’s membership is made up of hundreds of companies focused on privacy, infosec, and compliance.

OPTIZMO has been at the forefront of email compliance, since its founding in 2009. Over the years, the company has worked with various industry organizations and trade groups to drive the conversation about email compliance and privacy.

Also Read: Optizmo Continues to Lead the Industry in Suppression List Management and Automation Strategy

The company is focused on helping its clients become and remain compliant with email marketing regulations in the U.S. (the CAN-SPAM Act of 2003) as well as upcoming global regulations like the General Data Protection Regulation (GDPR), which will go into effect on May 25, 2018.

“We’re excited to become a corporate member of the IAPP and support the organization and its initiatives across the data privacy and protection landscape,” said Khris Thayer, Co-Founder and CEO of OPTIZMO Technologies, LLC. “Our team will attend various IAPP meetings and find various ways to actively support responsible and compliant marketing initiatives across the email marketing industry.”

The OPTIZMO team will be attending multiple privacy and compliance related events over the course of the year, beginning with the RSA Conference in San Francisco from April 16-20, 2018.

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