ZS is growing its partnership with Salesforce, now bringing ZAIDYN intelligence directly into Salesforce’s Agentforce Life Sciences. Available starting in January 2026, this integration will boost sales and marketing performance. Its smarter omnichannel orchestration, field strategy planning and execution will equip life sciences teams to deliver therapies to patients more rapidly.
This ZAIDYN integration empowers organizations on three core fronts:
- Personalized, compliant healthcare professional (HCP) engagement: Rich healthcare professional intelligence, derived from ZAIDYN Customer Engagement, integrates life-sciences-specific insights directly within Salesforce workflows. This intelligence helps teams drive more relevant interactions.
- Improved field effectiveness: ZAIDYN Field Performance, when integrated with Salesforce, can help organizations optimize territory coverage, apply dynamic deployment and introduce performance-driven incentives. This way, reps are in the right place to engage with the right customers, and reps can showcase measurable results to close care gaps more efficiently.
- Expand Agentforce with life-sciences-trained agents: ZAIDYN extends Agentforce with contextual, domain-trained agents that provide recommendations and automate next best actions. Agent capabilities include HCP suggestions, Next Best Action, personalized content and dynamic targeting to help teams anticipate customer needs and act faster.
Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI
Integration will be facilitated through multiple modalities, including API-based approaches, MuleSoft and Data Cloud integration packages, and agent deployments via AgentExchange.
“ZS’s ready-to-use data and intelligence engine acts as an extension of Agentforce Life Sciences, allowing users of Salesforce to integrate powerful industry insights from ZAIDYN seamlessly into the flow of work,” said Tara Helm, VP Agentforce Life Sciences Strategy, Salesforce.
Jaideep Bajaj, Chairman Emeritus and Head of ZS’s platforms and products business unit, added, “We’re excited to bring together the right combination of Salesforce’s industry-specific Agentforce platform, ZAIDYN intelligence and ZS consulting to deliver for our clients and meet their goals. When Salesforce is the chosen platform, ZS makes it work for life sciences. With ZAIDYN intelligence, we can strengthen field planning with the intelligence and orchestration of a life-sciences-native system.”
Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy





